Precision

Precision helps growth-minded founders understand how their business actually works so they can scale with clarity, not chaos.

Most companies don’t need another dashboard. They need a system for making better decisions, holding teams accountable, and reviewing performance consistently. That’s what we’re building.

Precision connects to the tools you already use, reviews your business weekly, and gives you clear actions to grow. No fluff. Just the real workflow behind every successful company: measure results, make decisions, manage the team.... repeat weekly.

I’ve spent over a decade in leadership roles— co-founding a software company that was acquired, serving as COO of an 8-figure services company, and coaching over 100 SaaS founders. Precision is everything I’ve learned, packaged into one platform.

We’re currently onboarding 50 founders who want to help shape the future of how businesses operate. If you’re serious about growth and want to work directly with me to set up your metrics, scorecards, and reviews…

DM me “Inner Circle” and I’ll send you the details.

Founder & CEO

SaaS Academy

Partner

Chief Operating Officer

Strategic Coach

High Speed Ventures

Co-Founder

Daxko

Executive Director of Marketing, SMB

Director of Product, UpLaunch

UpLaunch

UpLaunch is a CRM and marketing automation platform for the microgym industry. Bridging the gap between a marketing agency and an automation tool, UpLaunch delivers battle tested campaigns, content, and expertise from some of the most creative minds in the fitness business. UpLaunch was acquired by Daxko in January 2020.

Co-Founder / CEO

Arlington County Fire Department

- Was assigned as the officer in charge of Rescue Co. 104, as part of the Technical Rescue Team.
- Spent 3 years as an instructor at the Fire Training Academy delivering curriculum to newly hired recruits.
- Assisted in curriculum development, practical exercise coordination, and administration of physical training.
- Completed administrative detail to implement web-based operations training manual, establishing procedures and performance standards in all aspects of fire response.
- Responded to a multitude of fire, rescue, and EMS emergencies on a daily basis.
- Completed five-year service commitment as ALS provider.
- Have experience with all types of apparatus commonly in use, including tractor-drawn apparatus.
- Regularly wrote patient care reports and document events that pertain to emergency situations.
- Was a member of the Technical Rescue Team since 2009 and Swiftwater Rescue Team since 2015.
- Graduated as Valedictorian of Recruit Class 66.

Fire Lieutenant

Run Your Gym

Run Your Gym has created the Box Builder Marketing Platform, which provides turn-key automated marketing campaigns to assist gyms with generating, managing, and nurturing leads and members. Our unique platform allows non-technical end users to customize their campaigns by simply filling out a form - typically allowing a gym owner to deploy their marketing materials in under 20 minutes. We offer the "world's fastest funnel" - and allow gym owners to focus less on sending emails and more on changing lives.

Founder / CEO

National Institute of Emergency Medical Services

Operations Director

Charles County Emergency Services

Paramedic

COO @ SaaS Academy | Helping software founders grow from their first dollar to their next $10M

🎯 Founder & CEO - Precision
🤙 Prev: COO @ SaaS Academy, CEO @ UpLaunch (acq. 2020)
🚒 Fireman turned SaaS Founder

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Things I like talking about:

🪓 WORK

1️⃣ Scorecards, data, and how to use it to grow a business
2️⃣ Leadership principles that actually work (no corporate BS)
3️⃣ How to bring out empathy in hard-charging high achiever types (it's a superpower)
4️⃣ Personal productivity for normal humans

❤️ PERSONAL

1️⃣ How to be the world's okayest weightlifter & endurance athlete
2️⃣ Raising three sons in a crazy world
3️⃣ Building community when you're kinda introverted

Matt Verlaque

Kentwood Public Schools

Secretary to the Principal at Crossroads High School

FounderWell

Navigating the entrepreneurial journey is no cakewalk, and FounderWell understands the struggle. 🚧 As a Founder and Leader, you're not alone—this community provides the peer and professional support needed to scale your company responsibly. 🌱

The messy middle between idea and exit is real, and FounderWell offers solutions tailored for the dynamic needs of entrepreneurs. 💪 From drop-in sessions to on-demand resources, get the support you need, when you need it. 🔄

FounderWell's integrative growth approach combines therapeutic, strategic, and systemic support for your overall well-being. 🌈 Feel better, think better, connect better. 🌟

Ready to embark on this transformative journey with FounderWell—assess, find the time, lead the team. Let's disrupt the world without compromising success! 🚀 #FounderWell #Entrepreneurship #ScaleResponsibly

Coach / Co-Founder

Put It On Pete's Tab, Inc.

I am currently associated with Put It On Pete's Tab, Inc. as the co-founder, Executive Director, Board President, and I deliver strategic and operational direction. I plan, coordinate, and manage various events and programs.

