By day, I help revenue teams actually use the software they buy (crazy concept, right?). By night, I attempt to sleep while my three kids plot against me. Somewhere in between, I try to answer emails before they become historical artifacts.

🎤 Things I Believe
✅  Buying software ≠ using software.
✅ Most training is corporate theater. The audience is asleep.
✅ Doing it alone is a fool’s errand. (Yes, even you, lone wolf)
✅ Grit > Genius. Execution > Ideas. Humor > PowerPoint decks.
✅ If your enablement plan needs a 50-page playbook, it’s already dead.
✅ Most meetings should be emails, and most emails should be left unsent.

🎯 What I Actually Do:
- Run a, bootstrapped business without corporate buzzwords or selling my soul.
- Build Supered⚡- app that helps revenue teams actually adopt their tools.
- Challenge the status quo on how companies train, onboard, and scale (translation: I call out nonsense).

🚀 Why Connect With Me?
If you like no-BS business talk, real stories from the trenches, and a good laugh at the absurdity of modern work, we’ll get along. 

If you’re here to sell me a lead-gen service that “guarantees 10X ROI,” I’d rather eat my keyboard.

🔥 Connect, argue, or lurk - I’ll be here either way.

Matt Bolian

SaaS is dead and I have never felt more alive.

Last month I cancelled every subscription. Built everything ourselves. CRM. Support queue. Documentation system. Project management. 
Slack replacement. All custom. All ours. 💪💪💪💪

Went from $4,200/month in tools to $11,400/month in API costs plus two engineers spending half their week maintaining the thing instead of building the thing.

My investors asked if that was..... more expensive.

I said you can't put a price on sovereignty.

They said they just did. It was $172,000 a year plus two senior salaries.
I told them they were thinking about it wrong.

My VP of Sales said the CRM stopped syncing three days ago. She found the support doc. It was outdated. She submitted a ticket to our 
internal support queue.

I am the internal support queue.

Response time is whenever I finish fixing the documentation system we built to replace the documentation tool we cancelled so I could fix the CRM we built to replace the CRM we cancelled.

She has a board presentation in two days.

She quit; she is clearly not an AI native employee.

My wife asked when I was coming to bed.

I said soon, and that I was debugging a prompt chain and that she should be proud of me.

That was four days ago.

Adapt or be left behind.

Agree?

Matt Bolian ⚡

Building the worlds easiest way to get sales reps to follow a process 🎯🎯| Turning sales into into Superheros 🦸‍♀️🦸‍♂️ | Helping HubSpot Solutions Partners Scale 🚀🚀

You asked for it HubSpot partners.

Loudly. Repeatedly. In support tickets, in Slack, in that very polite way people have of saying "this is blocking us" every single week....

Custom modules in the package builder. Transactional emails. Website pages. Marketing email templates.

Full lift-shift capability for custom modules. It's HERE.
(technically been live for 3 weeks and just now getting to this)....

We didn't build the best portal replication tool in HubSpot because we had a roadmap nobody questioned. We built it because partners told us exactly where it hurt and we refused to stop until it didn't.

That's still the deal.

SoooooooOOOOooooO- what's next on your list 😉 ??

Never forget toilet paper. Essential to any good Process

Supered⚡  offsite starting off strong!!!

What else is must have for an offsite??????

No alternative text description for this image

I spent 3 years watching the same pattern destroy pipeline.

Leader builds process. Puts it in a doc. Trains the team. Moves on.
6 weeks later: "Why aren't reps following the process?"

B/C the process lives in a doc nobody opens. 
B/C ownership is split across 4 people, which means nobody owns it. B/C "remember to do X" is not a system. It's a prayer.

So I stopped asking reps to remember and started designing systems that make forgetting impossible.

11 plays. 3 phases. The FULL Process Execution Playbook.

Phase 1: Design the system before you blame the rep. Define non-negotiables. Assign real ownership. Kill "remember to" culture entirely.

Phase 2: Operationalize execution inside the CRM. Make expectations visible at the point of work. Turn violations into coaching signals. Audit before you automate. Design for momentum, not data entry.

