Matteo Lombardi

Stratega

Stratega is a company that provides Digital Marketing Solutions for SMB's and Start-ups.
Within such a competitive environment in the Digital World, our Mission is to help our Clients Succeeding with a Strategic approach that involves a Deep Examination of all the relevant aspect involved Digital Marketing related to Your Company.
Our analytical approach starts with a detailed Company Assessment followed by an extensive Data Analysis phase that would design the right path towards your Business Goals.

Founder & Digital Strategist

PickEat

Responsible for defining the company's strategic sales and marketing 'vision' and for guiding the Chief Marketing Officer (CMO)

Chief Strategy Officer (CSO)

it's campus | startup accelerator

Start-up mentorship on Facebook Ads & Digital Strategy. My role is to support the Start-ups involved in the acceleration program by providing them recommendations on "how to implement a fast and scalable digital strategy" according to the KPIs set for the Demo Day.

Start-up Mentor

Italia's Growth Talent

The first Italian conference on the company's growth, 100% online.

More info at www.italiasgrowthtalent.it

Marketing Manager

Accenture

Italian Market - October 2018 - February 2019
UKI Market - February 2019- currently employed

Job Description:

•	Manage a portfolio of SMB clients with responsibility for growing revenue
•	Uplift revenue by providing consultative advice to small and medium-sized businesses (SMBs) to help them grow their businesses across multiple channels - chat, email and phone
•	Demonstrate the value of our SMB advertising solutions 
•	Provide pre and post-sales support for all self-service products
•	Take responsibility for helping SMB clients drive results via their marketing campaigns through consultation, education, and support
•	Provide vital product insights and feedback from our customers to engineering.

Social Media Account Executive

Centre of English Studies (CES)

An Activity Leader works with students on guided tours, sports, afternoon/evening activities and parties. 

Job Description:

- This figure is responsible for looking after the students and ensuring they have a fun and interesting time.
- It’s a varied role: in the mornings the Activity Leaders are responsible for helping students get to class on time, testing and explaining new students about their new academic life; managing relationships with previously present students and helping to promote the social activities by making informational material and going around to classrooms making announcements. 
- Every afternoon and during the weekend the students have tours to various attractions around Dublin, guided by an Activity Leader.

Activity Leader

Move Your Inspiration srl

Development of my dissertation project: Strategic analysis of the company
Main points:
Resources and competences analysis
Competitive environment and competition analysis

Internship Student

Zamira Fashion Limited

Coordinator of the project for the development of a female collection (20 pieces).
The job was related to the team management and customer relationship. 
Also detailed translations of the fashion schedules from Italian to English

Team Coordinator

Founder @Stratega | CSO @Pickeat | B2B Tech Growth Marketer - sharing all my knowledge for free 🚀

Pickeat.it 👉 signed 4 partnerships with 10k+ companies in 2 months with NO BUDGET

Klondike.ai 👉 13 sales meetings worth 150.000€ booked in 2 months with NO BUDGET

vtenext.com 👉 37 MQL generated and positive ROI in 2 months with NO BUDGET

Redrays.io 👉 prototyped their app and saved 60% of the development costs

Duomodesign.it 👉 generated positive ROI with Facebook ads for 3 years straight

Would you like to achieve the same results for your business?
Email me: matteo@stratega.co

At Stratega our passion is your growth and we achieve it by partnering with you on digital marketing activities.
We do it as your business would be our business, following step by step your path towards your goal.

My academic career

☣︎2014 BSc in Management & Economics at the University of Florence

☣︎2014 PAL-INT Entrepreneurship course at the University of Florence

☣︎2017 MSc in Strategic Management at the University of Pisa

☣︎2018 Italia - USA foundation prize winner for Academic achievements (top 1000 in Italy)

☣︎2019 Scholarship & Master in Global Marketing & Communication at Centro Studi per l'impresa

& extra CV

☣︎ 2019 - Partner with The Start-up Training through Stratega for Digital Strategy

☣︎ 2020 - Moderator and Host for Growth Hacking Italia

☣︎ 2020 - Marketing Manager @ Italia's Growth Talent the biggest online marketing event in italy

☣︎ 2020 to date - Start-up Mentor for It's campus for Facebook ads & Digital Strategy

☣︎ 2020 Growth Hacking graduate at Growth Tribe

Running a startup could be overwhelming

That's why I built Basilio!

Basilio is my new AI assistant, trained on our data (Drive, Hubspot, Notion), so he can help me be more efficient for PickEat. He manages 5 employees:

- Sales manager
- Operations manager
- Report manager
- Project Manager
- Archivista (archive manager)

And he's about to hire 3 more!

All I did was follow this video:  https://lnkd.in/ebr5c4iH

How it works
It will help you run AI on your terminal with access to your tools via api or MCP servers. This way can generate agents able to manage multiple tasks simultaneously (Claude's agent function).
Best of all? It's so smart that it builds itself.

