Matt Gray

Founder & CEO, Founder OS | Proven systems to grow a profitable audience with organic content.

Over the last decade, I’ve built 4 successful companies and a community of over 14 million people.

My mission is to inspire 100 million founders to live their dreams through proven systems.

I help entrepreneurs remove themselves from operations, grow on autopilot with content and an engaged audience, and automate core systems.

I’m the founder of Founder OS, Gray Enterprises, and Bitmaker (acq. General Assembly).

My portfolio:

→ I'm the founder & CEO of Founder OS, a community of 650 entrepreneurs
→ I’m the founder & CEO of Gray Enterprises with a community of over 14 million people
→ I teach the Founder OS Program to help entrepreneurs scale their online businesses to $1M+ revenue
→ I coach entrepreneurs that need help with marketing, sales, systems, community, and growth
→ I advise early-stage companies in AI, Education, Creator Economy, and SaaS verticals

My results:

→ 14M+ people community
→ 2.5M+ people following Founder OS
→ 2B content impressions annually 
→ 0 advertisements
→ 80%+ margins

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Founder & CEO

Founder OS helps you build a predictable lead engine with organic content & make $1M+ online.

33 habits that (quietly) changed my life forever: 

1. Protect The First 4 Hours Of The Day

Your morning hours are sacred. Guard them like your life depends on it.

2. Write Before The World Wakes

Clarity comes in silence. Write first, react later.

3. Break A Sweat Daily, Energy Is Everything

Movement isn't optional. It's the foundation of everything.

4. Watch The Sunrise Often

Nature resets your nervous system better than any app.

5. Say "No" With Love

Protect your time without burning bridges.

6. Ask: "What's The One Domino That Knocks The Rest?"

Focus beats volume every single time.

7. Operate From Systems, Not Moods

Systems eliminate the need for motivation.

8. Journal My Fears Until They Dissolve

Writing exposes irrational thoughts.

9. Automate One Task Every Week

Compound small automations to leverage.

10. Build Once, Distribute Forever

Create assets that work while you sleep.

11. Re-Read My 10 Year Vision Weekly

Clarity fades without repetition.

12. Ask "Who Not How" Every Day

Delegation beats doing it yourself.

13. Leave One Day Plan-Free

Spontaneity feeds creativity.

14. Call My Parents Unprompted

Connection matters more than productivity.

15. Give Credit Publicly, Often

Generosity compounds faster than hoarding.

16. Build A Brand I Actually Admire

Don't build what you think will work. Build what you respect.

17. Return To Nature Every Week

Disconnect to reconnect.

18. Practice: Slow Is Smooth And Smooth Is Fast

Rush kills quality. Patience wins.

19. End Showers Cold

Discomfort training builds mental resilience.

20. Carry A Pocket Notebook Everywhere

Ideas don't wait for you.

21. Sketch Ideas Instead Of Typing Them

Visual thinking unlocks solutions.

22. Meditate On Impermanence

Everything ends. That makes today matter more.

23. Leave My Phone Outside The Bedroom

You before notifications.

24. Let Go Of One Grudge

Carrying resentment only punishes you.

25. Sing Alone In The Car, Loudly

Joy doesn't require an audience.

26. End The Day With Gratitude

What you focus on expands.

27. Eat Until I'm 80% Full

Discipline at the table creates discipline.

28. Eat The Same Lunch Every Day

Decision fatigue is real. Eliminate unnecessary choices.

29. Invest Automatically Monthly

Wealth is built through systems, not impulses.

30. Edit My Possessions Every 90 Days

Clutter in your space creates clutter in your mind.

31. Block One Full Week Per Quarter Fully Off-Grid

Deep rest creates deep work.

32. Sleep Without An Alarm

Your body knows what it needs.

33. Replace "I Have To" With "I Get To."

Language shapes reality. Choose empowering words.

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Matt Gray 

How to set a company strategy you'll actually use:

PURPOSE (Start Here)

1. Our One Sentence Mission

Strip it down until a 10-year-old could repeat it.

If you need a paragraph to explain your mission, you don't understand it yet.

2. Why The World Needs Us

This isn't about you, it's about the problem you're solving.

If the world wouldn't notice you disappeared, dig deeper.

3. What Would Break If We Disappeared

The answer reveals your true purpose.

UNIQUE ADVANTAGE (Your Moat)

4. The "Secret" We Believe That Others Don't

Every successful company operates on a contrarian belief.

5. What Makes Us Hard To Copy

Real competitive advantages take years to build.

If a competitor can replicate it in 90 days, it's not your moat.

6. Core Moat

Is it your brand? Your tech? Your network? Your execution speed?

Name it specifically. Own it completely.

7. Where We're Already Winning Disproportionately

Double down on what's already working before you chase what's not.

8. 10X Better Than Status Quo

Being 10% better doesn't change behavior.

You need to be dramatically superior to make people switch.

THE MARKET (Who You Serve)

9. Who Our Dream Customer Is

"Everyone" is not a strategy.

10. Their Biggest Pain / Unmet Job

What problem would they pay anything to solve?

11. Market We Dominate First

Win a niche beachhead before you try to conquer the world.

STRATEGIC CHOICES (Your Discipline)

12. What We Will ALWAYS Do

These are your non-negotiables.

The principles you'll protect even when it hurts.

13. What We Will NEVER Do

This is harder than it sounds.

Saying no defines your strategy more than saying yes.

14. Our #1 Priority This Year

Not three priorities. Not five. One.

Everything else is secondary or shouldn't exist.

15. Our Constraint / Bottleneck Right Now

What's actually holding you back?

Name it specifically or you'll never fix it.

16. How We'll Remove That Bottleneck

Talk is cheap. What's the actual plan?

EXECUTION SYSTEM (Making It Real)

17. Quarterly Targets (3 Max)

Pick three metrics that matter most.

Everything else is noise.

18. Monthly Milestones

Break quarters into months so you can adjust faster.

19. Who Owns Each Metric

One owner per metric. No committees.

STRATEGIC STORY (Your Narrative)

20. The Narrative We Want Team / Customers To Repeat

What do you want people saying about you when you're not around?

That's your strategic story.

21. Sticky Phrase For This Strategy

Mine is "We win because ______"

If you can't fill in that blank in five words, you're not clear yet.

