Matteo Lombardi

Stratega

Stratega is a company that provides Digital Marketing Solutions for SMB's and Start-ups.
Within such a competitive environment in the Digital World, our Mission is to help our Clients Succeeding with a Strategic approach that involves a Deep Examination of all the relevant aspect involved Digital Marketing related to Your Company.
Our analytical approach starts with a detailed Company Assessment followed by an extensive Data Analysis phase that would design the right path towards your Business Goals.

Founder & Digital Strategist

PickEat

Responsible for defining the company's strategic sales and marketing 'vision' and for guiding the Chief Marketing Officer (CMO)

Chief Strategy Officer (CSO)

it's campus | startup accelerator

Start-up mentorship on Facebook Ads & Digital Strategy. My role is to support the Start-ups involved in the acceleration program by providing them recommendations on "how to implement a fast and scalable digital strategy" according to the KPIs set for the Demo Day.

Start-up Mentor

Italia's Growth Talent

The first Italian conference on the company's growth, 100% online.

More info at www.italiasgrowthtalent.it

Marketing Manager

Accenture

Italian Market - October 2018 - February 2019
UKI Market - February 2019- currently employed

Job Description:

•	Manage a portfolio of SMB clients with responsibility for growing revenue
•	Uplift revenue by providing consultative advice to small and medium-sized businesses (SMBs) to help them grow their businesses across multiple channels - chat, email and phone
•	Demonstrate the value of our SMB advertising solutions 
•	Provide pre and post-sales support for all self-service products
•	Take responsibility for helping SMB clients drive results via their marketing campaigns through consultation, education, and support
•	Provide vital product insights and feedback from our customers to engineering.

Social Media Account Executive

Centre of English Studies (CES)

An Activity Leader works with students on guided tours, sports, afternoon/evening activities and parties. 

Job Description:

- This figure is responsible for looking after the students and ensuring they have a fun and interesting time.
- It’s a varied role: in the mornings the Activity Leaders are responsible for helping students get to class on time, testing and explaining new students about their new academic life; managing relationships with previously present students and helping to promote the social activities by making informational material and going around to classrooms making announcements. 
- Every afternoon and during the weekend the students have tours to various attractions around Dublin, guided by an Activity Leader.

Activity Leader

Move Your Inspiration srl

Development of my dissertation project: Strategic analysis of the company
Main points:
Resources and competences analysis
Competitive environment and competition analysis

Internship Student

Zamira Fashion Limited

Coordinator of the project for the development of a female collection (20 pieces).
The job was related to the team management and customer relationship. 
Also detailed translations of the fashion schedules from Italian to English

Team Coordinator

Founder @Stratega | CSO @Pickeat | B2B Tech Growth Marketer - sharing all my knowledge for free 🚀

Pickeat.it 👉 signed 4 partnerships with 10k+ companies in 2 months with NO BUDGET

Klondike.ai 👉 13 sales meetings worth 150.000€ booked in 2 months with NO BUDGET

vtenext.com 👉 37 MQL generated and positive ROI in 2 months with NO BUDGET

Redrays.io 👉 prototyped their app and saved 60% of the development costs

Duomodesign.it 👉 generated positive ROI with Facebook ads for 3 years straight

Would you like to achieve the same results for your business?
Email me: matteo@stratega.co

At Stratega our passion is your growth and we achieve it by partnering with you on digital marketing activities.
We do it as your business would be our business, following step by step your path towards your goal.

My academic career

☣︎2014 BSc in Management & Economics at the University of Florence

☣︎2014 PAL-INT Entrepreneurship course at the University of Florence

☣︎2017 MSc in Strategic Management at the University of Pisa

☣︎2018 Italia - USA foundation prize winner for Academic achievements (top 1000 in Italy)

☣︎2019 Scholarship & Master in Global Marketing & Communication at Centro Studi per l'impresa

& extra CV

☣︎ 2019 - Partner with The Start-up Training through Stratega for Digital Strategy

☣︎ 2020 - Moderator and Host for Growth Hacking Italia

☣︎ 2020 - Marketing Manager @ Italia's Growth Talent the biggest online marketing event in italy

☣︎ 2020 to date - Start-up Mentor for It's campus for Facebook ads & Digital Strategy

☣︎ 2020 Growth Hacking graduate at Growth Tribe

Running a startup could be overwhelming

That's why I built Basilio!

Basilio is my new AI assistant, trained on our data (Drive, Hubspot, Notion), so he can help me be more efficient for PickEat. He manages 5 employees:

- Sales manager
- Operations manager
- Report manager
- Project Manager
- Archivista (archive manager)

And he's about to hire 3 more!

