Matt Gray

Founder & CEO, Founder OS | Proven systems to grow a profitable audience with organic content.

Over the last decade, I’ve built 4 successful companies and a community of over 14 million people.

My mission is to inspire 100 million founders to live their dreams through proven systems.

I help entrepreneurs remove themselves from operations, grow on autopilot with content and an engaged audience, and automate core systems.

I’m the founder of Founder OS, Gray Enterprises, and Bitmaker (acq. General Assembly).

My portfolio:

→ I'm the founder & CEO of Founder OS, a community of 650 entrepreneurs
→ I’m the founder & CEO of Gray Enterprises with a community of over 14 million people
→ I teach the Founder OS Program to help entrepreneurs scale their online businesses to $1M+ revenue
→ I coach entrepreneurs that need help with marketing, sales, systems, community, and growth
→ I advise early-stage companies in AI, Education, Creator Economy, and SaaS verticals

My results:

→ 14M+ people community
→ 2.5M+ people following Founder OS
→ 2B content impressions annually 
→ 0 advertisements
→ 80%+ margins

If you want to learn more about how I built this, you can join my newsletter:

→ GO HERE: https://fos.now/li-newsletter-14

If you want to explore 1:1 coaching or consulting visit my personal site:

→ GO HERE: https://fos.now/li-book-now

If you want to join Founder OS Program:

→ GO HERE: https://fos.now/li-course

Twitter: https://fos.now/li-twitter
TikTok: https://fos.now/li-tiktok
Instagram: https://fos.now/li-instagram
YouTube: https://fos.now/li-youtube

Founder & CEO

Founder OS helps you build a predictable lead engine with organic content & make $1M+ online.

I’ve hired 90+ high performers in the last 3 years.

Here are 8 rare traits I see in every high performer:

1. Grit

This one’s a non-negotiable. 

What is it?

• Ability to persist through obstacles
• Strength to bounce back from failure
• Tenacity to keep pushing, no matter the challenge

Hard work is common. 

Grit is rare.

2. Relentless Resourcefulness

Some people find a way no matter how “impossible” it seems.

They are innovative problem solvers.

They have the conviction that there's always a solution.

These are the people we want.

They’re like water.

They find a path around any obstacle.

3. Optimism

Entrepreneurship is a roller coaster.

Having optimistic people on your side is a massive mental boost.

Optimistic people don't see roadblocks; they see stepping stones to success.

Their energy is electrifying and infectious. 

A must-have when the going gets tough.

4. Constant Learning

The ROI on constant learners compounds.

In a fast-moving world, learning and adapting is essential.

These hires:

• Seek feedback
• Expand their skills
• Stay curious and hungry

Train them well, and they'll give you an infinite return on your investment.

5. Not Being an Asshole

It might sound simple, but it's vital.

I don’t care how smart, hardworking, or optimistic you are.

If you don’t:

• Show empathy
• Collaborate well
• Treat others with respect

I don’t want you on my team.

Period.

6. Fun to Be Around

I need people that I like spending time with.

Work can be intense. 

Having people who bring: 

• Positive energy
• A sense of humor
• A lightness to the office 

Makes a world of difference.

When we make work feel like play, we're unstoppable.

7. Growth Mindset 

This one is foundational.

I need someone who:

• Embraces challenges as growth opportunities
• Believes abilities and intelligence can be developed

People with a growth mindset get obsessed with the process.

Not fixated on the outcome.

8. Enjoys Responsibility

I need my team to take on responsibility.

I don’t want to chase people down.

If they:

• Take ownership of their work
• Care about doing a good job

We'll perform better.

And I’ll have way more breathing room and feel more at ease.

__

Enjoy this? ♻️ Repost it to your network and follow Matt Gray for more.

Want to discover the exact hiring framework that helped me build a team of 90+ high performers in just 3 years?

Get the complete framework here: https://lnkd.in/eVtRbFC3

Matt Gray 

How to design your dream life in 2026.

Take these steps:

“Luxury is feeling unrushed. It is designing a life that allows you to do what you want with high leverage, with many options, all while feeling unrushed.” 

- Tim Ferriss 

The power of lifestyle design: 

• Intentional action
• Unlocking your time 
• Finding what you enjoy

Step 1: Build a Habit of Reflection 

Learn to become keenly in tune with how your body feels. 

What words describe your feelings right now? 

• Flowing?
• At ease?
• Confused? 
• Exhausted? 

Begin to track how you feel and analyze why you might feel that way.

This builds a habit of constant reflection. 

You begin to understand: 

• What makes me feel good? bad? 
• What are the nuances of my good moods? my bad ones? 

When I started, I learned I was in a negative mood 70% of the time! 

That completely shocked me.

Step 2: Assume Control 

Repeat this message: 

"I am the root cause of my feelings." 

You are the one in control of your actions. You're never powerless to change how you feel. 

Sounds easy, but it's the most difficult step. 

We hate assuming responsibility for how we feel.

Hate your job? Who's forcing you to stay in the current one?

Feel frustrated with friends? Who's stopping you from communicating?

It may seem impossible. 

But taking small steps creates instant relief.

You reassume control and learn that you can fix any problems that come up.

Step 3: Create Your Ideal Future

Write answers to these prompts: 

• Do you prefer spontaneity or routine? 
• What kind of diet is important to you? 
• What does your ideal 24-hour-day look like? 
• Where do friends and family play a role in your ideal life?

More: 

• Are you pursuing FIRE? 
• Where is your dream location?
• Can you combine hobbies with work? 
• Do you want more hobbies/less? Which do you actually love? 
• Do you want to experiment with philosophies like downshifting, slow living or minimalism? 

Get to a granular level: 

• What does working out feel like? 
• What does working my job feel like?
• What does waking up feel like on an ideal day? 

Step 4: Take Action 

Synthesize all your answers to the past prompts. 

Instead of setting a written goal, create an image of your ideal future in your head. 

Whenever you need motivation, bring up that image to fill you with an unstoppable drive.

Then begin to reverse-engineer your better lifestyle. 
 
• Create a group of regular gym-goers 
• Set up a budget to help you hit FIRE 
• Make the purchases to improve your sleep stack
• Begin to incorporate mindfulness practices weekly, then daily 

Small steps, big goals.

—

Enjoy this? ♻️ Repost it to your network and follow Matt Gray for more.

Want to see the step-by-step system for creating your ideal future and building the habits that make it real?

Get the complete framework here: https://lnkd.in/efQ4bx-f

Life hacks I know at 36, I wish I knew at 19:

1. Learn Storytelling

Storytelling is the highest intangible ROI skill you can learn

Sales, hiring, marketing, it's all storytelling.

Start with basic storytelling frameworks (e.g. the Hero's Journey) and the 7 fundamental emotions.

And watch how listeners turn into believers.

2. Rethink Health

Everything changed for me when I came across Symbiotic Success:

Your health directly affects achievement, even if you can't see it.

Now I prioritize meditation, lifting weights and nutrition.

Success is a game of longevity and health is your competitive moat.

3. Work Like a Lion

Society has conditioned us to work like we're cows grazing.

Long hours. 
Low focus. 
Minimal output.

Instead, work less, but work like a hunting lion.

Sprint. Rest. Repeat.

4. Find Your Peak Energy State 

Optimal hours, environment, and work style differ for everyone.

Keep experimenting until you find your most productive state, when you don't have to fight yourself to get stuff done.

Once you find it, energy flows where your focus will be.

5. Learn to Communicate Concisely

Most people's emails and messages are full of fluff:

'Hope you're well!'
'I just wanted to ask...'
'Could we circle back on...'

Stop. 

Be concise and get to the point, your value increases with the effort your readers save.

6. Be Happy for Other People's Successes 

It's a positive-sum world out there; there are 22 million millionaires in the US alone. 

Recognize that one person's success isn't your failure and offer genuine congratulations.

Joy for others manifests future accolades for you.

7. Be Boring 

A lot of success comes from just saying no to cheap dopamine. 

And instead, focusing on the mundane:

• Maximizing sleep
• Guarding time for workouts
• Not eating out in favor of your nutritious diet

Boring's the secret the successful don’t want you to know.

__

Enjoy this? ♻️ Repost it to your network and follow Matt Gray for more.

Want to see the complete system I use to implement these 7 life hacks and accelerate growth at every stage? 

Get the complete framework here: https://lnkd.in/gG7AA4Qn

How to build a plan for 2026 you'll actually use:

1. Start With One Word

Not a paragraph. 

Not a mission statement.

One word that defines your year.

Mine for 2024 was "simplify."

Every decision ran through that filter.

Should I take this meeting? 
Does it simplify or complicate?

Should I launch this product? 
Does it align and simplify?

One word creates instant clarity.

2. Write Your Dream Outcome

People usully set goals.

I write the headline I want written about me on December 31st.

What do you want to have accomplished?
How do you want to feel?

This is your North Star.

3. Identify Your Top 3 Goals

One business growth goal.

One team goal.

One health goal.

More than three and you're lying to yourself about what matters.

4. Find Your One Metric

You need proof you're winning.

Choose one number that shows undeniable progress.

So you can track it.

For me, it's active community members.

5. Build Your Systems First

Here's where most plans die:

People focus on what they'll do.

I focus on what I'll build to make it automatic.

What will I delegate?
What will I automate?
What habit must I lock in?
What system must I create?

Systems beat willpower every single time.

6. Name Your People

Success isn't a solo sport.

Who's going to help you get there?

I write down specific names and roles:

• One mentor I'll lean on for guidance
• One teammate I'll empower to level up
• One accountability partner who'll call me out

Vague support systems fail. 

Specific people show up.

7. Define Your Non-Negotiables

What will you always do?
What will you never do?

What's your number one priority when everything's on fire?

These are your laws from now on.

For me: 

I will always protect my morning deep work. 
I will never compromise on team culture. 
My priority is solving our biggest constraint first.

8. Map Your Constraint

Most people try to do everything at once.

I identify the one bottleneck holding everything back.

Then I solve one constraint per month for the entire year.

January: Fix hiring process.

One focused constraint. 
One month. 
Then move to the next.

9. Schedule Quarterly Reviews

A plan without checkpoints is just hope.

Every 90 days, I ask three questions:

What worked?
What didn't?
What did I learn?

Then I adjust. 

The plan evolves because I do.

Build a plan for the person you actually are.

Make it so simple you can't ignore it.

Make it so focused you can't fail.

__

Enjoy this? ♻️ Repost it to your network and follow Matt Gray for more.

Want to learn how to build a sustainable founder-led brand that grows even when you’re not around?

Join my free live Workshop on December 16th (8 days away) to steal my homework: https://lnkd.in/ezfd4XnP

How To Build A Plan For 2026:

I wasted my 20s building other people's dreams.

At 35, I finally built mine.

If you're reading this in your 30s or 40s thinking you're behind, this message could change everything.

The world celebrates 22-year-old founders, but here's what they don't tell you about starting "late."

8 advantages older founders have:

1. Self-Knowledge 

You don't need to "find yourself" - you know exactly who you are and what you want.

2. Battle-Tested Wisdom 

You know what doesn't work because you've tried it. 

That's worth 10 years of trial and error.

3. Real Resources 

Credit. 
Savings. 
Network. 
Reputation. 

While they're raising pre-seed, you're bootstrapping to profitability.

4. Content with Depth 

20-somethings share quotes. 

30+ founders share scars. 

Authenticity trumps energy every time.

5. Purpose-Driven Decisions 

You're building for legacy, not lifestyle. 

For your family and future. 

This depth of purpose drives better decisions.

6. Competitive Focus 

Your competition is still figuring out who they are. 

You're figuring out how to dominate.

7. Urgency as Fuel 

Time pressure creates decisive action. 

You can't waste 5 years "figuring it out." 

This urgency is your superpower.

8. Systems Thinking 

You know who you are, what you want, and you just need systems to get there.

The best founders start "late."

Vera Wang was 40. 

Colonel Sanders was 50. 

Ray Kroc founded McDonald's at 52.

Your time is now, not then.

__

Enjoy this? ♻️ Repost it to your network and follow Matt Gray for more.

Want to discover how I built my dream business at 35 using the advantages younger founders don't have yet?

Get the complete framework here: https://lnkd.in/ed3tx2Tf

I'm 35. If You're in Your 30's Or 40's, Read This

Steve Jobs once said:

"The most powerful person in the world is the storyteller."