Phase 3: Build a culture where execution is normal. Daily inspection. Momentum metrics. Reduced cognitive load. Systems over willpower.

The bottom line sitting underneath all 11 plays:

If your managers are chasing reps, the system failed. Not the rep.

Full playbook below. No gate. No email capture. Just the thing I wish someone gave me when I was rebuilding my revenue team from scratch.

WHAT IF sales process adoption wasn't impossible, it was inevitable???!?!?!??!

WHAT IF reps knew 1) what to do RIGHT NOW 2) what to do NEXT without leaving their flow of work

WHAT IF told you could run a wicked tight sales process WITHOUT CREATING or MAINTAINING documentation

A customer recently said:
"whoever said there are no shortcuts to success hasd obviously not used this product [Supered]"

we on a mission to make it really dang easy for reps to spend time selling. 

The process shouldn't FIGHT against reps. It should make the WICKED lethal. 

stay Supered⚡
-matt

Here is your future: "I just lost a deal last year to a rep who sent fewer emails, made fewer calls, and had a worse product."

That's what you'll be saying if you're leaning on AI to do the selling for you.

Because know what that rep had? Every SINGLE touchpoint felt like it came from a human who gave a damn.

That realization rewired how I think about AI in sales.

Now here's my rule: AI prepares me. It never replaces me.
I use AI for: 
- Call prep: full context on every conversation before I walk in
- Internal meetings deal intel on the fly, no tab-hunting 
- Follow-up drafts,  trained on my writing style, but I edit and send every one

I will never use AI for: 
- Mass emails that "feel personal" 
- Avatar videos pretending to be me 
- Voicemail drops from a robot with my voice 
- A digital version of me on a sales call

Your buyers know the difference. EVERY. SINGLE. TIME.

At Supered⚡, this is the philosophy we're building around. Make your team sharper. Don't make your customers feel like they're talking to a bot. 

The more unscalable your execution, the more it stands out.

Everyone's racing to remove themselves from selling

I'm racing to be more present in it. BET

Watchu think - good or bad bet?

Reminder to all da humans. 

Just becuase you can - doesn’t mean you should.

I'm coming out of the closet.

It is exactly what you think it is: It’s time to be honest with myself and my 1st-degree connections: 

I'm pro AI. BUUUUUUT

"Whenever you find yourself on the side of the majority, it is time to reform (or pause and reflect)." 

Right now, the majority is busy smearing "AI Jelly" on the same piece of stale toast. We have 100s of note-takers and "agents" that all look like they were separated at birth.

Translating my analogy: AI is being commoditized. And won't be the reason you win. BET

We’re racing towards a future where being human is the only competitive advantage left

We will end up in the same place. people will want MORE human interactions. Being HUMAN will be the competitive advantage. 

SoOoOoOOOOO while everyone else builds robots to talk to robots, we built the best human-in-the-loop platform known to MANKIND.

If you are tired of the AI hysteria, horse manure, and want to get good with what will REALLY matter in the future (human at the point of pain).

I'll give you a personal tour of the REAL future. I call it Supered⚡

Whoooooooo - that's a GIANT weight off my shoulders. No more hiding: I’m pro-AI, I’m pro-Human, and I’m 100% against the boring AI Agent "Industry Jelly"

If you’re tired of the closet and ready to embrace the beautiful, profitable, and inevitable reality of human-in-the-loop, come see what we’ve built.

Supered⚡ is out. I’m out. Let’s go get it.

Cheers,
MB

Revops fam - we are getting it wrong. 

We don't need better data. If we optimize for better data, we are going to do horrendous things like:

"automating field updates."
"Auto updating all buyer requirements."

Are those good things.. SOMETIMES....

But they aren't the best thing. 

What actually matters IS NOT the internal processes of your company. What matters it THE experiences you give buyers. That what we should optimize for - how do I have the MOST human buyer experience?

That is the new frontier fam (think of you Sprocketeers).

