Precision

Precision helps growth-minded founders understand how their business actually works so they can scale with clarity, not chaos.

Most companies don’t need another dashboard. They need a system for making better decisions, holding teams accountable, and reviewing performance consistently. That’s what we’re building.

Precision connects to the tools you already use, reviews your business weekly, and gives you clear actions to grow. No fluff. Just the real workflow behind every successful company: measure results, make decisions, manage the team.... repeat weekly.

I’ve spent over a decade in leadership roles— co-founding a software company that was acquired, serving as COO of an 8-figure services company, and coaching over 100 SaaS founders. Precision is everything I’ve learned, packaged into one platform.

We’re currently onboarding 50 founders who want to help shape the future of how businesses operate. If you’re serious about growth and want to work directly with me to set up your metrics, scorecards, and reviews…

DM me “Inner Circle” and I’ll send you the details.

Founder & CEO

SaaS Academy

Partner

Chief Operating Officer

Strategic Coach

High Speed Ventures

Co-Founder

Daxko

Executive Director of Marketing, SMB

Director of Product, UpLaunch

UpLaunch

UpLaunch is a CRM and marketing automation platform for the microgym industry. Bridging the gap between a marketing agency and an automation tool, UpLaunch delivers battle tested campaigns, content, and expertise from some of the most creative minds in the fitness business. UpLaunch was acquired by Daxko in January 2020.

Co-Founder / CEO

Arlington County Fire Department

- Was assigned as the officer in charge of Rescue Co. 104, as part of the Technical Rescue Team.
- Spent 3 years as an instructor at the Fire Training Academy delivering curriculum to newly hired recruits.
- Assisted in curriculum development, practical exercise coordination, and administration of physical training.
- Completed administrative detail to implement web-based operations training manual, establishing procedures and performance standards in all aspects of fire response.
- Responded to a multitude of fire, rescue, and EMS emergencies on a daily basis.
- Completed five-year service commitment as ALS provider.
- Have experience with all types of apparatus commonly in use, including tractor-drawn apparatus.
- Regularly wrote patient care reports and document events that pertain to emergency situations.
- Was a member of the Technical Rescue Team since 2009 and Swiftwater Rescue Team since 2015.
- Graduated as Valedictorian of Recruit Class 66.

Fire Lieutenant

Run Your Gym

Run Your Gym has created the Box Builder Marketing Platform, which provides turn-key automated marketing campaigns to assist gyms with generating, managing, and nurturing leads and members. Our unique platform allows non-technical end users to customize their campaigns by simply filling out a form - typically allowing a gym owner to deploy their marketing materials in under 20 minutes. We offer the "world's fastest funnel" - and allow gym owners to focus less on sending emails and more on changing lives.

Founder / CEO

National Institute of Emergency Medical Services

Operations Director

Charles County Emergency Services

Paramedic

COO @ SaaS Academy | Helping software founders grow from their first dollar to their next $10M

🎯 Founder & CEO - Precision
🤙 Prev: COO @ SaaS Academy, CEO @ UpLaunch (acq. 2020)
🚒 Fireman turned SaaS Founder

====

→ Subscribe to my free newsletter: https://www.mattverlaque.com/newsletter

====

Things I like talking about:

🪓 WORK

1️⃣ Scorecards, data, and how to use it to grow a business
2️⃣ Leadership principles that actually work (no corporate BS)
3️⃣ How to bring out empathy in hard-charging high achiever types (it's a superpower)
4️⃣ Personal productivity for normal humans

❤️ PERSONAL

1️⃣ How to be the world's okayest weightlifter & endurance athlete
2️⃣ Raising three sons in a crazy world
3️⃣ Building community when you're kinda introverted

Matt Verlaque

Salesmsg

Before I had the idea for Salesmsg, I kept hearing the same problem from our customers at Call Loop...

"We're calling people, but no one is returning our calls. We're sending emails, yet getting minimal replies. But like magic, when we send text messages, we get responses, setup appointments, qualify leads, and generate sales."

We built Salesmsg to give businesses a simple way to send, receive, and manage sms conversations online. It’s going quite well. 

Made the Inc. 5000 list at #886 and #27th in the Southeast serving thousands of customers use SMS to grow and scale their business.  

I love building this business. ❤️

CEO, Co-Founder

Member

Call Loop

All-in-one SMS marketing and voice messaging software. Currently powering over 45,000 organizations, businesses, and institutions.

Entrepreneur Organization

Creating memorable WOW moments for entrepreneurs in South Florida.

Board Member - Social Chair

Board Member - Communications Chair

Automize LLC

Automate. Systemize. Optimize. We developed marketing automation software to help small businesses grow with less work.

PowerLaunch Consulting

My internet marketing company where we help a select few entrepreneurs and business owners take their products and turn them into six and seven figure enterprises using our proven product launch strategies.

MyVybe

A complete marketing system built from the ground up. A simple, elegant, and profitable SaaS business with over 4,500 monthly paying clients.

Hardline Performance

My first online business I started in my college apartment selling wheels and tires on eBay. I learned to love and hate selling physical products with this one. Acquired in 2005.

Hungry Howie's Pizza

Making people smile with a fresh hot pizza to their door in less than 32 minutes.

Pizza Delivery Dude

CEO, Salesmsg (#27 Inc 5000 in SE) | Founder, Call Loop. Mentor. Investor. A dreamer, a doer, a dude, and a dad. 🏄🏻‍♂️

What I do: For over 10 years, I’ve helped businesses use simple, tiny text messages to drive more leads and sales at every step of their customer journeys. I call this strategy “textizing your business.” At Salesmsg, I work with a brilliant remote team of 50+ employees. Our team built our Salesmsg platform that makes it easy for any marketing, sales and support team to start texting.

—————————————— 

Why texting: 

—It’s a numbers game.

On average, 98% of texts get read. The average text also has a 45% response rate. That means every time you send a text, you have the potential for 98% of your customers to see it—and 45% to respond. 

When was the last time you got 45% of your list to open an email or answer your calls?

—————————————— 

—Texting is the fastest, easiest way to grab attention.

It’s almost impossible for new and even established businesses to maintain PMF and continually attract customers’ attention—especially if you’re using outdated, oversaturated channels like email or cold calls.

Texting is different. A 160-character text can attract more attention than a 160-page report, because it meets your customers in the one place where they're almost guaranteed to be today—their texting inbox.

—————————————— 

—Texting is a sacred space, and we’re keeping it that way.

Your texting inbox is where your spouse messages you. It’s where you see texts from your kids, parents, best friends—and a few select businesses you actually care about. 

In other words, your texting inbox is a sacred space. At Salesmsg, we’re helping keep it that way, by showing our clients how to only text customers when they want to hear from you.

Want to know more? Check us out at salesmessage.com.

taplio

The Battle

Matt Verlaque

Chris Brisson

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?