829 Studios - Digital Agency & Marketing Consultancy

Senior E-Commerce Strategist

Full Tilt Media LLC

Assist ecommerce executives with business strategy, sourcing talent, agency performance reviews, and other tasks related to growth within specified efficiency metrics.

Marketing Strategy Consultant

D.LUXURY BRANDS

Increased client's average order value (AOV) by 14% with 20:1 ROI with post-sales upsell options.

Boosted new customer orders by 40% period-over-period by gaining insight from data analysis and optimizing Google Ads campaign per best practices.

Paid Media Manager

From The Forest

Identified under-recognized segment (20%) of buyers that drove 92% revenue and transformed acquisition strategy to focus on them.

Developed strategies for cost-effective growth across multiple channels (Google, YouTube, FB/IG, etc).

Leveraged various attribution models and customer avatars to create a full-funnel strategy.

Integrated the above marketing efforts with website UX/UI improvements, email touchpoints, etc) to maximize revenue while giving customers a consistently quality experience.

Omnichannel Strategy Manager

Similarweb

Led training and marketing sessions with 62 clients to ensure their understanding of web analytics software.

Reversed pending cancellation by sharing data and insights that led to a $10,000 upsell.

Account Manager

Exclusive Concepts, Inc.

Led multi-channel, Google Ads & social media-based digital marketing team to 25% sitewide revenue increase YoY within the first 30 days of management

Analyze data in Google Analytics, Facebook Ads, Google & Microsoft Ads to strengthen each client's paid search (PPC) strategy.

Work with specialists to execute strategy and share key insights between channels to accelerate clients' growth.

Omnichannel Paid Marketing Strategist

Accelerated client's PPC conversions 436% and improved CPA 68% in single year.

Grew revenue for PPC clients on Google Ads & Bing up to 558% YoY with conversion-focused strategies

Drove PPC revenue 152% YoY with 34% higher ROAS on new customer acquisition and retention.

Senior Paid Search Specialist

Paid Search Specialist

Ecommerce Marketing Specialist

Philips

Identified opportunity for, and managed, cross-functional project resulting in $2.8M in
pipeline and $750,000 in new sales.

Actively sought access to the company’s SAP, taught self the programming language and cut reporting time from 2-3 business days to 15 minutes. This allowed management to make real-time decisions on where to allocate limited parts in top accounts throughout the United States.

Sales And Marketing Specialist

Frameworks to address buyer objections throughout your marketing. Sharing examples from sales, tech & investing.

Matt Rubinstein

Chewy

Sr. Paid Search Marketing Manager

Helping our industry-leading service team drive the best performance possible for our clients through the creation and application of ecommerce advertising strategies (Google Shopping, Google Paid Search, Amazon Sponsored Products, Facebook Ads, etc.). Integrating and testing new best practices and working with development teams to create new technology to support specialists and guide/measure client success. Linking sales and service delivery, facilitating an accurate translation of information gathered from the business development process into a measurable strategic direction for our service team. Creating and providing feedback on the sales process and opportunity identification/audit tools, so that they reflect our most current advertising methodologies, aligning goal/expectation setting with the specific ways new tactics and best practices can provide a lift to client businesses based off their unique goals.

Sr. Director of Performance & Strategy: Ecommerce Advertising

Solutions Manager of Google Shopping & Amazon Marketplace

In late 2015, lead the launch of our Amazon Adverting service for Seller Central and Vendor Central accounts—developing overarching strategy, defining best-practices, creating specialist analysis tools / client reporting as well as presenting initial webinars and defining initial sales processes. Training and working with business development and marketing teams on the new Amazon offerings as well as Google Shopping audit process. Helping ensure clients achieve above-goal performance from Google Shopping, Bing Shopping, and Amazon Sponsored Products / AMS campaigns through advanced training and tool creation.

Performance Manager of Google Shopping & Amazon Marketplace

Launch and optimize paid search campaigns for various ecommerce clients across a wide variety of verticals (technology, food, health/supplements, furniture/decor, jewelry, sporting goods, apparel/footwear, etc). Specialize in creating and optimizing Google Shopping campaigns (formerly product listing ads or PLA campaigns) within Google AdWords. Maintain close client communications ensuring that goals and objectives are understood and measured performance is relayed back regularly. (I feel very lucky to work with and learn from smart, fun, and kind people who are experienced experts in this industry with a proven track record of helping online stores succeed and grow.)

