By day, I help revenue teams actually use the software they buy (crazy concept, right?). By night, I attempt to sleep while my three kids plot against me. Somewhere in between, I try to answer emails before they become historical artifacts.

🎤 Things I Believe
✅  Buying software ≠ using software.
✅ Most training is corporate theater. The audience is asleep.
✅ Doing it alone is a fool’s errand. (Yes, even you, lone wolf)
✅ Grit > Genius. Execution > Ideas. Humor > PowerPoint decks.
✅ If your enablement plan needs a 50-page playbook, it’s already dead.
✅ Most meetings should be emails, and most emails should be left unsent.

🎯 What I Actually Do:
- Run a, bootstrapped business without corporate buzzwords or selling my soul.
- Build Supered⚡- app that helps revenue teams actually adopt their tools.
- Challenge the status quo on how companies train, onboard, and scale (translation: I call out nonsense).

🚀 Why Connect With Me?
If you like no-BS business talk, real stories from the trenches, and a good laugh at the absurdity of modern work, we’ll get along. 

If you’re here to sell me a lead-gen service that “guarantees 10X ROI,” I’d rather eat my keyboard.

🔥 Connect, argue, or lurk - I’ll be here either way.

Matt Bolian

“CRM is dead.”
No. Your attention span is DEAD (bet)
Let me translate what you’re actually looking at.

HubSpot:
From ~$29 in 2014 to ~$371 today.
That is a 1,178% lifetime return.

Salesforce:
From ~$79 in 2015 to ~$260 today.
That is a 6,400% lifetime return.

Six.
Thousand.
Percent.

You don’t get those returns in “dying categories.” You get those returns in infrastructure layers.

And recite this with me: CRM is not software. CRM is the system of record for revenue.

It’s where:
-deals live
-pipeline lives
-forecasts live
-reps live
-managers live
-customer truth lives

Now let's talk numbers (and bring some sanity to the PEOPLE)
HubSpot just posted +20.87% YoY revenue growth.

THEY BEAT EARNINGS and THEY BEAT REVENUE PROJECTIONS
(Say it with me "HubSpot beat earnings, HubSpot beat earnings, HubSpot beat earnings.")

And the stock is down. Why??!???!?!??!?

Because Wall Street is DUMB drunk on one thing right now: AI cosplay.

If you don’t say “agent” every six seconds, the market assumes you’re a horse carriage company. 

MEANWHILE (in the real world) HubSpot is quietly doing the most important thing in SaaS: BECOMING the operating system for how businesses actually sell.

AI does not replace CRM. AI needs CRM.

The CRM is data gravity. Data gravity is what wins (AI is actually the easy part - you would know that if you ever ran a sales team before..)

You can’t build an AI GTM engine without a canonical system of record.

And guess what that system is.
It’s NOT your agent. It’s NOT your prompt. It’s for HELLo sure not your N8N/Zapier flow.

It’s Salesforce. It’s HubSpot. or Dynamics (I just threw up in my mouth, saying something good about Dynamics).

Always has been.

This market cycle is not “CRM vs AI.”

It is CRM becoming the control plane for AI.

The winners will be the platforms that:
OWN the data
OWN the workflows
OWN the permissions
OWN the revenue truth

AI will plug into them. NOT replace them.

So yeah - HubSpot beating revenue while the market shrugs is hilarious.

This is NOT a warning sign about "the end of CRMs"
That’s the market being blind AF

CRM ain’t going away, mofos. It’s just about to get smarter.

smart people buy Salesforce AND HubSpot stocks. Are you smart or do you like losing money? 

Cheers,
-MB

Matt Bolian ⚡

Building the worlds easiest way to get sales reps to follow a process 🎯🎯| Turning sales into into Superheros 🦸‍♀️🦸‍♂️ | Helping HubSpot Solutions Partners Scale 🚀🚀

when you get bat-singal(ed) on Reddit, Inc.

(this is a real reddit post - I didn't pay people to do it)

also - SOME BIG updates coming that make will both your minds!?!?!

Before we drop the GIANT updates… I need to pause for a second.

In 2025 Supered became THE #1 Sales Enablement app in the HubSpot ecosystem. Here's the story told in numbers:

Story by numbers: 
- 1 Admin of the Year
- 1 Spotify Album Release
- 6 Music Videos
- 8 Supered Songs 
- 16 Real Admin of Genius
- 17 Team members
- 52 Podcast Episodes
- 67 Product Updates
- 103 5 star reviews (now 123 BET)
- 228 demos booked at Inbound
- 250+ Customers
- 1264 Supered Shirts given away
- 4000+ Post from Supered Team
- 5000+ Hubspot Installs
- 6000+ LinkedIn followers
- $10,000 Giveaway
- 13,000+ Linkedin Post 
- 200,000+ Youtube views

Giant updates coming.

BUT today… I’m just grateful for every revops pro, sales manager / rep, and HubSpot partner who made this year real. ⚡

it's about to get WILD. 

stay Supered⚡
-matt

Hubex

Go-to-Market & Revenue Operations for Scaling B2B SaaS Companies

Co-Founder

Interim Head of Agency Partnerships (TwentyThree ApS)

Techweb

A HubSpot Platinum partner specializing in helping SaaS and Technology companies cut through the noise, increase brand awareness and drive profitable and scalable growth.

Partner & Chief Revenue Officer

HubSpot

Principal Channel Account Manager

Working with HubSpot agencies in the Nordic and Benelux region to help them grow and scale their business. 
 - Ongoing business strategy work
 - Sales coaching and opportunity reviews
 - Building sales plans and forecasting structures
 - Assisting or leading the sales process from exploratory call to demo
 - Hosting Group Coaching Sessions:
  x Pipeline Generation Bootcamp
  x Sales Skills Bootcamp

Attainment 2016: 124%
Attainment 2017: 210%

Case studies from two agencies I currently work with:

Senior Channel Account Manager

Channel Account Manager L2

Channel Account Manager

Oracle

Business Development Consultant

Första AP-fonden, First Swedish National Pension Fund

Master Thesis - Portfolio Allocation Research

Lunicore Studentkonsult

Management Consultant - Business Strategy & Project Management

Societe Generale

Summer Analyst - Mergers & Acquisitions

CEO @ Hubex | Sharing Insights on Designing and Building Effective Revenue Operating Systems

⚙️ At the heart of what I do is a passion for designing and building effective systems. 

This is the core of what we do at Hubex, but also a principle I apply to helping individuals achieve more with less—less time, less effort, and less stress.

I firmly believe that the foundation of an effective Revenue Operating System isn't just about the tools and processes we implement. It's equally about managing ourselves—our health, our minds, and our well-being. 🧘

📈 Here on LinkedIn, I share insights, learnings, and resources aimed at empowering you to build and refine your own Revenue Operating System—whether it's for your personal growth or your company's scalability.

🎙️ I also host the podcast "A Slice of SaaS," where we dive into the nuts and bolts of growing and scaling B2B SaaS companies, sharing stories, mistakes, and lessons learned along the way.

📝 Stuff I'm writing about: 
On LinkedIn, I write about mainly about one thing -- how to best scale your revenue operations as you grow from 20 to 250 people with a focus on avoiding time waste (too much, too early) or creating one big operational mess (too little, too late). 

On top of that, you'll see me talk about:
• Life optimization (professional & personal)
• Lessons for revenue leaders in scaling SMB SaaS companies
• Lessons from building Hubex

🚀 Wan't to chat?
Let's hop on a 30-minute strategy call: https://www.hubex.io/meetings/andreas11

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