Matt Swain

LinkedIn for Founders & Execs

I’ve built my career as a creator, thought-leader, author and entrepreneur who helps executives and founders evolve their online presence into genuine influence. I’ve had the privilege of working with global icons such as Wim Hof, Steven Bartlett and Arthur Brooks, and collaborated directly with LinkedIn to shape the conversation around digital content, executive-led brands and how social influence can drive commercial growth.

At the start of 2024, I founded Triangle Branding, an exclusive B2B thought leadership agency built for category-leading founders and CEOs who want to turn their ideas into influence. We help them build human-led digital reputations by using their own personal voice to drive commercial impact through LinkedIn-first content, strategic storytelling and demand-generation systems. 

Over the last 18 months, we’ve helped clients raise over $100M, land deals with companies such as Sony, Nvidia and Virgin, had 100 million eyeballs on clients’ content and generate meaningful inbound opportunities by building executive-led brands that people trust.

www.triangle-branding.com

Founder of SOCIAL CLUB

Founder and Manager of SOCIAL CLUB - an exclusive social media community where members manage over 328 million followers. 

If you're an influencer or brand who wants to connect please get in touch. 
If you're interested in investing/sponsoring/collaborating please email on matt@mattswain.co.uk

4 years ago on a random Wednesday morning I hit post on LinkedIn. 

It's been a wild ride since: 

– Publishing my first book
– Winning clients, losing clients
– Hitting record-breaking months
– Speaking on international stages
– Travelling & working across continents 
– Hiring my first team member (then my tenth)
– Waking up to emails from Fortune 500 brands
– Heaps of self-doubt, rejection and imposter syndrome
– Working with Wim Hof, Arthur Brooks, and Steven Bartlett

When I set out on this journey, I focused on followers, impressions, metrics - they mattered. 

But as you grow, you forget all about those, and start to focus on how posting online opens up business, friendships, opportunities - the things the numbers can't capture. 

So while hitting 50,000 followers should feel like a milestone - it doesn't. 

Because I've come to realise, it's not about the audience. It’s about the projects, conversations, people, opportunities, connections, meaning and growth that comes with it.

500 to 50,000 followers - my takeaway 

I was invited by LinkedIn to attend B2Believe, and the message was clear:

B2B is shifting faster than most teams realise. Creativity, buyer confidence, and human connection are becoming the new growth levers.

Here are my 7 core takeaways (share & save this!) 

1. Creativity is becoming the language of B2B

Creative that grabs and holds attention multiplies leads by 3x. But while 92% say consistent creative matters – only 12% deliver it. 

49% B2B decision-makers say they’re more likely to explore a company if its advertising is creative

40% B2B decision-makers say they’d be more likely to consider a purchase if the ad is seen as “creative”


2. Millennials + Gen Z now make up 71% of B2B buyers 

You need to engage them differently – they respond to: Cultural references; human stories; faces, not logos. 

87% of B2B buyers now prefer content from trusted industry influencers over brand-authored content.


3. Buyability: the new model for growth

B2B buying is slow because buyers don’t feel safe with 64% of marketers saying decisions now take longer. 

The top job-to-be-done is: “Can I defend this decision if it goes wrong?”

Buyers don’t need more information — they need more confidence.


4. Your network is a marketing asset — not a distribution channel

When employees from your target accounts follow your company, you generate 2.4x more leads.

And when senior decision-makers at those target accounts are connected to your employees, that jumps to 2.2x more leads.

You are more than 20x more likely to be bought when everyone in the Buyer Group knows you on Day One. Build brand, trust & authority with the right people. 


5. Video is non-negotiable

Jonathon Palmer said it well: Sound, movement, and visual cues trigger far stronger memory formation than static content ever can.

It generates 1.4x more engagement, meaning more people stop, watch, and interact.

And most importantly: viewers retain 95% of the message when it’s delivered via video.

+20% more leads are driven with video

Attention is scarce and recall is even scarcer. Video gives you the highest chance of being remembered — and being acted on.


6. Employee content > corporate content

B2B is shifting from logos to faces; from corporate statements to human voices.

Even when only 3% of employees post regularly, companies drive 20% more leads.

So bring your team to the forefront. 


7. Brand and demand are no longer separate

Everything now all comes down to trust, Tunji Akintokun put it: “In B2B, trust is the ultimate growth metric that closes deals.”

The era of “brand OR performance” is finished. Full-funnel integration is now a growth multiplier with always-on brand activity showing +10% conversion lift. 


In summary: 

The brands that win in 2025 won’t be the ones who look good in reports — they’ll be the ones who move buyer groups to act.

