By day, I help revenue teams actually use the software they buy (crazy concept, right?). By night, I attempt to sleep while my three kids plot against me. Somewhere in between, I try to answer emails before they become historical artifacts.

🎤 Things I Believe
✅  Buying software ≠ using software.
✅ Most training is corporate theater. The audience is asleep.
✅ Doing it alone is a fool’s errand. (Yes, even you, lone wolf)
✅ Grit > Genius. Execution > Ideas. Humor > PowerPoint decks.
✅ If your enablement plan needs a 50-page playbook, it’s already dead.
✅ Most meetings should be emails, and most emails should be left unsent.

🎯 What I Actually Do:
- Run a, bootstrapped business without corporate buzzwords or selling my soul.
- Build Supered⚡- app that helps revenue teams actually adopt their tools.
- Challenge the status quo on how companies train, onboard, and scale (translation: I call out nonsense).

🚀 Why Connect With Me?
If you like no-BS business talk, real stories from the trenches, and a good laugh at the absurdity of modern work, we’ll get along. 

If you’re here to sell me a lead-gen service that “guarantees 10X ROI,” I’d rather eat my keyboard.

🔥 Connect, argue, or lurk - I’ll be here either way.

Matt Bolian

“CRM is dead.”
No. Your attention span is DEAD (bet)
Let me translate what you’re actually looking at.

HubSpot:
From ~$29 in 2014 to ~$371 today.
That is a 1,178% lifetime return.

Salesforce:
From ~$79 in 2015 to ~$260 today.
That is a 6,400% lifetime return.

Six.
Thousand.
Percent.

You don’t get those returns in “dying categories.” You get those returns in infrastructure layers.

And recite this with me: CRM is not software. CRM is the system of record for revenue.

It’s where:
-deals live
-pipeline lives
-forecasts live
-reps live
-managers live
-customer truth lives

Now let's talk numbers (and bring some sanity to the PEOPLE)
HubSpot just posted +20.87% YoY revenue growth.

THEY BEAT EARNINGS and THEY BEAT REVENUE PROJECTIONS
(Say it with me "HubSpot beat earnings, HubSpot beat earnings, HubSpot beat earnings.")

And the stock is down. Why??!???!?!??!?

Because Wall Street is DUMB drunk on one thing right now: AI cosplay.

If you don’t say “agent” every six seconds, the market assumes you’re a horse carriage company. 

MEANWHILE (in the real world) HubSpot is quietly doing the most important thing in SaaS: BECOMING the operating system for how businesses actually sell.

AI does not replace CRM. AI needs CRM.

The CRM is data gravity. Data gravity is what wins (AI is actually the easy part - you would know that if you ever ran a sales team before..)

You can’t build an AI GTM engine without a canonical system of record.

And guess what that system is.
It’s NOT your agent. It’s NOT your prompt. It’s for HELLo sure not your N8N/Zapier flow.

It’s Salesforce. It’s HubSpot. or Dynamics (I just threw up in my mouth, saying something good about Dynamics).

Always has been.

This market cycle is not “CRM vs AI.”

It is CRM becoming the control plane for AI.

The winners will be the platforms that:
OWN the data
OWN the workflows
OWN the permissions
OWN the revenue truth

AI will plug into them. NOT replace them.

So yeah - HubSpot beating revenue while the market shrugs is hilarious.

This is NOT a warning sign about "the end of CRMs"
That’s the market being blind AF

CRM ain’t going away, mofos. It’s just about to get smarter.

smart people buy Salesforce AND HubSpot stocks. Are you smart or do you like losing money? 

Cheers,
-MB

Matt Bolian ⚡

Building the worlds easiest way to get sales reps to follow a process 🎯🎯| Turning sales into into Superheros 🦸‍♀️🦸‍♂️ | Helping HubSpot Solutions Partners Scale 🚀🚀

when you get bat-singal(ed) on Reddit, Inc.

(this is a real reddit post - I didn't pay people to do it)

also - SOME BIG updates coming that make will both your minds!?!?!

