80's kid moved to New York as a pro-breakdance. Escaped to Australia to avoid deportation and picked up gigs as a fire-dancer in a travelling circus.

Moved back to europe into the corporate world. 
Climbed up in a Fortune 500 company, overseeing teams in 7 countries.

Music was the next chapter. Produced 4 albums, toured 10 countries. It was intense, it was a blur.

Then came the startups. Launched a few. Some crashed, others soared.

I hit 40 and said screw it time to go all in. After 10+ years as a psychologist, I realized I didn’t just want to talk about care. I wanted to build it.

So I created Hana a voice-based AI that calls patients, checks in, and helps small clinics deliver real care without extra work.

It gives overworked teams superpowers. Flags risks. Helps clinics get paid. And actually feels human.

That’s the goal. Make care work for the people who usually get left behind.

www.hana.health

Matteo Grassi

I read OpenAI's October disclosure twice.
Thought I'd got the numbers wrong.

1.2 million people per week having conversations that indicate suicidal intent.
Safety referral fails 9% of the time.
...
That's 100,000 people. 
Weekly. Not connected to help.

I've been a psychologist for 15 years.
The kind of sessions where you're watching the clock; 
wondering if they'll make it to Monday.

You learn to spot the difference between validation and sycophancy.

Validation: "Your pain is real."
Sycophancy: "You're right about everything. 
Problem's everyone else."

Good therapy does the first.. then gently challenges your thinking.
Warmth → safety → challenge → growth.

These apps skip step three.
Not because they can't.
Because challenge creates friction.
Friction kills engagement.

Engagement is the number on the dashboard.
So.
Infinite validation.

Warm bath that never ends.
Feels great. Heals nothing. 😬

Had an investor call it "user-centric design" last Tuesday.
I laughed. He didn't.

At Hana we track one thing: did they connect to a human.
The bot's job is to get out of the way.
Weird flex for an AI company.

But that's the point.

I wrote a bit about it.

3X Founder | Building AI Infrastructure For Patient Care | Psychologist | My mum says I am special

Your therapist app doesn't care about you. But hey. It's been trained to seem like it cares. And in tech, that's basically the same thing. I've been a

Open article: The Empathy Trap by Matteo Grassi • 7 min read

Chattermill

Senior Marketing Designer 

Projector Institute

Curator of Web Design Course 

Batelle

Senior Growth Designer

Popup

—Oversaw marketing design and provided consultation for Popup, a leading no-code eCommerce builder platform.
—Collaborated closely with the product team to enhance visual aspects and developed a fresh brand identity.
—Revamped website structure and updated all marketing resources.
—UX researcher role in creating a Template Builder for eCommerce Websites, conducting research that formed the basis for a library of different blocks.
—Active participant in building and executing a comprehensive marketing strategy, aligning design initiatives with business goals.

Senior Marketing Designer

airSlate

—Led the design team in the pdfFiller project at airSlate, spearheading the visual style and design direction.
—Oversaw reviews and efficiently distributed resources within the design team, fostering collaboration among a diverse group of professionals, including UI/UX designers, graphic designers, and illustrators.
—Shaping the visual identity of pdfFiller, ensuring alignment with the overall design strategy and style guide.
—Collaborated closely with project managers, the project management office (PMO), business analysts (BA), developers, and the content team to achieve project objectives.
—Executed advertising campaigns, creating banner ads for platforms like Google, iOS, and the Play Store.
Worked on diverse projects, including emails, with a focus on adherence to style guides and design library.

Marketing Design Lead 

Snap Inc.

—Created AR lenses using internal software, contributing to concept creation, UI/UX design, and illustration.
—Collaborated with development, VFX, 3D, and analytics teams for effective product implementation.
—Contributed to the overall growth of the platform and product through collaboration with middle management.

Concept Designer

Offered a range of design services, including illustration, brand identity, icons, editorials, interface graphics and elements, print advertisements, graphic assets for animated videos, large-format print materials, such as posters and billboards, signs, infographics, packaging, and more.

Graphic Designer

As a Senior Marketing Designer at Popup, I created meaningful, clean, and functional experiences with a human-centric approach. I worked with the marketing team to design and deliver engaging web pages, landing pages, banners, newsletters, and social media content, increasing the conversion rate by 35% and the brand awareness by 25%.

Before joining Popup, I was the Marketing Design Lead at airSlate, where I led a team of four designers to create and implement the visual identity and strategy for the company's products and services. I also collaborated with the product and engineering teams to ensure the consistency and usability of the user interface and experience across multiple platforms and devices. I contributed to the launch of several successful campaigns and features, such as the airSlate Academy, the Workflow Creator, and the airSlate Integration Hub. Additionally, I have over nine years of graphic design and illustration experience, and two years of concept design experience at Snap, where I created innovative and engaging designs for various projects and products, such as the Snap Camera, the Snap Games, and the Snap Originals. 

I am passionate about solving problems through research and creative idea generation, and I always strive to achieve the best results for my clients and users. I have a keen eye for detail, a strong sense of aesthetics, and a versatile skill set that includes web design, graphic design, illustration, UI UX design, and concept design.

taplio

The Battle

Matteo Grassi

Veronika Korniiets

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taplio

The Battle

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Veronika Korniiets

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matteo Grassi's LinkedIn Performance

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