In partnership with LinkedIn for Marketing #Ad

He has 2,100 followers and averages 5 likes a post. Yet books in calls with Nvidia, HP & Shell. True story of one of my clients: 

His LinkedIn presence books monthly new business development opportunities with $10m annual contract value. 

Yet, we don't follow any of the "hacks" or "templated content" or "automated outreach" approaches that go viral on here. Because if you're selling to high-value decision makers with 7-figure deals, they won't work. 

Our process at Triangle starts long before the post goes live. We study how your ideal buyers think – their pressures, quarterly goals, decision frameworks, and what creates credibility in their world. And build an authority-building content strategy and human-touch DM messaging plan around that. 

If you're just hoping that hitting post and sending a few random connects is enough – it's not. If you want to reach your long-term demand-generation goals with LinkedIn – you need a nuanced, custom approach based on your business, target persona and wider marketing strategy. 

LinkedIn can open doors to 7-figure opportunities – but only if you stop playing the same game as everyone else.

10 shocking stats you need to know about the Creator Economy:

(1) Nearly 1 in 3 creators launched a product, agency or SaaS tool in 2025 – the line between creator and entrepreneur is gone.

(2) HubSpot now allocates 10% of its influencer budget to LinkedIn, while Notion will spend 40–45% here by end of 2025. LinkedIn is the place to be for B2B creators. 

(3) The creator economy will grow from $191B in 2025 to $528B by 2030 – a 22.5% CAGR. The “creator economy” is no longer a niche – it’s the next great economic sector built on individual IP.

(4) Unilever will allocate half of its entire marketing budget on socials by the end of 2025. Legacy brands are admitting what startups already knew – creators are the new media channels.

(5) 1 in 5 social media users now identify as a creator – everyone’s a broadcaster now.

(6) Knowledge creators (educators, founders, consultants) earn 3x more than lifestyle creators with the same audience size. Depth beats aesthetics – audiences are craving insight, not aspiration. 

(7) The average enterprise spends $1.7M/year on creator collaborations, up 40% since 2022. Creator partnerships have gone from “test campaigns” to core marketing channels. 

(8) 91% of creators now use AI tools as part of their workflow – AI has turned solo creators into full production teams.

(9) Courses, newsletters and podcasts, known as the knowledge creator stack, are now the fastest-growing revenue channels in the creator economy. Creators are moving from ad-driven to IP-driven models. The goal isn’t virality – it’s ownership.

(10) 82% of consumers say they trust creators more than brand ads. In an era of AI-generated everything, human credibility is the ultimate growth moat.

The Creator Economy is only going in one direction – up! 

And with the rise of knowledge creators, LinkedIn is a core platform marking a new era where expertise outperforms entertainment.

Jae Oh flew in from San Francisco for B2Believe, and LinkedIn asked me to sit down with him to kick off their new series, #B2BOverBevies. Jae leads measurement at LinkedIn, and he’s one of the few people who actually sees how B2B performance, intent, and ROI play out in reality on the platform. 

We talked about the myths holding teams back: why ROAS is often misunderstood, why intent now matters as much as conversion, why incrementality reveals what dashboards hide, and the difference between confidence & clarity for marketers.  

Conversation dropping soon! 👀

2 weeks ago, we got introduced to a Harvard Professor. We've been working with one of their colleagues and generated 4.5 million views in the last 90 days and grew their audience by 19,500 followers. 

We sat down with this new professor and talked about what they’re trying to achieve over the next 6 months. 

They have a book launching with Penguin in 2026 & want a channel to drive speaking and corporate training bookings. And they want a brand that does justice to 20+ years of academic research, depth of thinking, and nuance in their ideas – this is what we do best. 

We built an action plan and walked through our strategy, our process and a bunch of initial ideas. 

They loved it & signed contracts 2 days later. 

We kicked off yesterday with our Deep Dive session where we: 

(1) Codified his Intellectual Property – So he can own a clear space in his market — anchored in his strongest ideas, opinions, and niche-defining frameworks.

(2) Mapped his Story Arcs – Extracting the pivotal moments, transformations, and turning points that make his journey memorable, relatable, and worth following.

(3) Distilled his Core Messaging Pillars – Clarifying the 3–5 themes he’ll become known for — so every post, story, and idea reinforces a consistent, recognisable brand.

I get asked about the best thing about Triangle – and my answer is always the same – our client base is incredible. 

Week after week, we get to partner with world-class thinkers, operators, founders, professors, economists, and industry leaders who are shaping the conversation in their fields.

Taking their brilliance and building the systems, stories, and positioning that make the world take notice.