For the past couple of days, it produced reports, prepared a CRM list of prospects, prepared my meetings, created an updated task list, and  documented each step (it also updates itself if you make it smart with documentation)

I am mindblown.

All you need is a Claude subscription (but you can also use Gemini for free to begin with or add more AIs with smaller models for heavy lifting)

I have no coding experience and was able to build it. 

Chuck Keith you are a hero, sir

PS: worried about company permissions and sensitive data? Can be handled ;)

I switched from Notion to Obsidian, and my life got better

Am I crazy?

As much as I love Notion, I needed my place. A calm and peaceful place to organise myself and my ''brain''.

I tried Obsidian before, but didn't like the UI.. There's a bit of a learning curve, while Notion is a playground.

But here's the thing: I'm getting the best of both worlds.

Obsidian is connected with my agents that document everything I need ➡️ then I push all relevant company updates on Notion for team management

That cuts the noise for me, and I think I only scratched the surface.

And you, have you ever tried Obsidian?


PS: skip to 3:34 to see my AI agent creating documents on the fly with Obsidian


#fridaytoolfriday

Gemini 3?

Wait until you take a look at Antigravity.

Released by Google, it’s like if Lovable had a baby with Cursor’s code view. The feature set is wild:

• Distinct Plan / Code / Review modes.
• Generates and edits images internally with "nano banana" (yes, really).
• Runs multiple AI agents on different tasks simultaneously (like editing w/ comments à la Notion).
• Has a built-in browser agent debugger that actually tests the platform.

I can’t wait to test this over the weekend.

What about you?

Gemini 3, OpenAI 5.1, improved Claude, new Deepseek (OCR), but also KIMI thinking… It’s going lightning fast. No wonder talent is moving around.

Meanwhile, the LinkedIn post scheduler deleted my post ....

[pic generated with Nanobanana - just gave my post as reference :) ]

PS: Do we call this a tool Friday Alex Roggero⚡️?

What if you could give your AI superpowers?

In 2 minutes. No code.

I connected Claude to HackerNews, YouTube, and my notes with Docker, Inc MCP.

Now I can ask:
→ "What's trending on HackerNews about AI?"
→ "Save this analysis to my vault"

And Claude does it. Live.

Since I started with terminal + MCP:
- Better outputs
- More accuracy
- NO MORE COPY/PASTE
- NO MORE CONTEXT LOSS

The future isn't AI that answers.
It's AI that acts - based on your guardrails, your tools, your databases

Want to see a competitive analysis or article generated this way? Drop me a message

PS: Back to building in public. Maybe not on LinkedIn, but I got some pushes here and there :)

All the credits and thanks to Chuck Keith 💚

Last week I risked it with animal protection.

I pushed a Llama into my Mac. The result? Free AI.

Ollama is a tool that lets you run AI models directly on your computer. No cloud, no subscriptions, no data leaving your laptop.

🦙 Why do I care?

 → Test and iterate with no limits
 → Works offline
 → My data stays mine
 → Completely free and open source

🤖  It won't replace ChatGPT or Claude for complex tasks.

But for everyday work—drafts, data cleaning, quick research—it gets the job done 🦙

And it makes you realize: AI isn't magic. It's software. You can run it wherever you want.

Want to try? brew install ollama — you're live in 5 minutes.
🦙 Anyone here running local models except for Lorenzo?


Alex I am writing this only because you made me feel guilty.. so ye, it’s a TOOL FRIDAY! 


No Llamas were hurt while creating that image with Nanobanana pro

FOMO is everything on LinkedIn nowadays

I already see people seeking for templates for Gemini 3

The model came out 6 days ago.

Unless is your only job I doubt you’d be fine tuned a model in 5 days.

YouTubers are only coming out now and that is their job.

I wonder… how is this possible?


Going back to my Reddit hole

Reddit, Inc.  is outstanding

I always used it but now I am active and my life changed for the better

I’m trying to build and improve agents while sharpening my automation skills and everything I need is there.

Really deep tech answers (documented), reliable sources, friendly people and lots of free stuff.

I got outstanding n8n templates out there which I’m playing with right now..

Have a deep question you always wanted an answer to?

Try “site: Reddit-yourquestion”

You can also find amusing stuff like the guy that makes incredible headphones (see pic in comment)

No alternative text description for this image

Inscaler

Boutique Fractional Sales Leadership agency for early-stage startups <5M ARR.

We help founders with limited sales experience sell more and better through up-to-date and tailored B2B revenue processes that scale and grow sustainably.

How It Works ⭐

➡︎ Get in touch with us via our website or Linkedin.
➡︎ We will send you a Sales Assessment to fill out.
➡︎ We will run a discovery call of 30 minutes together where we try to understand if we are a fit.
➡︎ Send and discuss the proposal.
➡︎ Kick off.

Start today!

Founder

Pavilion

Executive Member

ShippyPro

Advisor to CEO and co-founder on sales strategy and GTM.
I moved to Full-time later in October

VP of Sales

BOOM

Responsible for Sales GTM, globally. I lead >15 strong reps who are responsible to grow Boom. 

