Precision

Precision helps growth-minded founders understand how their business actually works so they can scale with clarity, not chaos.

Most companies don’t need another dashboard. They need a system for making better decisions, holding teams accountable, and reviewing performance consistently. That’s what we’re building.

Precision connects to the tools you already use, reviews your business weekly, and gives you clear actions to grow. No fluff. Just the real workflow behind every successful company: measure results, make decisions, manage the team.... repeat weekly.

I’ve spent over a decade in leadership roles— co-founding a software company that was acquired, serving as COO of an 8-figure services company, and coaching over 100 SaaS founders. Precision is everything I’ve learned, packaged into one platform.

We’re currently onboarding 50 founders who want to help shape the future of how businesses operate. If you’re serious about growth and want to work directly with me to set up your metrics, scorecards, and reviews…

DM me “Inner Circle” and I’ll send you the details.

Founder & CEO

SaaS Academy

Partner

Chief Operating Officer

Strategic Coach

High Speed Ventures

Co-Founder

Daxko

Executive Director of Marketing, SMB

Director of Product, UpLaunch

UpLaunch

UpLaunch is a CRM and marketing automation platform for the microgym industry. Bridging the gap between a marketing agency and an automation tool, UpLaunch delivers battle tested campaigns, content, and expertise from some of the most creative minds in the fitness business. UpLaunch was acquired by Daxko in January 2020.

Co-Founder / CEO

Arlington County Fire Department

- Was assigned as the officer in charge of Rescue Co. 104, as part of the Technical Rescue Team.
- Spent 3 years as an instructor at the Fire Training Academy delivering curriculum to newly hired recruits.
- Assisted in curriculum development, practical exercise coordination, and administration of physical training.
- Completed administrative detail to implement web-based operations training manual, establishing procedures and performance standards in all aspects of fire response.
- Responded to a multitude of fire, rescue, and EMS emergencies on a daily basis.
- Completed five-year service commitment as ALS provider.
- Have experience with all types of apparatus commonly in use, including tractor-drawn apparatus.
- Regularly wrote patient care reports and document events that pertain to emergency situations.
- Was a member of the Technical Rescue Team since 2009 and Swiftwater Rescue Team since 2015.
- Graduated as Valedictorian of Recruit Class 66.

Fire Lieutenant

Run Your Gym

Run Your Gym has created the Box Builder Marketing Platform, which provides turn-key automated marketing campaigns to assist gyms with generating, managing, and nurturing leads and members. Our unique platform allows non-technical end users to customize their campaigns by simply filling out a form - typically allowing a gym owner to deploy their marketing materials in under 20 minutes. We offer the "world's fastest funnel" - and allow gym owners to focus less on sending emails and more on changing lives.

Founder / CEO

National Institute of Emergency Medical Services

Operations Director

Charles County Emergency Services

Paramedic

COO @ SaaS Academy | Helping software founders grow from their first dollar to their next $10M

🎯 Founder & CEO - Precision
🤙 Prev: COO @ SaaS Academy, CEO @ UpLaunch (acq. 2020)
🚒 Fireman turned SaaS Founder

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Things I like talking about:

🪓 WORK

1️⃣ Scorecards, data, and how to use it to grow a business
2️⃣ Leadership principles that actually work (no corporate BS)
3️⃣ How to bring out empathy in hard-charging high achiever types (it's a superpower)
4️⃣ Personal productivity for normal humans

❤️ PERSONAL

1️⃣ How to be the world's okayest weightlifter & endurance athlete
2️⃣ Raising three sons in a crazy world
3️⃣ Building community when you're kinda introverted

Matt Verlaque

Grafik

Sr. Account Manager

Foster Web Marketing

Supports and leads the SEO/Marketing Services team in delivering efficient 
and scalable SEO solutions for legal and medical client websites. Hire, train, 
and mentor new employees. Supervise the management of over 90 clients, 
marketing strategies, revenue, and advertising budgets. Manage the growth 
of our SaaS product through driving engagement, demand, pipeline, and 
revenue.

● Drive digital marketing results for clients, utilizing on-page and off-page 
SEO/organic optimization, PPC, social media advertising, Local SEO, Technical 
SEO, and more.
● Create custom digital marketing strategies designed to deliver results in 
line with client goals and objectives
● Lead and manage a team of 10+ marketing professionals, guiding team 
performance to align with organizational growth and acquisition goals.
●Oversee and manage client project contracts, budgets, and deadlines. 
Assure that client projects are producing tangible results while being 
delivered on time and remaining profitable.
● Track and report on departmental performance and revenue.
● Identify and execute opportunities to drive revenue increases through 
service expansions, project renewals.

Director of Marketing Services

Implemented a strategy to track performance goals and surface insights by channel, campaign, 
content, and creative as the primary Account Executive for 10 to 12 clients, while working collaboratively 
with sales and marketing stakeholders. Performed high-level SEO keyword & competitor research as well 
as overall opportunity analysis for clients to identify gaps and growth opportunities to develop an SEO 
action strategy.