But most people don’t know how to tell a good story.

10 storytelling techniques to make you unstoppable in business and life:

1. Highlight The Problem

Jobs highlighted user frustrations with existing tech.

Identify your audience's pain points. 

Address them directly to build excitement for your solution. 

Make your audience nod along, thinking "Yes, that's exactly my issue!"

2. Build Anticipation

Jobs teased "3 revolutionary products" before revealing they were all one device, the iPhone. 

Create suspense. Make your audience crave what comes next. 

Don't give everything away at once. 

Leave them wanting more.

3. Show Don’t Tell

Jobs didn't just describe iPhone features. He demoed them live. 

Use visuals, demos, and storytelling to make concepts tangible. 

Let your audience experience your solution. 

Bring your ideas to life.

4. Use Strategic Repetition

"An iPod, a phone, and an internet communicator" - Jobs repeated this to drive home the iPhone's 3-in-1 value.

Repeat your key message creatively, not robotically.

Make it stick. Make it memorable.

5. Connect To A Larger Vision

Jobs tied the iPhone to Apple's history of revolutionary products, changing its name from "Apple Computer" to "Apple."

Your offer should serve a bigger vision and mission that you share with your customers.

Show them the forest, not just the trees.

6. Make It Personal

"I didn't sleep a wink last night, I was so excited," Jobs shared. 

Vulnerability creates connection. Let your audience see the human behind the product.

Your authenticity is your secret sales weapon.

7. Close With Inspiration

Jobs ended with Wayne Gretzky's quote:

"I skate to where the puck is going to be, not where it has been." 

Leave your audience inspired and motivated to take action. 

Give them a vision of the future they can't resist being part of.

8. Practice Relentlessly

Jobs rehearsed for hours, perfecting every detail.

Great storytelling looks effortless, but it's the result of deliberate practice.

Treat your presentations like an athlete treats training. 

Repetition breeds excellence.

9. Simplify Complex Ideas

Jobs made revolutionary tech accessible to everyone.

Your audience shouldn't need a PhD to understand your value proposition.

If you can’t explain your idea to a 5-year-old, simplify it until you can.

10. Create An Experience

Jobs didn't just launch a product. 

He crafted an unforgettable moment.

Turn your pitch into an immersive experience. 

Engage all senses.

Make your audience feel like they're part of something special.

__

Enjoy this? ♻️ Repost it to your network and follow Matt Gray for more.

Want to see the complete system I use to master storytelling and turn presentations into unforgettable experiences?

Get the complete framework here: https://lnkd.in/gJFnhzaG

Sales are simple when you understand this secret: 

The moment you start selling, you've lost.

I used to be terrified of sales calls.

Now my team and I close without ever feeling like we're "selling."

Using a proven system I call “Pitch OS”.

I've taught this exact system to founders who went from struggling to book calls to closing 30-50% of their prospects.

Here's the 6-step sales system:

1. Lead With Curiosity

Most salespeople start by talking about themselves. 

Big mistake.

Instead, ask open-ended questions:

• "What are you looking to achieve?"
• "Tell me about your current situation"
• "What made you book this call today?"

Then shut up and listen. 

2. Clarify Their Challenges

You can’t help your prospect if you don’t truly understand their situation.

Some great follow-up questions I use:

• "Tell me more about that"
• "Why is that important to you?"
• "What impact does that have on your life?”

Care about what they say here.

The key is to dig deeper:

• "How long has this been an issue?"
• "What happens if this doesn't get solved?"

Their answers become your roadmap.

3. Co-Create Their Ideal Outcome

Once you understand their challenges, help them paint a picture of what success looks like:

• "What's the ultimate goal here?"
• "What would this allow you to do?"

This creates a vision they're emotionally invested in.

4. Contrast Cost of Inaction vs. Investment

Most people aren't afraid of the cost of your solution.

They're afraid of making a change.

Ask them: "If nothing changes, where will you be in 6 months?"

Help them see what inaction will cost them.

5. Present Your Solution As The Bridge

After successfully going through steps 1-4, I transition into the bridge:

"Based on what you've shared, I think I can help because of my experience in [solving their problem]. Here's how we'd get you to [their ideal outcome]."

I structure my solution around 3-4 clear pillars that directly address their challenges:

"The first thing we'll do is build out what I call [Pillar 1], which will solve [Challenge 1 they mentioned]."

Then, I’d go through each one in detail, following the same format. 

6. No Manipulation

I never use:

• Fake scarcity ("only 2 spots left!")
• False urgency ("price doubles tomorrow!")

Instead, I'm radically honest about what my solution can & cannot do.

Sales don't have to feel gross.

Remember: Trust is built before the call, not during it.

That's why my Content GPS makes sales effortless:

• Monthly workshops with immense value
• Weekly newsletter building a true relationship
• Daily content on social media solving real problems

By the time someone books a call, they're pre-sold on your expertise.

__

Enjoy this? ♻️ Repost it to your network and follow Matt Gray for more.

Want to learn how to build a sustainable founder-led brand that sells even when you’re not around?

Join my free newsletter here: https://lnkd.in/eMB4fWuy

undefined undefined

Vlad Rozenberg

10 habits that will make you happier than 98% of people:

1. Take Care of Your Health

You only get one mind and one body.

Both must last you a lifetime.

Habits formed in your 20s and 30s will determine how you live in your 60s and 70s.

Take your health seriously.

Without it, you have nothing.

2. Give Sincere Appreciation

Practice gratitude daily.

It helps you keep things in perspective.

If you’re reading this, you probably have access to:

• Food
• Water
• Shelter
• Tech
• Internet

Appreciate it, then plan to seize the day.

3. Pay it Forward

Studies show random acts of kindness improve well-being.

You can practice paying it forward by:

• Holding the door for someone
• Picking up trash outside
• Giving a compliment

One simple action can alter the trajectory of your day.

4. Choose Optimism

Optimists encourage you to live out your dreams.

Pessimists tell you to stay as you are, never changing.

Pessimists often sound smart.

But in the long run, optimists are the ones who live a life they’re proud of.

5. Reduce Your Wants

It is not the man who has too little that is poor.

It is the man who craves more.

Happiness is not the result of external objects.

It is instead an internal sense of fulfillment.

Find your minimal lifestyle.

6. Don't Compare Yourself to Others

Comparison is the thief of joy.

There will always be someone:

• Who is healthier
• Who has more money
• Who's "living" a better life

Compare yourself to who you were yesterday.

If you are 1% better today, you’re winning.

7. Ignore the Nonessential

Shiny object syndrome kills motivation and growth.

It's commonplace today.

There is always a new opportunity or distraction available.

But in the long run, it will be those who can stay focused on what’s most important who will be most successful.

8. Constantly Read

A reader lives a thousand lives before he dies.

Anyone who doesn’t only lives one.

Books give you access to the:

• Thoughts
• Stories
• Philosophies

of those who came before you.

Don't navigate life without pre-existing playbooks.

9. Prioritize Growth

If you’re not growing, you’re dying.

There is no such thing as stagnant.

A 1% improvement in a day is a 3,700% improvement in a year.

Every morning ask yourself, “how can I improve today?”

10. Write Daily

Putting your thoughts on paper forces you to organize them.

If you lack understanding, it will expose gaps in your thinking.

This is valuable information, as you can now fill in these gaps.

Use writing to sharpen your thinking and increase your brainspace.

__

Enjoy this? ♻️ Repost it to your network and follow Matt Gray for more.

Want to see the complete system I use to implement these 12 habits and design a life of consistent fulfillment?

Get the complete framework here: https://lnkd.in/ekryHRUE

Here's how to scale (without selling your soul):

1. The Faster You Grow, The More You Must Slow Down

Speed without systems creates chaos.

Slow down to speed up.

2. Scaling Chaos Doesn't Create Freedom, It Multiplies Pain

Fix the foundation before you scale the building.

3. What Got You Here Is Hustle, What Gets You There Is Harmony

Different stages require different strategies.

4. Build Systems, Not Stress

Systems eliminate the need for heroics.

5. If It Drains You, It Doesn't Scale

Energy is your currency. 

Spend it wisely.

6. Your Nervous System Is Your Operating System

If your body is in fight-or-flight, you can't think strategically.

7. Freedom Is The Ultimate KPI

Revenue is vanity. 

Freedom is the metric that matters.

8. Complexity Is Ego Wearing A Productivity Costume

Simple systems beat sophisticated chaos every time.

9. Simplicity Compounds Faster Than Speed

Elegant solutions outlast complicated hacks.

10. Don't Chase More. Design Less, But Better

More isn't the answer. 

Better is.

11. The Founder Who Can Relax Under Pressure Wins

Calm is a competitive advantage.

12. Stillness Is A Strategy, Not A Vacation

Your best ideas come in silence, not chaos.

13. You Don't Need More Time, You Need Fewer Decisions

Decision fatigue kills more companies than lack of effort.

14. Every System Is Designed To Protect Your Energy

Design your business around your wellbeing, not against it.

15. Energy Creates Clarity. Clarity Creates Systems. Systems Create Freedom

It all starts with managing your energy.

16. Work Should Feel Like A Creative Ritual, Not A Survival Drill

If you dread Mondays, something is broken.

17. Profit Means Nothing If Peace Is Missing

What's the point of wealth if you're too stressed to enjoy it?

18. The Goal Isn't To Escape Work, It's To Enjoy Building Again

Fall back in love with the process.

19. Burnout Is What Happens When Your Calendar Owns You

Take back control of your time.

20. True Leverage Is A Peaceful Mind Directing Powerful Systems

Calm + systems = unstoppable.

21. Automate The Repetitive. Delegate The Rest. Keep The Art

Your genius work can't be delegated. 

Everything else can.

22. Build In A Way Your Future Self Will Thank You For

Short-term wins that destroy long-term health aren't wins.

23. Don't Scale To Escape Your Life. Scale To Express Your Soul

Build something that reflects who you actually are.

24. The Real Exit Is Daily Freedom

 Founders are scaling the wrong things.

They're scaling revenue while sacrificing health.

But what if you could build a company that grows without consuming you?

That's what scaling without selling your soul looks like.

__

Enjoy this? ♻️ Repost it to your network and follow Matt Gray for more.

Want to learn how to build a sustainable founder-led brand that grows even when you’re not around?

Join my free live Workshop on December 16th (5 days away) to steal my homework: https://lnkd.in/e-xubi4s

Good habits are the new antidepressants.

If you're in a bad spot in your life, read this:

1. Remove Negative People

Negative energy is contagious.

It infects and saps your spirit.

I have a simple test, after meeting someone, do I:

Feel full of energy?
Feel drained?

To escape the darkness, cut out those who embody it.

2. Be Vulnerable

I used to think vulnerability made me weak, but vulnerability sparks all meaningful connections.

Be real and open your heart.

And diminish your stresses into collaborative problems to solve with your loved ones.

3. Grow Your Network

If you're in a conversation you find boring, the problem's not the other person; it's you.

Everyone has valuable expertise on something.

You just need to extract it.

Genuine interest is the catalyst to your circle expanding on autopilot.

4. Embrace Solitude

Loneliness ≠ solitude.

Solitude is an essential pillar to knowing yourself.

Cultivate it by doing something normally "social" alone, eat dinner, go to the park, or attend a movie.

It's your secret garden where self-discovery blooms.

5. Life Doesn't Owe You Anything

Nothing's free in life, you have to go out and win it.

Expecting something from the world is just plain ignorance.

And it's how you set yourself up for disappointment.

Life’s ledger balances action with reward, not wishes with handouts.

6. Never Feel Sorry for Yourself

Considering yourself a victim saps your sovereignty.

You've left your destiny down to the world's whims - vs grasping it yourself.

It's simple: if you've chosen the wrong road, go back and find the right one.

7. Don't Worry About What Others Think

Never seek others' approval.

Only your own.

Because, besides, no one cares as much as you think anyway - that's the beauty of the Spotlight Effect.

Focus on self-respect: it's the most rewarding respect of all.

__

Enjoy this? ♻️ Repost it to your network and follow Matt Gray for more.

Want to see the complete system I use to build habits that transform mental health and create lasting fulfillment?

Get the complete framework here: https://lnkd.in/eX5uC-xa

11 habits that will transform your life in 3 months:

1. Get Morning Sunlight

This is essential to get your body in great health.