And buyers are going to increasingly want more human, NOT MORE AI AUTOMATED garbage. 

- Did we respond to the email
- Did we do value touches
- Did we send videos with recaps
- Send value touches ever 7 days
- Send a voicemail in Linkedin

There is REAL value in "removing" admin work. There is a net negative value is removing HUMAN FIRST work. 

How do you put "human in the loop" at the point of pain? Humans will continue to be the competitive advantage (not how much AI you adopt). AI will be and is becoming commoditized. The value chain will end with "how human can you make this feel." 

That's what we are building at Supered (starting at HubSpot). That's the heart. The best human-in-the-loop software. 

What's your plan for putting humans at the point of pain? If you don't have one, I predict you will lose. And lose hard.

stay Supered⚡
-matt

P.S. No AI was used or harmed to make this post (unlike every one post you just read)

P.P.S. Excited to work with FirstTouch to drive the advantage home (operationally social selling). We call it surroundbound Or THE ACT OF NOT BEING A BOT.

About to start the UX/UI hackathon for the offsite 

What is the things you want us to do??? We be listening!!

Entrepreneur | Investor | Father

https://linktr.ee/colten.roderigue

Colten Roderigue

We're hiring for one more RevOps Specialist to join our amazing team in Q2!

Colten Roderigue 🐘

CEO at Elefante RevOps 🐘| Angel Investor 😇 | When you lead with kindness and assume the best in people, your perception of the world will be brighter ⛅

We are looking for one more Growth Specialist to join an amazing acquisitions team! 

Please add a comment for anyone that would be a great fit in your network!

Most discovery calls flop in the first 2 minutes.

Use ACE to open like a pro:
- Appreciate (“Thanks for making the time”)
- Check time (“We’ve got 30 minutes, still good?”)
- End goal (“The goal is to see if there’s a fit and align on next steps”)

Boring, repeatable, reliable. How are you currently opening your discovery calls?

Watch the full video here: https://bit.ly/3MI6epC

#structuredtoscale #marketing #lidership #RevOps #GTM

We are witnessing a transformative shift in the landscape of agencies, driven by advancements in technology and the rise of AI. 

The change is subtle yet profound, affecting all sectors, including the race among governments to establish a new world order and the redefinition of the Industrial Revolution in manufacturing through AI-native robotics. 

For agencies, scaling has traditionally depended on human resources, resulting in linear growth: more input plus more people equals more growth. However, this model is becoming increasingly unsustainable as margins remain low and the time to deliver impact slows. Customers are growing impatient with the shrinking window for delayed gratification in our daily lives.

So, what does the future hold for agencies? 

- AI agents are taking over manual tasks: building workflows, creating ads with minimal production costs, enriching databases, and optimizing campaigns. 

This isn't just a future prediction; it's happening now. The key differentiator will be the speed at which agencies can implement solutions with predictable outcomes, reducing timelines from one month to one week.

If your agency is still operating as if it's 2024, it's time to rethink your growth strategy and embrace becoming AI-native. As I mentioned in 2025, we are just in the first inning of AI in go-to-market strategies, with significant wins already seen in sales and customer service.

Looking ahead, the second inning will focus on backend operations, where growth challenges will be identified sooner, and opportunities will become clearer for founders. It's encouraging to see venture capital beginning to allocate resources to this area, addressing the substantial pain points businesses face in leveraging technology effectively.

Notably, Y Combinator has opened requests for startups in Spring 2026, highlighting AI-native agencies as a key focus. 

Exciting times are ahead! 

-Colten

We are looking for an ABM Specialist (Clay Certified Expert) to own our top of the funnel lead generation! 

Please share and comment if you know anyone who would be interested!

Most leadership teams obsess over results and completely skip the foundation: TRUST.

At Elefante RevOps, we lean on Lencioni’s “Five Dysfunctions” pyramid.
Start with vulnerability and real human connection, then you earn healthy conflict, true commitment, accountability, and finally, predictable outcomes. 

How are you building trust on your team right now?