A few key achievements in this tenure include:

• Raised awareness by developing and administering organization's website and social media accounts.
• Generated $65K in donations in our first year
• Planned annual online silent auction and inaugural golf tournament
• Working with local brewery, planned, coordinated and executed distribution of an IPA brewed just for our cause

Emily Iafrate Consulting

Coaching executives and entrepreneurs on the administrative and operational needs prior to hiring their executive assistant in order to ensure a successful business relationship. Virtual administrative services - account management, gifting services, EA hiring support. Virtual operational support - process mapping, content creation, course creation. Assisted numerous tech execs to rework their Executive/Administrative departments in order to streamline operations and improve their admin partnerships

Executive Business Coach

Kennected 

*Developed comprehensive administrative policies and procedures for Backward Hat Capital investment fund, encompassing all investor-facing documentation, subscription agreements, and monthly reporting, ensuring compliance and efficient operations. The fund currently manages over $10 million in assets.
*Coordinated the transition of Backward Hat Capital investment fund to the Juniper Square investment portal, streamlining processes, improving efficiency, and enhancing investor communication and engagement.
*Partnered with the COO and Director or People @ Kennected to identify, outline and implement a clear “Employee Lifecycle” and comprehensive compensation strategy complete with market data, trends and inline with their budget.
*Streamlined the CEO's busy schedule by implementing an efficient calendar management system, resulting in optimized time allocation and increased productivity.
*Developed and maintained effective communication channels between the CEO and internal/external stakeholders, ensuring smooth information flow and timely responses.
*Successfully organized and coordinated high-profile meetings, conferences, and events, including managing logistics, travel arrangements, and agenda preparation, resulting in seamless execution and positive feedback from attendees.
*Implemented a comprehensive file management system, improving document organization and retrieval, leading to enhanced efficiency and reduced response times.
*Proactively researched and compiled information for key projects and presentations, enabling the CEO to make well-informed decisions and deliver impactful communications.

Executive Assistant

UPchieve

*Established and implemented administrative and operational protocols, resulting in an increase in efficiency and productivity, as measured by time saved on administrative tasks and improved output metrics.
*Streamlined inbox management, calendar organization, and ideal week planning for the executive, resulting in a reduction in scheduling conflicts, improved time management, and increased focus on strategic initiatives.
*Developed and implemented a comprehensive hiring funnel, HR policies, and procedures, reducing time-to-hire.
*Ensured compliance with nonprofit status requirements by implementing robust procedures, including virtual mailbox management and virtual corporate credit card usage, resulting in 100% compliance with all regulatory standards.
*Designed and delivered training programs for team members, resulting in an increase in productivity based on individual reporting.

Special Assistant To The Director

*Provided strategic and operational support to the Head of Program Design, leading the successful separation of program design from customer success
*Spearheaded the transition of Program Design from a waterfall/linear project management approach to Agile/Scrum, improving efficiency by reducing project timelines by 30% and increasing collaboration and adaptability, as evidenced by a 15% decrease in project bottlenecks.
*Collaborated with the Head of Program Design to document and formalize processes, standard operating procedures (SOPs), and ideas, improving knowledge management and organizational effectiveness, leading to a 25% reduction in training time for new hires and a 10% increase in cross-team collaboration.
*Spearheaded the development and implementation of comprehensive gifting policies and procedures across the organization. This strategic initiative led to a noteworthy 20% increase in employee satisfaction and a significant 15% improvement in customer satisfaction scores, as evidenced by annual surveys.

Executive Assistant to Head of Program Design

Managed end-to-end logistics for events, encompassing transportation, lodging, meals, and activities, ensuring seamless operations and exceeding attendee expectations, resulting in a 15% reduction in event-related costs through strategic vendor negotiation and achieving a 20% increase in positive event feedback.

Events Assistant

Heartland Dental

I oversaw the day-to-day operations of the dental office with one general dentist and three hygiene providers with a focus on ensuring seamless workflow, engaged with patients via email, phone, and in-person to schedule appointments.

Practice Manager of Operations

Great Expressions Dental Centers

Area Operations Manager

Operations Manager - FLSW

Practice Administrator

Charlotte Behavioral Health Care

Clinical Supervisor - Crisis Services

I am a seasoned Senior Executive Assistant, Corporate Social Worker, and People Operations Specialist based in Grand Rapids, MI. With over 15 years of experience, I excel in optimizing administrative departments, fostering efficiency, and driving positive change within corporate environments. My diverse background includes supporting high-profile executives, implementing comprehensive administrative policies, and enhancing operational efficiency.

As the Founder and Executive Director of Put It On Pete's Tab, Inc., I've demonstrated my strategic and operational expertise in the non-profit sector, successfully managing events and partnerships that support community and employee well-being. My work with Backward Hat Management Group and other tech companies has equipped me with the skills to develop and streamline HR policies, employee lifecycle strategies, and compensation structures, ensuring alignment with market trends and organizational budgets.

I am dedicated to creating human-centered corporate practices and thrive in dynamic environments. My proactive approach, strategic thinking, and ability to communicate effectively with diverse audiences make me a valuable asset to any team. Let's connect and explore how I can contribute to your organization's success.

Feel free to reach out via LinkedIn or email at iafrate.emily@gmail.com.

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Matt Verlaque

Emily Iafrate

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