Matt Benter

The Square Table

Founder

My career began in the high-stakes world of political campaigns, where every decision could swing an election. I learned to craft messaging that resonates, moves people to action, and produces measurable results under intense pressure. There, I realized the power of psychology-driven communication—and its potential far beyond politics.

Today, I bring that same focus and precision to the businesses I partner with as the Founder and CEO of The Square Table. At TST, we don’t rely on the same tired marketing playbook many others use. 

Instead, we’ve built a system designed to drive consistent, scalable revenue by aligning the right message with the right audience—delivered in a way that cuts through the noise.

Our approach is rooted in data, psychology, and execution. From crafting brand strategies that stand out in saturated markets to building high-converting sales funnels and running rapid testing to eliminate guesswork, everything we do is designed to move businesses forward. This isn’t about more marketing—it’s about better systems. Systems that consistently attract, nurture, and close premium clients without wasted time or resources.

The skills I honed in the political arena have allowed me to help businesses across industries—from consulting firms to high-ticket service providers—break through growth plateaus and reclaim their competitive edge.

Founder & CEO

Bespoke Strategy Development: Pioneered the custom-fit approach that emphasizes a deep dive into a brand's unique DNA, ensuring strategies resonate authentically.

Brand Immersion: Revolutionized the standard consultancy approach by ensuring we don’t just skim; we immerse. This has been instrumental in crafting campaigns that capture the heartbeat, rhythm, and essence of our partnered brands.

LEADS System Inception: Conceptualized and executed our 5-step LEADS system, ensuring it’s more than a generic formula – it’s a tailor-made journey aligned precisely with a brand's vision and potential.

Guaranteed Growth: Enshrined the ethos of guaranteed outcomes into our core offerings. This isn’t merely a phrase for us; it's a commitment.

Redefining Partnership: Positioned Square Table Marketing as more than a service provider. With a focus on collaboration, we ensure every partnership is an ongoing journey, celebrating shared triumphs and setting higher benchmarks.

Client Portfolio: Serving clients ranging from startups to established entities, achieving a 90% retention rate due to our focus on mutual, reliable growth.

Block5

Sales and marketing partners helping companies optimise their B2B enterprise pipeline.

Ghost Media

Growth-focused agency helping e-commerce brands scale their omnichannel campaigns (Facebook, Instagram, Tik Tok, Google, Influencer marketing)

Chief Marketing Officer

Digital Natives

Growth marketing agency and consultancy. Advising brands across the health & wellness sector and building in-house commercial brands.

Co-Founder

CONSPIRACYSINC

My role as digital strategist was to help in guiding the creative process, in particular towards being a more data-driven organization. Launched global campaigns for brands such as Adecco, CBRE and the World Government Summit.

Digital Strategy

Scala Sports

Advising a start-up in business development strategy, market acquisition strategy, audience insights.

Strategy Consultant

Rotation

Managing music events with a team, providing a platform for upcoming artists.

WASTEDlab

Researching circular economic projects for an advisory publication targeted at altering behavioral patterns towards plastic consumption.

Researcher

Dukes Meadows Golf & Tennis

Organized individual and group training sessions with junior and adult clients in a fast paced, target driven environment.

Tennis Coach

With over 10 years of experience in performance sales and marketing, I founded Block5 to help companies generate consistent enterprise deals and maximise their impact.

I believe one of the biggest challenges businesses face is aligning marketing and sales objectives. In fact, they must function interdependently with a clear focus on driving tangible ROI and growth. 

I have worked on both agency and client-side, executing award-winning campaigns across Europe, the Middle East, and the USA for brands like The Immotion Group, The World Government Summit, Adecco, and CBRE. I am always looking for new ways to innovate, collaborate, and inspire in the B2B marketing space.

Book your FREE 30-minute strategy call 👉 calendly.com/block5_

📧 anthony@block5.uk

🐦 https://twitter.com/anthonyveryard

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The Battle

Matt Benter

Anthony Veryard ⚡️

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