The best strategy isn't the most sophisticated one.

It's the one your team can remember and execute on Monday morning.

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Notebooks are the new operating systems.

I know that sounds surprising, but hear me out.

Most founders have 17 half-filled notebooks scattered across their desk, car, and backpack.

Each one started with good intentions. Each one abandoned by week two.

Last year, I threw out every productivity app and went back to paper.

I built what I call "The Daily OS" a one-page framework that actually works.

Here's how to organize a notebook you'll actually use:

1. Theme Of The Day 

Start every day by naming what it's about.

Not a to-do list. An intention.

"Today is about deep creative work."
"Today is about strategic planning."
"Today is about connecting with my team."

This single sentence filters every decision you make.

2. Top 7 Priorities

Not 20 tasks. 
Not 50 emails. 
Seven priorities.

If you can't pick seven, you don't have clarity yet.

List them by impact, not urgency.

3. Meetings / Leverage Calls 

Here's the filter: Does this meeting create leverage or consume time?

If it doesn't compound, decline it or delegate it.

Only write down the calls that actually move needles.

4. Notes / Insights

Throughout the day, capture insights immediately.

Don't trust your memory. 

Write it down in the moment.

This section becomes your second brain.

5. The Scoreboard

Track three metrics daily:

• Gratitude (1 thing you're grateful for)
• Energy (1-10 scale, where 10 = you feel unbelievable)
• Revenue (1-10 scale, where 10 = you made significant progress)

Numbers don't lie. 

This scoreboard reveals patterns you'd otherwise miss.

6. End Of Day Reflection

Ask yourself 3 questions every evening:

What worked?
What didn't?
What will I accomplish tomorrow?

This 2-minute practice compounds into massive clarity over time.

The entire system fits on one page.

No apps. 
No syncing. 
No notifications.

Just a notebook and a pen.

Why does this work when digital tools fail?

• Because writing activates your brain differently than typing
• Because paper doesn't have notifications competing for your attention
• Because you can't optimize what you don't track, and this forces you to track what matters

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I'm finishing 2025 with less.

Not more goals. 
Not more hustle. 
Not more complexity.

Less.

Founders usually enter a new year by adding more projects, more meetings, more commitments.

Then they wonder why they're overwhelmed by March.

I spent the last week doing the opposite.

Deleting everything that doesn't move the needle.

Here's what I'm ruthlessly removing before 2026:

1. Instagram Before 9am

Your brain's sharpest in the morning, don't waste it scrolling.

I used to grab my phone before my feet hit the floor. 

Now I protect those first hours like they're sacred. 

Because they are.

2. Meetings That Don't Move The Needle

If it doesn't produce revenue, a decision, or a deliverable, cancel it.

I audited my calendar last week. 

Half my meetings existed just to "stay connected." Those are gone.

3. Software You're Not Actually Using

Check your subscriptions, cancel anything you haven't opened in 30 days.

I found $847/month in tools I forgot I was paying for. That's over $10,000 a year on digital clutter.

4. Your Lowest-Paying Client

They take 60% of your time for 10% of your revenue.

You know exactly who I'm talking about. 

Fire them. 

Your business will thank you.

5. Slack Notifications After 6pm

Your team will survive; you need to recharge.

I turned off after-hours notifications six months ago. 

Not a single emergency. 

Plenty of sanity gained.

6. The Project You Haven't Touched In 3 Months

It's not "on hold", it's dead.

Archive it. Stop pretending you'll get back to it. 

That mental weight is costing you more than you realize.

7. Coffee Meetings With No Agenda

"Pick your brain" equals wasting your time.

If someone can't send a clear agenda beforehand, they don't respect your calendar enough to deserve a spot on it.

8. Your 47-Item To-Do List

Write down 3 things that actually matter, do those.

Long to-do lists are productivity theater. 

They make you feel busy while keeping you from what's important.

9. The Need For Perfection

Ship the draft you've been sitting on for 2 weeks.

Done beats perfect every single time. 

Perfectionism isn't excellence, it's fear wearing a fancy mask.

10. Saying "Let Me Think About It"

You already know, decide now.

Indecision is a decision to stay stuck. 

Trust your gut and move forward.

Every "yes" to something meaningless is a "no" to something that could transform your business.

I'm entering 2026 lighter.

Fewer commitments. 
Fewer distractions. 
Fewer things competing for my attention.

More focus. 
More energy. 
More impact.

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10 Things To Delete Before 2026

10 phrases every founder should read:

1. "Revenue is vanity. Profit is sanity. Cash is reality."

2. "Your business should work without you, or it's not a business—it's a job."

3. "Systems run the business. People run the systems."

4. "Charge what you're worth, then double it."

5. "Problems are just undiscovered profit centers."

6. "You don't get what you deserve. You get what you negotiate."

7. "Focus is saying no to 1,000 good ideas."

8. "Your network is your net worth, but only if you give before you receive."

9. "Perfectionism is procrastination in disguise."

10. "The market doesn't care about your feelings."

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10 Phrases Every Founder Should Read

I read 112 books in a year, here's which ones you should read:

1. Deep Work By Cal Newport

In a world of constant distractions, focus is a priceless asset.

Newport teaches you:

• The value of deep vs shallow work
• How to avoid the trap of 'busyness' 
• How to create rituals and routines for focus

Conquer distractions with this book.

2. Zero To One By Peter Thiel And Blake Masters

This book redefines the startup landscape.

You'll learn to:

• Challenge conventional business thinking
• Grasp the philosophy of true innovation
• Learn how to build a monopoly 

Don't iterate.

Innovate.

3. Scaling Up By Verne Harnish

Grow your business smartly with Harnish's insights.

He talks about:

• Recognizing the barriers to scaling up
• Mastering the four major decisions in business
• Implementing actionable tools and techniques 

Scale with strategy, not just size.

4. The Power Of Now By Eckhart Tolle

Awaken your mind to the present moment.

Tolle guides you through:

• Achieving personal liberation 
• The profound concept of the 'Present Moment'
• Recognizing patterns of self-created suffering

Live now. 

Everything else is a dream.

5. Shoe Dog By Phil Knight

Learn about Nike's extraordinary journey.

