Miceli Media

• Developed business strategy, sales plan, project timelines, and website
• Generated qualified leads, conducted consultations, and closed sales
• Provided account management, content creation, and campaign management services

Founder

Softchoice

• Managed and optimization SMB clients' IT environments ensuring alignment with strategic objectives.
• Collaborated with internal teams and architects to devise comprehensive IT solutions.
• Leveraged a customer-centric and solutions-orientated approach to understand challenges.

Account Executive

Rockstar Energy Drink

• Analyzed and determined locations for proper and successful product promotion events  
• Planned and executed in-person promotional events to demonstrate and distribute products
• Utilized social media marketing to increase brand reach

Brand Ambassador

Sigma Nu Fraternity, Inc.

• Communicated and negotiated with music artists’ management teams and business sponsors 
• Planned, executed, and sold out a public concert with 800 attendees
• Generated over $50,000 in total revenue from the event each year

Philanthropy Coordinator

• Created and facilitated informational sessions about Sigma Nu Fraternity history and values. 
• Organized and executed events for candidates to become acquainted with active members.

New Member Educator

• Communicated with the concert venue and various artists.
• Assisted with the creation and distribution of promotional content.

Internal Philanthropy Co-Chair 

Morton Grove Park District

• Oversaw and managed pool operations. 
• Facilitated training in-services to allow for exceeding certification standards.
• Delegated duties accordingly while enforcing proper protocol. 
• Verified facility employees and equipment met all standards.
• Monitored designated area(s) while enforcing rules, regulations, and policies to ensure safety.
• Administered first aid and CPR in response to life-threatening situations. 
• Assisted with preparation and organization for special events and private parties.
• Provided customer service and professional interactions to patrons within the facility.

Manager & Head Lifeguard

RippleMatch

• Collaborate with the Campus Operations Manager to expand campus recruitment and increase interview placement rate 
• Schedule and conduct interviews for intern candidates and act as a point of contact throughout the entire hiring process
• Responsible for tracking 40-50 candidates per week and having daily exchanges with management about their progress

Program Manager

MetaBirds

• Produced and executed promotional content for social media outlets 
• Managed social media accounts daily and optimized platforms for growth and engagement

NFT Digital Marketing Intern

i9 Sports

• Facilitated instructional sports sessions for beginner, intermediate, and advanced levels. 
• Assisted Business in site organization and scheduling for house-league. 
• Oversaw the productivity and proficiency of site staff. 
• Provided customer service to patrons. 
• Trained and delegated responsibilities to site staff.

Site Coordinator

DICK'S Sporting Goods

• Strived to provide the best and most efficient customer support. 
• Maintained merchandise displays. 
• Provided personalized product guidance to fit the needs of the end consumer.

Retail Associate

Founder @ Miceli Media | Brand Building and Strategic Management

Hey everyone, I’m Matthew 👋 

We live in the age of digital, where the success of a business relies heavily on its online presence. 

My passion lies in harnessing this digital power to help brands connect, communicate, and grow.

I'm the Founder of Miceli Media, a forward-thinking digital marketing agency based in the heart of Chicago. 

With a focus on social media marketing and content creation, my team and I at Miceli Media help businesses build a robust online presence.

We firmly believe that successful digital marketing is not just about being seen - it's about being remembered. 

We strive to create dynamic content that not only captures attention but also resonates with audiences to foster lasting relationships.

At Miceli Media, we're not just a service provider - we're a partner invested in your success.

Our team prides itself on its adaptability, creativity, and commitment to excellence.

We keep our fingers on the pulse of digital trends and leverage the latest techniques to ensure our clients stay ahead of the curve.

Whether you're a startup looking for your first followers or a well-established brand seeking innovative ways to stay fresh and engaging, I'd love to hear from you.

It's time to apply our latest innovation and elevate your brand above the competition! 

Stay connected, stay digital. 🌐

P.S. Remember, regardless of what you do, play the long game!

Matthew Miceli

Over the past 2+ years, I’ve built and operated LinkedIn personal brands for 15 founders and executives across SaaS, AI, software, corporate real estate, and white-glove services, from Series A startups to operators who’ve been in business for decades.

I work with founders and C-level leaders at B2B companies (typically 20+ employees, $10K+ deal sizes) who believe LinkedIn should drive business, but don’t have a reliable system to make that happen.

The problem I see repeatedly:
Most LinkedIn “personal branding” stops at content.

Posts get written, your followers grow, but nothing moves downstream.

My work sits one layer deeper.

I install a LinkedIn demand engine that combines:

1/ Clear positioning and profile strategy

2/ Founder-led ghostwriting designed to warm buyers

3/ Distribution and visibility mechanics

4/ A simple outbound conversation framework

5/ Defined success metrics around qualified conversations (not likes)



The goal: make sales conversations easier to start, and faster to close.


What I DON'T promise:

- Virality

- Overnight results

- Closed deals without sales involvement


What I DO optimize for:

- Predictable momentum

- Turning attention into opportunity


If you’re a founder or executive building a serious B2B company and want LinkedIn to function as an acquisition channel, we’ll likely have a useful conversation.

