Matt Benter

The Square Table

Founder

My career began in the high-stakes world of political campaigns, where every decision could swing an election. I learned to craft messaging that resonates, moves people to action, and produces measurable results under intense pressure. There, I realized the power of psychology-driven communication—and its potential far beyond politics.

Today, I bring that same focus and precision to the businesses I partner with as the Founder and CEO of The Square Table. At TST, we don’t rely on the same tired marketing playbook many others use. 

Instead, we’ve built a system designed to drive consistent, scalable revenue by aligning the right message with the right audience—delivered in a way that cuts through the noise.

Our approach is rooted in data, psychology, and execution. From crafting brand strategies that stand out in saturated markets to building high-converting sales funnels and running rapid testing to eliminate guesswork, everything we do is designed to move businesses forward. This isn’t about more marketing—it’s about better systems. Systems that consistently attract, nurture, and close premium clients without wasted time or resources.

The skills I honed in the political arena have allowed me to help businesses across industries—from consulting firms to high-ticket service providers—break through growth plateaus and reclaim their competitive edge.

Founder & CEO

Bespoke Strategy Development: Pioneered the custom-fit approach that emphasizes a deep dive into a brand's unique DNA, ensuring strategies resonate authentically.

Brand Immersion: Revolutionized the standard consultancy approach by ensuring we don’t just skim; we immerse. This has been instrumental in crafting campaigns that capture the heartbeat, rhythm, and essence of our partnered brands.

LEADS System Inception: Conceptualized and executed our 5-step LEADS system, ensuring it’s more than a generic formula – it’s a tailor-made journey aligned precisely with a brand's vision and potential.

Guaranteed Growth: Enshrined the ethos of guaranteed outcomes into our core offerings. This isn’t merely a phrase for us; it's a commitment.

Redefining Partnership: Positioned Square Table Marketing as more than a service provider. With a focus on collaboration, we ensure every partnership is an ongoing journey, celebrating shared triumphs and setting higher benchmarks.

Client Portfolio: Serving clients ranging from startups to established entities, achieving a 90% retention rate due to our focus on mutual, reliable growth.

The Commonstead

Chief Recruiting Officer building the future of sustainable and affordable energy!

Powur, PBC

Sr. Solar panel/battery energy consultant, mentor, national team builder.

Text or call me for your free home solar savings report.
(559) 559-691-0320

National Team Leader / Solar Energy Consultant

PowerSolar.Pro

BP3 Global

Sales Director - 13 Western States

Windstream Enterprise

Regional Sales Director

Comcast Business

Enterprise Account Executive

TelePacific Communications

Senior Account Executive

Valley Network Solutions

Account Executive

First United Relief Foundation 

Regional Sales Director 

I help businesses reduce their electric bills by 10 to 35%

With utility rates rising everyone is looking to cut their power bill!  I can help
If you know any business that wants to save money on their power, I’d love an introduction.

***If you are in Commercial Solar, Electric or HVAC, business LETS CONNECT,  book here: 
https://calendly.com/mike-thecommonstead/1-to-1....or shoot me a text: 559.691.0320

Michael Brady

🚀 Convenience Stores: Stop Wasting Energy, Start Optimizing!

Did you know that the motors running your freezers, coolers, HVAC, and compressors may be quietly draining your profits every month?

That’s where the Smart Electricity Optimizer comes in:
 ✅ Corrects power factor in real time
 ✅ Eliminates costly harmonic distortion
 ✅ Reduces demand charges & reactive losses
 ✅ Cuts kWh consumption (10–35% savings)
 ✅ Extends the life of your motors & equipment
 ✅ Provides surge protection for ALL your devices
 ✅ Built-in monitoring to show your savings

💡 Real results: One owner saved $1,200/month with ROI in just 16 months.

For convenience store owners, this means:
Lower monthly electricity bills
Longer lifespan for refrigeration & cooling equipment
Reduced maintenance costs
Protection for high-value assets
Qualification for rebates, incentives, and even the 30% federal tax credit (through 2025)

🛠️ Installation is simple:
Connects directly to your existing panels
No downtime for your store
Maintenance-free with a 10-year warranty and 25-year life expectancy
⚡ Convenience stores run 24/7 — why shouldn’t your energy efficiency work around the clock too?

👉 Connect with me today and schedule a site survey. Let’s unlock the savings waiting in your store!

