🗝 Through my BCT formula, I build brands and accelerate growth. | Dealmaker | Fractional CMO | Growth Hacker | Global Expansion | Lead Gen Expert | Canadian-American who speaks Spanish. Y'all, eh, tacos. 🇨🇦🇺🇸🌮

In 2012, I lost my daughter in a car accident. The years that followed became my wilderness experience—preparing me for what I was about to discover in 2019.

After going through a divorce and finding myself as a full-time single dad, fighting to survive the transition, I learned the most valuable lesson about business: your pipeline isn't just your revenue source—it's your lifeline.

In 2018, I was cleaning pools at 5am just to get by. No business. No network. Just two little girls depending on me and a future I couldn't see.

Then 2019 came and everything changed. That's when I discovered the true power of LinkedIn and strategies & tools that felt like superpowers.

Not the "post your resume and hope" version of LinkedIn. The strategic, relationship-building, pipeline-generating approach that most people never discover.

It wasn't the platform that transformed my life—it was the relationships I built through it.

By 2020, I went from survival mode to landing clients like the New Jersey Devils, brokering deals in Dubai and Mexico City, and building Stormbreaker Digital—a LinkedIn-focused marketing firm that understands the fundamentals of good marketing, but also the right tools that get the job done right. We're both technical and creative, which gives our clients a significant advantage when looking to grow and scale.

We've now grown into an AI-first growth partner for businesses who want to adapt faster than their competitors and grow like crazy during this AI gold rush.

If you're looking for a skilled marketing team to build AI systems, tech-enable your business, support your sales team, grow your brand with world-class content in our podcast studio, or successfully go to market, let's have a conversation.

While we have specialized experience in SaaS, financial services, and a dozen B2B industries, we've found our most meaningful work is done with businesses that take a relationship-first approach to growth. This caters to our sweet spot of data + creative + brand + tech—now powered by AI.

I also co-authored "The LinkedIn Advantage" with world-renown Results Coach, Tony Jeary, because I believe every founder deserves to understand the strategies that rebuilt my life and business.

I also built LeadStorm AI - the only all-in-one CRM platform built for relationship-first businesses, especially companies in financial services.

If your pipeline feels like it's running on hope instead of systems, let's talk.

The same relationship-building strategies that took me from tragedy to building a global business can work for you too.

Matt Cretzman

82% of B2B buyers think your reps are unprepared for calls.

The data backs them up.

16% of reps hit quota in 2024.
63% of deals are lost before needs assessment even starts.

The fix isn't training. It's infrastructure.

I built a system that delivers a full prospect intelligence briefing — company overview, org map, hiring signals, regulatory flags, verbatim discovery questions — in under 4 minutes. Any rep, any account, on demand.

Full breakdown in this week's newsletter. ↓

Matt C.

View newsletter: The AI-Powered Business 

Only 16% of reps hit quota in 2024. 63% of B2B deals are lost before needs assessment even begins. And the traditional fix — a research analyst or an 

Open article: 82% of B2B Buyers Think Your Reps Are Unprepared. Here's the System That Fixes It. by Matt C. • 2 min read

82% of B2B Buyers Think Your Reps Are Unprepared. Here's the System That Fixes It.

LineBreak

As the Founder and CEO of LineBreak, I am dedicated to transforming how businesses build, grow, and scale through the power of Autonomous Intelligence. At LineBreak, we create innovative, AI-driven solutions that empower companies to streamline operations, enhance productivity, and achieve scalable growth with autonomous automation.

With a vision to make autonomy accessible, I lead a team focused on developing tools that combine advanced intelligence with intuitive design, helping businesses unlock new levels of efficiency and insight. My role spans from strategic leadership and product innovation to cultivating partnerships that align with our mission of redefining business potential through technology.

Chief Executive Officer

Avsono Inc.

I provide fundraising advice and opportunities; Product and business strategy advisory.

Head of Investor Relations

Baktun Studio LLC

emBlue

As the Country Manager for emBlue in the US, my role is multifaceted and aimed at driving the growth and success of emBlue within this market. I serve as the key liaison for businesses seeking to enhance their customer engagement strategies through innovative and effective tools.

In my role, I strive to understand each business's distinct needs and challenges. Armed with this knowledge, I guide them on how to best utilize emBlue's robust customer engagement platform, from our state-of-the-art CRM to customer segmentation tools, omni-channel marketing campaigns, and smart campaign flows.

My mission extends beyond product representation. I am committed to forming partnerships with businesses, assisting them in navigating the path to success, and unlocking their potential for growth using emBlue's platform.

In essence, as the Country Manager, I represent emBlue's commitment to customer success, business growth, and technological innovation. I am excited to work with businesses ready to leverage emBlue's transformative power and reach new levels of success.

US Country Manager

Astronomic

Empower tech entrepreneurs to build and scale their companies by providing tailored resources like development, growth marketing, networking opportunities, and more. As a result, drive innovation and contribute to industry growth.

Head of Sales

CODE Éxitos

We help entrepreneurs and innovators build and launch world-class digital products. My mission is to find and connect visionaries and help them achieve their goals by developing outstanding products. Then, as a fellow entrepreneur, I walk with them on the journey of planning, designing, developing, launching, and maintaining their world-class solutions. We succeed together.

Entrepreneur In Residence

TENGO

Regional Commercial Manager

ClinPays

Finally, an integrated solution for brick-and-mortar empowering merchants to process digital and mobile payments while rewarding customers simultaneously.

Co-Founder CEO/CTO

Instituto Internacional de Marketing. IIMN

IIMN franchise partner for Honduras and Nicaragua

Partner Honduras - Nicaragua

Desarrollos Digitales

Senior developer for iOS, Blackberry and Android applications.
Senior developer for mobile and social media gaming development.
Direction of digital communication strategies.
Senior developer for desktop and web based platforms.

Founder

AI Solutions Architect with 20+ years of experience building and scaling technology companies, currently specializing in generative AI and agentic systems. At LINEBREAK, I design and deploy AI-powered solutions that have increased operational efficiency by 35% for manufacturing and DoD clients.

What I bring to AI architecture:
✓ Hands-on expertise with LangChain, LlamaIndex, and RAG systems - reducing data retrieval time by 60%
✓ Deep experience building enterprise-scale APIs and microservices from my fintech background
✓ Proven track record leading cross-functional teams and aligning technology with business objectives
✓ Strategic go-to-market execution across multiple industries and markets

My journey from founding a PCI DSS Level 1 certified fintech (CLINPAYS) to leading AI transformations has given me a unique perspective on enterprise system architecture, scalability challenges, and responsible technology deployment. I understand both the technical complexity of building robust AI systems and the business acumen needed to drive adoption.

Currently focused on: Multi-agent architectures, RAG optimization, and enterprise AI governance frameworks that deliver measurable business value while maintaining security and compliance standards.

Based in DFW (Plano) area and actively engaged in the Austin tech ecosystem. Always interested in connecting with fellow AI practitioners, entrepreneurs, and organizations looking to harness the power of generative AI.

#GenerativeAI #AIArchitecture #LangChain #RAG #EnterpriseAI

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The Battle

Matt Cretzman

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The Battle

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Vladimir López

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Cretzman's LinkedIn Performance

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