Matt Benter

The Square Table

Founder

My career began in the high-stakes world of political campaigns, where every decision could swing an election. I learned to craft messaging that resonates, moves people to action, and produces measurable results under intense pressure. There, I realized the power of psychology-driven communication—and its potential far beyond politics.

Today, I bring that same focus and precision to the businesses I partner with as the Founder and CEO of The Square Table. At TST, we don’t rely on the same tired marketing playbook many others use. 

Instead, we’ve built a system designed to drive consistent, scalable revenue by aligning the right message with the right audience—delivered in a way that cuts through the noise.

Our approach is rooted in data, psychology, and execution. From crafting brand strategies that stand out in saturated markets to building high-converting sales funnels and running rapid testing to eliminate guesswork, everything we do is designed to move businesses forward. This isn’t about more marketing—it’s about better systems. Systems that consistently attract, nurture, and close premium clients without wasted time or resources.

The skills I honed in the political arena have allowed me to help businesses across industries—from consulting firms to high-ticket service providers—break through growth plateaus and reclaim their competitive edge.

Founder & CEO

Bespoke Strategy Development: Pioneered the custom-fit approach that emphasizes a deep dive into a brand's unique DNA, ensuring strategies resonate authentically.

Brand Immersion: Revolutionized the standard consultancy approach by ensuring we don’t just skim; we immerse. This has been instrumental in crafting campaigns that capture the heartbeat, rhythm, and essence of our partnered brands.

LEADS System Inception: Conceptualized and executed our 5-step LEADS system, ensuring it’s more than a generic formula – it’s a tailor-made journey aligned precisely with a brand's vision and potential.

Guaranteed Growth: Enshrined the ethos of guaranteed outcomes into our core offerings. This isn’t merely a phrase for us; it's a commitment.

Redefining Partnership: Positioned Square Table Marketing as more than a service provider. With a focus on collaboration, we ensure every partnership is an ongoing journey, celebrating shared triumphs and setting higher benchmarks.

Client Portfolio: Serving clients ranging from startups to established entities, achieving a 90% retention rate due to our focus on mutual, reliable growth.

Equitable Advisors

Financial Advisor

Perplexed Co LLC

Designed and sold streetwear products, including shirts, outerwear, hats, and tote bags. Hosted 8 episodes of the Living Perplexed podcast.

Company Owner

Not your average financial advisor | Honest and judgement-free financial guidance, investment strategies, and creative solutions that suit your needs

My team and I help individuals and families both across the country and here in Charlotte who believe they deserve more from financial management than the industry norm. My number one goal is to help relive the anxiety everyday people have towards their financial life through honest and personalized planning that goes beyond the numbers. 

My areas of focus are: 
Retirement Planning: Tailored strategies to secure your financial future as you approach retirement.
Estate and Trust Planning: Guidance to ensure your legacy is preserved according to your wishes.
Tax Planning: Strategies to optimize your tax situation and enhance your savings.
Long-Term Care Planning: Solutions to prepare for potential healthcare needs in your later years.
Employee Benefits: Helping small businesses establish cost effective 401(k)/group retirement plans, and other employee benefits, including group medical, dental, vision, life disability, and key-man insurance. 
Small Business Financial Planning: Exit planning & business valuation, funding buy-sell agreements, executive benefits

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The Battle

Matt Benter

Matt M.

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