Miceli Media

• Developed business strategy, sales plan, project timelines, and website
• Generated qualified leads, conducted consultations, and closed sales
• Provided account management, content creation, and campaign management services

Founder

Softchoice

• Managed and optimization SMB clients' IT environments ensuring alignment with strategic objectives.
• Collaborated with internal teams and architects to devise comprehensive IT solutions.
• Leveraged a customer-centric and solutions-orientated approach to understand challenges.

Account Executive

Rockstar Energy Drink

• Analyzed and determined locations for proper and successful product promotion events  
• Planned and executed in-person promotional events to demonstrate and distribute products
• Utilized social media marketing to increase brand reach

Brand Ambassador

Sigma Nu Fraternity, Inc.

• Communicated and negotiated with music artists’ management teams and business sponsors 
• Planned, executed, and sold out a public concert with 800 attendees
• Generated over $50,000 in total revenue from the event each year

Philanthropy Coordinator

• Created and facilitated informational sessions about Sigma Nu Fraternity history and values. 
• Organized and executed events for candidates to become acquainted with active members.

New Member Educator

• Communicated with the concert venue and various artists.
• Assisted with the creation and distribution of promotional content.

Internal Philanthropy Co-Chair 

Morton Grove Park District

• Oversaw and managed pool operations. 
• Facilitated training in-services to allow for exceeding certification standards.
• Delegated duties accordingly while enforcing proper protocol. 
• Verified facility employees and equipment met all standards.
• Monitored designated area(s) while enforcing rules, regulations, and policies to ensure safety.
• Administered first aid and CPR in response to life-threatening situations. 
• Assisted with preparation and organization for special events and private parties.
• Provided customer service and professional interactions to patrons within the facility.

Manager & Head Lifeguard

RippleMatch

• Collaborate with the Campus Operations Manager to expand campus recruitment and increase interview placement rate 
• Schedule and conduct interviews for intern candidates and act as a point of contact throughout the entire hiring process
• Responsible for tracking 40-50 candidates per week and having daily exchanges with management about their progress

Program Manager

MetaBirds

• Produced and executed promotional content for social media outlets 
• Managed social media accounts daily and optimized platforms for growth and engagement

NFT Digital Marketing Intern

i9 Sports

• Facilitated instructional sports sessions for beginner, intermediate, and advanced levels. 
• Assisted Business in site organization and scheduling for house-league. 
• Oversaw the productivity and proficiency of site staff. 
• Provided customer service to patrons. 
• Trained and delegated responsibilities to site staff.

Site Coordinator

DICK'S Sporting Goods

• Strived to provide the best and most efficient customer support. 
• Maintained merchandise displays. 
• Provided personalized product guidance to fit the needs of the end consumer.

Retail Associate

Founder @ Miceli Media | Brand Building and Strategic Management

Hey everyone, I’m Matthew 👋 

We live in the age of digital, where the success of a business relies heavily on its online presence. 

My passion lies in harnessing this digital power to help brands connect, communicate, and grow.

I'm the Founder of Miceli Media, a forward-thinking digital marketing agency based in the heart of Chicago. 

With a focus on social media marketing and content creation, my team and I at Miceli Media help businesses build a robust online presence.

We firmly believe that successful digital marketing is not just about being seen - it's about being remembered. 

We strive to create dynamic content that not only captures attention but also resonates with audiences to foster lasting relationships.

At Miceli Media, we're not just a service provider - we're a partner invested in your success.

Our team prides itself on its adaptability, creativity, and commitment to excellence.

We keep our fingers on the pulse of digital trends and leverage the latest techniques to ensure our clients stay ahead of the curve.

Whether you're a startup looking for your first followers or a well-established brand seeking innovative ways to stay fresh and engaging, I'd love to hear from you.

It's time to apply our latest innovation and elevate your brand above the competition! 

Stay connected, stay digital. 🌐

P.S. Remember, regardless of what you do, play the long game!

Matthew Miceli

Creativefuel

Planned and executed LinkedIn content calendars that drove 500K+ impressions and reached over 164K members, boosting brand visibility and engagement.

Collaborated with HR and marketing teams to develop creative, trend-aligned campaigns; managed online reputation and built strong follower connections through timely interactions.

Monitored analytics to measure performance, refined strategies accordingly, and guided team members on LinkedIn best practices to ensure consistent, high-impact presence.

Social Media Executive

I write LinkedIn content to get more leads | Ghostwriter | LinkedIn Strategist

Building Noire. 

See you in the Mail -  
✉️ arohi.choudhary@icloud.com

Arohi Choudhary

Have you ever walked past a Gucci or LV store and suddenly felt a little less successful?

That’s not an accident.
That’s branding.

Luxury brands don’t sell products they sell perception.

They make you feel like you’re missing something  as elegance, status, belonging and then position themselves as the answer to that gap.

The truth is: the goal of luxury branding isn’t to make everyone buy.
It’s to make most people feel excluded so that a few people will pay more to be included.

That feeling of “I wish I could afford that”?
That’s billion-dollar marketing psychology at work.

Luxury brands have mastered the art of controlled aspiration they build desire by creating distance.

You don’t buy the product.
You buy the permission to feel like you’ve “made it.”

The next time you feel small in front of a brand, remember they want you to.
Because the smaller you feel, the bigger they seem.

Do you think this kind of emotional marketing is ethical or manipulation at its finest?

#Branding #Marketing #LuxuryBrands #ConsumerPsychology #EmotionalMarketing #BrandStrategy #MarketingStrategy #PerceptionIsReality

Arohi C

No alternative text description for this image

Luxury isn’t about the product.
It’s about the psychology wrapped around the product.

LVMH has mastered this art.

A Louis Vuitton trunk isn’t just canvas and leather.
It’s 170 years of heritage, protected and passed down with precision.

People don’t buy the material.
They buy the continuity, the feeling of owning a piece of time.

What looks like scarcity at Dior is really mythmaking in motion.

The scarcity isn’t the strategy. The myth is the strategy. Scarcity is just the tool that keeps the myth alive.

If everyone could have it, the meaning would dissolve.
Luxury lives in the space between access and aspiration.

The client experience at an LVMH Maison isn’t customer service.
It’s identity reinforcement.

The quiet attention, the tailored rituals, the emotional choreography everything is designed to make you feel like you stepped into your higher self.

Even storytelling becomes a strategic asset.
Look at Pharrell’s era at Louis Vuitton.

It’s fashion, YES but it’s also culture, music, symbolism, and narrative aligned into one gravitational pull.

Tiffany’s revival under LVMH wasn’t a rebrand.
It was a reawakening.

A reminder that a luxury house succeeds when it ties craft to culture, and culture to meaning.

Because that’s the core truth:
Luxury lives in the space where artisans create value and scarcity creates longing.

LVMH doesn’t sell products.

It sells MEANING.

And MEANING is the most durable currency in the world.

Pictures credit- LVMH (Instagram) 

#LuxuryIndustry #LVMH #LuxuryMarketing #BrandStrategy #Storytelling #HeritageBrands #CustomerExperience #FashionBusiness #LuxuryInsights #BrandMeaning

taplio

The Battle

Matthew Miceli

Arohi Choudhary

Followers

Posts

Engagements

Likes

Performance ScoreArohi Choudhary's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Matthew Miceli

Arohi Choudhary

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Arohi Choudhary's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreArohi Choudhary's LinkedIn Performance