Matt Benter

The Square Table

Founder

My career began in the high-stakes world of political campaigns, where every decision could swing an election. I learned to craft messaging that resonates, moves people to action, and produces measurable results under intense pressure. There, I realized the power of psychology-driven communication—and its potential far beyond politics.

Today, I bring that same focus and precision to the businesses I partner with as the Founder and CEO of The Square Table. At TST, we don’t rely on the same tired marketing playbook many others use. 

Instead, we’ve built a system designed to drive consistent, scalable revenue by aligning the right message with the right audience—delivered in a way that cuts through the noise.

Our approach is rooted in data, psychology, and execution. From crafting brand strategies that stand out in saturated markets to building high-converting sales funnels and running rapid testing to eliminate guesswork, everything we do is designed to move businesses forward. This isn’t about more marketing—it’s about better systems. Systems that consistently attract, nurture, and close premium clients without wasted time or resources.

The skills I honed in the political arena have allowed me to help businesses across industries—from consulting firms to high-ticket service providers—break through growth plateaus and reclaim their competitive edge.

Founder & CEO

Bespoke Strategy Development: Pioneered the custom-fit approach that emphasizes a deep dive into a brand's unique DNA, ensuring strategies resonate authentically.

Brand Immersion: Revolutionized the standard consultancy approach by ensuring we don’t just skim; we immerse. This has been instrumental in crafting campaigns that capture the heartbeat, rhythm, and essence of our partnered brands.

LEADS System Inception: Conceptualized and executed our 5-step LEADS system, ensuring it’s more than a generic formula – it’s a tailor-made journey aligned precisely with a brand's vision and potential.

Guaranteed Growth: Enshrined the ethos of guaranteed outcomes into our core offerings. This isn’t merely a phrase for us; it's a commitment.

Redefining Partnership: Positioned Square Table Marketing as more than a service provider. With a focus on collaboration, we ensure every partnership is an ongoing journey, celebrating shared triumphs and setting higher benchmarks.

Client Portfolio: Serving clients ranging from startups to established entities, achieving a 90% retention rate due to our focus on mutual, reliable growth.

Shane Jamison

RELVNT

Leading the GTM execution to help B2B marketing and sales connect with their highest value targets.

Vice President Strategic Partnerships

Pavilion

Chapter Head - Denver Associates

Executive Member

Enterprise GTM School Graduate (June 2022). Learned how to build and execute effective Enterprise GTM strategies.

Associate

Shane Jamison Consulting

Hypergrowth Sales Leader | Sales Coach

sales redemption (free)

Co-Founder | Revenue Leader

J2 Group

Strategic Advisor

The DEC Network

The DEC is driving innovation and economic impact by helping entrepreneurs start, build and grow their businesses. With a number of innovation hubs across DFW, we provide expert education, access to knowledgeable mentors, and a vibrant community of like-minded entrepreneurs. We accelerate founder success through connections and collaboration from our work with investors, corporations, and public institutions.

Associate Board Member

GTM United

Member

Workato

Workato turns your manual, complex workflows into simple, powerful, intelligent automations.

Strategic Sales

Smartsheet

Over 83,000 brands and millions of information workers trust Smartsheet to help them accelerate business execution and address the volume and velocity of today’s collaborative work.

Sound hard? It’s not. In fact, according to Forrester, over 92% of our customers say that Smartsheet is easy to deploy and use, and 96% of them would recommend Smartsheet to a colleague.

Smartsheet is used by over 75% of the Fortune 500 and maintains rich data integrations with mission-critical applications from Microsoft, Google, Salesforce, Atlassian, and many others.

ReliaQuest

ReliaQuest fortifies the world’s most trusted brands against cyber threats with GreyMatter, its platform for proactive security model management. Acting as a force multiplier on an organization’s existing cybersecurity investments, only ReliaQuest’s GreyMatter integrates disparate technologies to provide a unified, actionable view that fills the gaps in enterprise security programs. GreyMatter uses a combination of machine learning and human analysis, so security operations teams can focus on increasing the speed and effectiveness of their threat responses, while also advancing strategic initiatives.

Enterprise Account Executive

High Performance Sales Coach | #1 Sales Coach | Helping Sellers Blow Past Quota (Click Link Below to Book 30 min With Me)

I am Shane Jamison, bringing 20+ years of GTM expertise to Relvnt, where we’re redefining B2B sales and marketing through strategic media. 

In today’s digital landscape, traditional methods often struggle to foster genuine connections with high-value prospects. 

Relvnt solves this by offering media partnerships that cultivate thought leadership, bolster ABM strategies, and provide sales teams with impactful content. 

Our services help businesses cut through the noise, positioning them as leaders and facilitating deeper prospect interactions. Thought leadership content is proven to influence sales decisions, with 90% of decision-makers being more receptive to companies that produce high-quality insights. 

Join me at Relvnt, and let’s explore how strategic media can propel your business forward.

taplio

The Battle

Matt Benter

Shane Jamison

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