All I did was follow this video:  https://lnkd.in/ebr5c4iH

How it works
It will help you run AI on your terminal with access to your tools via api or MCP servers. This way can generate agents able to manage multiple tasks simultaneously (Claude's agent function).
Best of all? It's so smart that it builds itself.

For the past couple of days, it produced reports, prepared a CRM list of prospects, prepared my meetings, created an updated task list, and  documented each step (it also updates itself if you make it smart with documentation)

I am mindblown.

All you need is a Claude subscription (but you can also use Gemini for free to begin with or add more AIs with smaller models for heavy lifting)

I have no coding experience and was able to build it. 

Chuck Keith you are a hero, sir

PS: worried about company permissions and sensitive data? Can be handled ;)

I switched from Notion to Obsidian, and my life got better

Am I crazy?

As much as I love Notion, I needed my place. A calm and peaceful place to organise myself and my ''brain''.

I tried Obsidian before, but didn't like the UI.. There's a bit of a learning curve, while Notion is a playground.

But here's the thing: I'm getting the best of both worlds.

Obsidian is connected with my agents that document everything I need ➡️ then I push all relevant company updates on Notion for team management

That cuts the noise for me, and I think I only scratched the surface.

And you, have you ever tried Obsidian?


PS: skip to 3:34 to see my AI agent creating documents on the fly with Obsidian


#fridaytoolfriday

Gemini 3?

Wait until you take a look at Antigravity.

Released by Google, it’s like if Lovable had a baby with Cursor’s code view. The feature set is wild:

• Distinct Plan / Code / Review modes.
• Generates and edits images internally with "nano banana" (yes, really).
• Runs multiple AI agents on different tasks simultaneously (like editing w/ comments à la Notion).
• Has a built-in browser agent debugger that actually tests the platform.

I can’t wait to test this over the weekend.

What about you?

Gemini 3, OpenAI 5.1, improved Claude, new Deepseek (OCR), but also KIMI thinking… It’s going lightning fast. No wonder talent is moving around.

Meanwhile, the LinkedIn post scheduler deleted my post ....

[pic generated with Nanobanana - just gave my post as reference :) ]

PS: Do we call this a tool Friday Alex Roggero⚡️?

What if you could give your AI superpowers?

In 2 minutes. No code.

I connected Claude to HackerNews, YouTube, and my notes with Docker, Inc MCP.

Now I can ask:
→ "What's trending on HackerNews about AI?"
→ "Save this analysis to my vault"

And Claude does it. Live.

Since I started with terminal + MCP:
- Better outputs
- More accuracy
- NO MORE COPY/PASTE
- NO MORE CONTEXT LOSS

The future isn't AI that answers.
It's AI that acts - based on your guardrails, your tools, your databases

Want to see a competitive analysis or article generated this way? Drop me a message

PS: Back to building in public. Maybe not on LinkedIn, but I got some pushes here and there :)

All the credits and thanks to Chuck Keith 💚

Last week I risked it with animal protection.

I pushed a Llama into my Mac. The result? Free AI.

Ollama is a tool that lets you run AI models directly on your computer. No cloud, no subscriptions, no data leaving your laptop.

🦙 Why do I care?

 → Test and iterate with no limits
 → Works offline
 → My data stays mine
 → Completely free and open source

🤖  It won't replace ChatGPT or Claude for complex tasks.

But for everyday work—drafts, data cleaning, quick research—it gets the job done 🦙

And it makes you realize: AI isn't magic. It's software. You can run it wherever you want.

Want to try? brew install ollama — you're live in 5 minutes.
🦙 Anyone here running local models except for Lorenzo?


Alex I am writing this only because you made me feel guilty.. so ye, it’s a TOOL FRIDAY! 


No Llamas were hurt while creating that image with Nanobanana pro

FOMO is everything on LinkedIn nowadays

I already see people seeking for templates for Gemini 3

The model came out 6 days ago.

Unless is your only job I doubt you’d be fine tuned a model in 5 days.

YouTubers are only coming out now and that is their job.

I wonder… how is this possible?


Going back to my Reddit hole

Reddit, Inc.  is outstanding

I always used it but now I am active and my life changed for the better

I’m trying to build and improve agents while sharpening my automation skills and everything I need is there.

Really deep tech answers (documented), reliable sources, friendly people and lots of free stuff.

I got outstanding n8n templates out there which I’m playing with right now..

Have a deep question you always wanted an answer to?