Knight shares:

• The evolution of a global brand 
• The raw hustle of entrepreneurship
• The risks and rewards of his venture

Every empire starts with a single step.

This book makes this clear.

6. Built To Last By Jim Collins And Jerry I. Porras

Discover what makes visionary companies thrive.

Collins and Porras reveal:

• Timeless management principles
• The habits of successful companies
• The 'Preserve the Core/Stimulate Progress' concept

7. Rework By Jason Fried And David Heinemeier Hansson

Redefine the way you perceive business.

Fried and Hansson advocate:

• Challenging the norms of the corporate world
• Embracing a simpler way of working
• Less is more

Revamp your strategy. 

Less fuss, more clarity.

8. The Lean Machine By Dantar Oosterwal

Embark on a journey of streamlined processes.

Oosterwal presents:

• Harley-Davidson's remarkable transformation 
• How operational excellence can fuel success 
• The guiding principles of lean thinking 

Efficiency is precision.

9. The CEO Within 

Recognize and unleash the inner leader in you.

Dive into:

• Building trust and fostering team unity 
• Harnessing innate leadership qualities 
• Navigating corporate politics with finesse 

You can be the leader you've been looking for.

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How to monetize your expertise (without selling your soul):

Most experts are broke.

They have incredible knowledge but no system to monetize it.

Knowledge without systems is just expensive hobbies.

1. My Expertise Transformation Story

2017: Built my first system, hit $5,000/month

2021: Systemized everything, reached $150,000/month 

2024: Founder OS generates $464,000/month

Same expertise. Different systems.

2. The $100K/Month Math

$100,000 per month breaks down to:

• $3,333 per day
• 28 customers at $3,571 each
• 10 customers at $10,000 each
• 5 customers at $20,000 each

The higher your price, the fewer customers you need.

3. The Attract → Nurture → Monetize Formula

Most experts skip straight to monetization.

Big mistake.

My 3-step system:

• Attract strangers with valuable content
• Nurture them into believers
• Monetize believers into customers

Each step must be systematic, not random.

Step 1: The Expertise Amplification System

Your expertise is worthless if nobody knows about it.

My content strategy:

• Tell case studies (proof of expertise)
• Give contrarian takes (attention grabbers)
• Break down processes (step-by-step value)
• Share frameworks (your intellectual property)

Goal: Position yourself as THE authority in your niche.

Step 2: The Trust Acceleration Engine

Most experts think content is enough.

It's not.

You need a systematic nurture process:

Week 1: Welcome + immediate value delivery 
Week 2: Personal story + credibility building
Week 3: Case study + social proof 
Week 4: Soft introduction to your offers

Trust before transactions. Always.

Step 3: The High-Value Monetization Model

Here's where most experts mess up:

They sell their time, not their systems.

Wrong: $200/hour consulting 

Right: $20,000 systematic transformation

Scale your expertise, not your hours.

4. The Expertise Authority Stack

Layer 1: Valuable free content (builds awareness) 

Layer 2: Lead magnets (captures emails) 

Layer 3: Email sequences (builds trust)

Layer 4: Case studies (proves results) 

Layer 5: Premium offers (monetizes expertise)

Each layer feeds the next.

5. The Expertise Scaling System

Month 1-3: Document your methodology 

Month 4-6: Test with 5 pilot customers

Month 7-9: Systematize delivery process

Month 10-12: Build content machine 

Year 2: Scale to $100K/month

Systems first. Scale second.

Remember, your expertise is worth millions.

But only if you systematize it.

Most experts die with their knowledge.

Smart experts build systems that scale their impact.

Don't take your expertise to the grave.

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Founders are terrified AI will replace them.

I had the opposite realization.

I built an AI team that works while I sleep.

Here's how I built my AI team:

Step 1: Upload Your Universe

Feed it everything that makes you, you.

PDFs, books, posts, transcripts, brand guidelines, every piece of content that represents your voice and vision.

This becomes its knowledge base.

The more context you give it, the better it thinks like you.

Step 2: Train On Your Tone

Teach it to write like you. Think like you.

Upload examples of your best writing and tell it: "This is how I communicate."

The AI learns your patterns, your voice, your style.

Now it can draft emails that sound exactly like you wrote them.

Step 3: Connect Your Stack

Integrate it with the tools you already use:

• Slack → Daily syncs
• Notion → Task boards
• Figma → Visual output
• Google Drive → Summaries

Your AI team now lives inside your workflow, not outside it.

Step 4: Assign Roles

I created four distinct AI assistants:

• Writer GPT - drafts content in my voice
• Designer GPT - creates visual assets
• Analyst GPT - pulls insights from data
• Chief of Staff GPT - manages my calendar and priorities

Each one has a specific job. 

Each one operates independently.

Step 5: Chain Them Together

Here's where it gets powerful:

These AI assistants update dashboards, draft reports, and sync information without me.

They work while I sleep.

They hand off tasks to each other like a real team.

Step 6: Test + Tune

Feedback loops = faster learning.

The more you correct and refine, the smarter the system gets.

I spend 30 minutes per week tuning my AI team.

They save me 20+ hours per week in return.

You now run a company with 4 AI employees.

Founders are still treating AI like a search engine.

They ask it one-off questions and wonder why it's not useful.

But AI becomes transformative when you treat it like a team member.

Assign it roles. 
Give it context. 
Connect it to your systems.

That's when magic happens.

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I spent 3 years working 16-hour days and almost broke myself.

Now I have built successful companies while maintaining work-life balance.

The difference isn't more effort. 

It's systems.

Your hustle got you to $20K per month, but it won't get you to $100K. 

I learned this lesson the hard way so you don't have to.

Here's what transformed everything for me:

1. Content Creation Systems

The right systems turn strangers into buyers automatically. 

Not through endless hustling, but through systematized content that works while you sleep.

2. Team Operating Systems

Most founders stay trapped because they can't remove themselves from operations. 

Systems let you build teams that operate beautifully without your constant involvement.

3. Offer Scaling Systems

Breaking free from the 1:1 model requires systematic approaches to scale what you offer. 

This is how you create exponential rather than linear growth.

4. Consistency Over Hustle

Money loves systems, but wealth loves consistency. 