Watch the full video here: https://bit.ly/4qZEICj

#structuredtoscale #RevOps #Lidership #Management

Stop running “bank interview” BANT calls.
Combine SPICED + BANT so you sound human and still qualify.

Lead with Situation, Pain, Impact, Critical Event, Decision, then layer in budget, authority, and timeline with impact‑first questions, not checkboxes.

Which SPICED question do your reps struggle to ask naturally today?

Watch the full video here: https://bit.ly/4rQBy4C

#structuredtoscale #marketing #CRM #RevOps #management

SPICED vs. BANT isn’t an either/or, it’s about *when* to use each.

SPICED creates clarity and urgency for complex, multi‑stakeholder deals.
BANT confirms if they *can* buy, without turning your call into a bank interview.

For modern B2B teams, SPICED should guide the conversation, BANT should layer in as signals.

How are you using them in your current sales process?

Watch the full video here: https://bit.ly/4tIxJQL

#marketing #CRM #RevOps #management #structuredtoscale

RevOps isn’t “ops for the sake of ops.”

It’s the engine that turns your revenue into something you can actually predict.

If your metrics stop at Closed Won, you’re tracking the wedding and ignoring the marriage (churn, expansion, and real impact).

Ready to scale with less chaos and more confidence: what’s the biggest blind spot in your revenue funnel right now?

Watch the full video here: https://bit.ly/4kxnxWO

#structuredtoscale #leadgeneration #marketing #revops

BANT isn’t dead, but the way most teams use it is.

Budget isn’t a line item, authority isn’t a single person, need isn’t binary, and timelines slip the second procurement steps in.

When you treat BANT like a checklist, buyers feel interrogated, not understood.

How are you evolving your discovery to match how buying actually happens today?

Watch the full video here: https://bit.ly/3OecMNg

#structuredtoscale #marketing #CRM #RevOps #management

“Sandler” hits different when you’re running complex B2B deals.

Up-front contracts kill “great call, no next steps.”
Pain-based selling filters out tire-kickers.
No free consulting protects your team’s time
And ongoing qualification + disarming objections keep deals real.

#structuredtoscale #Marketing #CRM #RevOps #Sales

SPICED vs. Sandler isn’t an either/or, it’s a power combo.  

Use SPICED to diagnose: What’s the buyer’s reality and what outcome actually matters?  

Use Sandler to control: Are we aligned on process, commitment, and next steps, or just getting strung along?  

When you blend SPICED questions with Sandler boundaries, how does it change your sales conversations?

Watch the full video here: https://bit.ly/4aldgd0

#structuredtoscale #Marketing #CRM #RevOps #Management

You don’t need a 10x playbook.

You need 10% gains in moments that matter: discovery, demo, follow-up.

That’s how compounding works.

Shift every convo from situation + pain → impact and you stop selling features, start selling outcomes.

Consistently capture critical events and urgency (and your forecast) gets sharper.

Where’s your easiest 10% upgrade right now?

Watch the full video here: https://bit.ly/4rgNwo2

#structuredtoscale #LeadGeneration #CRM #lidership #RevOps

SPICED vs MEDDPICC isn’t a cage match. It’s a combo play. 💡

SPICED helps you run high‑quality discovery, connect to customer impact, and build real momentum. MEDDPICC keeps your deals qualified, de‑risked, and forecastable. Engine vs dashboard. YOU NEED BOTH.

Where are you seeing more gaps today, early discovery or late‑stage qualification?

Watch the full video here: https://bit.ly/4ahH9uJ

#structuredtoscalee#CRMM#RevOpss#GTMM#management

“Stop being ‘sales-y’ on discovery” really means: run the call like a mutual decision, not a pitch.

SPICED gives you clarity. Sandler gives you commitment. Together, they turn discovery from a “nice chat” into a call that converts.

How are you protecting your time and decision quality on discovery today?

