Simplyai

PE-owned AI professional services and consulting business specialising in Agentic AI, AI Ops, big data projects and innovation
Partner to the CEO for Simplyai’s operations
Responsible to the board for sales, finance, operations, M&A, compliance, risk
Ai thought leader and growth driver

Finance Director

Strategic Consulting

Ad-hoc partnership with Business Owners to provide advice during growth, expansion or exit.

Fractional CFO

Chartered Accountants Australia and New Zealand

Course Facilitator

Audience Republic

2IC of Audience Republic’s US, European and Australian operations.
Accountable to the Board for Post-sales functions along with funding, finance and compliance.

VP, Finance & Operations

Zapid Hire

2IC of Zapid Hire’s US, UK and Australian operations.
Country Manager of US operations and responsible for launch of US mid-market and enterprise sales GTM. 
Lead the team from 50 to 1,000+ customers.
Accountable to the Board for Pre & Post-sales functions along with funding, finance and compliance.

CFOO

Essence Group Sydney

Australian branded and contract manufacturer, distributor and E-Commerce provider of dairy and nutritional powders for Australian FMCG customers (inc A2 Milk, Swisse, Woolworths and ALDI), and a growing international export market (inc China, India and the US). 
- Reported to the Managing Director and managed the strategic direction of the senior leadership team. In addition, managed the organisational effectiveness of the sales, operations and finance functions of the Group (150+ employees), across Sydney, Nowra and Shanghai. 
- Accountable for development and execution of outcomes-based business plans resulting in YoY revenue growth of avg 100%+ and significant EBITDA margin improvement.
- During leadership tenure, Essence was awarded the high-profile, 2019 Australian Exporter of the Year Award (Agribusiness and Food) by the Australian Trade and Investment Commission for outstanding export achievements.

Finance & Operations Director

Extensive experience executing buy-side & sell-side financial due diligence for clients located in Australia, the UK, Ireland and the US across a wide range of industries, including: Property, Financial Services, Specialist manufacturing, Pharmaceuticals, Food manufacturing/distribution, Banking and Infrastructure.
- Advised on deal sizes from $50m-$5bn

Transaction Advisory Services - Snr Manager

Graduate in EY’s Financial Services Audit team and completed Chartered Accounting accreditation. Progressed to Audit Manager role and was a global secondee to EY Dublin office.
- Experience with IFRS, US GAAP, Irish GAAP

Financial Services Audit - Manager

Creating incredible customer experiences and building world class revenue and finance teams at early stage hypergrowth start ups

Matthew Caldicott

Everything Data Acquisition in One Place || B2B, B2C, POI, Alternative Datasets || Engineer turned salesman

Hola!👋🏼

I’m John, 
I lose deals. I win deals. I share the truth in between.

Based in Tel Aviv & 💍 to a gorgeous Spanish lady. Melting pot of culture & languages at home 🏠🐶

I didn’t plan to be in sales. 
Booming businesses in the Hospitality space, but COVID decided otherwise.

I started as an SDR, learned the craft fast, and spent the last few years as a top-performing AE. 

Closing enterprise deals, running complex MEDDPICC cycles, and earning multiple President’s Club awards.

Today, I’m focused on bigger challenges: 
Building scalable sales motions, helping companies generate qualified pipeline, and sharing my honest takes on SaaS, outbound, and what it really takes to stay consistent in sales.

A few highlights that shaped my journey:
📌 Closed over 3M in sales,
📌 Built over 8M in pipeline across all channels,
📌 Closed 275+ deals across SMB, Mid-Market, and Enterprise,
📌 Built repeatable outbound systems that consistently hit quota,
📌 Partnered with RevOps, Marketing, Product & leadership to improve processes and shorten cycles
📌 Coaching peers on discovery, deal strategy, and mindset

Outside of work, I’m a traveler, fitness junkie (6-7 workouts a week + tennis 🎾), and a builder, working on SaaS side projects and digital products to create new income streams.

If you’re into sales, growth, or building wealth through smart bets!

Let’s connect.

John Attar

Well 

This is nice 🤗

Thanks team - happy to be here!