The entrepreneurs who build real wealth aren't working 80-hour weeks – they're consistently applying systems that compound over time.

5. Freedom Through Design

Poverty loves hustle. It keeps you spinning your wheels. 

True freedom comes through intentionally designed systems that eliminate the need for constant grinding.

Stop building your business like it's 1995. 

The old approach of outworking everyone else is the slowest path to growth.

Your freedom is literally one system away.

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Your Hustle Got You To 20K Per Month

I analyzed 10,000 sales calls and discovered something shocking.

The highest-converting calls had zero pitching.

Just stories.

Here's the systemized approach I use to sell without selling:

1. The Discovery

Stories activate mirror neurons in your brain. 

When I tell you about my transformation, you don't just hear it, you experience it. 

They literally feel your results.

2. The 4-Part Story Architecture

Every conversion story needs these elements:

Catalyst → (what changed)
Contrast → (before vs after)
Conflict → (what you overcame)
Conquest → (where you are now)

Example: "I was working 80-hour weeks, burned out and barely profitable. 

Then I discovered that 97% of success is systems. 

This insight changed everything, but I had to systematize every aspect of my business first. 

Now I work 4 hours per day while helping 14 million founders achieve freedom."

The gap between before and after = their desired transformation.

3. The Advanced Technique

Start story A, interrupt with story B, finish story B, then complete story A.

This creates hypnotic attention because the brain craves closure.

4. The Psychology Loop

Stories create emotion.

Emotion creates logic.

Logic creates action.

When you master this, you're not selling products - you're selling transformations.

The founder experience is everything. 

When founders hear your story, they see their future.

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How I Use My Story To Sell

Steve Jobs once said:

"Deciding what not to do is as important as deciding what to do."

11 more golden nuggets on decision-making from the founder of the first trillion-dollar company:

1. Efficiency

Jobs believed in making decisions fast, valuing efficiency over collaboration.

“When you innovate, you make mistakes. It's best to admit them quickly and get on with improving other innovations.”

2. Clear priorities

Knowing what matters most to you makes all decision-making far easier. 

“Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.”

3. Trusting intuition

Don't fear the unknown.

"You can't connect dots looking forward; you can only connect them looking backward. 
 
You have to trust that the dots will somehow connect in your future. 

4. Cutting corners

Jobs knew excellence was a habit.

"When you're a carpenter making a chest of drawers, you're not going to use plywood on the back, even though nobody will see it. 

5. Get rid of your ego

We often cling to a viewpoint in fear of admitting we were wrong. But shedding your ego leads to the most growth.

“I’ll admit that I’m wrong a lot. It doesn’t really matter to me. What matters to me is that we do the right thing.”

6. First principles

Never blindly accept anything you're told. Always ask why.

The answer you invariably get is ‘That’s just the way it’s done.’ 

Nobody knows why they do what they do. Nobody thinks about things very deeply in business. 

7. The shortness of life

Whenever you're scared to take a big leap, recall death.

"Remembering that you're going to die is the best way to avoid the trap of thinking you have something to lose. 

8. Simplicity

In a world of noise and distractions, the ability to concentrate on a few things that truly matter is a huge advantage.

One of my mantras is focus and simplicity. "Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple."

9. The power of collaboration

Interdependence, not independence, is key to success.

My business model is The Beatles: They were four guys who kept each other’s negative tendencies in check; they balanced each other. 

And the total was greater than the sum of the parts.

10. Just do you

It's easy for your dreams to be muted by the armchair criticism of others. 

Your time is limited, so don't waste it living someone else's life and don't let the noise of others' opinions drown out your inner voice.

11. The Genius Effect

Sometimes, if you have unwavering conviction and no one's on your side, persist. You might just change the world.

While some see them as the crazy ones, we see genius. 

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Most people are stuck in the same place they were 5 years ago.

Same habits. 
Same routines. 
Same results.

Then they wonder why nothing changes.

I used to be one of them.

So here's how to get ahead of 99% of people:

1. Lifestyle: Morning Routine

Your morning makes or breaks your entire day.

Take control by shutting out inputs, no emails, texts, or social media first thing. Kickstart your body with exercise before your mind gets cluttered. 

Schedule deep work when your energy peaks, not when meetings demand it.

Your morning isn't negotiable. Protect it like your business depends on it, because it does.

2. Lifestyle: Evening Routine

A supercharged morning starts the night before.

Write down your 5 needle-moving tasks for tomorrow so you wake up with clarity, not confusion. 

Ease into sleep with reading or meditation instead of scrolling.

Sleep is the ultimate performance enhancer. Treat it that way.

3. Upskilling: Storytelling

Sales, hiring, marketing, it's all storytelling.

There's no soft skill that'll benefit you more.  

Master these and you'll close more deals, attract better talent, and build stronger brands.

Facts tell, but stories sell.

4. Upskilling: Negotiation

The crux of negotiation is empathy and understanding.

By learning negotiation, you become a better listener, communicator, and persuader. 

Everything is a negotiation. Learn the game.

5. Upskilling: Learning to Learn

To succeed at something fast, you'll have to constantly pick up skills.

That's why you need a robust system for learning: learn by doing, with a purpose, and with accountability. 

Speed of learning determines speed of earning.

6. Monetization: Passion

To find what'll make you wealthy without sacrificing your sanity, you need to introspect.

What are you good at? 
What do you love to do? 
What does the world need? 

Passion without profit is a hobby. Profit without passion is prison.

7. Monetization: Sales

Sales is 20% selling and 80% prospecting.

Get good at finding and feeding the starving crowd, and you'll never worry about revenue again.

8. Monetization: Offer

If sales are full of friction, you're doing it wrong.

Great offers sell themselves. List out perceived roadblocks, identify an outcome, then package solutions to roadblocks into an offer. 

Don't sell a product, sell a transformation that eliminates their pain and delivers their dream.

__

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How To Get Ahead Of 99% Of People

I stopped treating Monday like the hardest day and started treating it like my competitive advantage.

While everyone else is dragging through Monday morning fog, I'm three steps ahead.

Not because I'm more disciplined, but because I have a system.

I call it the "Weekly Reboot Template".

So here's how to make Monday the best day of your week:

1. Reset Your Energy

Morning Rule: Sunlight + Silence + Sweat before phone.

