Miceli Media

• Developed business strategy, sales plan, project timelines, and website
• Generated qualified leads, conducted consultations, and closed sales
• Provided account management, content creation, and campaign management services

Founder

Softchoice

• Managed and optimization SMB clients' IT environments ensuring alignment with strategic objectives.
• Collaborated with internal teams and architects to devise comprehensive IT solutions.
• Leveraged a customer-centric and solutions-orientated approach to understand challenges.

Account Executive

Rockstar Energy Drink

• Analyzed and determined locations for proper and successful product promotion events  
• Planned and executed in-person promotional events to demonstrate and distribute products
• Utilized social media marketing to increase brand reach

Brand Ambassador

Sigma Nu Fraternity, Inc.

• Communicated and negotiated with music artists’ management teams and business sponsors 
• Planned, executed, and sold out a public concert with 800 attendees
• Generated over $50,000 in total revenue from the event each year

Philanthropy Coordinator

• Created and facilitated informational sessions about Sigma Nu Fraternity history and values. 
• Organized and executed events for candidates to become acquainted with active members.

New Member Educator

• Communicated with the concert venue and various artists.
• Assisted with the creation and distribution of promotional content.

Internal Philanthropy Co-Chair 

Morton Grove Park District

• Oversaw and managed pool operations. 
• Facilitated training in-services to allow for exceeding certification standards.
• Delegated duties accordingly while enforcing proper protocol. 
• Verified facility employees and equipment met all standards.
• Monitored designated area(s) while enforcing rules, regulations, and policies to ensure safety.
• Administered first aid and CPR in response to life-threatening situations. 
• Assisted with preparation and organization for special events and private parties.
• Provided customer service and professional interactions to patrons within the facility.

Manager & Head Lifeguard

RippleMatch

• Collaborate with the Campus Operations Manager to expand campus recruitment and increase interview placement rate 
• Schedule and conduct interviews for intern candidates and act as a point of contact throughout the entire hiring process
• Responsible for tracking 40-50 candidates per week and having daily exchanges with management about their progress

Program Manager

MetaBirds

• Produced and executed promotional content for social media outlets 
• Managed social media accounts daily and optimized platforms for growth and engagement

NFT Digital Marketing Intern

i9 Sports

• Facilitated instructional sports sessions for beginner, intermediate, and advanced levels. 
• Assisted Business in site organization and scheduling for house-league. 
• Oversaw the productivity and proficiency of site staff. 
• Provided customer service to patrons. 
• Trained and delegated responsibilities to site staff.

Site Coordinator

DICK'S Sporting Goods

• Strived to provide the best and most efficient customer support. 
• Maintained merchandise displays. 
• Provided personalized product guidance to fit the needs of the end consumer.

Retail Associate

Founder @ Miceli Media | Brand Building and Strategic Management

Hey everyone, I’m Matthew 👋 

We live in the age of digital, where the success of a business relies heavily on its online presence. 

My passion lies in harnessing this digital power to help brands connect, communicate, and grow.

I'm the Founder of Miceli Media, a forward-thinking digital marketing agency based in the heart of Chicago. 

With a focus on social media marketing and content creation, my team and I at Miceli Media help businesses build a robust online presence.

We firmly believe that successful digital marketing is not just about being seen - it's about being remembered. 

We strive to create dynamic content that not only captures attention but also resonates with audiences to foster lasting relationships.

At Miceli Media, we're not just a service provider - we're a partner invested in your success.

Our team prides itself on its adaptability, creativity, and commitment to excellence.

We keep our fingers on the pulse of digital trends and leverage the latest techniques to ensure our clients stay ahead of the curve.

Whether you're a startup looking for your first followers or a well-established brand seeking innovative ways to stay fresh and engaging, I'd love to hear from you.

It's time to apply our latest innovation and elevate your brand above the competition! 

Stay connected, stay digital. 🌐

P.S. Remember, regardless of what you do, play the long game!

Matthew Miceli

Terrestris LLC

Marketing Specialist

Valenza Publishing

Offer proof-reading, copy editing, and developmental editing services for incoming manuscripts for national publication.

Editor

Hull Marketing

• Wrote, edited, and formatted e-books to act as ethical bribes for clients; e-books placed
behind a “paywall” splash page in exchange email address.
• Engaged in direct email marketing with clients, sending targeted emails weekly to
promote specials, blog posts, and affiliate marketing links
• Engaged in short-form copy posting on social media sites, to include Facebook, Twitter,
and LinkedIn
• Actively engage in content creation for company blogs, creating weekly blog posts for
any client to range from 2,500 to 5,000 words with SEO/SEM best practices
• Utilized Google Analytics to track trends related to track differing results in A/B
marketing efforts on social media and within specific emails

Contract Marketer

Target Roofing & Sheet Metal

• Created the Data Science and Analytics department; established key relationships with
other departments, developed and assisted with the implementation of target KPI’s, and
altered formulas and targets as needed in multiple software programs
• Utilized Power BI, Excel, Access, and SQL queries to develop dashboards to offer easy
data access for all employees and expedite numerous tasks resulting in saving dozens of
hours per week company-wide
• Acted as a support associate for the sales and marketing team; offered insight as to warm
lead generation techniques, data mining for leads, and management of sales funnel
• Performed ongoing and rigorous research to determine the accuracy and efficacy of
existing programs and operations
• Through analysis and process improvement saved the company nearly 20 manhours
weekly across multiple departments generating real cost savings