Meri Matevosyan 💚 🐉

Yesterday I asked my husband if he uses Artificial Intelligence to which he replied: 

“I barely use my natural one.”

I always knew I married an honest man.

Meri Matevosyan

I scale CEO personal brands on LinkedIn | Account Manager @ Notice Me(dia)

A startup hired a CMO.
The CMO hired an agency.
The agency hired a subcontractor.
The subcontractor hired a freelancer.
The freelancer was 23, had a Canva subscription, and is now the only person who actually touched the work.

Me: BA in English, 3+ years writing experience, doing this full time
My Google search: does “embarrassed” have two r’s

After 2 years at Notice Me(dia), I’m speaking up!

Here are our founder Josh Cons’s fatal flaws:

1/ Doesn’t “strategically realign on the alignment before cascading the cascade.”

2/ Runs 15-minute meetings and somehow reaches a decision.

3/ Refuses to schedule a pre-sync before the sync.

4/ Asks, “What’s the decision?”

5/ Deletes slides that say “leveraging scalable synergies.”

6/ Sends one Google Doc instead of Strategy_FINAL_v12_THIS_ONE_USE_THIS2.pptx.

7/ Measures progress by revenue and shipped work.

Honestly, with leadership like this, how are we supposed to optimize our Q4 bandwidth alignment framework?

don’t you dare wish me happy first or second or any day of spring. don’t. you. dare.

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As a writer, I have two moods:

“This is the best thing I’ve ever written.”
“This is evidence I should never write again.”

Both moods usually happen in the same paragraph.

I’m a writer and I don’t feel inspired six days out of seven. And I write anyway.
I’m a writer and I don’t have perfect grammar or an extraordinary vocabulary. I don’t walk around with rare words floating in my head like a Victorian poet. 

I look things up, I rewrite, I swap words until the sentence stops sounding like it’s trying too hard.

I put my ego aside and treat writing like what it is: work, trial and error, and then some more trial.

I’m a writer and I dislike most of what I write at first.

I’m a writer and I spend an embarrassing amount of time on small things - a verb, a line break, the order of two sentences, whether a paragraph feels like it’s moving or dragging its feet.

Some days I like the idea of being a writer more than I like the act of writing. And I write anyway. I'm a writer.

All nonfiction writers have a ton to learn from fiction.

If your job is to write things that persuade, explain, sell, recruit, position, or move someone from indifference to action, fiction is essential training. And in some ways it’s better training than the entire industry that tries to teach you “writing” through frameworks and formulas.

I’ve learned more about building an ICP from The Godfather than I ever learned from copywriting books, because it’s basically a masterclass in what people really optimize for: status, loyalty, fear, and the need to belong.

Pachinko taught me how to write context. People don’t make decisions in a vacuum but inside family, history, class, and the invisible weight of survival.

Hollywood taught me pacing and scene. How to drop the reader into motion fast, make them feel the stakes, and keep them turning pages without “explaining” too much.

Shantaram taught me voice, where even a long paragraph feels like someone speaking directly to you, borrowing your own thoughts.

Copywriting books can give you templates, but fiction teaches you humans, the messy, unfiltered and un-templated humans. That's who you're writing for.

Founder: “LinkedIn doesn’t work.”
Me: “How often do you post?”
Founder: “We tried twice in 2023.”

Whether you're a C-level or an intern, you will inevitably benefit from posting on LinkedIn for the next 365 days. 

The reason you're giving up on content is because you're thinking about it as separate posts and how each of them performs individually.

Instead, imagine what it can do for you if you choose to show up for years, decades, documenting in public - the insightful conversations you have with your buyers, peers and mentors...the debates and fun moments you have with your team members. 

Think about what a decade of sharing your concerns, challenges, wins, thoughts and predictions about your industry...living up to your values and dreams in public would do for you.

Consider how much more credible, relatable and legitimate you will look in the eyes of the reader who might be a colleague, a fellow leader, a potential client, or maybe an amateur whom you could inspire to take the first, scary step towards improvement. 

Building in public only rewards you when you keep going, especially when you think "it's not working."

A typo in a published post feels like walking around with spinach in your teeth.
Except nobody’s nice enough to tell you privately. They’ll just scream it in the comments.

B2B, B2C, ABC or any other random 3 letter Teams, you're already sitting on the content you're trying so hard to create.

Your content is the raw material you collect all day. 

It's the conversations you keep replaying after they end, the arguments and debates you have in your head, or in meetings, or in your DMs... the questions your ideal buyers ask you, over and over, in slightly different packaging... the funny bits that happen to you mid-workday... the random idea that shows up at 11 PM when you’re finally trying to wind down from a long day.

As long as you’re building, selling, fixing, leading or contributing to something in real life, you’re not “out of content.”  You just need to catch it.

taplio

The Battle

Matthew Miceli

Meri Matevosyan 💚 🐉

Followers

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Engagements

Likes

Performance ScoreMeri Matevosyan 💚 🐉's LinkedIn Performance

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taplio

The Battle

Matthew Miceli

Meri Matevosyan 💚 🐉

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Meri Matevosyan 💚 🐉's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMeri Matevosyan 💚 🐉's LinkedIn Performance