Setup and configured new Google AdWords/Analytics/Webmaster Tools accounts and optimized existing client accounts  
Created and ran social media paid campaigns  
Created e-newsletters for clients and analyzed results  
Efficiently managed large budgets to maximum visibility, clicks, and conversions 
Conducted competitive analysis reports to identify strengths and weaknesses 
Reviewed Google Analytics data to create insightful, meaningful, accurate reports and analysis.  
Performed keyword research for both Search Engine Optimization & Pay Per Click campaigns with client objectives to influence overall strategy.  
Demonstrated value against initiatives by providing monthly reports using Google Analytics conversion data, social data, Webmaster Tools data, and website. 
Utilized various PPC/SEO software tools, such as MOZ, SEMRush, Google Keyword Planner, Spyfu, and Majestic to perform analysis  
Audited backlinks and submit Backlink disavows to Google Search Console to remove toxic links to clients' websites  
Managed monthly SEO reporting (keyword rankings, SEO traffic, conversion data) 
Monitor KPIs to judge the efficacy of current tactics, plan future strategies, and gauge campaign performance.  
Executed daily on-site and off-site SEO or digital marketing work that was designed to maximize ROI as well as managed client content strategy and production for websites, blogs, email newsletters, and drip campaigns. 
Developed and managed company website, social media sites, and all published content

Senior Digital Marketing Strategist

BrightStar Care

BrightStar Care - Leesburg, is a home care agency that provides companion, personal and nursing care for families and businesses in Loudoun and Prince William Counties. Committed to delivering the highest quality care.

Established relationships with healthcare facilities, physicians, clinics in order to generate sales. 
Developed marketing strategies
Managed social media and Internet marketing 
Assisted in recruiting new talent 
Effectively organized and planned events for Marketing/Sales and Recruiting

Digital Marketing Manager/Community Liaison

Bacus Woodworks, LLC

•      Created marketplace analyses, audience insights, brand audits, content development
•      Brand positioning at business and product level, brand architecture, naming, identity
•	Increased sales revenue 50% in 4 short months 
•	Attained over 30+ customers in 9 months; compared to the 5 brought in prior to my involvement
•	Created email marketing and social media campaigns to ensure constant referral stream 
•	Develop and manage company website, social media sites, and all published content
•	Drive sales through strategic online marketing strategies
•	Maintain constant communication with customer base to increase satisfaction and drive referrals

Co-founder/Brand and Marketing Manager

Scitor Corporation

•	Analyzed cost technical data to develop problem-solving techniques and methods 
•	Developed cost estimating relationships to assist in future cost analysis 
•	Promoted new processes to increase business efficiencies 
•	Performed research through networking with clients and colleagues, reading, and by evaluating and analyzing information 
•	Delivered presentations to clients by face-to-face meetings, teleconferences, and webinars

Technical Cost Analyst

Accenture

•	Collaborated with SharePoint to provide version-control for documents
•	Worked with vendors to obtain hardware and software pricing to incorporate into cost model
•	Developed advanced versions of cost models and databases, utilizing advanced Excel techniques
•	Documented processes, cost analyses and estimates in support of planning programs and operations, budgeting, contractor source selection, and procurement of resources

Lead Technical Estimator

Susie Q Events

•	Managed customer experience from initial point of contact and sale to post event follow-up 
•	Utilized social media marketing including weekly Twitter chats, Facebook, Instagram and Pinterest
•	Controlled company finances and negotiated contract pricing for potential events
•	Created and respected client budgets for high end events 
•	Wrote and edited print and digital content for the website and related publications
•	Coordinated multiple professionals, suppliers, and vendors to ensure a seamless success during day of proceedings 
•	Maintained company website utilizing SEO and Pay-per-click methods

Owner, Principal Event Coordinator

•	Logged all customer and lead interaction of sales team in SalesForce.com
•	Coordinated and planned company events for groups of 10-200 persons
•	Scheduled international and domestic travel schedules, and logistics for senior leadership
•	Created, coordinated and maintained multiple complex calendars of appointments 
•	Handled all front office occurrences to help maintain healthy customer rapport and consequently increase sales 
•	Ordered and managed inventory of all marketing materials

Sr. Administrative Assistant to VP of Federal Sales

American Lung Association

Collected inputs from multiple sources and organized them into documentation to meet the needs of varying stakeholders
Planned, implemented and organized the marketing of special events and fundraising initiatives 
Supervised a staff of five interns with a marketing program to expand into Northern Virginia and Southern Maryland
Assisted in the design, production and distribution of event-related collateral using PowerPoint and Publisher programs
Lead the selection of event vendors for the association’s events 
Selected photographs, drawings, sketches, diagrams, and charts to illustrate company events and development efforts

Business Development and Marketing Manager

The Washington Redskins

Drafted auction letters and donation letters for community organizations, as well as drafted press releases for community events
Created and assisted with promotional ideas and events for current and potential Community Relations strategies and sponsors
Prepared material for publications and other media internally and externally

Public Relations Intern

An experienced marketing professional and a resourceful team leader who can thrive leading a team of marketing strategists in a fast-paced, data-driven marketing environment.

An entrepreneurial spirit who thrives on increasing growth for small businesses and start-ups. Experience in growth marketing through several different digital channels including search engines, social media, company websites, online advertisements, newsletters, lead nurturing email campaigns, and other outbound marketing collateral.

I have led the digital strategy of over 90 client portfolios, and the services offered, which include SEO, PPC, email marketing, content production, technical SEO, keyword strategy, avatar research, goal identification, content marketing and analysis, competitive analysis, website audits and support, backlink acquisitions. 

I enjoy helping people. I intuitively perceive when others need support and I offer it unconditionally. I can’t imagine a world in which I'm not devoting my energy to helping others in need.

taplio

The Battle

Matt Verlaque

Susie Bacus

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