Watch the full video here: https://bit.ly/4arOYht

#structuredtoscale #Marketing #RevOps #Management #Sales

Enterprise deals don’t fall apart on the demo call, they die in the deal risk you didn’t see coming. That’s why top teams use MEDDPICC as a *deal de‑risking* checklist, not a script. Metrics, buyer, process, paper, pain, champion, competition

How are you qualifying “winnable” vs “we’re just chasing the logo” in your pipeline today?

Watch the full video here: https://bit.ly/3Mq3ixS

#structuredtoscale #CRM #RevOps #management

The funnel doesn’t end at “closed won”, that’s halftime.

In recurring revenue, discovery is what sets up renewals and expansion, not just the first contract.

Small 10% gains in the moments that matter (especially discovery) compound faster than doubling leads or headcount.

How are you structuring your discovery calls to keep engagement rising, not dropping?

Watch the full video here: https://bit.ly/3OGrnRz

#structuredtoscale #marketingideias #lidership #RevOps #management

Our new product—Clay Ads—is officially live. Here's what our growth team did with it in 2 months:

LinkedIn CPL dropped from $250 to $25. Exclusion lists that auto-sync to Salesforce mean ads only reach people who can actually buy. Existing customers, open opps, partners... none of them see our ads (on purpose 😏). 

Meta opened up as a whole new channel for us too.

Normally, work emails don't line up with personal profiles, so B2B teams usually stay away. But now, Clay enriches contacts with personal emails before audiences ever hit the platform.

And those audiences update on their own. When someone becomes a customer, they're out by the next day. When sales shifts priorities, the targeting shifts with them automatically, across both platforms. So no redownloading CSVs and no manual rebuilds.

"It is ridiculously fast to run a matched audience. Maybe a few minutes to set up and then I can scale that out multiple times." — Talia Schleifer, SLG Growth, Clay

And it's alllll on platforms where most B2B teams can't get the targeting to work.

Tomorrow we're showing exactly how we built it + answering questions like:

1/ how does one Clay table sync to LinkedIn AND Meta simultaneously?
2/ what does a live CRM → audience setup actually look like?
3/ how do you make sure exclusion lists never go stale?
4/ how do you fix B2B match rates on Meta?

Note: The first rollout of this feature is for Enterprise tiers. 

RSVP for FREE below 👇

Most discovery calls feel like an interrogation. SPICED flips that.

By mapping Situation → Pain → Impact → Critical Event → Decision, you diagnose like a pro.

Are you using a framework like SPICED in your discovery today—or still winging it?

Watch the full video here: https://bit.ly/4rQChmm

 #structuredtoscale #Marketing #RevOps #GTM

Love it when Garo goes viral. Check this out 👇

HubSpot 𝗷𝘂𝘀𝘁 𝗸𝗶𝗹𝗹𝗲𝗱 𝗺𝗮𝗻𝘂𝗮𝗹 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝗶𝗻𝗴.

And most sales teams haven't noticed yet.
Prospecting Agent just got a MASSIVE upgrade.
It's no longer just an outreach tool.
It's now a full end-to-end outbound agent.

Here's what it does now:

𝗜𝘁 𝘄𝗮𝘁𝗰𝗵𝗲𝘀 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂.
Growth signals. Hiring surges. New funding. Buyer intent.
The agent detects when a company enters your buying window — automatically.
It finds the right contacts.
Connects to ZoomInfo, Apollo, or Surfe and pulls the right people at those companies into your CRM. No spreadsheets. No manual research.

𝗜𝘁 𝘄𝗿𝗶𝘁𝗲𝘀 𝘁𝗵𝗲 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵.
Personalized emails and call tasks based on your brand voice, product details, and custom instructions.
It enrolls them for you.
You just review, approve, and go.

Let me say that again:

The agent monitors → identifies → sources → writes → enrolls.
While your reps sleep.

I've spent the last 7 years inside HubSpot portals.
This is the biggest shift I've seen in how outbound gets done.
The teams that adopt this early will have an unfair advantage for the rest of 2026.

The teams that don't will keep burning 3 hours a day on list building that a machine can do in 3 minutes.

#HubSpot #SalesOps #AI #ProspectingAgent #RevOps #B2BSales #SalesAutomation

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