It’s proven to:

• Release cortisol, priming your brain for focus
• Improve overall mood and emotional regulation
• Set a circadian rhythm, which will help you fall asleep at night

2. Hide Your Phone

Our attention is constantly pulled in a million directions.

Notifications from our phones are the most powerful distraction.

Turn on airplane mode, set aside 4 hours, and focus on deep work.

Your output will dramatically increase.

3. Take a Cold Shower

There’s no better way to feel alert and awake than a cold shower.

Forcing yourself to get in makes the rest of your day easier.

You’ll also get:

• A boost in metabolism
• An increase in dopamine
• Enhanced muscle recovery

4. Make Your Bed

Start your day with a win.

Use this momentum for the rest of the day.

A 1-minute practice sets the tone for the next 12 hours.

One small action serves as the trigger for a great day.

5. Review Your Goals

Set process goals over end goals.

Reading 10 pages a day is less intimidating than reading a 1000-page novel.

Running for 10 minutes is less intimidating than running a marathon.

Once you commit to strong daily habits, the end goal will take care of itself.

6. Upgrade Your Sleep

Your sleep defines your productivity:

• No screen 1 hour before bed 
• Stop drinking caffeine after noon
• Cut out naps and late-night snacks

7. Upgrade Your Nutrition

You are what you eat.

If you eat like shit, you’ll feel like shit.

• Cut out sugars 
• Cut out processed foods
• Eat easily-digestible foods (0 bloating)

8. Walk Without Technology

Our brain needs time away from constant stimulation.

Our mind needs time to:

• Rest
• Recharge
• Recalibrate ideas

Letting your mind wander is key in the idea-generation process.

9. Have To-Do’s Ready For When You Wake Up

Plan out your morning the night before.

Having a plan:

• Reduces anxiety 
• Promotes great sleep
• Gets you productive immediately the next day

Prevents distractions from disturbing your deep work periods.

10. Walk After Meals

Walking after eating is essential to keep your performance high throughout the day.

It is proven to:

• Aid in digestion
• Boost your metabolism
• Keep energy levels high

Just a 10-minute walk after every meal will kickstart these benefits.

11. Send a Nice Text

Human connections are the most valuable in life.

Nice texts make someone’s day.

But they also:

• Make you feel good
• Give you a reason to reconnect
• Allows you to disconnect from work

__

Enjoy this? ♻️ Repost it to your network and follow Matt Gray for more.

Want to see the complete system I use to implement these 11 habits and transform my life in just 90 days?

Get the complete framework here: https://lnkd.in/eDhdzXUk

Sid R

I used to be depressed, broke, and anxious. 

Now, I only work 4 hours per day and travel the world. 

10 habits that transformed my life:

1. Daily Deep Work

Dedicate the first few hours of your day to deep, focused work on your needle-moving work.

No phone, no social media, no distractions.

This is when your mind is freshest and most creative.

Protect this time at all costs.

2. The AED System

Automate, Eliminate, Delegate

Ruthlessly apply this system to every task.

• Automate repetitive tasks
• Eliminate unnecessary ones
• Delegate what does not require your unique skills

Your time is gold; start acting like it.

3. Quarterly Resets

Every quarter, take a step back, take a break, and reassess your goals, strategies, and habits.

What's working? What's not? Make adjustments.

Regular resets ensure that I stay aligned with my long-term vision and core values.

4. Focus on the 4 W of Work

Optimize the Who, What, Where, and When of your work:

• Who: Surround yourself with high-performers
• What: Focus on high-impact tasks
• Where: Create an optimal environment
• When: Leverage your natural energy

Small tweaks yield huge gains.

5. Sobriety

Eliminating alcohol was a game-changer for my productivity and clarity.

No hangovers, brain fog, or wasted time.

Sobriety allows you to operate at your peak consistently.

You need to be sober to change your life for the better.

6. No Agenda, No Meeting

With my team, if a meeting doesn't have a clear agenda and desired outcome, it doesn't happen.

Period.

This simple rule eliminates countless hours of pointless meetings.

Work matters, but most of your meetings don’t.

7. No Meetings in the Morning

Mornings are for deep work, not meetings.

Protect your peak creative hours.

Schedule meetings in the afternoon when your energy naturally dips.

Systemize your life.

8. Hell Yes or No

This is an extension of AED.

If an opportunity or request isn't a "Hell Yes!", it's a no.

Ruthlessly guard your time and attention.

Saying no to the mediocre allows you to say yes to the exceptional.

9. Personal Time/Energy Audit

Track how you spend your time for a week.

Categorize activities as energizing or draining.

Then, systematically eliminate or minimize the draining activities.

The time audit raises your hourly rate by thousands of dollars.

10. Daily Exercise

Those who prioritize fitness enjoy a life expectancy up to 7 years longer.

Your quality and duration of life is determined by your fitness habits.

Exercise is key to unlocking your full potential.

I don’t care if it sounds corny: health is wealth.

__

Enjoy this? ♻️ Repost it to your network and follow Matt Gray for more.

Want to see the complete system I use to implement these 10 habits and design a life that works on my terms?

Get the complete framework here: https://lnkd.in/eP5PESbU

If you want to give yourself a personal MBA, read these 10 books:

1. Zero to One 
by Peter Thiel 

Subject: Strategy and Positioning 

Lessons: 

• Last can be first 
• Rivalry causes us to copy the past 
• Progress comes from monopoly, not competition

2. Expert Secrets 
by Russel Brunson 

Subject: Marketing 

Lessons: 

• Maintain absolute certainty 
• The riches are in the niches 
• Convince with emotion first, then logic

3.$100M Offers 
by Alex Hormozi 

Subject: Sales 

Lessons: 

• Create grand slam offers 
• Find the starving crowd 
• The fundamental equation of value

4. Deep Work 
by Cal Newport 

Subject: Productivity 

Lessons: 

• Embrace boredom
• Create daily rituals 
• Find your work-style 
• Treat work like a craft

5. The War of Art 
by Steven Pressfield 

Subject: Unlocking Creativity 

Lessons: 

• Live your unlived life 
• Embrace and expect fears 
• Recognize resistance and love misery

6. Get Together 
by Bailey Richardson, Kevin Huynh, and Kai Elmer Sotto

Subject: Community

Lessons: 

• Attracting authentic community members 
• Developing community leaders

7. Hustle Harder, Hustle Smarter 
by 50 Cent

(Highly recommend the audiobook - he narrates himself) 

Subject: Hustle 

Lessons: 
• Finding fearlessness
• Constructing your crew 
• The power of perception

8. Obviously Awesome 
by April Dunford 

Subject: Positioning 

Lessons: 
• Layering on trends 
• The 6 components of positioning 
• Mapping attributes and features to "value themes"

9. The Minimalist Entrepreneur 
by Sahil Lavingia 

Subject: Entrepreneurship 

Lessons: 
• Market by being you
• Build as little as possible 
• Sell to your first hundred customers

10. The Ride of a Lifetime 
by Robert Iger 

Subject: Leadership 

Lessons: 
• Pursue perfection 
• Learn to love exertion
• Lead with calm while encouraging risk

—

Enjoy this? ♻️ Repost it to your network and follow Matt Gray for more.

Want to learn the framework that helps me turn reading into actionable systems instead of just collecting knowledge?

Get the complete framework here:https://lnkd.in/e2MjYa3m

Plenty of founders are using AI wrong.

They're treating it like a tool when it's actually a force multiplier.

I've spent the last year rebuilding my entire operation around AI.

Here are the 6 skills you need to dominate in the AI era:

1. Workflow Design

This is the foundation.

I built AI projects for every part of my business.

One for YouTube scripts. 
One for email sequences. 
One for sales frameworks.

My team gets 5X output because I designed the workflows that AI executes.

Most people ask AI random questions and wonder why they get random results.

Elite founders design repeatable workflows that AI amplifies.

2. Voice-to-Text

I save hundreds of hours a month by speaking my thoughts instead of typing them.

I voice-dump ideas for new offers.

I expand on YouTube scripts by talking through frameworks.

I capture way more detail than I ever could typing.

Voice-to-text isn't just faster. 

It's richer.

Your spoken thoughts contain nuance that typing never captures.

3. AI-Assisted Content Creation

My secret weapon: 

200+ documentation files loaded into my AI project.

My social team references them to conceptualize assets.

AI suggests the idea and copy.

The team designs the final product.

Result: 

7 posts a week. 
Zero AI-looking content. 
100% on brand.

AI handles the heavy lifting. Humans add the polish.

4. Loom AI SOPs

Record once. Never explain again.

I Loom my process. AI generates the transcript plus action items.

My team has the SOP forever.

90% of "Can you show me how to..." questions disappear overnight.

5. Sales Call Analysis

AI listens to my best sales calls.

It pulls the exact phrases that make people buy.

It tells me the top 5 objections and how I handled them.

I use that language everywhere: emails, scripts, landing pages.

40% conversion increase.

This is the closest thing to reading your customer's mind.

6. Data Dashboard

Every morning, 10 minutes.

AI shows me my biggest bottleneck.

It's like having a COO in my pocket.

I don't need to dig through spreadsheets or guess where the problem is.

The data tells me exactly where to focus.

Here's what most people miss:

AI doesn't replace your thinking.

It amplifies it.

You bring the strategy, the ideas, the stories, the voice.

AI brings the execution, the formatting, the multiplication.

Master these 6 skills and you'll operate at a level most founders can't touch.

The future doesn't belong to people who use AI.

It belongs to people who design systems that AI executes flawlessly.

—

Enjoy this? ♻️ Repost it to your network and follow Matt Gray for more.

I built an AI clone trained on 16 years of my knowledge that handles 80% of my daily decisions.

Now I'm showing you exactly how to build your own.

Get the free 9-day Founder Clone email course here:  https://lnkd.in/eKuYDxtE

6 Skills For The New AI Era

If I could go back and tell 20-year-old Matt what actually matters, here's what I'd say:

1. Your Energy Is The True Currency

 Money compounds when your energy does

You can't build wealth if you're exhausted.

Protect your energy like your bank account depends on it. 

2. Discomfort Is The Tuition For Growth

Every time you feel resistance, you're at the edge of growth.

Lean into it.

3. Focus Is A Spiritual Act 

Every distraction is a prayer to mediocrity

What you give attention to grows.

Choose carefully.

4. Rest Is A Weapon, Not A Weakness

Recovery isn't optional. It's strategic.

The best performers rest intentionally.

5. The Version Of You That Got You Here Can't Take You There

Who you were yesterday won't build tomorrow.

Evolve or repeat.

6. Comparison Kills Creativity

Your only competition is the person you were yesterday.

Stay in your lane.

7. The Hardest Part Of Leadership Is Letting Go

Control is comfortable. Delegation is freedom.

Learn to trust your team.

8. The More You Chase, The Further They Run

Desperation repels. Confidence attracts.

Build yourself first.

9. You Don't Rise To Your Goals, You Fall To Your Systems

Goals are wishes. Systems are results.

Build better systems.

10. Wealth Is What Happens When Purpose Becomes Procedural

Money follows systems, not motivation.

Automate your path to wealth.

11. Clarity Is Violent

Real clarity requires cutting away everything that doesn't matter.

It's painful. It's necessary.

12. Repetition Isn't Boring, It's The Rhythm Of Mastery

Excellence is boring to build and exciting to witness.

Embrace the grind.

13. Your Content Is Your Consciousness Made Public

What you share reveals who you are.

Make it count.

14. If It Isn't Measured, It Isn't Mastered

You can't improve what you don't track.

Measure everything that matters.

15. You Can't Copy Conviction

Authenticity can't be faked or replicated.

Your uniqueness is your moat.

16. You Don't Find Purpose, You Design It

Purpose isn't discovered in a cave. It's built through action.

Start building.

17. The Future Belongs To Founders Who Can Write, Automate, And Hire Top Talent

These three skills create infinite leverage.

Master them.

18. You Can't Scale Chaos

Fix the foundation before you scale the building.

Systems beat hustle.

19. Every Environment Either Amplifies Or Destroys You

Your environment shapes you more than your willpower.

Design it intentionally.

20. Simplicity Is Genius

Complexity is ego. Simplicity is mastery.

The best solutions are the simplest ones.

