Circle Beverage

Circle Beverage's mission is to provide enriching careers for our people, to uplift our partners, and to benefit society through our products and services.  

We are a turnkey contract manufacturer that specializes in complex canned beverage products for high-potential brands and retailers. 

We employ a meticulous, full-circle method of vetting clients and products, then onboarding and integrating them into our manufacturing infrastructure which enables us to act as their integrated manufacturing department.

We have helped to launch and grow some of the industry's most innovative products & brands by adding value through manufacturing services and our adjacent expertise in R&D, product commercialization, regulatory compliance & certifications, go-to-market strategy, distribution, and fulfillment.  Circle's certifications include: SQF (GFSI-recognized), FDA-registered, TTB Distilled Spirits Producer, USDA Organic, and B-Corporation.

Co-Founder and CEO

The Leather Book Library (exited 2021)

The Leather Book Library was founded to be the premier global service for custom book binding (www.theleatherbooklibrary.com).  The company established an international supply chain of suppliers and manufacturing partners, one of which acquired the company in 2021.

Founder

Indiana University Health

As the leader of the IU Health Plans Project Management Office, key responsibilities included:

(1) Developing a world-class Project Management organization with a staff of business and IT Project Managers
(2) Overseeing the Supply Chain function for the business unit: strategy, process, and people. ~$85 M in annual supply chain spend.
(3) Serving as a Customer Experience Champion to transform the IU Health Customer Experience.
(4) Driving multiple strategic initiatives to deliver a step change in performance and capabilities.

Manager, Project Management Office

Rolls-Royce

As the Supply Chain Projects Manager of the US Defense Aerospace business, key responsibilities included leading a staff of Project Managers and Supply Chain Designers, 25-50 project team members, and project budgets of up to $5M. Core accountability resided in setting supply chain strategies for the business unit and executing major change programs. Accomplishments included:

(1) Building an organization from scratch by attracting and developing top talent from internal and external sources.
(2) Decommissioning a manufacturing facility in Bristol, UK and implementing a new facility in Indianapolis, Indiana.
(3) Executing a program to transition R-R logistics work to various third party companies, equating to $5 M in annualized cost savings.
(4) Overseeing a Vendor Managed Inventory program for the Business Unit.
(5) Leader of the 'idea generation' pipeline for the business unit. Oversight of major change programs from inception to final delivery.

Supply Chain Projects Manager

Leader in the Global Logistics function which manages logistics services (transportation, warehousing, packaging, in-factory logistics) for Rolls-Royce across 50+ sites in North and South America. Key accomplishments included:

(1) Aligning Logistics strategies across all business sectors (Civil Aerospace, Defense Aerospace, Marine, Energy).
(2) Managing project teams of up to 10 team members and capital project budgets of up to $1 M.
(3) Led an inventory improvement program on behalf of the Chief Operating Officer (COO). This program was focused on improving the business unit’s cash position.
(4) Governing Third Party Logistics (3PL) provider relationships to manage Logistics operations for the business

Global Logistics Manager

Rotational Leadership Development Program

The Coca-Cola Company

Supply Chain Associate

Beverage Manufacturing & Co-Packing | Business as a Force for Good @ Circle Beverage

I help teams to achieve unreasonable outcomes by serving and coaching them with relentless dedication.  

I am grateful for each of the world-class teams that I have had the opportunity to serve.

Manufacturing is my home. I love the daily collision of workmanship, engineering, and old-fashioned work ethic that is necessary to succeed in this industry.

My entire career has been spent in highly regulated sectors (healthcare, aerospace, food/bev manufacturing). I enjoy the chaos that these industries offer and to have the opportunity to bring clarity to that chaos.

I’m the father of 4 young children. Type 1 Diabetic since 1991. Lifelong health and wellness fanatic. Brazilian Jiu-Jitsu competitor.

LinkedIn is a place where I speak about the topics that I love. Manufacturing, leadership, and business as a force for good.  I hope you find my content of benefit.

I value hustle and integrity over any other human traits.

Matt Whiteside

RAIN Pure Mountain Spring Water

Vice President of Sales

Chubbies Shorts

I oversaw major account, Belk, as well as 60+ specialty accounts across the country. I was responsible for managing the entire sales process including prospecting new accounts, attending trade shows, presenting seasonal lines, meeting order deadlines, and proactively following up with customers to ensure Wholesale tracked towards doubling revenue growth YoY.

I spearhead the development of Chubbies' Influencer Marketing Program through popular social media platforms by driving outreach initiatives, building relationships, identifying key performance indicators (KPIs), and tracking collaboration performance using data from various social media analytics tools such as Iconosquare and Instagram Analytics.

Wholesale Account Executive & Influencer Program Manager

I devised and executed the most profitable out-of-store activation in Chubbies Retail history through a collaboration with Sandlot Baltimore, Volo City Social Sports, and Westminster Winery. I collaborated with multiple brands including but not limited to the Washington Nationals, Crunch Fitness, and Earl’s Bar + Kitchen to sell goods, increase brand awareness, and drive traffic to the Chubbies store in Tysons Corner, VA. I️ trained and led a team of seven sales associates to execute daily operations, utilize effective sales tactics, and provide excellent customer experiences.

Retail Stores & Partnerships Manager

I developed creative email subject lines to help maximize open rates and drive digital traffic to the Chubbies website. I created a subject line that had a 25% higher open rate than any other over a 90-day period which directly resulted in increased revenue for the business. I wrote email copy for various digital, retail, and wholesale marketing campaigns including Chubbies annual "Thighber Monday" and "Julyber" promotions.

Email Support Associate

I interacted with customers face-to-face to sell products and provide exceptional customer experiences at the Chubbies store in Washington, DC.

Retail Sales Associate

Department of Justice

As part of the Justice Management Division/Facilities and Administrative Services Staff (FASS), I awarded approximately 500 purchase orders totaling over $4,000,000 for services and commodities to operate, maintain, and renovate 17 Government-owned and leased facilities. I developed, implemented, and maintained the FASS Procurement Strategic Plan to improve efficiency and effectiveness of work operations under several strategic initiatives including Contracts Management, Contracting Officer Representative Training Management, and Purchase Card Reconciliations.

Procurement Specialist

I provided overall direction and guidance to the Department’s litigating divisions for activities in 1.7 million square feet of leased space in the Washington metropolitan area as well as field locations throughout the country. I liaised with cross-functional teams to successfully move 1,850 employees from 11 buildings to the new division headquarters as part of the Justice Management Division’s Mega-Consolidation Project.

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The Battle

Matt Whiteside

Robert Tucker

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