Engineer turned salesman || Data Licensing || Leading the one‑stop shop for global data (B2B, B2C, POI, Alternative Datasets)

We’re excited to recognize John Attar, our new VP of Data Sales, for making an incredible impact since he joined Techsalerator. 🚀 🚀 🚀

3 weeks in the new role
The shift from individual contributor to leader+player is something.

Still selling, but now you’re also shaping how others sell.

It’s uncomfortable at first
Then exciting

and I get to use my enterpreneurial mind that I left asleep a while ago.

Exactly the kind of dopamine I was missing towards the end in my last role. 

Here are the 3 biggest things we’ve done so far:

1) Rewrote our full messaging.

→ Why: If the positioning doesn't make sense people don't read. Removed the buzzword and made it customer oriented.
↳ Goal: Find the right words that will represent us, even if we're not in the room. (yes, we still a\b test though!)

2) Hired a GTM Engineer.

→Why: We read about it a lot, top sellers automate, test and scale. We needed someone that could bridge data + operations + execution. Someone who thinks revops, but that knows what it is to sell.
↳ Goal: Free the sellers from admin so they can focus on the sale. 

3) Spoke to customers from day one.

→Why: Self-explanatory. How can I lead a sales process without feeling the market pulse first. My first day, I was already in a f2f meeting.
↳Goal: Build around feedback and objections, not what I think I know. 

Still a lot to build, not everything falls into place just yet

But the direction feels right.

♻️ I lose deals. I win deals. I share the truth in between. 
Follow me John Attar 

Little picture cause it's Friday😘😘

No alternative text description for this image

It's been a month I hold a manager title
and something unusual (for me) is happening.

I'm becoming a target and in the last 30 days I got:
22 cold emails
4 LinkedIn messages
1 video
1 cold call

Now here's the thing, I have 3 main responsibilities that take quite a bit of time:

1. Regular leadership
Coaching, hiring, fixing processes, reporting to our parent company etc.

2. Still a player (my fav)
Running enterprise cycles, jumping into big deals, helping shape strategy.

3. LinkedIn visibility
Building a playbook so the whole team becomes active and consistent on here.

So.... days get packed, fastttt

Now from the outreach I got, which ones did I actually gave time a day?

The cold call & the video

That’s it.
Simply broke the pattern of my day...

Cutting through the noise is easier than you think.
Pick up the phone, be genuine

The bar is low.
Opportunities are high.

Find a way to stand out :)

♻️ I lose deals. I win deals. I share the truth in between. 
Follow me John Attar

Sales is simple
You just need to find the version of you that makes it look easy.

We’re the ones who overcomplicate this job.

New playbook here. New tool there.
A new “this will fix your pipeline” trick.
Most of it just makes the job louder, not better.

Here are the 5 traits I have seen in every outstanding seller I’ve worked with:

1) Curious
Genuine - They ask real questions that make buyers open up
Simple language, easy delivery

2) Consistent
They show up the same way on good days and bad
Overtime, compound effect is real

3) Follow-up
They know deals are won in the silent work
Not just in the disco call.

4) Disciplined
Their calendar, pipeline, and priorities are clean
No confusion between motion and action

5) Business Acumen
They understand how companies actually make decisions.
And buyers feel it immediately.

Sales isn’t always fun.
and not always fair.

But it does gets easier when you stop complicating it

So keep it simple

♻️ I lose deals. I win deals. I share the truth in between. 
Follow me John Attar

I’ve been in sales for 10 years.

5 of those were in hospitality sales.

Same game, different arena.

Made every mistake in the book, learnt the hard way!

Here are 6 lessons that stuck with me:

1. Have genuine conversations
In hotels or SaaS, people buy how you make them feel.
You can’t automate network, it’s built one real talk at a time.

2. Discovery is the real close
You win by showing you understand their challenges.
If you ask the right questions, the deal writes itself.

3. Pipeline is peace of mind
This is my #1.
It's your safety net, and your leverage. 
The more your pour, the more comes out.

4. More failures than successes
Every “no” tighten timing, tone, and judgment.
You can let it hurt you or shape you.

5. Know when to speed, and when to be patient
Speed gets their attention but patience will get their trust.
The best deals in your career will take time, don’t kill them by rushing the buyer.