__

Enjoy this? ♻️ Repost it to your network and follow Matt Gray for more.

Want to discover how I turned these hard-earned lessons into actionable systems?

Join my free newsletter here: https://lnkd.in/eMB4fWuy

Mark Twain once said: 

"The two most important days in your life are the day you are born and the day you find out why."

Here’s how to find your ‘why’:

The catalyst for finding your why is a concept called Ikigai.

It’s a Japanese word that translates to "reason for being."

I came across it years ago when I was completely lost and didn’t know where to go.

This simple exercise transformed my life. 

Ikigai is the intersection of four crucial elements:

1. What you love
2. What you're good at
3. What the world needs
4. What you can be paid for

Finding this sweet spot is like unlocking your personal cheat code for success and happiness.

Here’s what mine looks like:

At the end of this exercise, you will find a few topics in the center of the diagram. 

This becomes your compass that guides you towards work that aligns with your values.

Follow this path and you will never have to work a day in your life. 

You’ll live "Every Day Retirement."

I speak from experience here. 

After discovering my Ikigai and aligning my business with it, everything changed. 

My audience exploded: 

• Twitter grew to 350K
• LinkedIn grew to 700K
• Newsletter subscribers grew to 137K 

Never underestimate the power of clarity.

After finding your purpose, internalize these 5 golden rules of Ikigai:

• Give thanks
• Follow your ikigai
• Reconnect with Nature
• Take it slow, enjoy the journey
• Surround yourself with positivity

Master these to live a calm and fulfilled life.

1. Take It Slow, Enjoy The Journey

Solutions come when we stop forcing them. 

Sooner or later, you realize you don’t need to be in such a rush.

The goal isn't just to get there. It's to have fun along the way.

You’re not in a race; you’re in a marathon.

2. Surround Yourself With Positivity

People are everything.

Recruit A-players who believe in your mission and learn from mentors 10 steps ahead of you. 

“You’re the average of the 5 people you spend the most time with” - Jim Rohn

Surround yourself with people who inspire you.

3. Reconnect With Nature

Take regular breaks in nature.

It resets your mind and provides fresh perspectives.

"Nature does not hurry, yet everything is accomplished." - Lao Tzu

Embrace the fact that nature is your greatest mentor.

4. Give Thanks

Gratitude will show you that true fulfillment doesn't come from external sources but from self-awareness.

When I'm in a slump, being grateful always pulls me out of it by putting my problems in perspective.

It turns what I have into enough.

5. Follow Your Ikigai

You have just discovered what sets your soul on fire. 

When you align your business with your purpose, your energy becomes electric. 

Without it, I wouldn’t have reached my full potential. 

—

Enjoy this? ♻️ Repost it to your network and follow Matt Gray for more.

Want my life lessons checklist?

Join our community of 172,000+ subscribers today: https://lnkd.in/eMB4fWuy

How to build a 4-person team that creates 200+ pieces of content per month:

Most founders try to do content alone.

They burn out, get inconsistent, and give up.

Here's how I built a media machine:

1. The Solo Creator Problem

Doing content alone means:

• Tracking all metrics
• Managing all platforms
• Handling all distribution
• Creating every piece yourself

This doesn't scale.

2. The Media Team Framework

I don't create content. 

I design content systems.

Role 1: Content Strategist (Me)

• 4 hours per month
• Set overall direction
• Provide strategic input
• Create flagship content

Role 2: Content Editor

• Full-time role
• Maintain brand voice
• Ensure quality standards
• Transform raw ideas into polished content

Role 3: Visual Designer

• Part-time role
• Design video thumbnails
• Build presentation slides
• Create scroll-stopping graphics

Role 4: Distribution Manager

• Part-time role
• Manage content calendar
• Handle all platform posting
• Track performance metrics

3. The Content Multiplication System

I create 1 piece of flagship content per week.

My team transforms it into:

• 3 blog posts
• 1 newsletter
• 1 YouTube video
• 1 podcast episode
• 5 short-form videos
• 7 social media posts
• 10 micro-content pieces

Total: 28 pieces from 1 original.

3. The Hiring Strategy

Don't hire content creators. 

Hire content operators.

Content creators think in pieces. 

Content operators think in systems.

The Onboarding Process

Week 1: Voice Training

• Learn our frameworks
• Study my best content
• Practice writing in my style
• Get feedback on early attempts

Week 2: System Training

• Learn our workflows
• Understand our tools
• Practice content creation
• Get comfortable with processes

Week 3: Quality Control

• Refine approach
• Prove capability
• Create test content
• Receive detailed feedback

Week 4: Full Integration

• Hit production targets
• Maintain quality standards
• Take on full responsibilities
• Create content independently

The Results

Before (just me):

• Limited reach
• Constant stress
• 5 posts per week
• Inconsistent quality

After (team of 4):

• 10x reach
• Consistent quality
• Systemized process
• 200+ pieces per month

The Investment

Total team cost: $22,000/month 

Content revenue generated: $264,000/month 

ROI: 1,200%

—

Enjoy this? :recycle: Repost it to your network and follow Matt Gray for more.

Want to see the complete system I use to build a media team that creates 200+ pieces of content without burning out?

Get the complete framework here: https://lnkd.in/eceH2W8P

How To Scale With A Small Team

Dino Depasquale

Harsh truth I wish I knew at 18:

Getting a degree is a complete waste of time. 

I've built different businesses without ever needing mine.

Skip the degree and learn these 27 sentences instead:

1. A confused mind always says no. Clarity in your offer is non-negotiable.

2. The goal of marketing isn't to be clever; it's to be clear.

3. Your offer should be a painkiller, not a vitamin.

4. The riches are in the niches. Own your category. 

5. The most powerful marketing tactic? Word of mouth. 

6. Provide value with 0 expectations of anything in return.

7. Build your product after talking to customers, not before. 

8. People buy with emotion, then justify with logic.

9. Your customer's story is more powerful than yours.

10. Your brand is a promise. Your customer experience is the fulfillment of that promise.

11. Your business is a reflection of you. Evolve yourself to evolve your business.

12. Systems beat goals every time. Build a business that runs without you.

13. Sell the transformation, not the product.

14. Automate, delegate, or eliminate to buy back your time. 

15. Perfectionism is an illusion. Done is better than perfect.

16. Attention is the new oil, and your personal brand is the pipeline.

17. No agenda, no meeting. Eliminate pointless gatherings.

18. Implement the 80/20 rule to everything. Focus on what truly moves the needle.

19. Focus on being irreplaceable, not just profitable.

20. Build a business that serves you, not the other way around.

21. Embrace experimentation over perfectionism. Test, learn, iterate.

22. Listen more than you talk. 

23. Know your customers better than they know themselves. 

24. Make something people want.

25. Do things that are obvious. 

26. Fall in love with the problem, not your solution.

27. Love the customer. Don’t build a business around people you hate.

—

Enjoy this? ♻️ Repost it to your network and follow Matt Gray for more.

Want to discover the exact frameworks that help me implement these lessons and build businesses that scale?

Get the complete framework here: https://lnkd.in/ermG8JKZ

Money without meaning is prison.

You have roughly 4,000 weeks if you're lucky.

You've already used a bunch of them working on things that don't matter.

Here's how to build a life you don't need to escape from in 2026:

Your Ikigai sits at the intersection of 4 things:

What you love. 
What you're great at. 
What the world needs. 
What you can be paid for.

Find that center, and every decision runs through it.

1. What You Love

What could you do for free?
What makes you lose track of time?
What would you build even if no one paid you?

That's your fuel.

Without it, you're just trading time for money.

And that's how you build a business that feels like a job.

2. What You're Great At

What comes easy to you that's hard for others?
What do people ask you for help with?

This is your unfair advantage.

It's not just what you can do. 

It's what you can do better than anyone else without even trying.

3. What The World Needs

What problems are you obsessed with solving?
What keeps your ideal client up at night?
What transformation do they desperately need?

If you can't answer this clearly, you don't have a business.

You have a hobby.

4. What You Can Be Paid For

What would someone invest $10K to learn from you?

If you can't answer that, you're not ready yet.

The center of these four circles is your North Star.

Every decision runs through this.

Should I take this client? Does it align with my Ikigai?

Should I launch this product? Does it serve my North Star?

Should I spend my time on this? Does it move me closer to the center?

When you're operating from your Ikigai, work doesn't feel like work.

You're not chasing someone else's definition of success.

You're not building a business that feels like a job.

You're building a life you actually want to live.

Here's the brutal truth:

You only get 4,000 weeks.

You've already spent a bunch of them chasing the wrong things.

Climbing ladders leaned against the wrong walls.

Building businesses that trapped you instead of freeing you.

Your Ikigai is how you make sure you don't stay trapped in a business that owns you.

2026 is the year you stop escaping your life and start building one you never want to leave.

Find your Ikigai. 
Let it guide every decision. 
Build from the center.

__

Enjoy this? ♻️ Repost it to your network and follow Matt Gray for more.

Want to see the complete system I use to find my Ikigai and build a business that aligns with meaning, not just money?

Get the complete framework here: https://lnkd.in/evMTJ8-S

Build A Life You Don't Need To Escape From

13 steps to build a $15k/month side hustle:

1. Ask Yourself: "What Topics Can I Help People Get Massive Clarity On?"

Start with what you already know.

Ask your friends and co-workers what you're an expert in.

You don't need to be the world's best. 

You just need to be ahead of your audience.

2. Distill Your Value

By helping someone achieve massive clarity, what are they able to achieve?

This is your value proposition.

If you can't articulate the transformation, neither can your customers.

3. Pick A Platform. Where Do The People That Need Your Help Reside?

LinkedIn is perfect for professionals looking for growth.

Fast algorithm. 
High intent audience.

Go where your customers already are.

4. Create Daily Content That Talks About The Clarity You Can Provide

Document what you know.

Share insights. 
Answer questions. 
Provide value daily.

Consistency beats perfection.

5. DM Every Account That Interacts With Your Content

Ask them what they do and what their goals are.

This isn't selling. It's connecting.

Build relationships before you need them.

6. If You Can Help Them With Their Goals, Ask Them If They'd Want To Jump On A 1:1 Call

Offer value first. Always.

Most people will say yes to a free consultation if you've already provided value.

7. Run A Consultation On Zoom

Afterward, reflect on:

• What exercises worked? 
• What were their major blockers? 
• What resources could I create to increase the value? 

Every consultation is market research.

8. Do 20 More Consultations To Understand

Pattern recognition beats guessing.

• What outcomes can I promise? (Better sales systems)
• Who is my target demographic? (Early stage leaders)

9. After Every Consultation, Add Each Member To A Group Chat 

Community is your moat.

Give people a place to connect with each other, not just you.

10. Start Creating Longer-Form Content

Show your work and build authority.

• Case studies of consultations
• Breakdowns of what processes you are teaching

11. Give Them The Option To Opt Into A Paid Community

• Weekly Q&A
• Daily standup
• Monthly goal check-ins

Free gets them in. 

Value keeps them paying.

12. Redirect Traffic From Your Content

Your content → New website → Stripe checkout → Calendly 1:1 link

Make it frictionless to buy.

13. As The Community Grows, Invest To Make It Stronger

• Coaches
• AI 1:1 match-making
• Community managers

Scale by adding leverage, not hours.

__

Enjoy this? ♻️ Repost it to your network and follow Matt Gray for more.

Want to learn how to build a sustainable founder-led brand that grows even when you’re not around?

Join my free live Workshop on january 13th (48 hours away) to steal my homework: https://lnkd.in/ePrSXMxt

The #1 Done-For-You LinkedIn Growth System for Execs & Visionaries | We Don’t Just Advise, We Execute | Clients Gained 1M+ Followers in 2024 & 6-7 Figure Deals with Nike, NASA, US Army & More | Book Your Strategy Call 👇

After 10+ years building 15+ award-winning brands, and fueling 8-figure exits, I realized I was playing too small..

I craved a bigger impact.

So I launched Brain Apes to serve visionary founders and execs who want real traction and more influence, without endless trial and error.

What we do:

→ We blend real-world business development and social media expertise, no “copy/paste” course nonsense here.

