Precision

Precision helps growth-minded founders understand how their business actually works so they can scale with clarity, not chaos.

Most companies don’t need another dashboard. They need a system for making better decisions, holding teams accountable, and reviewing performance consistently. That’s what we’re building.

Precision connects to the tools you already use, reviews your business weekly, and gives you clear actions to grow. No fluff. Just the real workflow behind every successful company: measure results, make decisions, manage the team.... repeat weekly.

I’ve spent over a decade in leadership roles— co-founding a software company that was acquired, serving as COO of an 8-figure services company, and coaching over 100 SaaS founders. Precision is everything I’ve learned, packaged into one platform.

We’re currently onboarding 50 founders who want to help shape the future of how businesses operate. If you’re serious about growth and want to work directly with me to set up your metrics, scorecards, and reviews…

DM me “Inner Circle” and I’ll send you the details.

Founder & CEO

SaaS Academy

Partner

Chief Operating Officer

Strategic Coach

High Speed Ventures

Co-Founder

Daxko

Executive Director of Marketing, SMB

Director of Product, UpLaunch

UpLaunch

UpLaunch is a CRM and marketing automation platform for the microgym industry. Bridging the gap between a marketing agency and an automation tool, UpLaunch delivers battle tested campaigns, content, and expertise from some of the most creative minds in the fitness business. UpLaunch was acquired by Daxko in January 2020.

Co-Founder / CEO

Arlington County Fire Department

- Was assigned as the officer in charge of Rescue Co. 104, as part of the Technical Rescue Team.
- Spent 3 years as an instructor at the Fire Training Academy delivering curriculum to newly hired recruits.
- Assisted in curriculum development, practical exercise coordination, and administration of physical training.
- Completed administrative detail to implement web-based operations training manual, establishing procedures and performance standards in all aspects of fire response.
- Responded to a multitude of fire, rescue, and EMS emergencies on a daily basis.
- Completed five-year service commitment as ALS provider.
- Have experience with all types of apparatus commonly in use, including tractor-drawn apparatus.
- Regularly wrote patient care reports and document events that pertain to emergency situations.
- Was a member of the Technical Rescue Team since 2009 and Swiftwater Rescue Team since 2015.
- Graduated as Valedictorian of Recruit Class 66.

Fire Lieutenant

Run Your Gym

Run Your Gym has created the Box Builder Marketing Platform, which provides turn-key automated marketing campaigns to assist gyms with generating, managing, and nurturing leads and members. Our unique platform allows non-technical end users to customize their campaigns by simply filling out a form - typically allowing a gym owner to deploy their marketing materials in under 20 minutes. We offer the "world's fastest funnel" - and allow gym owners to focus less on sending emails and more on changing lives.

Founder / CEO

National Institute of Emergency Medical Services

Operations Director

Charles County Emergency Services

Paramedic

COO @ SaaS Academy | Helping software founders grow from their first dollar to their next $10M

🎯 Founder & CEO - Precision
🤙 Prev: COO @ SaaS Academy, CEO @ UpLaunch (acq. 2020)
🚒 Fireman turned SaaS Founder

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Things I like talking about:

🪓 WORK

1️⃣ Scorecards, data, and how to use it to grow a business
2️⃣ Leadership principles that actually work (no corporate BS)
3️⃣ How to bring out empathy in hard-charging high achiever types (it's a superpower)
4️⃣ Personal productivity for normal humans

❤️ PERSONAL

1️⃣ How to be the world's okayest weightlifter & endurance athlete
2️⃣ Raising three sons in a crazy world
3️⃣ Building community when you're kinda introverted

Matt Verlaque

Pace Pricing

Helping B2B SaaS companies price with confidence -  Pricing consulting and coaching.

🚀 Price smarter, grow faster.

The Pace Pricing System™ is our proven, performance-tested methodology, enabling data-driven pricing changes that drive smarter and faster recurring revenue growth

CEO & Founder

Vet CPA

Vet CPA is a full-service accounting firm that exclusively caters to Canada's veterinary community.

Advisor

Pricing I/O

Coaching Pricing Strategists on their projects, delivering clear, actionable advice to refine pricing strategies and drive results.

Price Coach

Group coaching sessions for B2B SaaS teams, I focus on teaching effective pricing strategies that drive growth and prep for successful exits. 

Focused 1:1 data-informed Pricing Strategy Reviews designed to build pricing confidence and deliver tactical advice.

Volta

providing price coaching, and tactical support to resident companies on developing and executing effective pricing strategies to help them achieve early market traction.