10 unpopular opinions about LinkedIn that I'll stand by:

1. Your "thought leadership" post with zero original thought is just noise. If ChatGPT could write it, why are you?

2. Posting 3x a week without strategy is worse than not posting at all. You're training your audience to ignore you.

3. 2,100 followers who buy from you beats 100k who scroll past you. I've seen clients book calls with Nvidia, HP & Shell averaging just 5 likes per post.

4. Stop chasing viral templates. Lean into your unique advantage, core IP, and the expertise only you can deliver. That's what creates category ownership.

5. Your company page isn't going to drive results. Faces drive 10x more engagement than logos - bring YOU to the forefront. 

6. "Building in public" only works if you're actually building something and sharing your lessons from the trenches. Your morning coffee routine isn't a founder story. 

7. Most founders spend 5 hours writing one post. We get 10 posts from 1 hour of conversation. You don't need more time – you need better systems.

8. Millennials and Gen Z make up 71% of B2B buyers. If you're still writing like it's 2015, you're speaking to an audience that's already left.

9. Your audience doesn't need more information. They need confidence to make decisions. Stop educating, start reassuring.

10. LinkedIn isn't a content platform. It's a trust-building platform. If you're not increasing buyer confidence, you're doing it wrong. 

--

B2B buying is slow because buyers don't feel safe. 

Their top question isn't "Does this work?" – 
It's "Can I defend this decision if it goes wrong?"

Every post should build confidence, not just awareness.

If you still think LinkedIn is “just a place to post” – think again.

Because the results we’re generating for clients right now — from Harvard professors to £100M founders – show a completely different reality.

A reality where content isn’t vanity… it’s pipeline, authority, and multi-seven-figure opportunities.

Some of our results: 

Client A – Director, Co-working Space (London)

Goal: Increase visibility, attract inbound demand, and build a steady flow of MQLs.

Result:
- 300,000 impressions in 90 days
- 1,381 highly targeted new followers
- 51 MQLs
- One week with £300,000+ inbound leads


Client B – Leader in Emerging Tech

Goal: Build authority from scratch, grow an industry audience, and position as a recognised voice.

Result:
- 24,255,000 impressions
- 9,953 engagements on best post
- 3,034 profile views in 90 days
- Grew from 300 connections → 10,000 followers


Client C – CRO at $150M ARR B2B SaaS

Goal: Produce high-quality, technical executive content that drives engagement & industry visibility.

Result:
- 635,363 impressions in first 2 months
- 1.25% engagement rate
- 7,396 reactions, 529 comments, 35 shares
+5,609 profile views


Client D – Co-Founder at £100M Agency, Forbes 30 Under 30

Goal: Create strategic content & outbound to open enterprise doors and generate pipeline.

Result:
- 310,866 content impressions
- 55+ MQLs
- 10+ SQLs in first 2 months (including SVPs at Snap, Paramount, etc)
- Reached senior decision makers across Coca-Cola, Unilever, EA, Ubisoft, etc.
- Attracted organic engagement from execs at Nike, Mars, L’Occitane, Swatch, L'Oréal


Client E – CEO, Energy Tech Platform (1,000+ employee clients)

Goal: Build authority in the energy & climate sector and drive enterprise conversations.

Result:
- 164,676 impressions
- 410 engagements on best post
- 1,411 profile views
- Audience surpassed 16,000+ professionals
- Booked meetings with leaders at Walgreens, Starbucks, GSK, Mars


Client F – Harvard Professor & Author

Goal: Expand thought leadership reach, attract senior decision-makers, and strengthen global influence.

Result:
- 5M+ impressions in 90 days
- 40,000 engagements
- 3,000,000+ impressions on best post
- Earned LinkedIn Top Voice
- Invited to LinkedIn’s exclusive Creator Programme
- 34% of his 78,000 followers are senior decision-makers at 10k+ employee companies

This is what happens when you combine premium positioning, high-quality thought leadership, and human-led outbound into one system designed to earn attention from the people who actually want to reach. 

If you want to build the same level of authority and demand in 2026, send me a message!

If you’re struggling to post consistent, high-quality content, you don’t have a system in place. 

Yesterday we spent 1-hour with a CEO client in the energy space, who with our support is signing enterprise deals through his LinkedIn. 

We ran one of our Strategic Ideation Sessions (think podcast-styled-conversation) where we got 10 posts from 1 hour together. 

They share their incredible ideas, insights & stories. 

We layer in our LinkedIn expertise. 
We run the whole system. 
We do all the research.
We ideate, write, schedule, assets, report. 