→ We live in the trenches, delivering presence, strategy, and results that speak for themselves:

🥇 Scaled an org to 200+ employees
🥇 Got a franchise acquired for 8 figures
🥇 Built 37 award-winning brands in 2024
🥇 Added 1M+ followers to clients in 2024 alone
🥇 Fundraised $300K+ in wellness tech pre-seed
🥇 Built a portfolio of award-winning cannabis brands
🥇 Elevated 20+ coaches to 4-5-figure offers that sell
🥇 Managed and monetized 6, 7 and 8-figure audiences
🥇 Helped a local biz win 85+ awards (most in the state)
🥇 Scaled multiple retail & service-based businesses to 7/8+ figures and win awards 

What clients say:

“Working with you in 2024 was so helpful for account growth for my co-founder and me. In total, we added over 40,000 followers and generated millions of impressions. It also helped us raise funds for Prescribe Life—we’re over halfway through our $500K pre-seed raise. You and your team were awesome!”
– Oli J., Co-Founder of Prescribe Health

“Thanks to the offer stack you helped me build, I’ve been closing $20K offers. Also, I can’t believe how quickly you grew my LinkedIn: 0 to 8K in just a few months! You seriously delivered.”
– XK, Founder & Master Coach

“One of THE BEST decisions for my business and life! It’s only been seven days and my LinkedIn is exploding: at least 10X reach, more high-quality interactions, and tons more calls booked for my publishing services!”
– Ben Gioa, Founder of Leadership Awake LLC

Our formula:

1. Nail your positioning and offer
2. Boost content performance
3. Go on offense and get attention

You could spend 120+ hours a week to figure it all out…

Or let us handle everything for you.

(Our Strategy + Your Expertise) x Our Team = Audience Growth & Revenue.

→ We don’t work with everyone.
→ We always have a waitlist.
→ We’re not cheap, but we deliver on our promises (and then some).

Ready for massive results and unstoppable growth?

Book a free executive strategy call with me. 
I’ll give you clarity, no punches pulled.. 

And if we’re a good fit, we’ll craft an offer to work together.

Ready to see what’s possible for your brand in the next 90 days?

Claim your spot here:
brainapes.com/strategy

Jordan Murphy 🧠🦍

He's Not Working Harder. He's Working Smarter.

A solo landscaper. Affixes a self-propelling mower to a rope tied to a post.

Sends it on its way. It wraps around the post, pulling closer with each lap.

Covers the whole inner field.

While it works, he jumps on his ride-on mower. Zips around covering other areas.

Weed wacker comes out. Polishing the work as the mower finishes the innermost area.

Boom. Job done.

He's not working harder. He's working smarter.

This is what leverage actually looks like.

One guy. The right system. The right tools.

Maximum output. Minimal input.

He figured out how to do more with less.

But here's what most people miss:

It's not just about working smarter.
↳ It's about having the right tools for the job.

That mower doesn't work without the rope system.

The rope system doesn't work without the self-propelling mower.

The ride-on doesn't replace the system. It complements it.

The right tools, working together, create the leverage.

Most executives think they just need information.

"Tell me what to do and I'll do it."

"Give me the strategy and I'll execute."

But information isn't enough.

You can know exactly what to do to build executive visibility.

Post consistently. Share your expertise. Build your network.

But without the right tools, you're still working too hard.

You're manually creating every post. Manually tracking every interaction. Manually managing every piece of content.

You're the guy mowing the entire field by hand.

That's why we built the Executive Visibility OS™.

Not just information. Not just strategy.

The complete operating system with the right tools built for this exact mission.

Because here's the truth:

→ Information tells you what to do.

→ Systems show you how to do it.

→ But the right tools let you actually do it without burning out.

The Executive Visibility OS™ gives you:

The frameworks. The systems. The playbooks.

And the custom platforms built specifically for executive visibility.

Not generic tools you have to hack together.

Not information you have to figure out how to implement.

The right tools, working together, creating leverage.

So you can build visibility like that landscaper:

Set the system in motion. Let it work.

While you focus on the high-value work only you can do and have a team member run the OS.

Because here's what we know:

You don't need to work harder.
You don't need more hours.
You don't need to do everything manually.

You need the right tools for the job.

The Executive Visibility OS™ is the right tool.

Built specifically for executives who want to build visibility without burning out or looking bad when a team member runs the engine.

The system that works while you work on other things.

Information isn't enough.
You need the operating system.

Ready to work smarter?

DM me "OS" and let's get you the right tools for the job.

シ

📹 e_scapes33

💾 Save ♻️ Share 🔔 Follow 📣 Engage

↓

💬 Are you working harder, or are you working smarter?

I train founders & execs to turn LinkedIn into a warm, high‑value pipeline their team converts into deals | Executive visibility systems | 40+ award‑winning brands & 2M+ followers | Book your strategy call ↓

Some Dangers Are Invisible Until It's Too Late.

They saw what no one else saw coming.

A mashup of dogs saving the day.

Sensing danger before humans could see it. Acting on instinct. Preventing disaster.

The incoming car. The branch snapping. The kid too close to the edge..

They saw what no one else saw coming.

This is what awareness looks like.

Not reacting to what's obvious.

Seeing the threat before it becomes a crisis.

Most leaders don't have this.

Here's the invisible danger no one's talking about:

→ Weak executive visibility.

You think it's not urgent. You think it can wait. You think your work speaks for itself.

And by the time you realize it's a problem, you've already lost.

The top talent you wanted? They joined a leader they could see and trust.

The funding you needed? It went to a founder who built credibility publicly.

The partners you were counting on? They chose someone whose expertise was visible.

The buyers who could have changed your business? They never knew you existed.

You didn't see it coming. But it was always there.

Weak executive visibility is a silent killer.

It doesn't announce itself. It doesn't feel urgent.

You're busy building. You're focused on execution. You're doing the work.

And while you're invisible, the market is making decisions without you.

By the time you realize visibility mattered, the opportunities are gone.

Here's what those dogs understood:

→ The threat isn't always obvious.

→ The danger isn't always loud.

But if you're paying attention, you can see it coming.

The executives who win aren't just good at their jobs.

They're visible. They're building trust publicly. They're showing the market how they think.

Not because they're extroverts. Not because they love attention.

Because they see the invisible threat that others miss.

They see that in a world where everyone has access to everyone, invisibility is a liability.

They see that top talent researches leaders before they apply.

They see that buyers trust people they've been learning from, not strangers.

They see that weak visibility costs them opportunities they'll never even know about.

And they act before it's too late.

So here's the question:

What invisible danger are you missing right now?

Are you building in the dark, assuming your work will speak for itself?

Are you waiting for visibility to feel urgent before you start?

Because by the time it feels urgent, you've already lost the opportunities.

Start now. Build consistently. Make your expertise visible.

Before the top talent joins someone else.
Before the funding goes to a more visible founder.
Before the market decides without you.

Some dangers are invisible until it's too late.

Don't let weak executive visibility be one of them.

What's one opportunity you lost because you weren't visible enough?


シ

📹 knksystem
♻️ Be kind. Smash that repost button.
🔔 Follow me for the daily goodness 🦍

Stop choosing comfort and embrace challenges.

Here are 11 ways to REWIRE your mind for grit in 2026:

1. Comfort Zone is a beautiful place, but nothing grows there.

Comfort: Stuck in the routine
↓
Grit: Seeking discomfort

Step into discomfort to unlock growth.
Every step out is a step up!

2. Failure isn't the opposite of success; it's part of it.

Comfort: Fear of failure
↓
Grit: Embracing lessons

See failure as a mentor, not a tormentor.
Your greatest lessons are in your losses.

3. Success leaves clues; showing up daily is one of them.

Comfort: Weekend mindset
↓
Grit: Consistent effort

Rest and play, but work your a** off.
Stay committed, even when it's tempting to relax.

4. Vision without action is merely a dream.

Comfort: Dreaming big
↓
Grit: Executing relentlessly

Turn your visions into missions.
Act daily on your dreams.

5. Discomfort is the currency of success.

Comfort: Avoiding challenges
↓
Grit: Tackling them head-on

Pay the price of discomfort today,
For the wealth of success tomorrow.

6. Patience is not passive; it’s active waiting.

Comfort: Impatient for results
↓
Grit: Cultivating endurance

Embrace the slow cook to success.
Great things take time.

7. Limitations live only in our minds.

Comfort: Bound by self-doubt
↓
Grit: Breaking barriers

Free yourself from mental chains,
And the impossible becomes possible.

8. Adaptability is your superpower.

Comfort: Resisting change
↓
Grit: Evolving constantly

Change is the only constant.
Thrive by adapting, not just surviving.

9. Perseverance outlasts talent.

Comfort: Reliance on innate ability
↓
Grit: Persistent effort

Talent sets the stage,
Perseverance steals the show.

Keep going!

10. Gratitude turns what we have into enough.

Comfort: Overlooking blessings
↓
Grit: Appreciating every step

Find wealth in your journey,
By counting blessings, not burdens.

The magic is in feeling the fullness of life.

11. Coaching can save you decades.

Comfort: Uncertainty in direction
↓
Grit: Guided, purposeful action

Coaching bridges the gap,
Between potential and achievement.

With a coach's guidance, you tap into undiscovered strengths, clarify your goals, and undertake a journey of transformation.

It's about turning what you can do into what you will do.

Embrace the journey with an advisor by your side.

And watch your potential become your reality.

I’ve invested well over $100K over the years and spent a decade in the trenches taking action. I've built visibility for some of the best brands and teams on LinkedIn and beyond.

We break through by not winging it.

We use our Executive Visibility OS™ to systemize it.

Clear positioning. Consistent content. Strategic engagement. That's how you go from invisible to unignorable.

And that's exactly what I build for executives who want to lead, not lurk to prospects, buyers, investors, partners and top talent.

シ

💾 Save ♻️ Share 🔔 Follow 📣 Engage

↓

💬 What’s ONE AREA you’ve benefited a coach the most?

Stop. You're Solving the Wrong Problem.

A guy moving a cone behind someone's car.

The driver backs up. Sees the cone. Gets out. Moves it.

Gets back in. Backs up. The cone's back.

Gets out. Moves it again. Gets back in.

The cone's back. Again.

Back and forth. Over and over. Confused.

He can't solve what he can't see.

This is what solving the wrong problem looks like.

You fix it. You check. It's still there.

You fix it again. You check. Still there.

Because you're solving the symptom, not the constraint.

I see this with executives constantly:

Can't hire top talent. So they improve the job posting. Offer more money. Refine the interview process.

Check back. Still can't hire top talent.

Can't close deals. So they improve the pitch. Refine the product. Lower the price.

Check back. Still can't close deals.

Can't get funding. So they polish the deck. Add more traction. Improve the numbers.

Check back. Still can't get funding.

They keep solving it. It keeps coming back.

Because they're moving the cone.

But the cone isn't the problem.

The problem is invisible.

Here's how to identify the right constraint:

Ask: What's the one thing that, if solved, would make everything else easier or unnecessary?

Not "what's the most obvious problem?"

Not "what's the loudest problem?"

What's the constraint that's creating all the other problems?

For most executives, the constraint is invisible:

Executive visibility.

You can't hire top talent because they don't know who you are.

You can't close deals because buyers don't trust you.

You can't get funding because investors haven't been watching you.

The cone keeps coming back because you're not solving the real constraint.

Here's how weak executive visibility shows up:

You post job ads but top talent doesn't apply. They don't know you exist.

You reach out to buyers but they don't respond. They don't trust you.

You pitch investors but they pass. They haven't been following your journey.

You keep solving the hiring problem, the sales problem, the funding problem.

But the real problem is visibility.

Showing up as pipeline issues.

And here's why it keeps coming back:

Because you're not addressing the constraint.

So here's the question:

What problem keeps coming back no matter how many times you solve it?

Are you moving the cone? Or are you identifying the real constraint?

Because you can't solve what you can't see.

Stop moving the cone. Solve the constraint.

Ready to identify your real constraint?

Hit my profile and book your Executive Visibility Strategy Call.

(normally $527 - free while spots are available)

シ

📹 woodyandkleiny

💾 Save ♻️ Share 🔔 Follow 📣 Engage

↓

💬 What problem keeps coming back for you?

Her Strategy Was Good. His Visibility Made It Better.

Two people blindfolded. Buckets of ping pong balls. Middle target bucket.

She cheats. Grabs the bucket. Deposits her balls directly. Tosses a few to fake missing.