No exceptions.

Get outside for 10 minutes. 

Sit in silence for 5. 

Move your body before you check a single notification.

This one habit sets the tone for your entire week.

2. Set The Intention

Answer two questions:

• This week I want to feel...
• My single word for the week...

Not goals. 
Not tasks. 
Feelings and focus.

"This week I want to feel productive and present."

"My word is 'clarity.'"

Everything you do filters through this lens.

3. Top 3 Priorities (In Order)

Not 10 priorities. Not 20 tasks. Three.

Write them in order of impact.

If you only accomplish these three things this week, would you consider it successful?

If no, rewrite them.

4. Delete What Doesn't Matter

Two questions:

• I'm saying "no" to...
• I'll automate or delegate...

Subtraction creates space for what actually moves needles.

Name what you're eliminating before you start adding.

5. Schedule Your Power Blocks

Block your calendar in three categories:

• Meetings
• Deep work
• Creative play

Don't hope you'll find time. 

Design time.

Protect your deep work blocks like they're investor meetings.

6. Design Your Environment

Two questions:

Where will I work from today?
What can I remove from my space?

Environment shapes behavior.

A cluttered space creates a cluttered mind.

Remove distractions before you need willpower to resist them.

7. End With Gratitude

Close your Monday with two reflections:

• One thing I'm proud of...
• One way I'll reward myself tonight...

Gratitude compounds momentum.

Celebrate the win before chasing the next one.

This entire template takes 15 minutes on Monday morning.

But it saves you 10+ hours of wasted time, scattered focus, and decision fatigue throughout the week.

Monday isn't the problem.

Starting Monday without a system is the problem.

I've used this exact template for the past year.

Every single Monday.

And Mondays went from my most dreaded day to my most productive day.

__

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Most founders are addicted to being needed.

The traditional business playbook says "hustle harder" and "be indispensable."

But I built a successful business while prioritizing time freedom.

Here's how to build a business that runs without you:

1. AED Implementation 

This is the exact system I use to remove myself from operations:

• AUTOMATE what's repetitive
• ELIMINATE what's unnecessary
• DELEGATE what's not in your zone of genius

When something lands on your plate, run it through this filter immediately.

Your most valuable resource isn't money, it's your attention.

2. Document Everything 

If you do it twice, write it down.

Write down:

• Screenshots or videos
• Tips and best practices
• Step-by-step instructions
• Common mistakes to avoid

Thousands of hours can be saved with a single document.

3. Your Team = Your Leverage

Most founders hire too late, too cheap, and without systems.

Here's your first three game-changing hires:

• Executive Assistant (buys back 20+ hours weekly)
• Content Manager (builds your audience while you sleep)
• Operations Manager (runs your systems when you're gone)

Hire for systems, not tasks.

The ROI on great people with great systems is infinite.

4. Freedom Architecture 

Design businesses around your ideal lifestyle rather than sacrificing life for business growth. 

• Control WHEN you work (time autonomy)
• Choose WHERE you live (location freedom)
• Decide WHO you serve (customer selection)
• Own WHAT you create (intellectual property)

Each "W" you surrender costs you.

This isn't just a business. It's about owning your life.

5. Strategic Deep Work 

Dedicate the first few hours of your day to deep, focused work on your needle-moving work.

No phone, no social media, no distractions.

This is when your mind is freshest and most creative.

Protect this time at all costs.

__

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Here's How To Build A Business 

My business was growing, but I was falling apart.

Then I realized the problem wasn't my circumstances.

It was my daily operating system.

Most founders optimize their business systems but ignore the system running their life.

9 habits I used to unf*ck myself: 

1. Say No by Default

Your time is the most precious asset you'll ever own.

Stop giving it to people who don't deserve it, especially energy vampires who drain you dry. 

My rule: if it's not a hell yes, it's a no. 

Conquer FOMO and put yourself first.

2. Get Addicted to Learning

I put time aside daily before bed to read.

At first, staying consistent was brutal, but the more I did it, the more the effects compounded. 

Your information diet is just like your actual diet: if you eat crap, you'll feel like crap.

3. Prioritize Nature

A study of 20,000 people in the UK found that just 120 minutes per week in nature improved health and well-being.

It's the planet's greatest healer. 

Whenever I'm in a rut, nature's always the spark that returns color to the gray.

4. Morning Routine

Your routine doesn't need to be 4 hours long or involve a cold plunge.

Just nail the basics: no phone first thing, a small win early like light exercise, and prime your mind for deep work through journaling. 

Your morning is the stretching before the sprint.

5. Embrace Loneliness

Twice a month, I do something normally "social" alone.

I'll eat dinner, go to the park, or attend a movie by myself. 

Solitude is an essential pillar to truly knowing yourself; it's the secret garden where self-discovery can bloom.

6. Choose Writing Over Complaining

Complaining isn't attractive; it repels ambitious people and fosters a negative mindset.

Write down your thoughts instead: you're forced to think slowly and deeply so your irrationality loses its edge. 

It's the therapy your therapist uses.

7. Pay it Forward

Random acts of kindness boost well-being in ways most people don't realize.

Hold the door for someone. Pick up trash outside. Give a compliment. 

The world's a closed system: if you send waves of positivity out, they'll find their way back to you.

8. Maintain Relationships

Human connections are the fabric of life, but you need to be intentional with them amidst life's chaos.

Schedule time weekly for thoughtful texts and calls to those you've neglected. 

It's a couple of minutes with an ROI you'll measure in years.

9. Focus on Your Health

I'm convinced most mental health problems are actually physical health problems.

Everyone I know who eats well, exercises daily, and drinks enough water has a Teflon mind that repels all negativity. 

Your body and mind aren't separate; they're the same system.

__

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(99+) Post | LinkedIn

9 Habits I Used To Unf*ck Myself

Kaci M.

9 ways to rewire your brain (based on science):

1. Cold Therapy  

Exposure to cold increases norepinephrine levels by up to 500%.

Norepinephrine enables brain plasticity and cell metabolism.

It can help you enhance:

• Mood
• Focus
• Attention
• Vigilance

A 3-minute cold shower provides huge returns.