Try “site: Reddit-yourquestion”

You can also find amusing stuff like the guy that makes incredible headphones (see pic in comment)

No alternative text description for this image

Stef Curcio

Growth Marketing Manager

LinkedIn client acquisition in <​15 mins/day | Trusted by the top 1% of LinkedIn’s Creators

“We don't have time to send DMs and create content”

This is the #1 LinkedIn lead generation problem for founders and teams.

- Some companies we’ve worked with have seen revenue boosts of up to 327% in <90 days -

⭐Some people who trust our services:
- Jasmin Alic (290k+ followers)
- Richard Van Der Blom (220k+ followers)
- Okoye Chinelo (150k+ followers)

… and many others.

Most businesses know they should have a DM strategy in place…

But let’s be real...

most people do not have time for this!

(And everyone hates DMs)

But LinkedIn lead generation comes hard for many for mainly 3 reasons:

1) Don’t know how to start a conversation
2) You are used to annoying pitch slaps
3) Have better things to do

We simply do this for you.

**Scale LinkedIn**:

A system of AI agents that generates clients on autopilot

**Including**

✅Content Agent
✅Lead validator Agent
✅DMs Generator Agent
✅Appointment setter Agent

🔒**Safe:**
Avoid being restricted by LinkedIn.

👬**Don’t burn through leads:**
Avoid the pray and spray approach.

⏱️**Timeline from start to results:**
Start to see 20%-50% reply rate in 14 days.


📈Case studies:

- Trevor Longino, Founder - Crowd Tamers, GTM agency: +$44k in revenue in 30 days
- Gal Agadi, Founder - Gravity, Content agency: +$90k in sales in 40 days
- Beatrice Vladut, Founder - B Branded, Branding: Doubled sales calls in 30 days
- Justin Fowler-Lindner, Founder - The Rose Garden, Lead generation agency: +12 clients in 90 days


✍️How to start:

Copy and paste the URL below to get your personalized LinkedIn outreach campaign - For free:

https://www.scalelkdn.com/campaign-builder

Founder

The FREE community for entrepreneurs that want to master Elegant Lead Generation

Join at: 

stefcurcio.com

LinkedIn just made it clear:

They want you to pay to show your content.

The BOOST button is now front and center.

Organic reach is dying.

And frankly, I've been watching this coming for three years.

Views have been periodically decreasing since I joined the platform.

But here's what never changed.

DMs.

LinkedIn never restricted them in the past 3 years.

At least not for Premium users.

For three years, while the algorithm shifted...

While reach tanked...

While posts became a paid game...

DMs stayed the same.

Three referrals landed in my inboxes this week.

And a collaboration offer from my favorite tool.

I didn't ask for any of it.

I sat back and thought about why.

The answer wasn't what most people think.

It wasn't the posts.

These opportunities came from my "relationships".

And the place to build relationships on LinkedIn is your Inbox.

They are born in direct conversations with real people.

Are you betting your pipeline on posts?

Or are you building it through DMs?

Because one just became an expensive paid game.

The other is still virtually free.

And that's where the real opportunities live.

2.5 years in Japan taught me this about business:

So I saw a neighbor's house. 

Thought it might be for sale.

Since I want to invest in real estate here...

My first instinct was to knock on the door and ask.

But my wife stopped me.

"No," she said. "First, we invite him for tea."

I didn't get it at first.

We had a simple question.

Why waste time on tea?

I agree in the end.

Here's what I learned:

In the West, we lead with business.

We ask the question. 
We make the pitch. 
We close the deal.

In Japan, they lead with the "person".

They build the relationship first.

You establish a baseline of trust...

Then the business follows naturally.

Most people get this backwards with outreach too...

They think relationship-building is a tactic.

A warm-up before the real ask.

But it's not.

It's the foundation.

Without it...

You're just another stranger with an agenda.

With it...

You become someone worth saying yes to.

If you're in sales, outreach, or client acquisition...

This changes everything.

Stop leading with what you want.

Start leading with who you are.

Invite them for "tea" first.

The business will follow.

Officially stopped doing cold outreach.

Even though I had a 59.3% reply lifetime.

(screenshot below)

So you might think I'm crazy.

But here's what I realized.

Cold outreach is a numbers game.

You spray and pray.

You hit 100 people, hoping 59 reply.

And yeah, the math works.

But the relationship doesn't.

So I made a decision.

No more cold.

Only warm.

And here's the shift that changed everything.

I started treating every prospect the same way.

Cold or warm.

Doesn't matter.

