Business Development Lead 🤝 | LinkedIn Consulting for CEOs ✍️ | Top Marketing & HR Voice 📣 | Speaker 🗣️ | 4x Founder 🧩 | Career Coach & GTM Advisor 📈 | FoundersBeta 30 Under 30 🚀

I'm currently Chief of Staff at Fulfil (eCommerce ERP), where I spend my days: 
👉 Living inside Claude Code 
👉 Collaborating with our CEO on strategic cross-functional priorities
👉 Leading growth and strategic partnerships with technology and service providers

📩 Drop me a note if you're interested in learning more about becoming a Fulfil partner.

Outside of Fulfil, I'm:
🗣️ Running workshops on AI, personal branding, LinkedIn and social selling
🚀 Advising startups on GTM strategy
🎤 Want me to speak at your event or run a workshop for your team? 

I've been invited to share LinkedIn and personal branding strategies with conferences, industry associations, companies and schools, and my thought leadership has been featured in major publications.

My most requested workshop is focused on Leveraging LinkedIn. This workshop will teach you:
👉 How to craft your personal brand and optimize your LinkedIn profile
👉 How to develop a content strategy to tell your story
👉 How to leverage the platform to get in front of potential employees, employers, clients, and partners.

📩 Drop me a note if you're interested in booking me as your next speaker. 

📣 Features: LinkedIn News, HR.COM, Retailing Central, StartupNation, Canadian Restaurant and Foodservice News, CanadianSME Magazine, UNDER30CEO, CTV News, HCM Technology Report, Staffing Industry Analysts, Recruiting Daily, Best of HR, B2B Marketing World, UPJourney, Disrupt Magazine, Grit Daily, Hustlers Global, Small Business Currents, College Recruiter, Youth Opportunities, The Creative Zine, The Nativa, Marketer Interview, AzBigMedia, MatchBuilt and more.

Myers-Briggs: ENFJ | Deloitte Business Chemistry Profile: Guardian/Integrator
Working Geniuses: Tenacity & Enablement
Lean Six Sigma White Belt Certified | Certified Associate in Project Management 
--- Views expressed are my own --

Matt Parkin, CAPM®

Had a blast visiting our Bangalore office for 2wks. 🇮🇳

Was amazing seeing our engineers hacking away in person, launching:

-Vibe coding micro apps with Fulfil

-The ability to create and edit Fulfil records from Claude with our MCP

-Our Numeral integration

And so much more.

I only got grilled twice about my Claude Code setup 😅

Was also pretty cool to see our support team working so collaboratively with each other IRL, shipping fast to support the DTC merchants using Fulfil as their ERP.

If you want to join a team that:
-Eats meals together
-Encourages you to take PTO 
-And gives you the autonomy and ownership to have a real impact:

We’re growing our team in Toronto, Miami and Bangalore across support, engineering, implementation, sales and success - head over to our careers page to learn more!

Matt Parkin

Chief of Staff @ Fulfil (eCommerce ERP) 🤝 | Claude Code 🤖 | Coaching and speaking about all things personal branding, AI, and entrepreneurship 🗣️ | 4x Founder 🧩 | FoundersBeta 30 Under 30 🚀

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Toronto sales crew - we're hiring Account Executives at Fulfil.

Our sales team is AI-forward, so you’ll benefit from:

- Internal AI tooling to get you quick answers to technical questions
- Access to Claude for creating Claude Artifacts instead of legacy slide decks
- Frequent product releases (every few weeks), so you can position Fulfil as being at the forefront of the industry

If you've ever lost a deal because you couldn't get the right resource fast enough, that won't be your problem here.
- Need the CEO on a demo? They'll show up. 
- Want the COO to grab coffee with a prospect? Done. 
- Spot a need for a new feature or integration? Engineering is a Slack away.
- Need a case study built around a specific use case? Marketing turns it around. 

You're not selling software that lives in a tab someone opens once a week. 

Fulfil is how our merchants run their business every day — every order, every shipment, every financial close. 

When you close a deal here, you feel it.

If that sounds like the kind of work you want to do, head over to the Fulfil careers page to apply: https://lnkd.in/eGXd5nni

Compensation: $110–130K base / $220–260K OTE

DMs are open if you have any questions.

10 companies hiring in the eComm tech space - check them out: 

Fulfil
- ERP Implementation Consultant (Miami, FL)
- ERP Implementation Associate (Toronto, ON & Miami, FL)
- SDE-I, SDE-II, Senior Engineer, Lead Engineer, Engineering Manager (Bangalore, India)

Numeral
- Account Executive (US - Remote)

Loop
- Product Marketing Manager (US - Remote)

Passport
- Customer Success Manager (US - Remote)

Flexport
- Director, Marketing & Communications (Chicago, IL)

Ramp
- Enterprise Channel Partner Manager | Accounting (Canada - Remote)

Shopify
- Product Partnerships Lead (NAMER - Remote)

Faire
- Sr. Technical Program Manager, Engineering (Kitchener, ON)

Parabola
- GTM Engineer (SF, CA)

Gorgias
- VP Marketing (Toronto, ON)

Looking for a new role or growing your team? Introduce yourself in the comments! 

Let's help our network out 🤝

Looking forward to speaking about AI in Partnerships at Partnership Leaders Catalyst Summit Toronto on April 7th.