Senior Google Shopping Specialist

Google Shopping Specialist

interlinkONE

Spearheaded and executed internal online marketing strategies utilizing Google AdWords, social media marketing, and organic search engine campaigns. Suggested and helped to create content to better engage prospective customers and increase the number of online leads generated by these inbound marketing efforts both through increasing overall visits and conversion rates. Filmed and edited video designed to demonstrate expertise. Reported weekly on website analytics for all company brands to the vice president.

Senior Media Specialist

Grow Socially

Developed content marketing strategies for clients, consulted on online marketing practices (website usability, SEO, SEM, blog posting, email signatures, social media presence, email marketing), social media content creation and posting, Facebook Ads (strategic campaign development, ad creation, performance monitoring), customized Facebook App creation (formerly Facebook tabs), analytics and search engine reporting (Google Analytics, keyword analysis, link tracking, Facebook Insights, sentiment monitoring)

Digital Marketing Strategist

Nitelite Sports

Website redesign, improved SEO (organic traffic up 400%), implemented an SEM campaign (Google AdWords and Microsoft adCenter - increasing sales by 60%), implemented a social media strategy (Facebook fans up 800%, Twitter followers up 350%, referral traffic up 2000%). Overall results: online sales up 450%, phone orders up 55%.

Digital Marketing and Public Relations Coordinator

PAN Communications

Assisted on various accounts in the public relations firm's consumer, technology, and services portfolios. Performed daily media monitoring and reporting, as well as reporter outreach via email, social media, phone, and press kits. Assisted in graphic design layouts of client communications and PAN's own social media presences.

Accounts Intern

Manchester School District

Taught subjects ranging from gym and health to honors calculus and anatomy & physiology at my high school alma mater, Central High School.

Substitute Teacher

Toronto Blue Jays

Gained professional experience in promotions, community relations, productions, ticket operations, baseball operations, and general office management. Also painted faces, operated the manual scoreboard, hawked merchandise, and (when needed) was the team's mascot, Fungo.

Front Office Intern - New Hampshire Fisher Cats (Double-A Affiliate)

Hannaford Bros. Co.

Began as a customer service associate or a bagger and then became a cashier; returned to work my local grocery story each summer throughout college.

Cashier and Customer Service Associate

State of New Hampshire, Judicial Branch

Designed brochures, logos, and stationery as well as assisted with copywriting and editing; also attended committee meetings and answered phone calls among other administrative office responsibilities.

Intern to the Communications Director

Check out my YouTube channel, GoTr Investing, where I share how I leverage Google Trends data in my investing decisions (it's heavy on ecommerce-focused companies, so lots of AMZN and Shopify):
https://youtube.com/channel/UCa7JdN-_fXemDHo3y8DsDNw

ESSENTIALS: 
I am an ecommerce marketer with 11 years of Google Ads and Facebook Ads experience building a variety of campaign types. I currently specialize in structuring and optimizing Google Shopping and Amazon Sponsored Products / AMS campaigns as well as developing new strategies for our agency's industry-leading services. 

NOT-SO-ESSENTIALS:
I have been quoted in Internet Retailer, sharing my thoughts on Google and Amazon (LINK: http://shop.pe/stjeu) and work with both B2B and B2C sellers on Shopify, Magento, BigCommerce, Yahoo Small Business, NetSuite, Salesforce / Demandware, WooCommerce, 3Dcart, Volusion, and X-Cart — I also happen to be a 200-hour certified yoga instructor with a passion for skiing, mountain biking, and the data behind sports—Moneyball-stuff.

If you think you or your organization could benefit from my marketing skill set or my agency's expertise, please contact me. I would love to talk with you about your challenges and the ways you could fuel growth. Please introduce yourself and connect with me on LinkedIn.

SKILLS: 
• SEM / PPC (Google AdWords certified, Bing Ads, and Facebook Ad campaigns)
• Google Shopping (PLA), Bing Shopping / Product Ads, Remarketing advertising
• Amazon Strategy (Amazon Sponsored Products / Sponsored Ads; AMS; Search term fields; product detail page content; review strategy; repricing, product launches)
• SEO (configuring/monitoring Google Analytics, site structure, keyword & link analysis)
• Writing (blogs, strategic plans, client reports, presentations, press releases, copywriting, news writing)
• Research (keyword analysis, competitive search reporting, brand monitoring)
• Social media advertising (Facebook, Instagram, Twitter, LinkedIn)
• Website content & design (HTML, Photoshop, Illustrator, Dreamweaver)
• Email marketing (Constant Contact, MailChimp, AWeber, Klaviyo)
• Video recording/DSLR photography (iMovie/Final Cut, interviews/testimonials, screencasts, mobile app previews)

taplio

The Battle

Matt Rubinstein

Nolan Antonucci

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