He peeks. Sees what she's doing.

Doesn't stop her → Switches the buckets.

She keeps cheating. Confidently depositing balls.

(from his bucket.. 😂)

Her strategy was good. His visibility made it better.

This is every executive with a great product losing to a competitor with better visibility.

You've got the better solution.. better team.. better execution.

And you're losing.

Not because your strategy is bad.

Because your competitor has visibility. And visibility compounds strategy.

Most executives miss:

→ Strategy alone is good.
→ Strategy + visibility is exponentially better.

Because visibility doesn't just amplify your strategy.

It lets you leverage everything. Even your competitors' advantages.

When you have visibility:

The market sees you, not them.
Top talent finds you, not them.
Buyers trust you, not them.
Funding flows to you, not them.

Your competitor can have the better product. But if you have visibility, you win.

Not because you cheated. Because you saw the whole game.

But here's the part most people don't talk about:

Visibility without the right energy compounds badly..

The visibility that compounds well comes from alignment. When you're creating from the energy of who you aspire to be.

Not from lack. 
Not from desperation. 
Not from "I need this to work."

From wholeness, trust, and the state of already being that person.

Because most people don’t realize:

The state you create from funnels who you attract.

If you're building visibility from scarcity, you attract scarcity. If you're building it from fear, you attract fear.

But if you're building visibility from the energy of feeling whole and grateful, you attract the opportunities that align with that energy.

This is why some executives build visibility and nothing happens.

They're showing up. They're posting. They're visible.

But they're creating from the wrong state.

Frames like - "I hope this works", "I need people to see me", "I'm behind and need to catch up."

And the market feels that.

The executives who compound visibility into real growth? They're creating from alignment.

They're being the person they aspire to be.

They're sharing from that state. From trust. From abundance. From wholeness.

And the right opportunities find them.

So..

Do you have a system for your executive visibility?

And if you have visibility, are you creating from the energy of who you aspire to be with a proven system?

Her strategy was good.
His visibility made it better.

Our Executive Visibility OS™ makes you unignorable.

And the energy you create in determines what that visibility attracts.

シ

📹 jdcouplebattle

💾 Save ♻️ Share 🔔 Follow 📣 Engage

↓

💬 What energy are you creating your visibility from right now?

He Doesn't Know Every Detail. He Knows the Next Step.

A kid builds a trick shot.

But he's not planning the whole thing upfront.

He sets up one piece. Tests it. Watches what happens.

Then uses that information to set up the next piece guiding toward the end goal.

Each attempt tells him what to do next.

He's not guessing. He's building step by step.

This is how you actually build something.

Not with a perfect plan.

Not with a five-year roadmap that accounts for every variable.

Not by figuring out the entire thing before you start.

You build by knowing the next step.

Most founders waste months (at best) trying to see the whole path.

They want to know exactly how the product will scale before they build v1.

They want to map out year three before they've closed their first customer.

They want certainty about the end before they're willing to start.

And while they're planning, someone else is testing.

Someone else is setting up the first piece, watching what happens, and adjusting.

Someone else is building step by step.

And by the time the planners are ready to start, the builders are already three steps ahead.

Here's what that kid understands that most people don't:

You can't know the end until you start.

The trick shot reveals itself as you build it.

Each attempt gives you information you didn't have before.

The path forward only becomes clear when you take the step.

This is iterative strategy.

You don't need to see the whole staircase. You just need to see the next step.

You don't need perfect information. You need enough information to move forward.

You don't need certainty about the outcome. You need clarity about the next move.

And then you move.

You test. You learn. You adjust. You build the next piece based on what the last piece taught you.

The best companies I know were built this way.

They didn't start with the master plan.

They started with a hypothesis and a first step.

They shipped. They watched. They learned.

And then they built the next step based on what they learned.

The strategy emerged through building, not before it.

Because what you learn is:

The market will teach you things no amount of planning can predict.

Your customers will show you paths you never saw coming.

Your product will evolve in ways you didn't expect.

You can't plan for that. You can only respond to it.

And the only way to respond is to be in motion.

To be testing. To be building. To be learning from each step.

So here's the question:

What are you waiting to have figured out before you start?

What's the next step you already know, but you're not taking because you can't see the whole path?

Because you don't need to know the end.

You just need to know the next step.

And then take it.

シ

📹 littlebroslegit

💾 Save ♻️ Share 🔔 Follow 📣 Engage

↓

💬 What's one thing you're overplanning that you could just start testing?

Your Impact Is Real.. Your Presence Isn't.

A guy smearing paint on his face. Painting with his hands.

Perfectly projects himself onto the canvas.

Bold. Direct. Unmistakable.

He's showing the world exactly who he is.

There are two versions of you in the world.

The one at home. In business. Creating. Making impact.

And the one online.

For most executives, those two versions don't match.

You're doing great things.

Leading teams. Building companies. Making a positive impact.

Creating real value. Solving real problems. Changing lives.

But online? You're faceless.

Someone looks you up and finds:

An outdated LinkedIn profile.

No posts. No presence. No perspective.
Nothing that shows why they should trust you.
Nothing that shows why they should choose you.

Your impact is real. Your presence isn't.

And that's costing you.

Top talent researches you before applying. They find nothing. They choose someone else.

Buyers look you up before reaching out. They can't get a sense of you. They go with someone visible.

Investors check your profile before taking a meeting. They see no thought leadership. They pass.

Not because you're not capable. Because you're not visible.

Here's what I want you to understand:

You're bold in the real world.

You take risks. You lead. You create. You make things happen.

Be bold in the digital world too.

Paint yourself onto the canvas.

Show the world who you are. What you think. Why you matter.

Not with hype. Not with noise.

With presence.

Real, consistent, strategic presence that shows people exactly why they should trust you and choose you.

Because the hard truth is:

When someone looks you up, they're deciding.

Deciding if they trust you. Deciding if they want to work with you. Deciding if you're the right choice.

And if your digital presence doesn't match your real-world impact, they're deciding against you.

You don't need to be everywhere.

You don't need to be loud.

You just need to be present.

Present enough that when someone looks you up, they see:

Who you are. How you think. Why you're the obvious choice.

Your impact is real.

Make your presence real too.

Be bold physically. Be bold digitally.

Paint yourself onto the canvas and show the world exactly who you are.

シ

📹 bouboudesign_

💾 Save ♻️ Share 🔔 Follow 📣 Engage

↓


💬 When someone looks you up, what do they find?

Master focused decision-making with these 20 questions.

(And build the life of your dreams intentionally.)

Do you have this vitally important skill?

↓

Decision Making.

Can you say no to distraction?

And keep saying no?

Of course, right?

..But are you?

↓

Distractions often come disguised as opportunities.

What’s the difference between an opportunity and a distraction?

Here are 20 frames to make the best decisions!

1. What will this cost me in time and attention?

• Time is your most precious resource.
• Every yes is a no to something else.
• Evaluate the trade-offs.

2. Is this aligned with my core values?

• Stay true to what defines you.
• Alignment ensures meaningful progress.
• Core values should guide your decisions.

3. Will this move me closer to my goals?

• Keep the end in sight.
• Direct actions toward clear objectives.
• If it doesn't advance your goals, it's a distraction.

4. What’s the worst-case scenario?

• Understand potential downsides.
• Risk assessment prevents regrets.
• Can you handle the worst outcome?

5. Who else does this decision impact?

• Think beyond yourself.
• Consider the broader effects.
• Decisions ripple out to affect others.

6. What am I giving up by choosing this?

• Are the sacrifices worth the gains?
• Every choice has an opportunity cost.
• Weigh what you lose against what you gain.

7. Am I deciding out of fear or confidence?

• Confidence should drive your choices.
• Fear-based decisions often lead to regret.
• Check your emotional state before deciding.

8. Is this a reactive or proactive choice?

• Aim to control, not be controlled.
• Proactive decisions empower you.
• Reactive choices often feel forced.

9. What advice would I give someone else in this situation?

• Be your own wise advisor.
• Distance can bring clarity.
• External perspectives can clarify decisions.

10. Is this decision reversible?

• Know your exit options.
• Irreversible decisions need more thought.
• Reversible choices can be learning experiences.

↓

(11-20 are continued in the comments)

↓

Making strong, decisive choices isn't just about avoiding distractions.. it's about steering your life with intention.

Trust these questions to guide you through the crossroads. And the first decision is not trying to do everything yourself anymore.

I’ve invested well over $100K over the years and spent a decade in the trenches taking action. I've built visibility for some of the best brands and teams on LinkedIn and beyond - things they couldn’t do by themself..

We bring years of experience to the table.

And we use our Executive Visibility OS™ to systemize it.

Clear positioning. Consistent content. Strategic engagement. That's how you go from invisible to unignorable.

And that's exactly what I build for executives who want to lead, not lurk to prospects, buyers, investors, partners and top talent.

シ

💾 Save ♻️ Share 🔔 Follow 📣 Engage

↓

💬 What’s ONE DECISION you’re excited to make for 2026?

He Slows It Down to See What Everyone Else Misses.

An artist named Gaosu Sheying. High-speed photography turned into slow-motion visual art.

Splashing water. Shattering glass. Cause and effect mastered.

He visualizes. Executes based on hypothesis. Tests. Adapts to feedback.

He slows it down to see what everyone else misses.

This is what most executives miss about building visibility.

They're moving too fast.

Executing. Shipping. Solving. Building.

But they're not capturing it..

Here's what happens when you slow down:

You see the micro considerations. The small decisions. The process.

You see the beauty in how you think. How you execute. How your team works.

How you build for your clients.

You see the moments that work out better than expected.

And those moments? That's your content.

Most executives think content is:

A polished announcement. A big win. A final result.

But the best content is in the process.

The hypothesis you're testing. The feedback you're adapting to. The way you think through problems.

The small decisions that compound. The moments that reveal how you operate.

That's what builds trust. That's what creates visibility.

Because truth is..
People don't just want to see your results.

They want to see how you think. How you execute. How you handle the unexpected.

They want to see the process.

When you slow down and capture it:

↳ You document the micro considerations that show your expertise.

↳ You capture the moments that showcase how your team thinks.

↳ You reveal the process that makes people trust you.

And that becomes the content that builds your visibility.

This is what we do with executives:

We help them slow down enough to capture what they're already doing.

Not create content from scratch. Not manufacture stories.

Capture the process. Document the execution. Share how they think.

Because the beauty is in the process, not just the outcome.

The way you approached the problem. The hypothesis you tested. The feedback you adapted to.

The moment it worked better than expected. The decision that made the difference.

That's the content that builds trust and visibility.

Most executives are moving too fast to capture it.

They execute brilliantly. But they don't document it.
They solve problems. But they don't share how.
They create value. But they don't show the process.

And they wonder why no one sees their expertise.

So here's the question:

What are you missing by moving too fast?

What moments in your process could become content?

What micro considerations could showcase how you think?

Slow down. Capture it. Share it.

Your process is your content.
Your execution is your visibility.
Your thinking is what builds trust.

But only if you slow down enough to capture it.

シ

📹 artistsuniversum

💾 Save ♻️ Share 🔔 Follow 📣 Engage

↓

💬 What's one moment from your process this week that you didn't capture?

LinkedIn executive visibility for impact‑driven founders & execs who want steady, warm, high‑value pipeline and real authority in their market | 40+ award‑winning brands & 2M+ followers | Book your strategy call ↓

Excellence This Good Shouldn't Stay Hidden.

Watch the ring 😳

A kid. Future Spiderman..

Ninja warrior practice. Swinging bar to bar.

Seamless hand transitions. Pure flow. Absolute mastery.

Excellence this good shouldn't stay hidden.

2026.

A new year. A fresh start.

And if you're an executive, founder, or leader who's built something real, this is your year to be seen for it.

Here's what I know:
The best operators aren't always the best seen.

↳ You've built companies. Led teams. Created real impact.

↳ You're a proven operator. You make the world better.

↳ But your online reputation doesn't match your real-world impact.

And that's costing you.

Top talent doesn't find you.
Buyers don't know you exist.
Funding goes to louder, less proven founders.
Partners choose someone more visible.

Not because you're not excellent.

Because your excellence is hidden.

I'm on a mission to change that.

To help the best executives, founders, and leaders become the best seen in their niche.

To help proven operators be recognized as the trusted authorities they already are.

