Marketing | Ecommerce | Google & YouTube Ads

Follow me if you want to be part of what I'm learning this year. Stuff like...

- What marketing REALLY drives growth, not just what gets credit on reports
- How to measure ToF/Awareness based campaigns
- How to plan the right media mix (not just splitting budget equally among Meta, Google, Linkedin, etc)

How I'm going to (keep) doing this
- Books/media/articles that top marketers recommend
- Follow and interpret people THEY recommend learning from
- Distilling different approaches on figuring out attribution, but in easy-to-understand ways

In Arnold Schwarzenegger voice... "Come with me if you want to liv--, er, learn!"

Matt Rubinstein

The longer I'm in marketing, and the more I learn, the more I see brands wasting opportunity for insane ROI.

Things like Reddit, YouTube (organic + ads), TikTok... 

Brand owners/clients say "I don't know if I should do this" or "We don't really know if it's worth it"

My dudes. In the time spent on your last call you could have answered 3 Reddit posts that are squarely in your market, making people aware that you exist without ANY further effort, probably for another 2-3 years (as more content outranks it).

TikTok: I personally follow 2 people whose videos were served to me on TT, that I did not search for. They're both absolute pros in their fields and no Google Analytics will ever show I found them on TT.

YouTube (organic): the next frontier of content that just keeps putting you in front of your buyers (if you do it w/ SEO etc).

You don't have to be a master in these to get started, and there are TONS of people on this platform who'll teach you for free or for $$$ and get you results.

You have to put ALL your core knowledge/beliefs as a brand onto ALL these channels. THAT'S how you lower CAC, because you're getting more traffic with organic traffic (stuff that ranks on these search engines) vs ads.

The days of seeing SEO as Google only are over. Other channels have ads but the core of their experiences are serving organic (non-ad) content. You can and should get on this because you're not paying for placement with $, you're paying with a few minutes of your time/effort.

Still do ads. But supplement that sh-- with organic channels OUTSIDE of Google.

EMC Capital

Strategising and executing marketing strategies for EMC Capital
Karas Plating & Nationwide Fleet Installations

Group Marketing Manager

RS Connect

Marketing Manager

Sandwell Council

Working in Public Health, I help share positive & healthy messages through the creation of engaging content, Social Media Marketing and Search Engine Optimisation. As a curious individual, I enjoy using keyword research and social listening to learn about the public's attitudes towards public health issues and use this information to develop our marketing strategy. I enjoy working with various parts of Public Health, helping them get the message out, reporting on performance and giving feedback on how to improve.

Digital Marketing Project Officer 

SSI Services Ltd

Implementation, tracking and strategy for search engine optimisation. Creating & updating content across the group websites. Social Media management of multiple accounts. Creation of various print/digital collateral. Supporting the SSI Services division with all their marketing needs.

Marketing Coordinator

Proclaim Digital

Launched startup through the Staffordshire University Be Inspired program. I was providing marketing consultation from Google analytics insight, link building, on/off-page SEO, social media marketing implementation & more technical support with schema mark-up and page speed. 
Delivery of smartphone training & classes to individuals

I achieved page 1 rank for small charity in 3 months & 100% +leads through Google My Business. 
•	Launched 5 WordPress websites from planning to implementation
•	Delivered smartphone training & Marketing classes to individuals 
•	Performed keyword research to help small businesses rank for relevant keywords 
•	Increased web traffic for existing sites through Search engine optimisation, content & SERP features
•	Understanding client needs & communicating how to achieve this 
•	Using Google Analytics, search console, SEM rush to keep track of performance
Growing social media communities across Facebook, Twitter & Instagram
Social media tools Hootsuite, Crowdfire, Facebook ads, Analytics, Buffer 
creation of graphics for use with content sharing 
AMP experiments

Digital Angel 

Deliver 4 out 4 KPI's around acquisition, retention & prepay
Increased existing customer spend 
Mastered the art of using CRM system to solve queries and spot new sales opportunities 
Excellent customer service delivery - 100% service
Created good relationships with clients from individuals to Small Business 
Extensive product/service knowledge
Available to cover other stores in area

Customer Advisor

I managed to deliver sales pitches and demonstration highlighting the benefits of Samsung products. Consequently, sales for Samsung Galaxy phones increased compared to competitor models. 
Trained store staff on Samsung benefits 
Reporting  Market data, Insight & Stock levels

Backstage Elite Ambassador

British Heart Foundation

I was a volunteer in a retail BHF branch in Wolverhampton. I was able to take part in a variety of awareness raising campaigns and managed to increase consumer engagement in store

Volunteer

Online Orders, Customer service, Stock Management. I was also able to work with the manager in suggesting ideas for  designing a website for his business.

Work Experience

NatWest

Work experience shadowing  in different areas of the Bank. This was my first experience of retail .Some of the responsibilities included updating leaflets in the bank hall,telephone call handling  ,Observing the mortgage advisor and Branch Manager .

As an all-round marketing strategist, I'm passionate about creating user-centred content that truly resonates with audiences. With diverse experience in search engine optimisation, social media management, web, events, multichannel campaigns, and communications, I've honed my skills across the full spectrum of marketing but I have really developed my knowledge in Search Engine Optimisation

What I love most about my work is the opportunity to strategise, innovate, and see tangible results. I seek to make a difference in any organisation I work with, being committed to the cause, being the #1 brand champion and helping businesses achieve their goals. I am an extension to the Sales team!

And while some aspects of marketing can seem like the "dark arts," I relish the chance to educate and simplify complicated technical terms for different audiences.

I'm not afraid to try new technologies, give presentations, or solve problems with cutting-edge tools. I really enjoy trying out new tools and often dabbling in AI, CMS, WordPress plugins and speaking with customers, And I'm always looking to make a difference in any organisation I work with, staying fully committed to helping businesses achieve their goals.

But I'm not just passionate about marketing. In my spare time, I also pursue my love for teaching others about technology. Whether it's sharing my expertise in social media marketing, SEO, or growing YouTube channels, I'm always eager to share my knowledge and help others succeed.

If you're looking for a hungry, dynamic marketing strategist who's dedicated to helping your business succeed and make a real impact, let's connect!

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The Battle

Matt Rubinstein

Taz Imbayago

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The Battle

Matt Rubinstein

Taz Imbayago

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Rubinstein's LinkedIn Performance

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