Results:

• Growing revenue by multiple X each year
• Started and led the transition from marketplace to SaaS leading to multiple X growth in MRR YoY 
• Grew headcount from 0 to 15 reps
• Developed a complete outbound sales strategy, and built Sales Dev, Customer Success, and Sales Ops organizations.
• Worked extensively with Marketing to align on inbound
• Worked hand by hand with Head of Product and Co-founders on the product roadmap.
• Evaluated, purchased, and implemented a full sales stack with tools including Salesforce, Outreach, Lusha, Gong, Sales Navigator, Aircall.

Head Of Global Sales

Cloudbeds

Cloudbeds is a #remotefirst travel industry startup that works to make the world a more welcome place. 

Main responsibilities:

• I'm responsible for new biz acquisition in Europe managing a team of +15 talented AEs; 
• Hiring, coaching, and performance management; 
• Working closely with marketing to ensure enough and quality level of leads;
• Working closely with sales ops and leaderships to increase win rate, conversion rate and improve sales excellence;

Results:

• Grew team from 7 to 15 people
• 150K ACV monthly revenue on avg 
• Went from last performing region worldwide to 1st in 4 months
• Doubled win rate conversion

Regional Sales Manager | Europe

Rebrandly

Rebrandly is the industry-leading link management platform to brand, track and share short URLs using a custom domain name.

Reporting to CEO & Founder, I built and scaled the global sales organization, managing an incredible and talented team of account executives, account managers and SDRs. Main market US.

Main responsibilities:

• Built from the ground - up a B2B sales organisation;
• Hiring, Coaching and Mentoring a team of AEs, AMs and SDRs;
• Acquired tools like CRM, video conferencing, prospecting and implemented playbooks;
• Work closely with the Marketing team on lead generation and inbound strategy;
• Developed and created outbound sales strategies;
• Worked with CEO on growth & strategic goals;

Achievements:

• Successfully built inside Sales Org from scratch
• YoY MRR growth 8X
• YoY ASP growth  10X
• YoY Headcount growth 4X
• FY Churn rate existing business <5%

Head of Sales | Global

LinkedIn

Promoted in the role:

• Reporting to Senior Management on forecast and attainment of team
• Conducting Interviews
• Onboarding of new hires
• Lead internal project on selected business priorities

Senior Relationship Manager - Sales Solutions

I was fortunate enough to be the 1st Italian Relationship Manager hired in the LSS business.

I invest the majority of my time on:

• Managing a Mid-Market book of accounts within Italy and EMEA; I'm responsible for renewal and upselling. (ratio of 60/40).
• I was Enterprise Relationship Manager ad interim for the FY16 managing Key and strategic accounts;
• I run and lead training +300 people on LinkedIn Sales Solutions in order to have higher engagement and better ROI;
• Mentoring and coaching new hires within the team;

Relationship Manager - Sales Solutions

FaxBox

Europe’s fax and SMS Cloud solutions startup, Firstway  provides organisations high quality, value-added communication services. (recently acquired by J2 Global Inc.).

In my role, I was the first international Sales Lead to open the markets outside of France (core market).

Main responsibilities:

• Lead, train and coaching a multilingual team of Sales Reps;
• Identify, prospect, negotiate and implement commercial agreements with strategic partners;
• Working with the Marketing department in order to implement successful marketing campaigns;
• Providing coaching and feedback to the team;
• Training groups up to +100 on IT topics

Manager, Channel and Direct Sales Italy, Spain & Benelux

Ryanair - Europe's Favourite Airline

This was my first job experience in Ireland. 

Ryanair is Europe’s biggest low fares airline and 1st airline in Italy.

In my role, as Sales & Marketing Manager for Italy, Greece & Croatia, I was responsible for sales & marketing activities across the markets.

The job had a 360 degrees scope, from sales to marketing, communication and media. I was basically acting as a 'country manager' for the sales & marketing activities of Ryanair in those markets. 

Main tasks & responsibilities:

• Leading & coaching a team of Sales Executives;
• New business development with tourist boards & relevant Government departments;
• Dealing with almost 40 airports;
• Planning marketing and strategic activities;
• Reviewing and issuing press releases;
• Dealing with media across the markets through 1-2-1’ interview or PR’s activities;

Manager, Sales & Marketing Italy, Greece and Croatia

Cisalpina Tours / Uniglobe Travel

Worked as Account Executive at Cisalpina Tours one of the biggest travel management companies in Italy. I was selling business travel services to small and medium companies in south of Italy.

After 2,5 years I went to Uniglobe Travel in Roma, doing the same thing and selling business travel services to large organisations in Italy.

Account Executive

Build and Scale your 1st Sales Team with me 🪄 | Build your Own Fractional Business with the Fractional School 📕 | Follow me on Instagram @matteopapaluca

If you don't know how to build your first sales playbook, team and processes, you are on the right profile.

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The Battle

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Matteo Papaluca ⚡️

Followers

Posts

Engagements

Likes

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