Precision

Precision helps growth-minded founders understand how their business actually works so they can scale with clarity, not chaos.

Most companies don’t need another dashboard. They need a system for making better decisions, holding teams accountable, and reviewing performance consistently. That’s what we’re building.

Precision connects to the tools you already use, reviews your business weekly, and gives you clear actions to grow. No fluff. Just the real workflow behind every successful company: measure results, make decisions, manage the team.... repeat weekly.

I’ve spent over a decade in leadership roles— co-founding a software company that was acquired, serving as COO of an 8-figure services company, and coaching over 100 SaaS founders. Precision is everything I’ve learned, packaged into one platform.

We’re currently onboarding 50 founders who want to help shape the future of how businesses operate. If you’re serious about growth and want to work directly with me to set up your metrics, scorecards, and reviews…

DM me “Inner Circle” and I’ll send you the details.

Founder & CEO

SaaS Academy

Partner

Chief Operating Officer

Strategic Coach

High Speed Ventures

Co-Founder

Daxko

Executive Director of Marketing, SMB

Director of Product, UpLaunch

UpLaunch

UpLaunch is a CRM and marketing automation platform for the microgym industry. Bridging the gap between a marketing agency and an automation tool, UpLaunch delivers battle tested campaigns, content, and expertise from some of the most creative minds in the fitness business. UpLaunch was acquired by Daxko in January 2020.

Co-Founder / CEO

Arlington County Fire Department

- Was assigned as the officer in charge of Rescue Co. 104, as part of the Technical Rescue Team.
- Spent 3 years as an instructor at the Fire Training Academy delivering curriculum to newly hired recruits.
- Assisted in curriculum development, practical exercise coordination, and administration of physical training.
- Completed administrative detail to implement web-based operations training manual, establishing procedures and performance standards in all aspects of fire response.
- Responded to a multitude of fire, rescue, and EMS emergencies on a daily basis.
- Completed five-year service commitment as ALS provider.
- Have experience with all types of apparatus commonly in use, including tractor-drawn apparatus.
- Regularly wrote patient care reports and document events that pertain to emergency situations.
- Was a member of the Technical Rescue Team since 2009 and Swiftwater Rescue Team since 2015.
- Graduated as Valedictorian of Recruit Class 66.

Fire Lieutenant

Run Your Gym

Run Your Gym has created the Box Builder Marketing Platform, which provides turn-key automated marketing campaigns to assist gyms with generating, managing, and nurturing leads and members. Our unique platform allows non-technical end users to customize their campaigns by simply filling out a form - typically allowing a gym owner to deploy their marketing materials in under 20 minutes. We offer the "world's fastest funnel" - and allow gym owners to focus less on sending emails and more on changing lives.

Founder / CEO

National Institute of Emergency Medical Services

Operations Director

Charles County Emergency Services

Paramedic

COO @ SaaS Academy | Helping software founders grow from their first dollar to their next $10M

🎯 Founder & CEO - Precision
🤙 Prev: COO @ SaaS Academy, CEO @ UpLaunch (acq. 2020)
🚒 Fireman turned SaaS Founder

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Things I like talking about:

🪓 WORK

1️⃣ Scorecards, data, and how to use it to grow a business
2️⃣ Leadership principles that actually work (no corporate BS)
3️⃣ How to bring out empathy in hard-charging high achiever types (it's a superpower)
4️⃣ Personal productivity for normal humans

❤️ PERSONAL

1️⃣ How to be the world's okayest weightlifter & endurance athlete
2️⃣ Raising three sons in a crazy world
3️⃣ Building community when you're kinda introverted

Matt Verlaque

Powered by Search

We help B2B Technology & SaaS Companies who aren’t growing fast enough.

Are you running into the same problems month after month, putting out fires because you’re either having problems attracting the right traffic, converting them into right demos or trials, or effectively tracking and attributing marketing’s impact on keeping your sales teams productive?

If that’s you, you’re in the right place because you are not alone.

Startup graveyards are filled with companies that have a great product that just wasn’t marketed well. 
We fix that problem.

Our mission is to help experts like you to scale your B2B software or technology company at will with the perfect combination of demand generation strategy, content marketing, and paid advertising, and SEO.

Chief Executive Officer

Seneca College of Applied Arts and Technology

I'm taught the Search Engine Strategies (SMD103) at Seneca College covering Search Engine Marketing (SEM), including Search Engine Optimization (SEO) and Pay-Per-Click (PPC) as part of an integrated marketing communications strategy.

