Marketing | Ecommerce | Google & YouTube Ads

Follow me if you want to be part of what I'm learning this year. Stuff like...

- What marketing REALLY drives growth, not just what gets credit on reports
- How to measure ToF/Awareness based campaigns
- How to plan the right media mix (not just splitting budget equally among Meta, Google, Linkedin, etc)

How I'm going to (keep) doing this
- Books/media/articles that top marketers recommend
- Follow and interpret people THEY recommend learning from
- Distilling different approaches on figuring out attribution, but in easy-to-understand ways

In Arnold Schwarzenegger voice... "Come with me if you want to liv--, er, learn!"

Matt Rubinstein

The longer I'm in marketing, and the more I learn, the more I see brands wasting opportunity for insane ROI.

Things like Reddit, YouTube (organic + ads), TikTok... 

Brand owners/clients say "I don't know if I should do this" or "We don't really know if it's worth it"

My dudes. In the time spent on your last call you could have answered 3 Reddit posts that are squarely in your market, making people aware that you exist without ANY further effort, probably for another 2-3 years (as more content outranks it).

TikTok: I personally follow 2 people whose videos were served to me on TT, that I did not search for. They're both absolute pros in their fields and no Google Analytics will ever show I found them on TT.

YouTube (organic): the next frontier of content that just keeps putting you in front of your buyers (if you do it w/ SEO etc).

You don't have to be a master in these to get started, and there are TONS of people on this platform who'll teach you for free or for $$$ and get you results.

You have to put ALL your core knowledge/beliefs as a brand onto ALL these channels. THAT'S how you lower CAC, because you're getting more traffic with organic traffic (stuff that ranks on these search engines) vs ads.

The days of seeing SEO as Google only are over. Other channels have ads but the core of their experiences are serving organic (non-ad) content. You can and should get on this because you're not paying for placement with $, you're paying with a few minutes of your time/effort.

Still do ads. But supplement that sh-- with organic channels OUTSIDE of Google.

Exact Sciences

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Cvent

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Booking.com

Expedia, Inc.

The Market Associate is responsible for maximizing revenues for both Expedia Inc. & key hotel partners in the assigned region. The primary focus of this role is to aid internal management teams and key supply partners in identifying, implementing, and executing strategic initiatives which improve key business metrics, ensure Expedia’s offerings are appropriately positioned to be competitive, and maximize opportunities for distribution and marketing of product offerings within the assigned region.

Market Associate

Choice Hotels International

works with the Revenue Managers and Senior Revenue Managers to maximize hotel room revenue by providing analysis and technical knowledge of the market, the competition, distribution channels and various systems. Provides regular analysis and reporting of revenue strategies and tactics. Summarizes revenue trends on Corporate, brand, region, portfolio and property level. works as a strategic and decisive supporter, combining knowledge in revenue management, e-commerce, sales, marketing and distribution to offer support to the Choice RM team in making the optimal revenue decisions.

Revenue Analyst

Colonial Williamsburg Foundation

As an intern, report directly to the director of business and revenue management. Work includes research into pricing strategies, ecommerce analytics and optimization, strategic business research and analytical work on a variety of Colonial Williamsburg Hospitality assets including three golf courses and a spa, and general business strategy development.

Intern to Director of Business and Revenue Management

The Martin Agency student workshop

Participated in an intensive student workshop program comprised of interactive seminars with professionals from a variety of disciplines within the industry. Worked as the account manager within a team to design a marketing and communications program based on a legitimate client situation.

Account Management

Fluent in data and passionate about anything digital, bringing my business sense and insatiable curiosity with analytics and consumer behavior to the fight against cancer.

taplio

The Battle

Matt Rubinstein

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taplio

The Battle

Matt Rubinstein

Colin Eason

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Rubinstein's LinkedIn Performance

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