Business Development Manager

Allyn International

• As a Data Analyst at the Ft. Myers office, regular and key contributor to business
analysis efforts concerning both specific clients and detecting and reporting general
trends in the logistics industry
• Utilization of MSSQL to find/locate data for management and analysis in Excel; data
was then exported and presented in stunning visuals in Power BI
• Participate in, control, and manage all logistical and analytical efforts in Niskayuna, NY
location
• Developed technical writing work for Allyn International, to include multiple blog posts
to assist in marketing efforts, development of an SOP for the on-site logistics specialist
position, and improved on-boarding and training processes for new employees
• Saved the client thousands of dollars through analysis of past data related to government
projects
• Regularly analyzed large data sets and presented findings in client-facing presentations
resulting in increased client satisfaction and ongoing data-based improvements resulting
in 16% savings

Data Analyst

The Whistling Kettle

• Created an email list through white-hat data mining practices; email list was contacted
with personally developed white copy email, resulting in an 18% return on contacts and
thousands of dollars in sales, with additional hundreds of dollars coming in from monthly
sales activities
• Managed Amazon sales activity – marketed and posted products.
• Restored order to a neglected department within the company, condensing the expected
six-month process into 10 weeks
• Reviewed online sales activity for year-over-year, month-over-month, and through a
rolling month-by-month analytical schedule to determine successful marketing and sales
practices
• Conducted presentations with owners on a bi-weekly basis to present sales figures,
discuss marketing activities, and suggestions to improve upon business operations based
on results received from Google Analytics and internal finance summaries.
• Developed TruGrit tea blend as a solution to energy enhancement and weight loss; sales
increased a significant margin based on the research, development, marketing, and
follow-up campaigns resulting from this product

Marketing Manager

Inpakuto-Ryu Martial Arts and Fitness

• Analyzed and conducted training and instruction for as many as 40 clients on a regular
basis, tailoring recommendations and solutions based upon needs and desires; follow-up
was conducted regularly and analyzed versus target metrics, resulting in a 95%
satisfaction rate
• Personal marketing efforts were engaged in daily through non-traditional marketing
methods, to include Facebook, Twitter, blogging, guerrilla marketing, and forum posting;
results were 20 students enrolling within the first week of opening
• Maintained financial records though bookkeeping of expenses through profit and loss
sheets
• Trained, mentored, and coached a significant number of students throughout the course of
business operations

Small Business Owner

💰 I Build, Grow, and Manage 💲 Multi-Million Dollar 💲 Marketing Departments | 💻 Digital Marketing | 📈 Marketing Analysis and Strategy | 🖋 Author | ✂️ Editor | 🌐 SEO Content Creation | 👻 Ghostwriter | ✉ Email Mktg.

What are the top things you can do to help improve your marketing?

So many businesses want to jump into:

❌ Making fancy graphics

❌ Designing a new logo

❌ Pushing the sale in every media post

❌ Dictating through marketing what the customer will buy

If you look at the companies that have implemented these strategies and failed, it is easy to see that...

💥 This is not how you improve your marketing! 💥

What do you actually have to do?

✔️ Identify your target market - ask yourself...

      ☑ Who is the target market?
      ☑ What problems is this market facing?
      ☑ Where can I easily access my target market?
      ☑ When does this solution need to be in place?
      ☑ Why would this consumer choose my product or service?
      ☑ How do I meet the need in the marketplace?

✔️ Run a PESTELE Analysis

✔️ Feed you PESTELE into a SWOT

✔️ Come up with a strategy that aligns your marketing efforts with your products or services with the needs and desires of your target consumer

✔️ Create your campaigns, analyze and test your campaigns, and repeat the process endlessly

Sounds easy, right?  

Yes and no - the right people, in the right position, with the right skills and experience, can help you drive your vision, solve an a way that solves a dissonance in the life of your consumer.  If you don't have that, if you don't put that effort in, the result is that you will likely struggle (at best) or simply close up shop (at worst).

Luckily, you're here... and luckily, I will help, and I can because I have:

❕ Constructed PESTELE and SWOT analyses for international and Fortune 500 Companies

❕ Written email campaigns that have resulted in 💲 hundred of thousands 💲 in sales

❕ Developed multi-million dollar marketing departments from scratch, starting with a $0.00 marketing budget

❕ Written content that has created e-commerce branches of business

❕ Edited books, articles, and additional content that generated thousands of leads and more in sales

❕ Collected user feedback to create a product for market, filling a need and meeting a demand

I would be happy to take a look at where you are struggling, what your pain points are, and how I can help you grow your business through planning, marketing, and deep-dive analytics.  

If you are looking to expand your business, create new content, and are ready to achieve your next level of success, connect with me today.  Let me help you help yourself achieve your dreams.

taplio

The Battle

Matthew Miceli

Dr. Stephen Hull, MBA, BS

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