🗝 Through my BCT formula, I build brands and accelerate growth. | Dealmaker | Fractional CMO | Growth Hacker | Global Expansion | Lead Gen Expert | Canadian-American who speaks Spanish. Y'all, eh, tacos. 🇨🇦🇺🇸🌮

In 2012, I lost my daughter in a car accident. The years that followed became my wilderness experience—preparing me for what I was about to discover in 2019.

After going through a divorce and finding myself as a full-time single dad, fighting to survive the transition, I learned the most valuable lesson about business: your pipeline isn't just your revenue source—it's your lifeline.

In 2018, I was cleaning pools at 5am just to get by. No business. No network. Just two little girls depending on me and a future I couldn't see.

Then 2019 came and everything changed. That's when I discovered the true power of LinkedIn and strategies & tools that felt like superpowers.

Not the "post your resume and hope" version of LinkedIn. The strategic, relationship-building, pipeline-generating approach that most people never discover.

It wasn't the platform that transformed my life—it was the relationships I built through it.

By 2020, I went from survival mode to landing clients like the New Jersey Devils, brokering deals in Dubai and Mexico City, and building Stormbreaker Digital—a LinkedIn-focused marketing firm that understands the fundamentals of good marketing, but also the right tools that get the job done right. We're both technical and creative, which gives our clients a significant advantage when looking to grow and scale.

We've now grown into an AI-first growth partner for businesses who want to adapt faster than their competitors and grow like crazy during this AI gold rush.

If you're looking for a skilled marketing team to build AI systems, tech-enable your business, support your sales team, grow your brand with world-class content in our podcast studio, or successfully go to market, let's have a conversation.

While we have specialized experience in SaaS, financial services, and a dozen B2B industries, we've found our most meaningful work is done with businesses that take a relationship-first approach to growth. This caters to our sweet spot of data + creative + brand + tech—now powered by AI.

I also co-authored "The LinkedIn Advantage" with world-renown Results Coach, Tony Jeary, because I believe every founder deserves to understand the strategies that rebuilt my life and business.

I also built LeadStorm AI - the only all-in-one CRM platform built for relationship-first businesses, especially companies in financial services.

If your pipeline feels like it's running on hope instead of systems, let's talk.

The same relationship-building strategies that took me from tragedy to building a global business can work for you too.

Matt Cretzman

82% of B2B buyers think your reps are unprepared for calls.

The data backs them up.

16% of reps hit quota in 2024.
63% of deals are lost before needs assessment even starts.

The fix isn't training. It's infrastructure.

I built a system that delivers a full prospect intelligence briefing — company overview, org map, hiring signals, regulatory flags, verbatim discovery questions — in under 4 minutes. Any rep, any account, on demand.

Full breakdown in this week's newsletter. ↓

Matt C.

View newsletter: The AI-Powered Business 

Only 16% of reps hit quota in 2024. 63% of B2B deals are lost before needs assessment even begins. And the traditional fix — a research analyst or an 

Open article: 82% of B2B Buyers Think Your Reps Are Unprepared. Here's the System That Fixes It. by Matt C. • 2 min read

82% of B2B Buyers Think Your Reps Are Unprepared. Here's the System That Fixes It.

Alexandru Stan

Working with technology founders and executives operating at scale

City Leader

Next month, I’ll be in the same room as one of the most influential leaders in the world: Jensen Huang , CEO of NVIDIA.

TNW has secured press access to NVIDIA GTC: the premier global AI conference.

In a time when AI infrastructure shapes industries, capital, and geopolitics, this is where direction is set.

We’ll be on the ground to cover what truly matters.

Who else is joining?

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This is a €13,000 custom AI workstation we’re building for our CTO (final cost will likely be closer to €15K).

Renting similar GPU power in the cloud can easily cost €3,000-€5,000 per month and you still don’t own the infrastructure.

This isn’t about buying an expensive computer, it’s about control, data sovereignty an building long-term leverage instead of paying monthly rent for core intelligence.

If you’re serious about AI, your CTO needs real infrastructure not just subscriptions.

Pictures with all our offices (in the comments).

In 2020, we started in a garage. I owned a spa called Five Massage, and when the pandemic hit, we launched tekpon in the same place where we used to wash the towels.

Since then, we’ve had multiple offices, including a gym for our team, a bar, and even a barbershop for personal use 😀

What a journey…

Cristian Dina was our first colleague working with OpenClaw. He runs a Mac mini dedicated to automation, while using his MacBook for calls and personal tasks. Most of his repetitive work is now 100% automated.

I’ve met hundreds of founders building $10M+ ARR companies.

Many of them will be in London at TNW Conference 2026: The AI rEVOLUTION.

When the right people gather, momentum turns into real opportunity.

London tech founders & executives,

We are bringing together a curated group of 70 founders and C-level operators in London for a closed-door evening.

This is not a public conference.
No tickets. No open registration.

Just 70 decision-makers in one room.

If you are based in London and actively scaling a revenue-generating or venture-backed tech company, message us directly.

I hope all our friends who are living in or currently in Dubai are safe. In fact, I hope all of you are safe, wherever you are in the world.

There is enough space for all of us on this planet. Instead of fighting each other, we should help each other.

War shows how fast everything can collapse.
Business does the same just more quietly.

I’ve seen entrepreneurs with $3M in cash.
Months later: zero.

The fall doesn’t start with the market.
It starts the moment you stop listening.

Cristian Dina asked me a few days ago:

“Alex, I know it’s not officially my role, but I’d like to create a new strategy and redesign TNW’s social media.”

A few days later, some C-level articles have already reached 100,000+ views. Others are at 30,000+ views.

AI open-source models are getting scarily good.

Just one example.

Think about my AI negotiation assistant. It has been trained on thousands of books on negotiation and has analyzed thousands of contracts, business discussions, pricing strategies, and psychology principles. It helps me 24/7.

I don’t even need an internet connection.

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Cretzman's LinkedIn Performance

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