Marketing | Ecommerce | Google & YouTube Ads

Follow me if you want to be part of what I'm learning this year. Stuff like...

- What marketing REALLY drives growth, not just what gets credit on reports
- How to measure ToF/Awareness based campaigns
- How to plan the right media mix (not just splitting budget equally among Meta, Google, Linkedin, etc)

How I'm going to (keep) doing this
- Books/media/articles that top marketers recommend
- Follow and interpret people THEY recommend learning from
- Distilling different approaches on figuring out attribution, but in easy-to-understand ways

In Arnold Schwarzenegger voice... "Come with me if you want to liv--, er, learn!"

Matt Rubinstein

Who is Koray Tugberk Gubur? Koray Tugberk GUBUR is the founder and owner of Holistic SEO & Digital. Koray Tuğberk publishes SEO Case Studies, Research, and Detailed A/B Tests along with their results. Koray regularly attends webinars, conferences, and SEO-related events. He focuses on Data Science, Machine Learning, Web Development, Entity-based Contextual Search, Semantic Content Network Creation, Marketing, Branding, and Reputation Management.

Koray has been born on 21st March 1993. He has graduated from Yeditepe University. Koray Tuğberk GÜBÜR has more SEO Experience of over 6 years and worked with more than 200 Companies from Europe, Africa, and North America. Koray published 12 SEO Success Stories, 10 SEO Case Studies, 2 SEO A/B Tests, and hundreds of SEO-related articles. He has been featured in #SEOMOFO, TheWeeklySEO, and other types of SEO Newsletters. Koray has been chosen as the most-read author by Serpstat in 2020. Koray Tuğberk Gübür has published a webinar with RankSense for SERP Recording and animating, also he published various webinars in Turkey for Semantic SEO and Search, Core Algorithm Updates, and more. Koray has attended Tea Time SEO Event as a speaker.

Koray GUBUR

Google has started rolling out quick filtering options for Branded and Non-Branded queries in Google Search Console.

This matters because query classification has always been far more complex than the old SEO reflex of labeling everything as only “transactional” or “informational.”

Google’s systems deal with many different query types, including:
implicit question queries
entity-seeking queries
numeric queries
syntactic queries
navigational queries
and many others

Navneet Panda, who is often associated with the architecture behind the Panda updates, worked on systems that evaluate site quality partly through navigational, in other words, branded queries.

That is one of the reasons why, since my first Topical Authority case study, I have always emphasized that 0 search volume query terms and branded queries connected to topic-related queries are directly important for proving ranking necessity to Google.

Just yesterday, we shared an example of an EMD generating $15,000 per month with only a homepage, largely because it benefits from the siteNameFactor.

In the same way, Google now seems to be exposing a small glimpse of its internal query classification system inside Search Console.

This is useful because what Google considers branded vs non-branded may not always be as obvious as SEOs assume.

For example, queries containing:
synonym variations of brand terms
domain name terms
site name terms
close brand associations

may still be interpreted as branded by Google.

And since domain terms, site names, and brand phrases do not always perfectly overlap, this can influence how Google classifies a query.

Because of that, the new Branded / Non-Branded filter in GSC can become a valuable hint for understanding Google’s perspective more clearly.

To learn more: https://lnkd.in/dp8mGy8E

Koray Tugberk GUBUR

CEO and Founder of Holistic SEO & Digital - Fortune 500 SEO and Business Consultant - Topical Authority - Venture Capitalist - Investor

Google’s Discover Core Update is primarily about topicality, and the fluctuations you’re seeing are largely driven by changes in topical relevance.

Discover is a topic-based system, where Google continuously recalibrates embeddings and embedding distances. Because of this, the update does not affect only news or magazine publishers.

Any site with content evaluated through topical signals can experience visibility shifts under Discover.

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The Battle

Matt Rubinstein

Koray GUBUR

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Koray GUBUR's LinkedIn Performance

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