This is the power of having a repeatable content engine.
This is how you stay consistent without burning out.
This is how you show up as a category leader every week.

Here’s the posts we ideated: 

1. Tapping into the macro narrative their ICP cares about. 

2. Riding the AI + energy discourse dominating LinkedIn. 

3. Speaking the same language as his prospects. 

4. Reframing risk to shift how his audience thinks. 

5. Building credibility through relatable leadership storytelling. 

6. Reinforcing their biggest commercial differentiator. 

7. Using story + analogy to create memorable insight. 

8. Speaking to enterprise frustration to drive demand. 

9. Delivering a simple “aha” insight for his ICP. 

10. Injecting personality and humour to increase relatability. 


All strategically building the right blend of touch-points to drive 127,221 impressions, 35 MQLs, 5 booked calls with VP's at enterprise companies - in the last 30 days. 

Building his influence - but also generating commercial value.

A Fortune 500 CMO called me last week: "Matt, we're posting 3x a week and getting nowhere. What are we missing?"

I pulled up their content. 

No imagination.
No strategy.
No system.
Not audience-first.
Not LinkedIn-first.
Just… posts.

That's when I showed them the framework we use at Triangle – the same one that's generated 1,500,000 impressions for our clients in the last 30 days.

Every piece of content we create passes through 4 critical filters:

1) The Content Test: Would you stop scrolling for this? We obsess over hooks, clear angles, and making sure there's one unmistakable takeaway your audience will remember. 

2) The Data Layer: Your best-performing post from 6 months ago? Run it again with a fresh hook. That viral TikTok format? Test it on LinkedIn. We track everything – which hooks work, which stories resonate, which formats your ICP actually engages with.

3) The Strategy Check: Every post needs a job. Drive traffic? Build authority? Generate leads? We time posts with industry moments, tag the right people, and always include a clear next step. 

4) The Soul Filter: This is where most content dies. If it doesn't move you, it won't move them. We ask: Could the client have written this themselves? Will anyone care about this next week? Does this actually add value or just add noise?

Posting is not enough. 

You need strategy, results, outcomes with quality & authentic content that genuinely grows your audience and builds authority & trust.

--
We've been working hard on our content formula the last couple months - the image shows screenshots of some of our client results.

While everyone talks about being consistent, it is the No.1 proof point of success. 

The truth is: everything meaningful in business compounds. Authority compounds as you show up with perspective. Trust compounds as people see you week after week. Distribution compounds when your name becomes familiar. But none of these effects reveal themselves quickly. You have to be in the game long enough for the multiplication to begin — and almost nobody is.

This means you need to build a systemised Content Engine for: 

1. Volume/reps over a long time period. 
2. Quality, authentic, original, value-adding content. 

I’ve seen it with clients, we start working together and build momentum, with more touchpoints, more qualified leads, more premium positioning. Then they leave and stop posting. Within weeks, everything slows down. The awareness. The authority. The inbound demand. The shorter sales cycles. All the benefits evaporate as quickly as they appeared. Not because the strategy stopped working — but because the consistency did.

It feels like trite advice, and to be honest, it is. But I believe it is the No.1 factor determining success.

Having spent 3 years building leading personal brands, generating over 100 million impressions and now running an agency turning CEO's & Execs into Thought Leaders on LinkedIn, I've always felt that: 

A founder’s voice is the most valuable marketing asset a company has.

We all know, people buy from people. 

And now, the latest data from LinkedIn backs this up. 

– Startups whose founders post at least ten times a year on LinkedIn generate 33% more leads than those who remain silent.

– Deals close 22% faster when buyers feel they know the founder. Sendoso reported an 11% higher win rate and 120% higher deal sizes when prospects followed their executives.

– Hootsuite, CEO Irina Novoselsky traced 37% of monthly leads and £12 million in influenced pipeline directly to her presence on LinkedIn.

This is the commercial ROI of visibility on LinkedIn through Execs.  

The founder’s perspective builds trust long before a sales conversation begins. It strengthens pricing power, accelerates recruitment, and shortens deal cycles.

Momentum also grows quickly once consistency sets in. Founders who post regularly achieve three times more engagement and four times more followers than those who post occasionally. You create organic, value-adding, authority & trust-building touch-points with your network at scale. 

At Triangle, we've seen this first-hand. And have so many case studies showcasing the impact of this in action. 

If you're not activating your CEO & Execs on LinkedIn with authentic content – you're missing out.

A client of ours has 1,237 followers, and only gets 10 likes a post. But in October we booked 15 calls with $5M+ tech companies using nothing but his LinkedIn profile.