2. Practice Breathwork 

Go through guided exercise on: 

• Diaphragmatic breathing 
• Coherent breathing 
• 4-7-8 breathing 

Find the techniques that help you: 

• Reduce stress 
• Improve mood 
• Battle anxiety

3. HIIT Workouts 

Exercise supports the brain on multiple levels.

• Increases gray matter
• Improves blood flow to the brain
• Regulates neurotransmitter levels
• Activates molecules that drive cellular adaptation

HIIT exercises maximize value/time.

4. Improve Your Sleep 

Sleep is essential for learning and memory.

Invest in your sleep by: 

• Using mouth tape 
• Buying blackout curtains 
• Getting a thermoregulated mattress
• Getting 0 screen time 2 hours before bed

5. Meditation 

Chronic stress reduces brain activity.

Use meditation to combat stress: 

• Maintain focus 
• Build emotional control 
• Center yourself during hectic times 

Building a consistent meditation practice will do wonders for your brain.

6. Learn Something New

The action of learning is plasticity.

When you learn something new, your brain physically changes.

• Pick up a new instrument 
• Study a foreign language 
• Learn a new skill

Learning something new every day keeps different parts of your brain active.

7. Eat Clean

A diet high in saturated fats and refined sugars:

• Impairs memory
• Raises stress levels
• Reduces learning capacity

But a diet with complex carbs and healthy fats:

• Improves mood
• Enhances memory
• Supports brain functioning

8. Ditch Positive Affirmations 

Affirmations do nothing to change our brains.

But asking ourselves questions does. 

• Who do I want to be? 
• What do I need to achieve to be that person? 

The process of searching for answers rewires our brain to think in a "can-do" manner.

9. Build Positive Habits 

40% of our daily actions are unconscious habits.

Employ the Habit Loop to build positive habits and cut negative ones. 

• Identify your cues 
• Control your cravings 
• Tailor your responses 
• Maximize your rewards

__

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Most founders burn out by Sunday night.

I used to be one of them.

I'd work all week, then fill my weekends with more work and by Monday morning, I felt more exhausted than I did on Friday.

Here's how to plan your weekend effectively:

1. Theme

What do I want to feel?

Start here, not with a to-do list.

Peace? 
Aliveness? 
Connection? 

Name the feeling first. Everything else follows from this.

2. Intention

This weekend is about...

Fill in the blank with one sentence.

"This weekend is about deep rest."
"This weekend is about creative exploration."
"This weekend is about quality time with family."

One intention. That's it.

3. Energy Reset

What will recharge me the most?

Not what you think you should do, what actually fills your tank.

For me, it's nature, movement, and solitude.

For you, it might be completely different.

4. One Domino

The one thing that makes everything easier.

What's the single action that would make the rest of your weekend flow?

Meal prep? 
A tough conversation? 
Organizing your workspace?

Do this first. 

Everything else becomes unnecessary or easier.

5. No-List

What will I do not do this weekend?

This is more important than your to-do list.

No email. 
No social media before noon. 
No saying yes to obligations that drain you.

Protect your weekend like you protect your bank account.

6. Adventure

One New Experience.

Create a story worth telling on Monday.

It doesn't have to be grand. 

Just something that breaks the pattern.

7. Connection

Who do I want deep time with?

Not surface-level hangouts. Deep, quality time.

Name the person. Schedule it. Protect it.

8. Creation 

One small act of art.

Journal. 
Sketch. 
Cook something new. 
Build something with your hands.

Creation is medicine for the soul.

9. Body

How will I move my body?

Hike, lift, swim, stretch, your body needs movement to process the week.

10. Mind

What am I reading or listening to?

Feed your mind something nourishing, not just entertaining.

11. Systems Reset

What do I want organized by Monday?

Clean workspace. 
Meal prep done. 
Calendar reviewed.

Set yourself up to win the week.

12. Sunday Reset

Three Questions:

What worked last week?
What drained me last week?
What is my intention this week?

The difference between founders who scale and founders who burn out?

They design their weekends intentionally instead of letting them happen accidentally.

__

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How to remove yourself from operations (and scale 10x faster):

1. Track Your Time on 15-Minute Intervals 

Free up time to focus on high-impact work. 

To track your tasks: 

• Use a timer 
• Review the list 
• Identify tasks to outsource 

2. Mark Tasks That Can Be Delegated

Delegating frees up time and boosts productivity.

Ask yourself:

• Do I like doing this?
• Is it repeatable?
• Can it be delegated?

3. Value Your Time at $2k/Hour

Setting a high hourly rate will make it easier to filter tasks to outsource.

Delegate tasks that are valued lower than this hourly rate.

4. Hire a VA to Scale Your Workflow

Delegate tasks to VAs who can do them 80% as well as you.

They won't have: 

• Efficiency
• Full context
• Years of experience

And they don't need to.

5. The Quality VA Criteria

During your search, filter for: 

• $10k+ earned
• High approval rating
• Native English speaker
• Great training services

Your VA must meet these requirements to be a solid hire.

6. Onboard Your VA

Effective communication = smooth operations.

Onboard your VA to discuss:

• How often you meet
• How you communicate (Slack, Asana etc...)
• How they should track and update you on completed tasks

Set expectations early to minimize unexpected challenges.

7. Create Systems for Each Task

Your VA won't know the full context of what they're working on and why.

Create documents and videos for each step:

• Create how-to's
• Draft best practices
• Record Loom videos

Clear and concise systems will 10x your VAs output quality.

8. Review Systems and Performance Weekly

With your VA, learn to track unexpected challenges that you're not prepared for.

• Create a new process
• Create new templates
• Change an existing process

Build these with your VA to optimize your working relationship with your VA.

9. Spend Quality 1-1 Time

Working together 1-1 for up to a month to help them learn the ropes.

• Meet often
• Give detailed and direct feedback
• Listen to their suggestions

Experienced VAs can 10x the efficiency of your processes.

__

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How To Remove Yourself From Operations

Tony Robbins once said:

"Clarity is power. The more clear you are about exactly what it is you want, the more your brain knows how to get there."

Here’s how to cut the noise and find your true clarity:

1. Clarity Helps You Understand What Truly Matters To You

Without clarity, you may spend years pursuing goals that don't matter to you, leading to unfulfillment.