To help good people who deserve amplification finally get it.

To make you the no-brainer choice.

Because here's the truth:

The world needs what you've built.
The market needs your expertise.
Top talent needs leaders like you.

But they can't choose you if they can't see you.

This message is for you if:

→ You're a proven operator who's built real impact.

→ You're making the world a happier, healthier place.

→ You're a kind person who deserves to win.

→ And your online reputation doesn't match what you've actually built.

2026 is the year that changes.

The year your excellence gets seen.

The year your impact matches your visibility.

The year you become the trusted authority and no-brainer choice in your niche.

I help executives build visibility that attracts top talent, funding, buyers, and partners.

Not hype. Not noise. Not fake authority.

Real visibility for real operators.

Strategic. Systematic. Sustainable.

The kind that makes you the obvious choice.

If you're ready to be seen for the excellence you've already built:

DM me "2026" and let's make this your year.

Excellence this good shouldn't stay hidden.

Let's change that.

Are you ready to be seen for what you've built?

シ

📹 east_the_beast_fl

💾 Save ♻️ Share 🔔 Follow 📣 Engage

↓

💬 What’s one thing you wish your prospects knew about you/your product/your service?

🥂 Wishing you an amazing 2026 filled with peace, happiness and many blessings! Let’s make it your best ever!!

Much Love,
Jordan

Turn team chaos into predictable performance.

I burned teams to the ground early in my career.

Not because I was a bad leader.

Because I didn't know how to diagnose why people weren't executing.

Here's what I learned after building 40+ award-winning brands and scaling teams to 200+ people:

When someone doesn't complete a task, there are only 5 reasons:

1. They didn't know what to do
2. They didn't know how to do it
3. They didn't know when to do it
4. They weren't motivated to do it
5. Something blocked them from doing it

That's it.

Your job as a leader is to figure out which one.

Most managers skip this step.

They assume the person doesn't care or isn't capable.

Then they have a confrontational conversation that makes everything worse by low key criticizing the person and masking it as feedback.

I started treating every missed deadline as a puzzle to solve together.

"I wanted you to do this and you haven't done it. Let's figure out why so we can solve it."

This one shift transformed my teams.

Because here's the truth: people want to succeed.

When they don't, something is in the way.

Your role is to remove the obstacle, not add to it.

Break vague directives into specific behaviors.

Instead of "be more proactive," say exactly what that looks like.

Instead of "improve communication," define the actions you want to see.

Observable. Measurable. Clear.

Management is the single most valuable skill you can develop.

It lets you leverage other people's talents to build something bigger than yourself.

But it requires you to think like a problem solver, not a judge.

→ The best leaders I know ask better questions.

→ They create systems that make success inevitable.

→ They turn chaos into clarity, one conversation at a time.

That's how you build teams that execute without you having to micromanage.

That's how you scale.

This exact framework applies to Executive Visibility. 

When executives aren't visible, there are only five reasons: 

1. They don't know what to say
2. They don't know how to say it
3. They don't have time to create content
4. They're not motivated to show up consistently
5. They're blocked by lack of strategy or support

I've built visibility for some of the best brands and teams on LinkedIn.

We break through by not winging it.

We use our Executive Visibility OS™ to systemize it.

Clear positioning. Consistent content. Strategic engagement. That's how you go from invisible to unignorable.

And that's exactly what I build for executives who want to lead, not lurk to prospects, buyers, investors, partners and top talent.

シ

💾 Save ♻️ Share 🔔 Follow 📣 Engage

↓

💬 What’s ONE TOPIC you could talk about forever?

Everyone Has the Recipe. Not Everyone Has the Right Tools.

These guys made a massive lasagna using only construction tools and equipment.

Cement mixer. Power tools. Heavy machinery.

It's crazy. It looks delicious.

But would you eat it?

Here's the problem:

The equipment can't be perfectly clean. The tools aren't made for food.

They got it done. But not done right.

Because the wrong tools affect the quality.

Executive visibility works the same way.

Everyone has a general recipe.

Post consistently. Share your expertise. Build your presence.

But not everyone has the right tools.

Most executives are using construction equipment to make lasagna.

Generic scheduling tools. Basic content platforms. Duct-taped solutions.

They're getting content out. It looks like it's working.

But the quality is off.

Because truth is:
You can make content with any tools.

But without the right tools, it won't build real trust. It won't attract the right people. It won't sound like you.

The tools determine the quality.

That's why we built the EVOS Stack™.

The right tools. Built specifically for executive visibility.

Three components:

1. Beacon™

The physical device you plug in at home or office.

So your team can safely run your LinkedIn as if they're sitting at your desk.

No sketchy VPNs. No weird IP flags. No security issues.

Your team operates your account. Safely. Seamlessly.

No one has anything like this.

2. Content Studio

Your digital clone. Interview workflows. Planning. Media generation. Trend tracking.

We train a digital version of you so your EA or marketer can create posts, threads, and assets that actually sound like you and say what you mean.

Your nuances. Your values. Your perspective. Never lost.

Quality content without needing your time.

3. Outreach Hub

Sales Nav imports. Connection requests. Drip DMs. Inbox tags. CRM integrations. Distribution and community.

The place your operator runs outreach, replies, and relationship-building in one spot.

Instead of duct-taping tools together.

Everything in one place. Built for executive visibility.

Even if you know the recipe for executive visibility..

Without the right tools, you're making lasagna with a cement mixer.

It gets done. But not done right.

↓

Our Stack is built specifically for executives who want quality visibility.

Not just content. Quality content that builds trust and attracts the right people.

Not just presence. Strategic presence that sounds like you and works without your time.

The right tools for the right job.

So..
Are you duct-taping generic tools together and hoping for quality?

Or are you ready for the right systems + right tools?

Hit my profile and book your Executive Visibility Strategy Call now. 

(normally $527 - free while spots are available)

シ

📹 haus.plans

💾 Save ♻️ Share 🔔 Follow 📣 Engage

↓

💬 Are you making quality content, or are you using construction equipment?

The Thing You're Ignoring Is the Thing That Wins.

He cleared the laser. Missed the door.

A guy about to leave. Hits the button to close the garage.

Sprints out. Jumps the safety laser. Clears it perfectly.

His buddies yell: "Your head!"

Too late. Smashes his head into the closing garage door.

He cleared the laser. Missed the door.

This is every executive who's crushing operations and losing market share.

You're hitting your goals. Your product is great. Your team is executing.

But nobody knows who you are.

You're clearing the laser. Missing the door.

Most leaders optimize for:

Product perfection. Operational efficiency. Internal metrics.

They hit their OKRs. They ship on time. They execute flawlessly.

And they wonder why the top talent goes elsewhere. Why the funding goes to less experienced founders. Why the partnerships go to competitors with worse products.

Because they're invisible.

The thing you're ignoring is executive visibility.

You think it's not urgent. You think the work speaks for itself. You think visibility is for influencers.

And while you're perfecting the product, someone else is winning the market.

They're not better. They're more visible.

It makes sense:
→ Executive Visibility wins business.

It attracts top talent who wants to work with leaders they know and trust.

It attracts buyers who've been learning from you and trust your expertise.

It attracts funding from investors who've followed your thinking.

It attracts partners who know your reputation because you built it publicly.

Visibility is the door. Everything else is the laser.

You can clear every operational goal.

Ship the perfect product. Hit every metric. Execute flawlessly.

But if you're invisible, you're still losing.

Because the market doesn't reward the best. It rewards the most visible.

I see this constantly:

The brilliant exec with no personal brand loses talent to the visible leader with half their experience.

The founder with the better product loses funding to the founder who built credibility publicly.

The expert who stays quiet loses deals to the expert who shares their thinking.

They clear the laser. And miss the door.

So you gotta ask yourself:

What are you optimizing for? Are you perfecting operations while staying invisible?

Are you hitting internal goals while the market moves on without you?

Because here's what wins:

Great product + executive visibility = you attract everything you need.

The thing you're ignoring is the thing that wins.

Start building visibility now.

Not because you love attention. Because you want to win. Because top talent researches leaders before they apply. Because buyers trust people they've been learning from.

Because the market rewards visibility, not just excellence.

Clear the laser.. But don't miss the door.

シ

📹 Brilliantly Dumb


💾 Save ♻️ Share 🔔 Follow 📣 Engage


↓


💬 What's one area where you're crushing operationally but invisible in the market?

He's Not Controlling Traffic. He's Controlling the Story.

A guy manipulating camera angle and depth.

Appears to be moving traffic with his hands. Orchestrating everything.

Cars moving. Pedestrians crossing. All at his command.

But he's not moving anything.

He's choosing the angle. Framing the shot. Creating the perception.

He's not controlling traffic. He's controlling the story.

This is how reality actually works.

You don't control the market. You don't control the economy. You don't control what other people do.

But you control your story.

Your awareness. Your perception. Your choices.

And that's how you create your reality.

Most executives think they need to control everything.

Control the market. Control the outcome. Control how people respond.

They exhaust themselves trying to move traffic.

But the leaders who actually create their reality?

They're controlling the story.

Your reality is created by three things:

Your awareness - What you pay attention to becomes your reality.

Your perception - Two people, same situation, completely different realities.

Your choices - Every moment you're choosing your state, your response, what you make visible.

Those choices compound into your reality.

Executive visibility is you controlling the story.

You don't control whether top talent applies.

↳ But you control whether they can find you and trust you.

You don't control whether buyers reach out.

↳ But you control whether they know you exist and see you as credible.

You don't control whether investors fund you.


↳ But you control whether they've been watching you and believe in your vision.

You're not moving traffic. You're framing the shot.

When you build executive visibility, you're choosing:

What you make visible. What you share. How you frame your expertise.

You're not controlling outcomes. You're controlling the story.

And the story you tell through your visibility creates your reality.

Most executives don't build visibility because they think they need to control the outcome.

"What if it doesn't work?" "What if people don't respond?"

But that's trying to control traffic.

You can't control whether people engage.

But you can control the story.

You can control showing up. Sharing your thinking. Being visible.

And when you control the story consistently, the reality shifts.

The market doesn't see what you don't show.

Top talent doesn't find you if you're invisible.

Buyers don't trust you if they've never seen you.

Your reality in the market is created by the story you choose to tell.

And executive visibility is how you tell it.

Are you trying to control traffic, or are you controlling the story?

You don't control the market. But you control your story.

And your story creates your reality.

シ

📹 erik__schmitt


💾 Save ♻️ Share 🔔 Follow 📣 Engage


↓


💬 What story are you telling through your visibility right now?

He Built the Momentum Before the Wave Came.

Running from shore. Throws the skim board. Jumps on.

Pumping to keep momentum. The wave forms. Picks him up.

Rides it back to shore. Flawless. He built the momentum before the wave came.

This is how opportunity actually works.

Most people wait for the wave.

They wait for the perfect moment. The right opportunity. The big break.

And when it comes, they're not ready.

Because the reality is:
You can't ride a wave without momentum first.

The wave doesn't create your momentum. It amplifies it.

If you're not already moving, the wave passes you by.

I see this with executives constantly.

They wait for the right time to build visibility.

"I'll start posting when I have more time."

"I'll build my presence when the business is more stable."

"I'll get visible when I need it."

And then the opportunity comes.

The investor who could have funded them. The buyer who could have changed everything. The top talent who would have joined.

But they're invisible.. No momentum. No presence.

And the wave passes them by.

The executives who catch the wave?

They built momentum before it arrived.

They were already visible. Already building trust. Already showing up.

So when the opportunity came, they were ready.

The wave didn't create their success. It amplified the momentum they already had.

Executive visibility is building momentum before the wave.

You don't build it when you need it. You build it before you need it.

You don't wait for the opportunity. 

You prepare for it.

You create momentum now so the wave can amplify it later.

Because here's what happens when you have momentum:

↳ When the investor checks you out, they see months of thought leadership. They trust you.

↳ When top talent researches you, they see how you think. They want to work with you.

↳ When the buyer finds you, they see your expertise. You're the obvious choice.

The opportunity amplifies the momentum you already built.

But if you're waiting to build visibility until you need it?

You're standing on the shore watching waves pass.

No momentum. No preparation. No way to catch it.

And the opportunity goes to someone who was already moving.

So here's the question:

Are you building momentum now?
Or are you waiting for the wave?
Because the wave is coming.

