Precision

Precision helps growth-minded founders understand how their business actually works so they can scale with clarity, not chaos.

Most companies don’t need another dashboard. They need a system for making better decisions, holding teams accountable, and reviewing performance consistently. That’s what we’re building.

Precision connects to the tools you already use, reviews your business weekly, and gives you clear actions to grow. No fluff. Just the real workflow behind every successful company: measure results, make decisions, manage the team.... repeat weekly.

I’ve spent over a decade in leadership roles— co-founding a software company that was acquired, serving as COO of an 8-figure services company, and coaching over 100 SaaS founders. Precision is everything I’ve learned, packaged into one platform.

We’re currently onboarding 50 founders who want to help shape the future of how businesses operate. If you’re serious about growth and want to work directly with me to set up your metrics, scorecards, and reviews…

DM me “Inner Circle” and I’ll send you the details.

Founder & CEO

SaaS Academy

Partner

Chief Operating Officer

Strategic Coach

High Speed Ventures

Co-Founder

Daxko

Executive Director of Marketing, SMB

Director of Product, UpLaunch

UpLaunch

UpLaunch is a CRM and marketing automation platform for the microgym industry. Bridging the gap between a marketing agency and an automation tool, UpLaunch delivers battle tested campaigns, content, and expertise from some of the most creative minds in the fitness business. UpLaunch was acquired by Daxko in January 2020.

Co-Founder / CEO

Arlington County Fire Department

- Was assigned as the officer in charge of Rescue Co. 104, as part of the Technical Rescue Team.
- Spent 3 years as an instructor at the Fire Training Academy delivering curriculum to newly hired recruits.
- Assisted in curriculum development, practical exercise coordination, and administration of physical training.
- Completed administrative detail to implement web-based operations training manual, establishing procedures and performance standards in all aspects of fire response.
- Responded to a multitude of fire, rescue, and EMS emergencies on a daily basis.
- Completed five-year service commitment as ALS provider.
- Have experience with all types of apparatus commonly in use, including tractor-drawn apparatus.
- Regularly wrote patient care reports and document events that pertain to emergency situations.
- Was a member of the Technical Rescue Team since 2009 and Swiftwater Rescue Team since 2015.
- Graduated as Valedictorian of Recruit Class 66.

Fire Lieutenant

Run Your Gym

Run Your Gym has created the Box Builder Marketing Platform, which provides turn-key automated marketing campaigns to assist gyms with generating, managing, and nurturing leads and members. Our unique platform allows non-technical end users to customize their campaigns by simply filling out a form - typically allowing a gym owner to deploy their marketing materials in under 20 minutes. We offer the "world's fastest funnel" - and allow gym owners to focus less on sending emails and more on changing lives.

Founder / CEO

National Institute of Emergency Medical Services

Operations Director

Charles County Emergency Services

Paramedic

COO @ SaaS Academy | Helping software founders grow from their first dollar to their next $10M

🎯 Founder & CEO - Precision
🤙 Prev: COO @ SaaS Academy, CEO @ UpLaunch (acq. 2020)
🚒 Fireman turned SaaS Founder

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Things I like talking about:

🪓 WORK

1️⃣ Scorecards, data, and how to use it to grow a business
2️⃣ Leadership principles that actually work (no corporate BS)
3️⃣ How to bring out empathy in hard-charging high achiever types (it's a superpower)
4️⃣ Personal productivity for normal humans

❤️ PERSONAL

1️⃣ How to be the world's okayest weightlifter & endurance athlete
2️⃣ Raising three sons in a crazy world
3️⃣ Building community when you're kinda introverted

Matt Verlaque

Fireside Dental Co.

Director of Marketing

Scout Franchise Guide

Immediate

Immediate helps businesses recruit, retain, and engage employees in a rapidly changing job market by providing on-demand pay solutions.

Birmingham Legion FC

Vice President of Growth

Creative Director

I lead a team of Brand Managers to develop, refine, and articulate the unique value propositions of Daxko's solutions. 

I leverage market strategies to create and execute comprehensive tactical marketing plans for Daxko's brand of solutions for the nonprofit health and fitness industry.

I create brand guides and creative briefs to bring our brands to life, optimizing solutions to drive revenue in the market.

Brand Manager

I develop strategy, messages, and content to brand and market our solutions in the nonprofit health and fitness market, contributing to overall sales pipeline. 

My skills include analyzing and interpreting market research and user data, developing product positioning, and producing integrated marketing campaigns. These include HTML emails, print and physical collateral, videos, podcasts, and other interactive media. 

I have experience repositioning a flagship product, which drove an increase in booked revenue. I love strategy and collaboration. My favorite project this year was bringing together internal stakeholders to map the customer journey with our communications, which I branded "Communication Camp" and implemented with a picnic basket full of snacks.

Demand Generation Manager

Birmingham-Southern College

Designed and successfully implemented comprehensive communication and marketing plan for student recruitment. 

Developed graphic design and copy for all campaigns including email marketing, print publications, social media, and digital marketing. 

Evaluated success of communication plan, including increased lead generation and campaign performance and ROI.

Directed implementation of student recruitment events, including working with Event Coordinator on promotion and marketing, event execution, and tracking success and attendance.

Managed complete budget for communication and marketing.

Assistant Director of Admission Communication and Events

Designed and implemented comprehensive communication and marketing plan for student recruitment. 

Developed graphic design and copy for all campaigns including email marketing, print publications, social media, and digital marketing. 

Evaluated success of communication plan, including increased lead generation and campaign performance and ROI.

Managed complete budget for communication and marketing.

Admission Communication Manager

Impact Alabama: A Student Service Initiative

Developed and implemented curriculum and extracurricular engagement for high school debate program. Managed team of debate coaches and over twenty high school debate students. 

Planned and executed travel activity for debate program.

Managed complete program budget.

Managed and implemented marketing plan and student recruitment.

Evaluated program success and student retention.

taplio

The Battle

Matt Verlaque

Allison Ferrell

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