He offers 6-figure+ M&A consulting services that are incredibly specialised. 

In order to get a conversation started in this area you need trust. 

We don’t do any of the growth hacks. 

Instead our strategy is custom, based on a deep understanding of: 

- Your unique differentiators — what truly sets you apart in your market

- Your ideal buyer — who they are, how they think, and what drives their decisions

- Your expertise — the insight, experience, and proof that builds trust

- Your offer — the tangible value and transformation you deliver

- Your narrative — how all of the above connects into a story people actually care about

In October we booked him 15 qualified conversations. 

And 15,000+ ICP impressions. 

The screenshot is an extract from the call transcript the team had last week. Tom Muller and Jacob Edwards are smashing it! Client happiness & results are everything to us. 

Our approach is NOT lead generation. 

But instead, a relationship-building approach through content & human-led outbound flows that engages senior decision-makers — who are interested, engaged and qualified before they even join the call. 

They already have a connection. 
They already see him as the expert. 
They already know he can help with their pain. 

We've aligned closely with our client to make this work. Iterating message flows, DM structures, and signal-based targeting. 

Because, for this to work, you need a partner – taking all of your insights and combining it with our LinkedIn Content & Outbound expertise & data. 

And it drives results like this. 

Ready to see how we can do the same for you?

How to get 100k+ impressions and booked conversations with enterprise companies through LinkedIn (a case study):

A CEO came to us frustrated that LinkedIn wasn’t driving the growth, visibility, or conversations they expected.

We took over the content (fully DFY) and built an Outbound motion through the CEO’s profile.

Taking him from no traction, no booked conversations, no growth on LinkedIn. 

To these results:  

– 170,000+ impressions
– 1,450 profile views 
– 111 MQLs
- 5% monthly follower growth
– 23 booked calls with VPs at Starbucks, Mars, Lidl, and more. 

Here’s what made the difference:

(1) Content that focused on the buyer – their world, their problems – building trust and content specifically designed to reach audiences beyond their existing network.

(2) A DM approach designed to engage senior decision-makers at 1,000+ companies – targeted, human, conversational, and relationship-based, using our proven data points and message frameworks.

(3) A streamlined, systemised setup so the CEO only needed to dedicate 2 hours a month – we handled the heavy lifting to keep everything consistent (because consistency is what compounds).

Proof that when you combine the right content with targeted outreach – LinkedIn becomes a growth engine.

Want to do the same? Happy to share our learnings over a Strategy call.

Excited to be sharing our playbook with the Apollo community next week — breaking down the exact system we use to book calls with senior decision makers at companies like Nvidia, Sony Ericsson, Virgin, Starbucks, Walgreens, GSK and more. 

Through a blend of authority-building content, expert positioning, signals and high-intent human-led outbound.

Excited for this one!

Hannah Power

amplify.

amplify is a subscription-based membership personal branding membership for solopreneurs + founders looking for the clarity, confidence and consistency to build a powerful personal brand and online business.

Our mission is to empower a million voices to share their message + live their flow.

For just $49 a month you gain access to all of the education, accountability and guidance you need to start a movement with your message.

We believe that everyone has a message which can change their life and the lives of others.

By learning how to harness the power of the internet and mastering our personal brand, we can transform the world we live in.

The era of empowerment is here and we’re here to help you create your dreams.

Learn more and join the movement at http://amplifyu.io/

Founder

Flow with Hannah Power

Flow, the podcast that unlocks the secrets to finding balance in the chaos so you can live your best life, in every area of your life.

Hi, I’m Hannah, personal growth junkie, ideator and lover of anything related to high performance working, living and loving.

Over the last 10 years I’ve been on a (very up and down) journey of self discovery with a goal of becoming the happiest, freest, most successful version of myself.

5 years ago I came across the concept of flow and it transformed my life. I now use the philosophy and teachings of flow to transform my clients lives and through this podcast, I hope flow can transform your life too.

The podcast will help you understand and free yourself from everything and anything which is holding you back from living the life you're meant to.

Lets get into flow, together.

Podcast Host

I work 1:1 with Founders, Coaches and Consultants to grow their personal brands and digital businesses.

I am currently looking for 12 Founders (I have 2 so far) for my new offer 'The Founders Edge', designed to transform their online presence.

Author of The Power of You, available on Amazon. Tedx speaker.

Personal Brand Coach | Author + Speaker

Powerful Leaders

A full service personal branding agency supporting business owners to launch their digital presence.

Sederhana

Accenture

I lasted 2.5 years in corporate before I quit and moved to Bali. I'm very proud and fortunate to have spent these years at Accenture, an amazing training ground for an entrepreneur.