First, I warm the profile.

I engage with their content.

I leave thoughtful comments.

I show up in their world before I ask for anything.

Then I reach out.

But here's the key.

I win the person first.

Not the account.

Not the deal.

The person.

I ask about them.

I listen.

I build a relationship.

Then I ask.

Because once you've won the person...

The rest follows naturally.

Cold outreach treats people like targets.

Warm outreach treats them like humans.

And humans don't buy from strangers.

They buy from people they know, like, and trust.

So I ditched the spray-and-pray.

Even though the numbers looked good.

Because 59% of cold replies isn't the same as 59% of warm conversations.

Cold replies are curious.

Warm conversations are a connection.

And connection converts.

So here's what I'm doing now.

Profile warm-up first.

Relationship building second.

Outreach third.

It takes longer.

It's less scalable on paper.

(even though it's not in reality)

P.S. Do you warmup accounts?

I had a dog named Dante.

He was 70% wolf.

70% pure chaos.

He bit me, my brother, and my mom got 13 stitches because of him. 

Dante didn't care about rules.

He didn't care about what was "supposed" to happen.

He just showed up every single day with the same energy.

No overthinking.

No second-guessing.

No "what if people judge me for being too much?"

He was exactly who he was.

And everyone LOVED him for it.

(The day he passed was one of the saddest for my family)

I spent years trying to be the "right" version of myself.

Quieter. 
More professional. 
Basically a toy soldier.

But Dante taught me something:

The world doesn't need another polished version of us.

It needs the unfiltered, chaotic, full-volume version.

The one that barks when it needs to bark.

The one that shows up the same way every single day.

The one that doesn't apologize for taking up space.

I worried about not having the right method...

I looked at others and what was working for them...

And kept questioning my ways.

All the time.

And it was f****ng exhausting.

Constantly switching between cold emailing, content, or DM outreach...

As the centerpiece of my strategy.

Without ever focusing on finding something that worked.

When I made that switch, business became easier.

Life became easier.

It took me 30 years to figure this out:

"Be Dante, be yourself".

Just built a system for a 9-figure company.

How they'll generate clients in 2026 with LinkedIn:

(and it's exactly the same for a 1-person business)

Since they have different products and markets...

We picked up some relevant people within the company...

Operating in key geographical areas.

Then I built this system

1)  Content agent.

Not random posts. Strategic content that positions you as the obvious choice in your space. 

We'll be posting multiple times a week, and they do not have time to do so.

This agent creates high-quality content in <5min (including editing).

2) Then we created target lists.
We change them every quarter based on the focus.
No spray and pray.
Just precision.

3) We built a validation agent.

Because reaching out to the wrong person wastes everyone's time.

So we validate every single target before we touch them.

We make sure we're talking to the right decision-maker in the right company at the right time.

4) We warm up the accounts.

We only use this if reply rates drop below 25%.

Most people don't need it.

But when they do, we warm up target accounts before reaching out.

5) DM generator agent.

This is where the magic happens.

Laser-focused. Hyper-personalized. Every message sounds like it came from a human who actually knows them.

Not templated. Not robotic. Real.

We built something for one thing: 

Landing enterprise clients who actually have a need we can satisfy.

Everything else is unnecessary.

P.S. A system for a 1 person business has no real difference. This is still the best way to generate leads in 2025 :)

Gian had roughly 1.5k connections.

No real presence on LinkedIn.

Just some posts here and there. 

Social shares mostly.

But he has a growing company...

And a product he believes in.

He reached out because he believed he could leverage LinkedIn to fast-forward his growth.

He's getting 83% reply from DMs.

How we achieved this:

- Not a "post more" strategy.
- Not a profile tweak. 
- A real system.

We mapped his ideal buyer. 

Positioned him as the obvious choice. 

Then installed the messaging that actually converts.

- Step 1: 

We rewrote his profile to speak directly to the pain his clients feel.

Not generic. Specific.

- Step 2: 

We built an automated AI system for his outreach to be personalized, warm, and conversational.

No spam. No "let's hop on a call" nonsense.

- Step 3: 

We added a content agent that reinforces trust while the system works.

So when he reaches out, they already know him.

Then we let it run.

176 connection requests sent.

70 accepted.

41 replies.

83.7% reply rate.

And here's the part that matters: 

Multiple leads offering their personal contacts in the DMs.

This isn't luck.

This is what happens when you stop guessing and start building.

Most people think LinkedIn is about posting more or having a bigger audience.

It's not.

It's about having a system that works while you sleep.

One that finds the right people. 

