Matt Benter

The Square Table

Founder

My career began in the high-stakes world of political campaigns, where every decision could swing an election. I learned to craft messaging that resonates, moves people to action, and produces measurable results under intense pressure. There, I realized the power of psychology-driven communication—and its potential far beyond politics.

Today, I bring that same focus and precision to the businesses I partner with as the Founder and CEO of The Square Table. At TST, we don’t rely on the same tired marketing playbook many others use. 

Instead, we’ve built a system designed to drive consistent, scalable revenue by aligning the right message with the right audience—delivered in a way that cuts through the noise.

Our approach is rooted in data, psychology, and execution. From crafting brand strategies that stand out in saturated markets to building high-converting sales funnels and running rapid testing to eliminate guesswork, everything we do is designed to move businesses forward. This isn’t about more marketing—it’s about better systems. Systems that consistently attract, nurture, and close premium clients without wasted time or resources.

The skills I honed in the political arena have allowed me to help businesses across industries—from consulting firms to high-ticket service providers—break through growth plateaus and reclaim their competitive edge.

Founder & CEO

Bespoke Strategy Development: Pioneered the custom-fit approach that emphasizes a deep dive into a brand's unique DNA, ensuring strategies resonate authentically.

Brand Immersion: Revolutionized the standard consultancy approach by ensuring we don’t just skim; we immerse. This has been instrumental in crafting campaigns that capture the heartbeat, rhythm, and essence of our partnered brands.

LEADS System Inception: Conceptualized and executed our 5-step LEADS system, ensuring it’s more than a generic formula – it’s a tailor-made journey aligned precisely with a brand's vision and potential.

Guaranteed Growth: Enshrined the ethos of guaranteed outcomes into our core offerings. This isn’t merely a phrase for us; it's a commitment.

Redefining Partnership: Positioned Square Table Marketing as more than a service provider. With a focus on collaboration, we ensure every partnership is an ongoing journey, celebrating shared triumphs and setting higher benchmarks.

Client Portfolio: Serving clients ranging from startups to established entities, achieving a 90% retention rate due to our focus on mutual, reliable growth.

The Commonstead

Chief Recruiting Officer building the future of sustainable and affordable energy!

Powur, PBC

Sr. Solar panel/battery energy consultant, mentor, national team builder.

Text or call me for your free home solar savings report.
(559) 559-691-0320

National Team Leader / Solar Energy Consultant

PowerSolar.Pro

BP3 Global

Sales Director - 13 Western States

Windstream Enterprise

Regional Sales Director

Comcast Business

Enterprise Account Executive

TelePacific Communications

Senior Account Executive

Valley Network Solutions

Account Executive

First United Relief Foundation 

Regional Sales Director 

I help businesses reduce their electric bills by 10 to 35%

With utility rates rising everyone is looking to cut their power bill!  I can help
If you know any business that wants to save money on their power, I’d love an introduction.

***If you are in Commercial Solar, Electric or HVAC, business LETS CONNECT,  book here: 
https://calendly.com/mike-thecommonstead/1-to-1....or shoot me a text: 559.691.0320

Michael Brady

🚀 The Commonstead Town Hall Kick Off — December 10th

We’re stepping into the next chapter — and you’re invited to be part of it.

On December 10th, The Commonstead is hosting our official Town Hall Kick Off, where our Energy Saving Experts will break down each biosphere and the powerful opportunities emerging inside this ecosystem.

This isn’t just another meeting.
It’s a look at the future we’re building — a future where energy savings, smarter living, and smarter business all make sense.
If you're serious about growth, partnerships, or expanding your impact in the energy and sustainability space, you’ll want to be there.

Come be amazed. Come be part of The Commonstead’s mission!

🔗 Reserve your seat and join us as we launch something bigger than any one of us:  
https://lnkd.in/ejuRDYJF

National Energy Consultant - I help businesses reduce their electric cost by 10 to 35%

📡 MRI & Imaging Facilities: The Silent Cost Killer You’re Overlooking

MRI machines are power-hungry. A single 1.5T unit can draw 60–100 kW during operation, with peak demands spiking even higher during ramp cycles, cryogen cooling, and HVAC stabilization. Multiply that across your scanners, PACS rooms, chillers, compressors, servers, lighting, HVAC — and you’re sitting on an energy bill easily north of $25K–$50K per month per facility.

But here’s the bigger issue:
 ⚠️ Voltage instability
 ⚠️ Harmonic distortion
 ⚠️ Power factor inefficiency

 These don’t just inflate utility costs — they dramatically reduce the lifespan of sensitive imaging equipment, trigger downtime, and drive premature magnet, chiller, and coil failures.

That’s where the Smart Electricity Optimizer (SEO) fits in.
It acts like an industrial-grade “power filter” for your facility — stabilizing voltage, filtering harmonics, correcting power factor, and reducing wasted reactive energy before it reaches your MRI and radiology loads.

🏥 Imaging Facilities See:
 🔹 10–30% reduction in electricity costs
 🔹 Less thermal stress on magnets, coils, CRAC/HVAC, compressors & PACS servers
 🔹 Extended equipment lifespan — fewer unplanned service calls
 🔹 Strong eligibility for 30–50% federal ITC tax incentives and accelerated depreciation

Why MRI & Imaging Centers Are a Prime Fit:
 ✔ High-motor environments (chillers, compressors, HVAC, pumps)
 ✔ Sensitive electronics that hate dirty power
 ✔ Heavy demand charges (often 30–40% of the bill)
 ✔ Ultra-high cost of equipment failure & downtime

We’re currently helping MRI, orthopedic, and diagnostic imaging centers optimize power, protect assets, and improve OPEX outcomes — without changing operations or patient throughput.

If you oversee operations, facilities, finance, or equipment planning — this is worth 20 minutes of your time.

📅 Schedule a call: https://lnkd.in/gfY4TKdg

Quietly improving imaging reliability — one kilowatt at a time.

taplio

The Battle

Matt Benter

Michael Brady

Followers

Posts

Engagements

Likes

Performance ScoreMichael Brady's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Matt Benter

Michael Brady

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michael Brady's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMichael Brady's LinkedIn Performance