Matt Benter

The Square Table

Founder

My career began in the high-stakes world of political campaigns, where every decision could swing an election. I learned to craft messaging that resonates, moves people to action, and produces measurable results under intense pressure. There, I realized the power of psychology-driven communication—and its potential far beyond politics.

Today, I bring that same focus and precision to the businesses I partner with as the Founder and CEO of The Square Table. At TST, we don’t rely on the same tired marketing playbook many others use. 

Instead, we’ve built a system designed to drive consistent, scalable revenue by aligning the right message with the right audience—delivered in a way that cuts through the noise.

Our approach is rooted in data, psychology, and execution. From crafting brand strategies that stand out in saturated markets to building high-converting sales funnels and running rapid testing to eliminate guesswork, everything we do is designed to move businesses forward. This isn’t about more marketing—it’s about better systems. Systems that consistently attract, nurture, and close premium clients without wasted time or resources.

The skills I honed in the political arena have allowed me to help businesses across industries—from consulting firms to high-ticket service providers—break through growth plateaus and reclaim their competitive edge.

Founder & CEO

Bespoke Strategy Development: Pioneered the custom-fit approach that emphasizes a deep dive into a brand's unique DNA, ensuring strategies resonate authentically.

Brand Immersion: Revolutionized the standard consultancy approach by ensuring we don’t just skim; we immerse. This has been instrumental in crafting campaigns that capture the heartbeat, rhythm, and essence of our partnered brands.

LEADS System Inception: Conceptualized and executed our 5-step LEADS system, ensuring it’s more than a generic formula – it’s a tailor-made journey aligned precisely with a brand's vision and potential.

Guaranteed Growth: Enshrined the ethos of guaranteed outcomes into our core offerings. This isn’t merely a phrase for us; it's a commitment.

Redefining Partnership: Positioned Square Table Marketing as more than a service provider. With a focus on collaboration, we ensure every partnership is an ongoing journey, celebrating shared triumphs and setting higher benchmarks.

Client Portfolio: Serving clients ranging from startups to established entities, achieving a 90% retention rate due to our focus on mutual, reliable growth.

Arizona Roofers

Partner & CFO

Cardone Ventures

As a Fractional CFO for a portfolio of roofing companies, I advised ownership on growth strategies, capital planning, and operational efficiencies while providing strategic financial leadership. I improved financial reporting and forecasting, implemented job costing and profitability analysis, optimized cash flow management, led budgeting processes, established KPI-driven dashboards, and drove profitability and scalability across multiple entities.

Fractional CFO

Caliber

Caliber Companies is a real estate private equity firm that specializes in the acquisition, development, and management of commercial, residential, and hospitality properties. The firm operates both General Partner (GP) and Limited Partner (LP) platforms, enabling flexible investment structures and partnership opportunities. Through its GP platform, Caliber actively manages investments, overseeing the entire lifecycle of the real estate assets. The LP platform allows investors to participate in high-quality real estate opportunities with the benefit of Caliber's expertise and market insights.

Real Estate Private Equity Associate

Real Estate Private Equity Analyst

Deloitte Consulting

Deloitte Consulting LLP is a leading global consulting firm known for its comprehensive range of services, including strategy, technology, operations, and human capital consulting. The firm helps organizations across various industries navigate complex challenges and achieve sustainable growth through innovative solutions and strategic guidance. Deloitte Consulting's team of experienced professionals leverages deep industry knowledge and advanced analytics to drive transformation and deliver measurable results.

Analyst

APL Logistics

APL Logistics is a leading provider of supply chain solutions based in Arizona, specializing in end-to-end logistics services. The company offers a comprehensive range of services, including transportation management, warehousing, distribution, and supply chain optimization. APL Logistics leverages advanced technology and data-driven insights to enhance operational efficiency and provide customized solutions to meet the unique needs of its clients.

Data Scientist

Quantumvest

Quantumvest is a financial services firm specializing in investment management and advisory services. The company provides a range of investment solutions, including portfolio management, financial planning, and wealth management, tailored to meet the specific needs of individual and institutional clients. Quantumvest leverages advanced analytical tools and market insights to develop strategies aimed at optimizing returns and managing risk.

Equity Analyst

Currently CFO of a statewide roofing company, leading financial strategy, reporting, and operational execution to drive sustainable growth. In parallel, I co-lead a drone analytics venture that uses aerial data to identify roofing opportunities.

Previously served as a fractional CFO for a portfolio of 15 companies, advising ownership teams on scaling operations, improving margins, and building finance infrastructure.

Before that, worked in real estate private equity, supporting acquisitions, development, and asset management for multifamily and mixed-use portfolios through financial modeling, underwriting, and investment analysis.

Began my career at Deloitte as a Solutions Analyst, building data infrastructure and delivering analytics for Fortune 500 clients.

Skilled in financial modeling, operational finance, and developing systems that support data-driven growth in construction, real estate, and tech-enabled services.

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The Battle

Matt Benter

Andrew Clark

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