Speaks their language. 

Builds trust before you ever ask for anything.

That's the difference between a LinkedIn profile and a LinkedIn asset.

All in under 15 minutes a day.

P.S. Do you send DMs daily?

Moved to Japan 11 years after I fell in love with it.

Sounds romantic. It wasn't.

In the past 11 years:

Worked on performance-based contracts.
I worked in hotels for minimum wage.
Borrowed money I didn't have.
Studied accounting. 
Tried marketing.
Took year off. 
I Quit. 

All to chase a dream that felt impossible.

Then I discovered LinkedIn.

Within 6 months, I made my first €15K month. 
Within a year, 47 clients. 
€75K in revenue.

But here's what I didn't realize.

I was still grinding.

Daily DMs.
Manual outreach. 
Constant follow-ups. 

My business depended on me showing up...

Every single day.

So even though I made it to Japan 2 years ago...

I was still trapped.

Until I built a system that didn't need me.

I automated my prospecting. 
Built AI agents that sound like me. 
Created content that primed my prospects.

Now I built a full client acquisition system...

In under 15 minutes a day.

Here's the truth nobody tells you.

You don't need more hustle.

You need a system.

A LinkedIn system that finds qualified leads...
Sends personalized messages...
And book calls on autopilot.

That's what I built.

And I recorded exactly how to do it.

Here:

https://lnkd.in/g75c3ypS

It shows you the exact 3-step system I use to generate clients in 15 minutes or less per day.

No more grinding.

Just systems that work.

P.S. Do you do manual outreach?

P.S. I am moving my company to Japan, and it still does not feel real 🏯

I'm ashamed I never did this before:

I never looked at past leads I didn't close.

And something hit me.

Some of them started their businesses.

Some shut theirs down.

Some moved into bigger companies as decision makers.

Some found startups.

Some pivoted entirely.

The paths were all different.

But here's what I missed: they all changed.

And when people change, their needs change.

So I went through the list.

186 leads.

186 people I already had a relationship with.

186 people who might now need exactly what I do.

I never looked back before.

I was always chasing the new.

New leads. 
New conversations. 

But the warmest leads I have are the ones I already know.

The ones who know me.

The ones who've seen my work, heard my voice, felt my approach.

They didn't say no because my offer was bad.

(at least not the majority of them)

They said no because the timing was wrong.

Or their situation was different.

Or they weren't ready.

But now?

Now they might be.

So I'm reaching back out.

Not with desperation.

I will do this:

1) Warm them up
2) Start a conversation
3) Organically explore a fit

With genuine curiosity.

The shame isn't that I didn't close them before.

The shame is that I forgot they existed.

That I kept grinding for strangers when I had a warm list sitting in my database.

Your CRM isn't just a graveyard of "almosts."

It's a goldmine of second chances.

Go look at yours.

You might be surprised by what you find.

P.S. How many dormant leads do you have in your CRM?

"I am happy to explore these strategies further."

This message came from a real estate investor.

As he replied to our DM.

Not with "maybe later."

Not with "send me info."

But with a clear message that shows interest.

That's the difference between cold outreach...

And warm outreach.

Most people spray and pray.

They send 50 DMs hoping to get 2 reply.

(often negative)

Then they wonder why replies feel like pulling teeth.

But when you warm an account first...

When you build the relationship in the DMs...

And you show up in their feed, add value, build familiarity...

The conversation shifts.

They start trusting you.

And if there is an imminent need...

They want to explore.

They want to talk.

Here's what happened:

We identified a real estate investor for my client.

I engaged with their content.

I showed I understood their world via DMs.

And ask a strategic question.

(Not a pitch. Just a genuine question about a problem that ICP has).

Curiosity sparked the reply.

That's the system.

- Warm the account.
- Build familiarity.
- Then ask.

When you do this right, prospects don't feel sold to.

They feel understood.

And that's when deals happen.

If you're tired of cold DMs that get ignored...

It's time to warm your outreach.

Start with engagement. 

End with conversations that convert.

P.S. Do you DM daily?

taplio

The Battle

Matteo Lombardi

Stef Curcio

Followers

Posts

Engagements

Likes

Performance ScoreMatteo Lombardi's LinkedIn Performance

Performance ScoreStef Curcio's LinkedIn Performance

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taplio

The Battle

Matteo Lombardi

Stef Curcio

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matteo Lombardi's LinkedIn Performance

Performance ScoreStef Curcio's LinkedIn Performance

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Performance ScoreMatteo Lombardi's LinkedIn Performance