Matt Benter

The Square Table

Founder

My career began in the high-stakes world of political campaigns, where every decision could swing an election. I learned to craft messaging that resonates, moves people to action, and produces measurable results under intense pressure. There, I realized the power of psychology-driven communication—and its potential far beyond politics.

Today, I bring that same focus and precision to the businesses I partner with as the Founder and CEO of The Square Table. At TST, we don’t rely on the same tired marketing playbook many others use. 

Instead, we’ve built a system designed to drive consistent, scalable revenue by aligning the right message with the right audience—delivered in a way that cuts through the noise.

Our approach is rooted in data, psychology, and execution. From crafting brand strategies that stand out in saturated markets to building high-converting sales funnels and running rapid testing to eliminate guesswork, everything we do is designed to move businesses forward. This isn’t about more marketing—it’s about better systems. Systems that consistently attract, nurture, and close premium clients without wasted time or resources.

The skills I honed in the political arena have allowed me to help businesses across industries—from consulting firms to high-ticket service providers—break through growth plateaus and reclaim their competitive edge.

Founder & CEO

Bespoke Strategy Development: Pioneered the custom-fit approach that emphasizes a deep dive into a brand's unique DNA, ensuring strategies resonate authentically.

Brand Immersion: Revolutionized the standard consultancy approach by ensuring we don’t just skim; we immerse. This has been instrumental in crafting campaigns that capture the heartbeat, rhythm, and essence of our partnered brands.

LEADS System Inception: Conceptualized and executed our 5-step LEADS system, ensuring it’s more than a generic formula – it’s a tailor-made journey aligned precisely with a brand's vision and potential.

Guaranteed Growth: Enshrined the ethos of guaranteed outcomes into our core offerings. This isn’t merely a phrase for us; it's a commitment.

Redefining Partnership: Positioned Square Table Marketing as more than a service provider. With a focus on collaboration, we ensure every partnership is an ongoing journey, celebrating shared triumphs and setting higher benchmarks.

Client Portfolio: Serving clients ranging from startups to established entities, achieving a 90% retention rate due to our focus on mutual, reliable growth.

Ben Ford

I help service business owners scaling past $5M achieve what their competitors can't: complete technological independence while transforming expertise into scalable outcomes.

𝗧𝗛𝗘 𝗣𝗥𝗢𝗕𝗟𝗘𝗠:
Service businesses face a critical choice when scaling:
▪️ Build disconnected "Frankenstacks" of SaaS tools creating perpetual dependency
▪️ Hire expensive in-house technical teams with fixed costs regardless of project needs
▪️ Work with consultants who deliver reports without implementation

The result? Vendor lock-in, escalating costs, and systems that fragment as you grow.

𝗧𝗛𝗘 𝗦𝗢𝗟𝗨𝗧𝗜𝗢𝗡:
At Mission Ctrl, we build client-owned, AI-powered operating systems that:
▪️ Transform your expertise into systems you completely own and control
▪️ Deliver consistent service excellence regardless of who delivers it
▪️ Scale your revenue without proportionally increasing costs
▪️ Convert your business from selling time to selling outcomes

𝗪𝗛𝗬 𝗪𝗘'𝗥𝗘 𝗗𝗜𝗙𝗙𝗘𝗥𝗘𝗡𝗧:
▪️ Military Inspired Methodology: As a former Royal Marines Commando turned software engineer, I bring 20+ years of technical expertise with military precision to business operations
▪️ Client Ownership: Unlike SaaS platforms, you own all code and infrastructure from day one
▪️ Rapid Results: We deploy functional environments in under a day and achieve cash flow neutrality within 4 months

We're accepting only 2 new clients per month. If you're scaling a service business and want a ompetitive edge that drives growth without proportional costs, let's talk.

Co-Founder

Mission Ctrl exists to ease the growing pains of scaling businesses by building custom digital infrastructures that enable internal operations to scale.

We help you build a custom platform that's yours from day one, using the most cost effective and powerful open-source technology available.

We call it Organisational Engineering As A Service.

Launch your business into the future by building a platform to integrate your people, processes and technology.

✅ Free people's capacity to innovate
✅ Implement and digitise process to scale
✅ Harness technology to eliminate repetition

Get in touch if your want us to help engineer competitive advantage into your DNA

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The Battle

Matt Benter

Ben Ford

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