FastSpring IQ

Senior Director of Product, Interactive Quotes (SalesRight)

SalesRight helps SaaS sales teams close deals faster through Interactive Live Quotes. 
🚀Create & Present Quotes with Interactive Guides
🚀Close the Deal with eSignatures
🚀Offer More Choice with Multi-Axis Pricing
🚀Plan Your Follow-Ups with Deal Insights
You shouldn’t be the only person who understands your SaaS pricing. See what pricing in action looks like ➡️ https://salesright.co/

Co-Founder & CEO

MindSea

MindSea Development delivers beautiful, entertaining, informative mobile apps, which are often featured by Apple and are highly rated by over one million users worldwide. MindSea's approach is collaborative and multidisciplinary: the team includes experts in business analysis, project management, design, programming and quality assurance. All of them are creative problem-solvers who respond quickly to new requirements and communicate well with their counterparts in client organizations.

MindSea's portfolio includes iOS, Apple Watch and Android apps developed for large and small clients across North America. Other tech companies, as well as traditional businesses such as newspapers and publishers, rely on MindSea for seamless integration of mobile apps into existing business models, IT infrastructure and content publishing workflows. Whatever the audience, MindSea helps the client find and deliver the highest value.

Founder & CEO, Board Chair

Apps 4 Good Inc.

Apps 4 Good is an alliance of talented software developers who are passionate about improving our community. The group formed following the iPhone Hackaton 4 Charity event which aimed to build as many iPhone applications as possible over the course of a weekend. However unlike other hackathons, iPhone Hackaton 4 Charity was unique because the proceeds from the applications developed are donated to local charities.

Co-Founder/Director/Developer

IMP Solutions

Project:

FMAS - The Fleet Management and Analytics System provides a complete fleet management and maintenance management system for aircraft fleets operating in the Canadian regulatory framework. FMAS integrates with leading maintenance systems and corporate ERP software.

Responsible for :

Implementing features for FMAS using Java, GWT, Hibernate, MySql, and JBPM in an agile environment using methodologies like Scrum, TDD, and XP.

Introducing the Scrum process to IMP and initially filling the Scrum Master role for the team.

Contract Senior Software Developer

Quest Software

Project: 
Quest Reporter provides automated discovery and comparison of configuration-related items to support planning, securing and auditing  Windows based networks.

Responsible for:

Providing Project and Development Management for the version 6.0 release of Quest Reporter.

Rolling out Scrum to 3 teams using the Scrum of Scrums approach.

Senior Manager of Software Development

B2B SaaS Pricing Expert | Built and exited 2 companies | Now helping SaaS teams price for growth.

I've been around the block a few times...

As a 3x founder, I've been through the ups and downs of the consulting, agency, and SaaS companies.

I've celebrated successful exits (like leading SalesRight to an acquisition by FastSpring) and turned my missteps into valuable lessons learned.

I've been a trusted advisor and coach for hundreds of SaaS teams, partnering with accelerators, PE, and pricing firms. 🤝

I've guided companies at every growth stage in designing profitable monetization strategies.

After years in the trenches, one thing is clear: Pricing is your business's most powerful growth lever. 🚀 

Pricing models, structures, and tactics may evolve, but one thing stays the same: pricing is about confidence, and you build confidence through data. 

If you want to stop guessing, finally nail your pricing, and build a model that scales, you're in the right place. 

I'm here to help. 🙌

Let's chat! Book a 45-minute strategy session with me at PacePricing.com, or connect with me here on LinkedIn.

When I'm not geeking out over pricing, you can find me connecting with fellow founders, going for a run, or enjoying the beach with my amazing wife and our dog, Fig. 🐶

Bill Wilson

I just got back from Spain. We're moving there for half the year.

Not because I burned out. Not because I'm retiring. Because the gap between what I'd built and how I was living finally became too obvious to ignore.

Your business is a product. You're its most important customer.

For years, I've helped clients architect products that deliver progress for their customers. Meanwhile, I built my own business around Dan Sullivan's four freedoms... time, money, relationships, and purpose.
But I was still living like those freedoms were something I'd cash in "someday."

Two scouting trips to Andalucía killed that narrative. We stopped talking about "when we have time" and realized we already did.

The question wasn't "How can we afford this?" I'd already built the business for it.

The question was "What are we waiting for?"

We're doing three months there this year. Six months next year. Nova Scotia summers, Spanish winters in the Costa del Sol on repeat.

The ultimate value capture isn't your exit multiple. It's building a business that lets you live the life you want.

Now. Not someday.

B2B SaaS Pricing Strategist | Aligning product, positioning & pricing to scale revenue | Built & exited 2 companies

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