But how do you find clarity in a world full of distractions?

The answer lies in the concept of Ikigai.

2. Ikigai Is A Japanese Word That Translates To "Reason For Being"

It's the intersection of four elements:

• What you love
• What you're good at
• What the world needs
• What you can be paid for

It's a powerful framework for discovering your reason for being, your "why."

3. Ikigai Is The First Step On The Journey To Clarity

It's the compass that guides you towards work that aligns with your values.

When you have a clear Ikigai, you can make better decisions and take action toward creating the life you want.

4. Finding Your Ikigai:

• Identify the four elements of Ikigai
• Journal daily about your passion and your 10-year vision
• Reflect on what gets you out of bed in the morning and fills you with energy and excitement

Discovering your Ikigai is a process of self-exploration.

5. Implement These 5 Golden Rules Of Ikigai

• Give thanks
• Follow your Ikigai
• Reconnect with nature
• Surround yourself with positivity
• Take it slow and enjoy the journey

6. Align Your Life & Work With It

This is where the real magic happens.

When you pursue what brings you joy and aligns with your values, your energy becomes electric.

Clarity fuels you to take massive action towards your goals.

When I aligned my life and work with my Ikigai, everything changed.

My content resonated deeply with my audience, and my reach exploded:

• Twitter grew to 214K
• LinkedIn grew to 266K
• Newsletter subscribers grew to 68K 

Clarity is the rocket fuel that propels you.

7. Use Your Ikigai As A Roadmap For Designing A Life You Love

• Build a team that shares your values
• Craft a business that supports your dreams
• Create content that lights you up and inspires others

With clarity as your guide, you can architect a life that truly serves you.

Clarity is not a one-time destination but a lifelong journey of growth & self-discovery.

Don't buy into the myth that success requires sacrificing your health and happiness.

You can have it all: a wildly profitable business and a deeply fulfilling life. 

Unlock your potential, and master the art of working when, where, and how you choose.

Clarity is the key.

__

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The best habit you can develop is building systems.

 Systems are your clone.

They encode your decisions. 
They scale your expertise. 
They multiply your time.

These 3 systems transformed my business from needing me to running without me:

1. Decision Systems = Your Brain in a Doc

When this happens, do that.

If client asks X, respond with Y. 

Your judgment becomes their execution.

I documented every decision pattern I was making repeatedly. 

Client onboarding. 
Pricing negotiations. 
Scope changes. 
Refund requests.

Now my team acts like me - even when I'm not there.

2. Content Systems = Your Voice on Repeat

Bank 60 ideas in advance. 
Batch create in a few hours. 
Post 7 days without thinking.

I stopped creating content daily and started creating content strategically.

One focused session gives me weeks of consistent output. 

My brand grows while I sleep.

3. Delivery Systems = Excellence on Autopilot

Client onboarding? Templated. 
Weekly check-ins? Scheduled. 
Results delivery? Systematized.

Every touchpoint in my client experience runs on rails. Consistency without chaos. Quality without constant oversight.

I installed these systems over 6 months.

Now my business runs while I travel 47 countries. 

Same revenue. 
Zero daily fires.

It feels slow at first.

Documenting processes takes time. 
Creating templates requires thought. 

Building SOPs feels like busy work when you could be "doing the real work."

But that's exactly backwards.

The "real work" is building the machine that does the work.

Everything else is just trading hours for dollars with a fancy title.

__

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For black friday week i'm giving away everything. my complete personal brand system: all the templates, ai prompts, frameworks, and playbooks i've used to grow to 3m+ followers. 85% off ends friday. get it here: https://lnkd.in/e2n4d4w5

The Best Habit You can Develop

Diwas Basnet

Unchained

Founder

Content Sprint

Who Got Funded AI

Content Creator

I edit videos for a living

Unchained isn’t an editing agency. It’s your content engine.

We partner with creators, founders, and fast-growing brands to produce content that drives growth - not just views.

We don’t chase trends. We craft timeless content that builds authority, trust, and momentum - at scale.

From short-form to long-form, VSLs to podcasts - we handle the heavy lifting so you can focus on showing up, not burning out.

What makes us different?
→ We think like strategists, execute like creatives, and move like operators.
→ Every video we touch is built to perform — not just “look good.”
→ We don’t just edit. We repurpose, optimize, and systemize your content.

Who we’ve worked with:
Lara Acosta, Jasmin Alić, Sam Szuchan, Alex Colhoun, Richard van der Blom, Shadé Zahrai, Sam Jacobs, Jonathan Javier, Luke Matthews - and brands like Ahrefs, CeraVe, HeroDevs, Outro.com, Carry.com, ColdIQ, Pavilion, and more.

Real results:
→ 32K+ YT subs & 1M+ views for Lara Acosta
→ 10M+ LinkedIn impressions for Jasmin Alić
→ 1M+ views for Cerave on TikTok

We’re not for everyone.
But if you're building something worth watching - we'll make sure your audience actually sees it.

Let’s make your content unstoppable.
🔗 unchainedagency.com

CEO // Founder

It’s so easy to hate someone young who’s done more than you.

Last year, I bought myself a car.

I posted it on Facebook and LinkedIn.

A few days later, someone took the photo, made a fake account, and posted it on Nepali Reddit.

15+ hate comments followed:

“Daddy’s money”
“Spoiled kid”
“Must be nice having everything handed to you”

And then there was my college viva.

Spoiler: didn’t go great.
(Perks of trying to run a business while being a student I guess.)

During the viva, the teacher looks at me and goes,
“If you have daddy’s money, you don’t really need to study. But if you want to do something on your own, then you have to study.”

Cold. Sarcastic. And very off.

Then later in the classroom, it continued.
Little jokes about how easy life must be for me.
Comments about how I probably just need to bring my dad’s car to college.
Stuff that gets laughs, but it says more about them than me.

I’m 20 and it’s wild how fast people jump to conclusions.

Little do they know…
I’ve made more money in the last 2 years than most people twice my age.

No one handed me anything.
No family business. No cheat codes.

Just me, figuring things out, failing, and showing up again.

So yeah, hate is easy.
Assumptions are easier.
But watching someone younger do more, that’s what really stings.

The difference is I built mine.
Brick by brick. Mistake by mistake.

