Matt Schalsey

Director, Enablement

Advantive

- Built a Advantive's first Onboarding Program
- Created Product Masterclass (certification) for 14 different products at a Introductory, Fundamentals, Master and Expert Levels.
- 85% CSAT for Enablement Training
- Three Sales Kickoffs and launch Presidents Club
- Enhanced and optimized the Sales Process to make our Lead Process 12% more efficient
- Grew our BDR team from 2 to 6 and raised our booked meetings from 8 a month to 55 a month
- Built out the first iteration of our GTM Play process and creation

Director of Revenue Enablement and Business Development 

We make purpose-built software for specialty manufacturing and distribution businesses that streamline complex processes, optimize operations visibility and throughput, and drive improved quality, profitability, and revenue growth. Deeply embedded in our customers’ businesses, Advantive’s software solutions add value along the full manufacturing and distribution lifecycle.

The Enablement Squad

The Enablement Squad is an online community where Enablement practitioners can network with each other to get advice or share best practices on initiatives, programs, or events they're working on.

As a Co-Founder it is my responsibility and focus area in community engagement
and content. I am responsible for having engaging content, strategic partnerships, interactive
events, and monitoring overall community satisfaction.
● Increased membership to 2,300+ in 3 years by organic growth
● Built out strategic partnerships with vendors and other communities
● Sold the community to Workramp via acquisition in March of 2022.

CEO / Co-Founder

Badassery

Member

Kaius.co

KAIUS.CO was founded in 2023 and inspired to help those in Enablement impacted by Layoffs. We’ve worked with other major communities to bring awareness to those searching but that wasn’t enough. Now we are going to continue to bring awareness to those searching and help those companies fill those open positions. 

Where does the word Kaius come from? It’s the name of my son, who was placed with us through foster care and adoption. When researching his name it means ‘Rejoice’, which when thinking about what our goal is - we want to be able to rejoice and celebrate a new role or position filled.

Chief Executive Officer

Pavilion

Integrated Life Choices

Service Level Provider (SLP)

Responsum AI

Strategic Enablement Advisor for the development of Responsum AI

Strategic Advisor

Mosaic

Chili Piper

The founding member of the Enablement Team, I had to build structure and processes from the ground up. I worked closely with the Product Marketing team to build out customer facing materials and battle cards. 
● Revamped onboarding experience (decreasing ramp time by 45 days)
● Launched company-wide product certification resulting in a 15% lift in ARR while
reducing churn by 27%.
● Built a brand ambassador program for our sales team and CAB members to be proficient
in our sales motion while at events.

Senior Manager, Sales Enablement

Lunchbox

Main priorities included revamping the onboarding program and
continuing education for the team. Heavily focused on Partner Enablement and front line
enablement as well to expand knowledge of the product.
● Built out a product masterclass brining raising our average deal size 8%
● Revised communication and training plans, and multiple product launches
● Implemented and measured success of a new Onboarding program and Sales
Methodology

Manager, Revenue Enablement

Over a decade of direct sales/customer success experience, continuing to master all areas of the customer buying process. From sales education, change management, philosophy building experience. I’ve designed, managed, and procured dozens of processes from role to role handoff processes, cross-functional initiatives, manager enablement and playbook creation.

Founder @ Social Animal 💜 

The world's first agency that uses Customer Marketing + Social Media to build Community for B2B.

Humans are social animals. We’re wired to seek connection, we trust our peers, and we thrive when we feel part of a community.

Traditional brand marketing is inherently at odds with this because it’s a one-way conversation. It’s a monologue.

“Let me tell you what to think about my product.”

But Community Marketing is conversational. It’s about bringing people together, with your brand ideally serving as the catalyst for that conversation, whether you’re present or not. 

So, how do you harness the power of community to grow your organization? 

You invest in Customer Marketing.

When you intentionally build loyalty with your best customers, their voices naturally amplify your brand everywhere your ideal audience gathers… on LinkedIn, in Slack groups, at industry events, and beyond.

Your marketing shifts from “Let me tell you,” to “Let my customer - your trusted peer - tell you.”

It’s authentic. It’s scalable. It creates a growth flywheel where your best investment is in your customer.

At Social Animal, we turn customers into advocates and communities into referral engines by harnessing the power of human connection.

Let's talk!

Taylor Bogar

A few weeks ago, I joined Champion as their Founding Director of Marketing.

I first met Gianna Scorsone back in early 2023, when they were still building their product. I remember walking away from that conversation feeling like… wow, tech is finally picking up on the power of Customer Marketing. 

Since then, our paths have crossed over and over again, until they eventually became a client of ours at Social Animal 💜🥹 

My first ever role in Customer Marketing taught me that the marketing and revenue teams that are closest to the customer, always have the best message. 

That’s been the thesis of my agency for the last 18 months, and the reason all of my clients have been so successful (patting myself on the back, for sure)

But the technology to support that impact has been missing… until now. 

I’m honored to be a part of this team! Jeff Reekers Emily Cid Allie Thoms

PS - Social Animal isn’t going anywhere. 😉
We have a small team that's running like a machine, driving social advocacy, & building community for an amazing book of clients.

Customer Marketing, Social Advocacy, & Community

CEO: We need to go viral in 2026 to keep up with competition. Can you make that happen? 

Me: Sure! I just need to drop this ring off at Mordor real quick. Brb.

The most valuable lesson I've learned in my career so far & what I believe has led to my biggest opportunities...

Default to action at all times. 

Complete quick tasks that come up live, while you're on the call. 
Respond to the email right after you've read it. 
Knock out easy to do's 5 minutes after the meeting. 

When I stopped making lists of tasks I needed to do later, and just got them done in the moment, I significantly limited my need to do context switching. 

I also stopped forgetting to do the small things!

Figure out where you can cause "spikes", and invest your time and energy there. 
Hire everything else out. 

This is incredible, and maybe obvious, advice I got from Branca Ballot yesterday (everyone go wish her a happy birthday 🥳). 

I was sharing with her how I'm really locked in on certain areas of marketing, and know very little about others, which is something I've been nervous about with stepping into a Director of Marketing role. 

She shared the concept of "spikes" with me. 

Basically, focus on making strong movement in the areas you're really skilled in... 

For me, that's brand, social, customer marketing, community, and content. 

Then, find people that can help you close the gap in areas where you aren't as strong. 

For me, that's anything paid, DG, PMM, mops... basically everything that requires a stronger "left brain" lol

The key is, once you've identified where you can make these spikes, find a company that really needs your strengths.

No one knows how to do everything. 
It's nice to be reminded of that sometimes 🙂

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Matt Schalsey

Taylor Bogar

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The Battle

Matt Schalsey

Taylor Bogar

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Taylor Bogar's LinkedIn Performance

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