Professor, School of Marketing

Publipage

My overall responsibility was to lead up, manage and grow the online marketing arm of Canada's leading interactive and print Yellow Pages agency, Publipage. Our clients ranged from Fortune 500 accounts and national enterprises, to local SMB's and SME's.

Broadly, I was responsible for:

* Brand Development & Outreach
* Department Management (P&L) 
* Business Development  
* Client Relations
* Technical SEO Strategy
* Hiring and Personnel Management
* 3rd Party Vendor and Partner Management
* Short Term and Long Term Growth Strategies

Director, Online Marketing (SEO, SEM, Social Media)

OANDA

At OANDA, I managed all inclusive search marketing strategies, across 5 main web properties, and multiple sub-sites. Responsibilities include:

* Planning, executing, and measuring all search marketing tactics
* Providing SEO, SMM, Usability training to key stakeholders.
* Liasing with key stakeholders to enhance traditional marketing by using online marketing as a medium.
* Web Analytics and Reporting
* Gain competitive intelligence to leverage SEO benefits.
* Creating link building best practices and strategies.

OANDA uses innovative computer and financial technology to provide Internet-based forex trading and currency information services to everyone, from individuals to large corporations, from portfolio managers to financial institutions. 

Recently, OANDA has been voted #10 among the Silicon Alley Insider's Top 25 Most Valuable Digital Startups in the world.

Search Marketing Strategist (SEO, SMM, SEM)

Microsoft Canada

*   Marketing planning and execution for accounts such as Dell, HP, MDG and 4000  System Builder breadth accounts (MS Teaming Excellence Award) 
*   Assisted in managing and forecasting 7 figure marketing budget for fiscal year
*   Assisted in Business strategy development with respect to market segmentation and year-over-year growth with OEM Business Development Manager
*   Web marketing strategy deployment and management for over 10,000 unique visitors across Canada (MS Worldwide Outstanding Contributor Award 2007)
*   Managed a Web Vendor team comprising a programmer and site manager
*   Customer and Partner Experience nSAT (satisfaction) management.
    (Received Microsoft Customer Partner Experience Excellence Award)
*   Product execution support for Windows Vista, 2007 Office, and ST (Server Tools) including Microsoft Exchange 2007.
*   License Compliance support and perception

OEM Channel Marketer

Most B2B SaaS companies have big goals but lack the WHO, the WHAT, and the HOW to scale Demand Generation. 

At Powered by Search we augment the who, give you the what, and show you how to grow pipeline. Once a B2B SaaS company has all three — they scale by design, rather than by default. 

► The Powered by Search Philosophy is Simple

When you know your customer's problems better than they can articulate them, you earn permission to solve them.

That’s why we created the Predictable Growth Methodology — a system designed for longer B2B buying cycles that uncover the intent behind why your very best customers come to your website, before, during, and after the customer buying journey, getting them to choose you.

► Does this sound like your company?

⇒ A high-growth B2B SaaS company that knows it can make a bigger impact if only you had more customers
⇒ Ready to make your demand generation a permanent, thriving part of your culture
⇒ Sick of trying to do it yourself or with generalist (vs specialized) agencies who create limited, short-term results
⇒ Eager to be recognized and pursued as a national or global leader in your industry
⇒ Ready to commit to a Demand Generation system that reliably generates demos and trials

► What do you need help with?
__________________________________

✅ Getting The Right Attention with a Robust SEO Strategy, Audits, and Roadmap
✅ Creating a Content Strategy that Drives Engagement that Educates and motivates Your Target Market
✅ Driving Conversions and Ramping Demand Generation with Google, Linkedin, and Facebook Ads at Scale
✅ Migrating Your Enterprise Website from a Complex CMS without Losing Google Rankings

► Our Clients:
______________

We’ve worked with a wide range of B2B SaaS and technology companies, brands, and teams, both big and small. We’d love the chance to do the same with you.

We work with companies of all sizes, ranging from $5M in annual revenue onwards, with many exceeding $200MM ARR.

Our Clients include

✅ Clickfunnels
✅ StructureStudios
✅ PointClickCare
✅ Clio
✅ TouchBistro
✅ hurdlr
✅ Loopio
✅ CallRail
✅ Densify
✅ [24]7.ai
✅ League
✅ FIRMEX
✅ And Many More!

► Want to know more?
________________________

Send me a message!
Email ✉ dev@poweredbysearch.com
Visit: ☛ poweredbysearch.com

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Matt Verlaque

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