And I’m just getting started.

I turn your “almost there” videos into “wait… replay that”

No alternative text description for this image

Last year I started an Instagram page just for fun.
Today it has over 157K followers.

That page is @getintoai, and now we’re officially scaling it.

It started with me just posting cool AI stuff I came across. No plan. No fancy strategy. Just consistency.
Over time, it turned into a real community of people who actually care about what’s happening in AI.

Now it’s time to take it up a notch.

Here’s what’s next:

1. More video content
We’ve mostly focused on carousel and post-style content till now, but that’s changing. You’ll see more videos featuring me and a few new creators we’ve brought in. The goal is to make AI content easier to digest and way more fun to watch.

2. Growing the newsletter
It’s sitting at around 5K subscribers, and we’ve never really pushed it. That’s about to change. We’re turning it into a go-to resource for AI founders, creators, and professionals who want quick, useful updates instead of clickbait.

3. Launching a YouTube channel
We’ve built a strong short-form base, but now we’re going deep. Expect breakdowns, tutorials, and interviews with founders who are actually building cool things in AI.

4. Expanding to TikTok and LinkedIn
Different platforms, different approaches. TikTok will be more trend-driven and storytelling-focused. LinkedIn will go deeper into business, tech, and founder insights.

5. Building tech verticals around it
We’re planning to use Get Into AI’s reach to launch products, tools, and small communities under the same umbrella. The bigger vision is to turn it into a brand that connects people with what’s actually happening in AI.

From the start, the goal was to build a distribution channel for brands and companies.
And now we’re doing exactly that.

We’ve already worked with Kimi (Moonshot), BrainCo, Higgsfield, InVideo, Polymarket, and more.
And this is just the beginning.

P.S. If you’re a brand looking to promote your AI product or story to a highly engaged audience,
reach out at hello@unfolded.tech

Recent YouTube video we edited for Lara Acosta

Hours of raw footage.
38 minutes of final edit.
7-8 days of work.

So much went into making this one feel effortless. From pacing, storytelling, color, and flow to just finding the right moments that hit.

Feels good seeing it all come together.

Big shoutout to the team for pulling this off 👏

P.S. Want videos like this for your brand?
Book a call → unchainedagency.com

I built Unchained to unchain myself first.

Not for the flex.
Not to work less.
But to feel lighter.

For the past few weeks, I’ve been traveling.
Still managing clients.
Still getting content out.
Still running the agency.

And I’ve felt more clear than I have in months.

Being away from the usual routine helped me see what’s working and what’s just noise.
The systems are doing their job.
The team is aligned.
And the business hasn’t slowed down just because I took a step back.

It reminded me why I started this in the first place.

Not to escape work.
But to create space.
To build something that works without me constantly holding it up.

This is the first time it’s really felt like that.

And I don’t want to build any other way.

__

P.S Need content that runs without chaos?
We help creators and companies do exactly that.
Check out what we do at unchainedagency.com

If you come to me for editing, you get editing.
Not fake promises. Not retention gimmicks.

❌ “This one cut made me go viral”
❌ “Watch your growth explode in 7 days”
❌ “Boost retention by 300% with this trick”

Here’s the truth:
Editing doesn’t control the outcome.

If your content isn’t strong,
no edit will save it.

That’s why I don’t sell fluff.
No made-up metrics.
No performance guarantees.
No retention tricks.

What you do get:
✅ Signature, high-end editing
✅ A visual style that doesn’t make you look like every other
✅ A hands-off experience so you can focus on running your business

If you want the full content machine with strategy, scripting, and posting, we offer Done-For-You packages that handle everything from start to finish.

But if you’re here just for editing?
That’s exactly what you’ll get.
World-class, clean, premium cuts.
No promises. No fluff.

I’d rather be honest and deliver than play the game of empty claims.

____

P.S. Ready to stop blending in and start standing out?

Let’s chat → unchainedagency.com

If Richard Socher hires me to edit videos for him & You.com

Here's how we would turn his raw video into a visual masterpiece.

What would you rate it out of 10?

Let me know in the comments below.

__

P.S. Want videos that actually convert?
Let's chat → unchainedagency.com/shorts

It’s crazy how easy it is to fake things online.

Results. Portfolios. Case studies.

I’ve seen people literally steal our videos and post them as their own.
Even had clients reach out after spotting their videos on random agency websites.

You can fake it short-term.
You might even close a few clients if luck’s on your side.

But the moment you start working with them, it all falls apart.
Clients notice. They always do.

And when they do, it’s not just one deal gone.
You lose your credibility, and that’s almost impossible to rebuild.

So now I’m wondering… should I expose them? 👀

Before → After 🪄 

Watch how we turned Sam Instone's raw video into a visual masterpiece

What would you rate it out of 10?

Let me know in the comments below.

___

P.S. If you’re ready to turn your ideas into videos that actually perform

Let's chat → unchainedagency.com

I’m giving away 1 month of Content Sprint to one person 👀

It’s the offer we launched last month where we interview you and turn that into 12 short-form videos.
You literally just show up, talk, and we handle the rest.

The best part? It’s only $999/month, built to make high-quality content creation accessible for anyone who wants to grow online.

Even if you’ve never recorded a single video in your life, we’ll guide you from zero to hero.

To enter:
1. Comment VIDEO
2. Tag 2 friends who should start creating content

Winner announced next Monday.

Let’s make someone’s content journey actually start this time.

Learn more →  https://lnkd.in/djcgkVD2

Happy Thanksgiving to everyone celebrating in the US  💜

I’m not from the US, but I still want to take a moment to say thanks.

To every client who trusted me.
To friends who’ve supported me.
To everyone I’ve worked with or learned from.
I appreciate you.

Building online lets me work with people from all over, and it honestly still feels surreal that most of my work comes from thousands of miles away.

Hope you’re having a good one with your people.
Thanks for being part of my journey this year.

taplio

The Battle

Matt Gray

Diwas Basnet

Followers

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Performance ScoreMatt Gray's LinkedIn Performance

Performance ScoreDiwas Basnet's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Matt Gray

Diwas Basnet

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Gray's LinkedIn Performance

Performance ScoreDiwas Basnet's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMatt Gray's LinkedIn Performance