The opportunity. The investor. The talent. The buyer.

But if you don't have momentum when it arrives, you can't ride it.

Build your visibility now.
Build your network now.
Build your trust in the market now.

So when the wave comes, you're ready.

シ

📹 jlskim

💾 Save ♻️ Share 🔔 Follow 📣 Engage

↓

💬 Are you building momentum, or are you waiting for the wave?

High performers earn more because they work smarter and own their impact zone.

It’s like using a magnifying glass and the sun..

→ Same energy.
→ 100× more powerful when focused.

Here’s the 3-step strategy that unlocked massive leverage in my business and life:

1. 𝗭𝗲𝗿𝗼 𝗜𝗻 𝗼𝗻 𝗪𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀

Ever felt like you're juggling too much, only to realize half of it doesn't really move the needle? It hit me hard one day. It's about nailing down where you truly shine.. your real impact zone.

Think about what you love, what you're really good at, and where you can make the biggest waves. That's your sweet spot.

➠ Take a beat to reflect on your skills and what lights you up.

➠ Evaluate how each project or task contributes to your big picture.

➠ Focus fiercely on what aligns with your impact zone.

This is about maximizing impact to create leverage over your time.

2. 𝗕𝘂𝗶𝗹𝗱 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 𝘁𝗵𝗮𝘁 𝗦𝗰𝗮𝗹𝗲

I learned the hard way you can't do it all. Embracing systems and automation was a game-changer for me. It's about freeing up your headspace to focus on the big plays only you can make.

➠ Automate the mundane. Trust me, it's liberating.

➠ Outsource like a boss. There are people who can do things better and faster.

➠ Systemize your operations. This was my aha moment for real growth.

It's about working smarter, not harder.

3. 𝗘𝗺𝗯𝗿𝗮𝗰𝗲 𝘁𝗵𝗲 𝗛𝘂𝘀𝘁𝗹𝗲... 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰𝗮𝗹𝗹𝘆

Balance? It's more like juggling. But here's the thing.. sometimes, you gotta throw all your balls in one direction. That's what I did with Brain Apes. We went all-in, and it was nuts.. but it paid off big time.

➠ There's a time for sprinting, and a time for chilling. Know when to hit the gas.

➠ Proven systems (info + tools) and live expert support? Lifesavers. They help you build the engine that runs while you’re executing the next big move.

➠ It's about making bold moves, but also knowing when to take a step back and recharge.

I’ve been on a SPRINT building out something special that’s getting -[ANNOUNCED]- tomorrow,, after getting back from some travel and having some family visiting through the new year! 

And I’ll be slowing down and savoring some family time this weekend.❤

Find your tactical imbalance and go beyond limits!

↓

P.S. Tell me (really, drop a comment):

Where do you make the biggest waves? 💬

What’s your impact zone? 💬

シ

📹 Robert C.K.

💾 Save ♻️ Share 🔔 Follow 📣 Engage

The Pain Is Real. The Source Is Invisible.

A guy leaning on glass. Hand on the window.

His buddy on the other side. Puts a lighter to the glass. Heats it up right under his palm.

He jerks his hand away. Confused. Touches the glass curiously.

He feels the pain. Can't see what's causing it.

The pain is real. The source is invisible.

This is every executive losing opportunities and not knowing why.

Top talent choosing other companies. Deals going to competitors. Funding passing you by.

You feel it. You know something's wrong.

But you're looking in the wrong place.

You think it's the product. You think it's the market. You think it's the team.

So you optimize ops. You refine the offering. You adjust the strategy.

And the pain continues.

Because the real source is invisible to you.

It's your LinkedIn presence. Or lack of it.

You have no presence. Or a weak one. Or an inconsistent one.

And it's costing you every single day.

But you don't see the connection..

Here's what's actually happening:

That top talent you wanted? They researched you on LinkedIn before applying. Found nothing. Joined a leader they could see and trust.

That funding you needed? The investor checked your profile. Saw no activity, no thought leadership, no credibility. Passed.

That partnership you were counting on? They looked you up. Couldn't get a sense of how you think. Chose someone more visible.

That buyer who could have changed your business? They never knew you existed.

The pain is real. You're losing opportunities.

The source is invisible. It's your weak LinkedIn presence.

It makes sense:

In a world where everyone researches everyone, invisibility is a liability.

Your LinkedIn presence isn't optional. It's your credibility signal. Especially if you run paid ads.

It's how buyers decide if they trust you.
It's how partners decide if you're the real deal.
It's how investors decide if you're worth their time.
It's how top talent decides if they want to work with you.

And if you're invisible or inconsistent, you're losing before the conversation even starts.

The pain you're feeling right now:

Losing talent to less experienced leaders.
Losing deals to competitors with worse products.
Losing funding to founders with less traction.
Losing partnerships to people with weaker networks.

That's not bad luck. That's weak visibility.

Honest reflection:

What pain are you feeling in your biz right now?
Are you losing opportunities and don't know why?
Have you looked at your LinkedIn presence?

Because the pain is real. And the source might be your lack of visibility..

Start building your LinkedIn presence now.

Not because you love posting. Because you're tired of losing.

Show up consistently. Share your thinking. Build your credibility publicly.

Stop touching the glass. Find the lighter.

シ


💾 Save ♻️ Share 🔔 Follow 📣 Engage


↓


💬 What's one opportunity you lost that might have been because you weren't visible enough?

You Built a Prison. Here's How to Escape.

A guy in a prison cell. Draws on the wall. Materializes what he draws.

Removes a can of black paint. Throws it on the wall. Creates an escape path.

Climbs through.

The guard sees it. Runs in. Confronts the black hole.

It's just wet paint.

The prisoner appears on the other side. Slams the door. Traps the guard.

He's free.

You built a prison. Here's how to escape.

This is what success feels like for most executives.

You built a business. It's making money. Revenue's good.

But you're trapped.

The business that was supposed to give you freedom became your prison.

You can't step away. You can't scale. You can't grow past the plateau.

You need better talent to run better systems.

But the talent you need doesn't know you exist.

The money's great. The freedom's not.

And here's what most executives do:

They try to escape by working harder.

Hiring more. Building more systems. Optimizing operations.

But that's the guard running into the wet paint.

It looks like the escape. But it just traps you more.

Because here’s the harsh reality:

You can't hire your way out of a growth plateau if top talent doesn't know who you are.

You can't build better systems if you can't attract the people who build them.

You can't scale if the market doesn't see you as the obvious choice.

The escape isn't more operations. It's visibility.

Executive visibility is how you escape.

Not by working harder in the prison.

By becoming visible enough that the right people find you.

When you have executive visibility:

Top talent sees how you think and wants to work with you.

They come to you. You're not chasing them.

Better talent means better systems. Better systems mean you can step away.

That's the escape.

But most executives are looking in the wrong place.

They think the escape is hiring another person.

Building another process.

Fixing another operational issue.

That's the wet paint. It looks like the exit. But it traps you more.

The real escape?

Build your visibility. Attract the talent. Let them build the systems.

Then you're free.

Because here's what happens when you have visibility:

1. The talent you need finds you.

2. The systems you need get built by people who know how.

3. The business runs without you being the bottleneck.

You're on the other side of the door. The prison is behind you.

So here's the question:

Are you trapped in the business you built?

Is the money great but the freedom's not?

Are you stuck at a growth plateau needing better talent and systems?

The escape isn't where you're looking.

Stop running into the wet paint.

Stop thinking more operations will free you.

Build your executive visibility. Attract the talent. Escape the prison.

Ready to escape?

DM me "ESCAPE" and let's get you out.

シ

📹 zachking

💾 Save ♻️ Share 🔔 Follow 📣 Engage

↓

💬 Are you trapped in what you built, or are you free?

The Right Setup Changes Everything.

A bunch of friends. Crazy slip and slide.

Thick plastic sheets in a huge loop. Lathered up.

An excavator in the middle. Ropes strapped to the end.

They're grabbing the ropes. Getting swung around. Jumping each other. Creating ramps. Launching each other.

Pure chaos. But it works.

Because they built the right setup.

This is what an unfair advantage looks like.

Not just effort. Not just commitment.

The right setup. The right tools. The advantage no one else has.

Most people trying to build executive visibility?

They're doing it with basic tools. Generic advice. Trial and error.

Figuring it out as they go. Wasting time on what doesn't work.

They don't have the setup.

The Executive Visibility OS™ is the setup.

20,000+ hours of experience baked in.

From scaling startups. Leveraging social media for brand and business visibility. Running some of the biggest personal brands on social.

That's the setup.

But it's not just experience.

It's the processes that work on first principles.

The advantages we've built over time.

And the combined tool stack that no one has public access to.

This is what brings the resources of a whole team to one person.

You're not figuring it out alone.

You're not using generic tools everyone else has.

You're getting the setup that creates an unfair advantage.

Because the harsh reality is:

You can work hard with the wrong setup and get nowhere.

Or you can work smart with the right setup and get ahead faster.

The setup changes everything.

The Executive Visibility OS™ gives you:

The frameworks from 20,000+ hours of experience.

The processes built on first principles.

The proprietary tool stack no one else has access to.

The setup that makes executive visibility actually work.

This is the unfair advantage.

Not just information. Not just strategy.

The complete setup that gets you ahead faster.

Ready for the right setup?

DM me "OS" and let's give you the advantage.

シ

📹 lukesowby

💾 Save ♻️ Share 🔔 Follow 📣 Engage

↓

💬 Are you building with the right setup, or are you figuring it out alone?

Balance. Momentum. Control. In That Order.

A dude on a longboard. Finesse footwork. Flips and tricks.

Making it look easy. Natural flow.

Balance. Momentum. Control. In that order.

Here's how this actually works.

It's not random. It's not just talent.

It's three principles. In a specific sequence.

→ First: Balance

Before he does anything fancy, he's balanced on the board.

Centered. Stable. Grounded.

Without balance, nothing else works.

You can't build momentum if you're not balanced first.

→ Second: Momentum

Once he's balanced, he creates forward motion.

Not jerky. Not forced. Smooth and continuous.

The momentum makes the tricks possible.

You can't have control without momentum.

→ Third: Control

With balance and momentum, now he can control the board.

The flips. The tricks. The finesse.

It looks effortless because the foundation is solid.

Control is the result of balance and momentum.

Executive visibility works the same way.

Three principles. Same sequence.

Balance. Momentum. Control.

↳ First: Balance (your message)

Before you build visibility, you need balance.

What are you known for? What's your positioning? What's your unique perspective?

Not everything. Not random topics. Balanced and clear.

Without message balance, visibility is just noise.

↳ Second: Momentum (your consistency)

Once your message is balanced, you create momentum.

Showing up. Sharing consistently. Building presence.

Not sporadic. Not forced. Smooth and continuous.

Momentum makes everything else easier.

↳ Third: Control (your results)

With balanced message and consistent momentum, now you have control.

The right people find you. The opportunities come to you. The results compound.

It looks effortless because the foundation is solid.

Control is the result of balance and momentum.

Most executives skip the sequence.

They want control (results) without momentum (consistency).

They want momentum without balance (clear message).

And they wonder why it feels hard.

But when you follow the sequence:

Balance your message first. Get clear on what you're known for.

Build momentum through consistency. Show up. Share. Be present. Nail distribution.

Control follows naturally. The right people find you. The results compound.

It looks effortless because you built the foundation.

This is the system.

Not random. Not hoping. Not guessing.

Balance. Momentum. Control. In that order.

So here's the question:

Where are you in the sequence?
Do you have balance (clear message)?
Do you have momentum (consistent presence)?
Are you trying to force control without the foundation?

Follow the sequence. The results follow.

Balance. Momentum. Control.

That's how executive visibility actually works.

シ

📹 jeff__corsi

💾 Save ♻️ Share 🔔 Follow 📣 Engage

↓

💬 Which principle do you need to focus on right now?

taplio

The Battle

Matt Gray

Jordan Murphy 🧠🦍

Followers

Posts

Engagements

Likes

Performance ScoreMatt Gray's LinkedIn Performance

Performance ScoreJordan Murphy 🧠🦍's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Matt Gray

Jordan Murphy 🧠🦍

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Gray's LinkedIn Performance

Performance ScoreJordan Murphy 🧠🦍's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMatt Gray's LinkedIn Performance