Digital & Innovation Analyst

Surrey WISE

Project Manager

Warwick Rowing

Head of PR, Marketing and Customer Relations for the Warwick Rowers

Barclays

Volkswagen Group UK Ltd

Marketing and Aftersales Assistant

founder @amplify | empowering solopreneurs to create online success, through alignment not hustle | join my next free masterclass to learn how 💫

You’ve got the skills. The story. The drive.

But turning it into a profitable business that gives you freedom, fulfilment and impact?

That’s where things can get… overwhelming.

You’re spinning your wheels. Second-guessing your message.

Working in your business, but rarely on it.

And wondering… “Why doesn’t this feel how it’s meant to?”

If you’re nodding along, you’re not alone.

I’m Hannah Power, founder of amplify.

A movement that helps purpose-driven individuals build powerful personal brands and aligned online businesses.

We help solopreneurs become Solo CEOs,

By finding their voice, clarifying their offer, and growing with confidence, flow and ease.

✨ I believe your ideas matter

✨ that you don’t need to hustle to be successful

✨ and that when you align your story, skills and message, everything begins to click

Over the past 10 years I’ve:
→ helped 500+ solopreneurs turn their purpose into profit
→ spoken on TEDx stages and built a 6-figure personal brand from scratch
→ created the amplify flow system: a simple structure that blends strategy, systems, and self-leadership

Each month, I host a free live masterclass to help you reconnect with your purpose and get clear on what to do next.

Whether you’re brand new or already in business, this session is designed to help you:
→ get clarity on your personal brand
→ find your next aligned offer
→ and start building a business that actually works for you

It’s a space to step back, reset, and move forward with ease, confidence and flow.

📩 join the next one via the link under my profile picture

Or DM me and I’ll send you the details.

Let’s turn your purpose into a business you love.

🤍 It all starts with flow.

I’m living the life I once prayed for…

And I’m finally enjoying it.

I am so happy, so grateful and so proud of myself for reaching this point. But there's something nobody talks about when it comes your dreams coming true. 

That if you’re not careful, they can pull you out of alignment.

A little over a month ago I submitted my book to publishers, flew to New York to speak, headed to Italy for another speaking engagement, and started filming my podcast in a proper studio (a dream I’ve held for years).

Opportunities are coming in, I'm working with clients I love and I am now free from financial strain for the first time in my 10 year career.

Over the past few years I’ve pushed myself past my capacity. I’ve made a few bad decisions from an overly busy mind (thankfully reversible). I’ve felt exhaustion creep in. And I’ve fallen ill several times because of it all. And each time I carry on like this, I end up in complete burnout. But not anymore.

I’ve now learned to do the exact opposite of what the majority would do in my position. 

I stop → slow down → reorganise → re prioritise → then get back into flow

Performer mode got me to where I am today. But that doesn’t mean achiever mode doesn’t still take over from time to time (remember that performer mode is aligned action, flow, and progress where growth happens vs achiever mode that is hustle, pressure, and unsustainable grind that pushes you into burnout).

I know this pattern well, I've spent years living in it. The flow arrives, the results follow, I get over-excited, I work harder and I do more. I push myself further and then... crash.

Fortunately, I've spent years studying my own performance and the performance of others, and I have the tools to get myself back in flow.

The one thing I want to stick with you after today is this… success doesn’t mean much if you lose yourself in the process.

It’s taken me a decade to realise that flow is not something you “find” once. It’s something you protect, over and over again. And that’s the work I’m most proud of right now (aka my ability to build a life that feels peaceful and powerful at the same time). That’s the real definition of success for me and that’s what I want to teach everyone around me.

Have you ever caught yourself slipping back into achiever mode after a season of flow? What helps you get back into alignment? (share below)

unlocking online success for coaches, ceos + big cos @amplify | personal brand coach + prompt addict | podcast host @flow | author + speaker

No alternative text description for this image

SO many people think they need a bigger audience.

But what they actually need is a clearer brand.

Every week I meet another entrepreneur or coach who thinks they have a content problem, but what they actually have is a clarity and messaging problem.

They’re posting 3x per week, following trends, using all the “right” strategies, and trying to “crack the algorithm.” But what they don’t realise is that content can only go so far with your personal brand if people don’t actually understand who you are or what you offer.

That’s where the difference lies between a personal brand and a creator/influencer.

A creator/influencer builds to entertain or inspire. Their success depends on reach, engagement, and sponsorships.

A personal brand, on the other hand, builds to attract aligned opportunities through clients, partnerships, speaking gigs, and long-term business growth.