6. Consistency
Everyone’s on fire when things go right.
Keep showing up when things don't go your way.

Sales is 80% in your head and how you show up.

Praise trial and error, it builds your craft.

What would be your number 7?

♻️ I lose deals. I win deals. I share the truth in between. 
Follow me John Attar

Been a little quieter than the usual this week

Didn’t really hit the goals I set for myself around growing my audience.

& that's okayyy

Taking a step back wasn't that bad though

Nice to watch from the sidelines everyone share wins, losses, ideas, and real stories…  

I enjoy it more than Instagram where all I've seen this week is those AI videos of a Lion or a dog pointing a middle finger at me😅

Happy Friday 🫶🏼

Thanksgiving this week
Don’t be the ego seller caricature

Every year around this time, sellers start sprinting.
~3-4 weeks before OOO replies start coming in.

Last deal, quota, accelerators, pclub... all on the horizon

and you don't get there alone

Behind every W you'll find:
↳ SDRs who fought for the meeting
↳ Legal and security who saved timelines
↳ RevOps who cleaned your mess
↳ Product who answered the tough questions
↳ CSMs who made you look trustworthy

Here’s how to turn your internal team into co-sellers:

1) Be easy to work with
Everyone has KPIs. Understand them and respect their time. Make it easier on them

2) Make it meaningful
Show them why this deal matters. Big logo, tough competitor, strategic value. Give them a reason to care.

3) Celebrate loudly
Slack shout-outs, quick thank-yous, looping in their manager. Recognition compounds.

4) Keep them in the loop
Updates, small wins, shifts in momentum. Share the ride. People lean in when they feel part of the story.

End of year is full of suspense

So accept it, you don’t close alone.
And the more you act like it, the faster your deals will move.


♻️ I lose deals. I win deals. I share the truth in between. 
Follow me John Attar

Don’t hire a GTM engineer.
Unless they bring this up early.

Deliverability.

we just started working with ours

super sharp, technical, fast and a surfer.

But before anything else, he asked one thing:
“How are your emails landing?”

he could have asked about open rate, reply rates etc
but he was more keen to understand if they were even arriving.

you can have the best messaging, sequencing, or GTM stack in the world…

but if you’re landing in spam, none of it matters.

that’s the part we tend to forget
your infrastructure is part of your strategy

he told us to look into Maildoso
↳98%+ deliverability.
↳Custom domains.
↳AI warm-up that keeps mailboxes healthy.

All the backend stuff that ensures your emails actually arrive this time!

You can't grow if you're not seen.

We get lost using 10 different tools, and still loose the deal
Here’s why.

The time we waste as seller is not during the calls.
It happens after.

You finish a disco.

High energy, you now need to:
↳ Gather your notes
↳ Prep your follow-up, (speed wins!)
↳ Update your CRM before tomorrow’s forecast with Mr. Manager

From one thing to the next, 20 minutes disappear.
If you’re in back-to-back calls, tasks add up fast.

I A/B tested how long it takes me with and without Sybill 
~2.5hours/week saved

→ Calls turned into clean recaps
→ CRM clean with all your MEDDPICC fields
→ Sharp, organized follow-up emails ready to send, fast

From a bloated stack into real pipe movement. 

At this point, it’s simple.

If your calls give you energy but your process drains it

You’re increasing motion, not results.

Biggest frustration for a seller is loosing a deal you should have won
And you wouldn't imagine what the quietest killer is

Deliverability.

That time I did everything right.
Mapped the account.
Ran a tight disco.
Sent a follow-up I'm was actually proud of.
And then… nothing

I didn't miss anything.
My email simply never even made it into the room.
Spam folder or the promotions tab, idk what the guy said

Humbles you fast, let me tell you

If your email doesn’t reach, your skills don't matter.

When that happened, I spoke to a creator here that recommended I switched to Maildoso

And very quickly I saw it handle the part I would never see coming
But that I'd end up paying for anyway

Never missed a comm with my prospects with 95%+ of my emails landing where I wanted them to be.

Message getting where they need to be, make sure I'm seen.

Prep all you want, but if your message isn't delivered
Not much you can do!

With so much spray and pray still happening in 2025, how do you ensure you emails avoid spam?

taplio

The Battle

Matthew Caldicott

John Attar

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