#EnergyEfficiency #ConvenienceStores #SmartElectricityOptimizer #UtilitySavings #RetailInnovation #Sustainability

National Energy Consultant - I help businesses reduce their electric cost by 10 to 35%

ATTENTION - Electric Supply Businesses & Electricians — we’re expanding our partner network.

The Commonstead is seeking Electric Supply distributors and licensed electricians to showcase and install Smart Electricity Optimizers for commercial and residential clients.

Why partner with us
Proven at scale: 150,000+ U.S. installs including 3,200+ McDonald’s, Subway, AT&T Stadium, and Amway Center

Compelling results: Typical ~15–35% energy savings, improved power factor, reduced harmonic distortion & demand charges, and extended equipment life.
Easy to deploy: Standard electrical skills; built-in metering verifies savings
Business growth: Co-branded collateral, training, and referral business routed from our team to authorized partners

Supply Houses: Stock/feature the Optimizer, host counter days, and support your contractor base with a proven efficiency product.

 Electricians/Contractors: Add a high-ROI upgrade to every energy-heavy facility you serve (HVAC, pumps, motors) and build recurring retrofit revenue.

👉 Interested? Register for our Q&A (install scope, margins, and lead flow covered):
 https://lnkd.in/gbEdiZVb

Note: Projects may qualify for the 30% Federal Tax Credit through Dec 31, 2025 (verify customer eligibility).

#ElectricalSupply #ElectricalContractors #EnergyEfficiency #PowerQuality #PowerFactor #Harmonics #DemandCharges #SmartElectricityOptimizer #TheCommonstead #Dealers #Installers

Manufacturers: You’re Bleeding Electricity Costs You Don’t Need To Pay

Let’s be blunt — manufacturing facilities are some of the most energy-intensive operations in the country. Motors, compressors, pumps, conveyors, chillers, CNC equipment, welders… they pull enormous inductive loads.
And that means you’re likely wasting 10–25% of what you pay for electricity every single month.

Not because you’re producing more.  But because your equipment is drawing power inefficiently. 

That wasted power = unnecessary cost + unnecessary wear on critical equipment.

The Smart Electricity Optimizer fixes that.
For manufacturers, it delivers:
 ✅ Power factor correction in real time
 ✅ Reduced reactive power penalties
 ✅ Lower kWh consumption
 ✅ Reduced demand charges
 ✅ Eliminated harmonic distortion (huge for VFDs & motor-heavy lines)
 ✅ Prolonged motor and equipment life
 ✅ Lower heat stress on conductors and transformers
Qualifies for the 30% Federal Tax Credit if installed before June 30th 2026

And here’s the kicker:
⏱️ Installs in about an hour
💰 Pays for itself quickly
🧰 Zero downtime to production

This is NOT solar.  This is NOT LED retrofits.  This is NOT high-capex infrastructure.

It’s an optimization system that squeezes waste out of the power you’re already paying for.
That’s margin.
That’s efficiency.
That’s operational discipline.

Already deployed across:
🏭 Manufacturing & machining facilities
🍔 Global restaurant chains (3,200+ McDonald’s locations)
🏨 Hospitality & retail
⚙️ Industrial motor systems

With utilities raising rates and penalizing power factor harder than ever… doing nothing is losing money.

Manufacturers who install this now protect:
 • Operating margins
 • Equipment lifespan
 • Production uptime

And yes, 10–25% real electric cost reduction is absolutely realistic in motor-heavy environments.

👉 Schedule a consultation here:                             https://lnkd.in/gfY4TKdg

Your equipment shouldn’t cost you more than it has to.
Shrink the bill — not the margin.

#Manufacturing #IndustrialEfficiency #EnergySavings #OperationalExcellence #SmartEnergy #LeanManufacturing #PowerFactor #DemandCharges #CostReduction #FacilitiesEngineering #ContinuousImprovement #ElectricalEngineering #CapEx #IndustrialAutomation

The Benefits and Projected Cost  Savings of installing the Smart Electricity Optimizer for Convenience Stores.

Walk into any retail store — from a convenience store to a supermarket — and you’ll find hundreds of energy-hungry systems running at once: HVAC units

Open article: ⚡ How Much Electricity Does a Convenience Store Really Use — and How the Smart Electricity Optimizer Protects Your Bottom Line by Michael Brady • 2 min read

⚡ How Much Electricity Does a Convenience Store Really Use — and How the Smart Electricity Optimizer Protects Your Bottom Line

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Michael Brady

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The Battle

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Michael Brady

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michael Brady's LinkedIn Performance

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