You can learn more about the half-day event and save your free spot to attend here: https://lnkd.in/eh6_fCtu

Claude Code, Claude Skills and MCP have entered the imsg group chat with friends. I know it can feel overwhelming to get started - here are a few quick ways to get comfortable if you're just starting out with AI:

1. Start by connecting any existing tools you're already using to Claude (e.g. Google Drive, Google Calendar, GMail, Slack, Canva, Fulfil, etc.).

2. Ask questions, analyze data and build reports based on your connected data sources. 

3. Start asking software providers you use or are considering using if they have an MCP (this is the USB port equivalent that lets LLMs like ChatGPT and Claude connect with other software).

4. Research the concept of Claude Skills and identify a task that you or your team frequently performs where you'd like a standardized output. 

If you're looking for some ideas, head over to the Fulfil website and check out some example Claude Skills for a free shipping threshold analysis and a fulfillment optimization analysis: https://lnkd.in/eHZAUS5D 

I'm the definition of a non-technical person, and it's been mindblowing what I can do now with AI - hopefully this is a helpful starting point for those just getting started!

York University

I gained experience coordinating the peer review process for over 50 professors applying for various grants such as NSERC, CIHR, and SSHRC while utilizing add-ins like Mail Merge to personalize emails and follow up with timely responses.

Special Project Assistant

Ontario Power Generation

Financial Analyst

Emploi et Développement social Canada (EDSC) / Employment and Social Development Canada (ESDC)

Citizen Service Officer

Client Service Support Officer

Mornings With Matt Consulting

I worked on my ghostwriting skills by reading through daily journalist queries and creating responses related to entrepreneurship and marketing. I improved my skills by learning how to write concisely and by being able to replicate the tone and writing styles that he uses.

Along with that, I was able to write different OP-ED submissions regarding impostor syndrome, burnout, and the importance of LinkedIn. This taught me how to effectively research credible sources as well as how to create eye-catching headlines.

Lastly, I was able to learn about what lead generation is. To pitch the owner's business as well as expand his connections, I was able to create lists of influential people he could possibly connect with online or in person. This involved a lot of research and using LinkedIn efficiently to find potential people that shared the same common interests, careers, and viewpoints as the owner.

Social Media Intern

Social Planning Council of Peel

➢ Created various forms of social media posts (audio podcasts, Instagram posts, etc.) to help increase the social media presence of the Social Planning Council Of Peel.

➢ Implemented Excel macros to finish repetitive tasks faster (data cleaning, deleting leading and trailing spaces, formatting), creating a faster workflow for the company.

➢ Utilized DaVinci Resolve and HitFilm Express to edit video-content using transitions, sound effects, subtitles, and additional audio tracks.

➢ Used PIXLR and Photopea to create thumbnails for YouTube, helping them be more eye-catching and engaging to increase click-through rates and engagement times on social media posts.

Social Researcher

RV Part Shop

Throughout my four months, I had my first experience with copywriting. I was given assistance and training on what SEO is and the importance of it for web ranking. Throughout my learning process, I learned concepts such as how to efficiently research for keywords and different industry-standard SEO topics such as keywords.

With this training, I was able to create blog posts on RVs, Trucks, watersports, and the maintenance of vehicles. As information needed to be credible, I learned how to find reliable sources and create blog posts that get straight to the point. Eventually, this led to 20+ blog posts being created by me.

Web Content Writer

Cultivaze Consulting

➢ Worked with a team of 3 undergraduate students to create a 12–15 page research paper explaining COVID-19's effects on management consulting and the future of management consulting.

➢ Researched 5+ journal articles and read through 3+ MBB and Big 4 reports to discuss the advancements within AI consulting, IT consulting, and technology consulting and their increasing employment opportunities.

➢ Identified key trends happening in the management consulting field, such as increasing reliance on AI, increasing importance on ESG and CSR metrics, and noticing companies relying more on boutiques.

Research Analyst

Meadowvale Learna Tutoring And Learning Centre

➢ Integrated time management skills were developed through creating individual study schedules for each child, which decreased academic learning gaps through clarifying and answering course content-related questions before tests and quizzes were administered at school.

➢ Monitored student performance over time by administering mock tests and quizzes, resulting in higher academic grades due to early resolution of issues prior to students making mistakes when tested in school.

➢ Applied effective learning strategies such as acronyms, mind mapping, and modelling to increase student engagement and cater to each person's individual learning styles and needs.

Tutor

BeatTheStreets

➢ Summer Camp Counsellor that was a role model figure for kids ages 5-13.

➢ Implemented a reward system to reward those with good behaviour and incentivize others to follow.

➢ Managed administrative tasks such as check-in and checkout of kids, emailing reminders for parents, and allocating funding for pizza days.

Summer Camp Counselor

'26 BBA Candidate At The Schulich School Of Business

Hello! My name is Yahya, and I am a fourth-year student pursuing a BBA degree at the Schulich School of Business. 

Throughout my career journey, I have become interested in sales, technology, and marketing. I love people-focused roles where I get to help others and see progress with the work I put out!

Happy to have conversations anytime.

taplio

The Battle

Matt Parkin, CAPM®

Yahya S.

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taplio

The Battle

Matt Parkin, CAPM®

Yahya S.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Parkin, CAPM®'s LinkedIn Performance

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