A creator focuses on views, whilst a personal brand focuses on value. A creator’s strategy is trend-led based on engagement, virality, and algorithms. But a personal brand’s strategy is message-led with every post tying back to their values, positioning, and expertise. Creators monetise through attention but a personal brand monetises through trust.

When it comes to personal brands and creators/influencers, neither path is right or wrong. Both can lead to success. It just depends on what kind of success you’re trying to build.

A creator might win attention quickly, but a personal brand builds credibility, authority, and opportunities that scale long after the content stops performing. Because attention fades fast, but creating trust and a strong reputation through clarity compounds over time.

If you’re building a brand that attracts opportunities (not just attention), you need clarity in who you are, what you offer, and how to communicate it clearly.

That’s exactly why I created the Personal Brand Clarity Journal.

It’s a step-by-step guide that helps you define your message, understand your audience, and build a brand that actually gets remembered . So you can raise your prices, attract better clients, and get recognised for what you’re actually good at.

Comment ‘JOURNAL’ below and I’ll send you the link to download it for free today.

Because you don’t need to post more or grow a huge audience, you just need to start saying the right things to the right people.

People don’t pay for your time. 

They pay to stop the pain.

A few years ago, I was sitting at my laptop at 9pm, finishing yet another “quick” client session that had quietly turned into two hours.

My energy was fading and my inbox was overflowing… And I remember thinking, how am I this exhausted… and still not earning what I know I deserve?

I told myself what most coaches do: just one more client, just one more session, then I’ll rest when things feel more stable. But stability never came. And that’s when I realised something important. 

I didn’t have a business model problem, I had a belief problem. Because I believed my worth was tied to my time. 

But then everything shifted the night a client sent me a message after a call, “You have no idea how much lighter I feel. It’s like you turned the lights on in a room I forgot I had.”

That’s when it all clicked for me. She wasn’t paying for my time (not really). She was paying to finally see a new path so she could stop the endless second-guessing and feel confident enough to move forward.

That’s what people buy. Not 60 minutes on a Zoom call, but the outcome those 60 minutes with you can unlock.

That’s when I stopped selling hours and started selling results. And when I started packaging my services like this, everything (and I do mean everything) changed. My energy started shifting, my income increased, and my impact grew.

And it wasn’t because I was working more (I actually wasn’t). It was because I finally knew how to match the value in what my work could accomplish with how I priced and packaged it.

And this is the advice I would give to any coach who is confused on how to package and price their services.

If you’re ready to redefine your value and build a brand that attracts clients effortlessly, start with my free Clarity Journal.

It’ll help you uncover your message, align your offers, and finally feel confident sharing your story online.

Link in comments to download.

If sales feels gross and marketing makes you cringe,

That's the exact mindset keeping you stuck under 6 figures.

Most coaches don’t realise they’ve been conditioned to believe that selling is manipulation and marketing is sleazy. So they hide behind "authentic" content that never actually invites anyone to work with them. They provide tons of value with every post, and then whisper about their offers (as if coming outright and saying it will scare everyone away).

So what ends up happening? They help everyone for free, and then wonder why their bank account stays empty.

I used to do this too (like many coaches) because I fell into the trap of thinking charging premium prices made me greedy, that following up with prospects too often would be pushy, and that blatantly promoting my services was self-serving (or that it would scare my audience away).

But I shifted my mindset when I realised that sales and marketing are actually acts of service and love. 

Just think about it… when you have a solution that genuinely helps people, it’s actually selfish to NOT sell it. Because your ideal client is out there right now, struggling with the exact problem you solve. They’re spending money on courses that don’t work and hiring coaches who can’t deliver results.

They’re stuck because they haven’t found YOU yet.

And so every time you hold back from selling, marketing, and putting your offers and services out there… you’re actually keeping your solution away form someone who desperately needs and is searching for it. 

The coaches who are hitting multi-six-figure months are selling with love (not fear or shame). They know their transformation is worth investing in and they’re not afraid to say so.

Your mindset around money determines your income at the end of the day.

Change the story. Change the results.

If you’re a coach, what’s your current relationship with selling? (Love it, tolerate it, or avoid it entirely?) And what part of “selling with love” feels hardest for you right now?

(let me know in the comments)

What I wish everyone knew before launching a personal brand.

You already have one (whether you realise it or not).

It’s the reason you trust certain creators instantly, and scroll straight past others. It’s why Kim Kardashian, Taylor Swift, and Alex Hormozi can sell out almost anything instantly (their names already mean something).