Before we drop the GIANT updates… I need to pause for a second.

In 2025 Supered became THE #1 Sales Enablement app in the HubSpot ecosystem. Here's the story told in numbers:

Story by numbers: 
- 1 Admin of the Year
- 1 Spotify Album Release
- 6 Music Videos
- 8 Supered Songs 
- 16 Real Admin of Genius
- 17 Team members
- 52 Podcast Episodes
- 67 Product Updates
- 103 5 star reviews (now 123 BET)
- 228 demos booked at Inbound
- 250+ Customers
- 1264 Supered Shirts given away
- 4000+ Post from Supered Team
- 5000+ Hubspot Installs
- 6000+ LinkedIn followers
- $10,000 Giveaway
- 13,000+ Linkedin Post 
- 200,000+ Youtube views

Giant updates coming.

BUT today… I’m just grateful for every revops pro, sales manager / rep, and HubSpot partner who made this year real. ⚡

it's about to get WILD. 

stay Supered⚡
-matt

Co-Founder & Head of Revenue | Co Host of the Manufacturing Marketing Show | Growth leader obsessed with Customer Experience

I'm passionate about solving the HubSpot knowledge gap through hands-on expertise and collaborative problem-solving.

As the Founding Pro at Profoundly, I'm transforming how HubSpot expertise flows between those who need help and those who provide it. Our platform connects HubSpot users with vetted experts ready to help with everything from quick fixes to complex integrations – no unnecessary sales pitches, no complex contracts, just expert help when you need it.

My journey to this role follows a pattern I've seen throughout my career: discovering critical knowledge gaps in complex technical fields and building bridges to close them. This pattern has repeated whether working with certified reference materials, analytical instruments, or digital transformation.

I started in material quality control for petrochemical and polymer industries, where serving diverse customers with customized materials taught me the importance of understanding the needs of not only the customer but also the customer's customer. This early experience building solutions at the intersection of technical complexity and practical application shaped my approach to all future challenges.

Two years with MAG deepened my perspective on the analytical instrument side of business, working across Marketing, Field Sales, Inside Sales, Internet Sales, and Sales Enablement. This gave me crucial insights into the needs of buyers, customers, and internal stakeholders including direct sales, manufacturer reps, service teams, and supply chain partners. I discovered my talent for training and empowering customer-facing teams to provide exceptional experiences.

This journey led me to HubSpot, where I've become deeply engaged in helping others navigate the platform's technical complexity while achieving practical business outcomes. I've found that the most valuable solutions come not from isolated expertise but from collaborative problem-solving that addresses both technical details and strategic context.

With Profoundly, I'm focused on democratizing HubSpot expertise – making it accessible, practical, and immediately valuable. Whether through our daily shows, expert marketplace, or educational content, we're creating paths to success that anyone can follow.

If you're facing HubSpot challenges, I'm here to help in multiple ways:
- Book a direct consulting call: https://meetings.hubspot.com/chris-carolan1/consulting-call
- Explore expert help options at Profound.ly
- Join our daily "Let's Build" shows for free problem-solving and education

Let's transform your HubSpot experience, together.

⚙️ Chris Carolan ⚙️

Unified Customer View: Pipedream or Realistic Goal?
Join me, Casey, and Klemen Hrovat for a live workshop moving through the Unified Customer View Playbook.

#ValueFirst #Data

Chris Carolan

A Profoundly Value-First HubSpot Coach for CX, AI, RevOps, Quote-to-Cash, Orders | Founding Pro @ Profoundly | Human Context Engineer

Casey Hawkins, Chris Carolan and 1 other attendee

Value-First Data Episode 10: The Unified Customer View Playbook

Unified Customer View Part 2 - Let's dig in with Klemen Hrovat and Casey Hawkins

Casey Hawkins, Chris Carolan and 2 other attendees

Value-First Data with Chris, Casey, & Klemen - Unified Customer View Part 2

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