A personal brand is the meaning attached to your name when you’re not in the room (or on someone’s screen). And even if you haven’t intentionally built yours yet, you already have one.

Here’s 9 things I wish more people understood before launching or scaling their personal brand…

1 | You don’t need a fancy logo or website to start. 
Your personal brand begins the moment you decide to show up (not when your website goes live). The conversations you have, ideas you share, and stories you tell shape it. 

2 | Trying to be everywhere = being nowhere.
You don’t need to master every platform. Pick one you enjoy where your energy feels natural (not forced). You’ll build trust faster showing up consistently in one place than spreading yourself thin across five.

3 | It’s not about looking perfect.
People connect with your quirks and vulnerability. You’ll overthink your captions, cringe at your first videos, and second-guess your photos. That’s part of it. Post anyway. 

4 | Clarity beats cleverness.
The most magnetic brands are the clearest. If people don’t instantly understand what you do or how you can help, they’ll keep scrolling. 

5 | You don’t need millions of followers
Ten people who truly get you, engage with you, and trust you are more powerful than ten-thousand silent scrollers. Personal branding is a connection game (not a popularity contest). 

6 | Your story is your superpower.
What feels ordinary to you might be exactly what inspires someone else. Your mistakes, pivots, and lessons are the heartbeat of your brand (not something to hide). 

7 | Consistency > intensity.
You don’t need to post every day. You just need to show up regularly enough for people to trust you’re still there. 

8 | Imposter syndrome never fully goes away.
You’ll question yourself at every stage: when you start, grow, even when you “make it.” Doubt isn’t a sign you’re not ready (it just means you care). The best way to silence that negative, anxious voice in your head is through repetition (not chasing perfection).

9 | Boundaries are self-care for your business.
Saying “no” and not being available 24/7 is part of building something sustainable. You decide your hours, rates, and energy.

In 2025, your personal brand isn’t just marketing. It’s your reputation. The thing that makes people trust, remember, and buy from you.

Looking for help turning your brand into clarity, content, and clients (without burning out trying to “do it all”)? My new group coaching programme is where I’ll teach you my 3-step system to attract aligned clients and opportunities by showing up as you.

DM “GLOW” and I’ll send you the details.

Ever wondered what a typical week inside amplify looks like?

People always ask me “what do you actually do in there?”

The short answer: create structure, gain clarity, and figure out how to build freedom into your life (aka how to finally feel on top of your business without needing a 10-hour workday).

The long answer…?

Monday is your reset. You check in with your goals, see where you’re at, and plan two short deep-work sessions for the week (I recommend Tuesday and Thursday). Nothing crazy, just 2–3 focused hours total. It’s about finding your rhythm, not feeling pressure. 

Tuesday is usually your first session. You’ll dive into your module (whether that’s your brand strategy, content plan, or systems) and apply it directly to your business. Everything inside amplify is designed for action, not theory.

Wednesday is PowerHour, our live group call where you bring your work for review. I personally give 1:1 feedback, we problem-solve together, and you leave with clarity on your next step (and a confidence boost).

Thursday is your second deep-work block. You take the feedback from Wednesday, build on it, refine, and start to see things click in your brand and business.

Friday is optional, what we call a Flow Check-In. A moment to reflect, share a win, or ask a question in the community (coffee optional, clarity guaranteed.)

That’s it. It’s simple, sustainable, and actually doable (unlike some other programmes).

I truly believe that your business should fit into your life, not the other way around.

Every element of amplify is designed to help you build momentum in 2–3 focused hours a week with weekly live 1:1 feedback, structured support, and a clear plan that moves you forward (without burning you out).

People join amplify to design a business around their purpose (a life in flow) powered by their personal brand.  

And they already have the passion, skills, and experience. They’re just missing the clarity, structure, and visibility required to bring it all together in a way that feels aligned and impactful. They want to be known for what they do, attract the right opportunities, and make a meaningful difference (not just “post more online”).

I’ve spent years designing a pathway that elevates you without overwhelming you. One that takes you from confusion and inconsistency to clarity, confidence, and magnetic demand step-by-step in a supportive community. 

amplify provides the systems that support you, with your message leading the way. Because when your work aligns with who you are, everything in life expands.

If you’re ready to feel that kind of flow and focus again, book a free call with Angelina, my coaching enrolment specialist. She’ll walk you through how amplify can work for you and help you secure your spot in the next round.

(link in comments)

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The Battle

Matt Swain

Hannah Power

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taplio

The Battle

Matt Swain

Hannah Power

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Swain's LinkedIn Performance

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Performance ScoreMatt Swain's LinkedIn Performance