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Founder. Operator. Investor. Educator. No matter the role, I’ve always believed in trusting your instincts and never outsourcing your judgment.
 
That mindset has led me down an unconventional path from poverty to investor. I grew up in Queens, hawking flowers on street corners and working at McDonald’s to help put food on the table. On a mission to transcend poverty as fast as possible, I dropped out of high school at 16 to work full-time and enroll in college early.
 
Over the next decade, I earned a law degree from Fordham at night and began a career as the youngest press secretary in NYC history, where I helped manage the global press response to 9/11.
 
I went on to be an executive for two NFL teams, found/invest in some of the most dynamic brands through RSE Ventures, and become a guest shark on ABC’s Shark Tank (seasons 10-11) as well as an executive fellow at Harvard Business School, where I co-teach "Moving Beyond Direct-to-Consumer." 
 
Always looking to meet great founders and the people who invest in them.

Follow me on Twitter @MHiggins.

Matt Higgins

Some of the world’s most transformative technologies don’t start in labs. 

They start in elite competitive arenas where performance demands are highest, failure is immediate, and innovators are forced to redefine what is possible.

Think about Ferrari. 

Ferrari began as a racing company, not a consumer brand.

Founded by Enzo Ferrari in 1929, it used Formula 1 as a proving ground where engineering was tested under the harshest conditions imaginable. The road cars the world covets were not born from showroom whiteboards or hypothetical demos. They were forged on unforgiving circuits where speed, reliability, and performance determine the difference between success and failure. 

Only after technology was validated on the track was it transferred to road cars, making Ferrari a rare example of a company where the consumer product is the byproduct of elite competition. Racing was not a marketing exercise. 

It was the foundation of Ferrari’s engineering DNA.

That same dynamic is happening in drones today.

Almost a decade ago, I wrote the first check into The Drone Racing League, where elite pilots flew custom-built drones at over 100 miles per hour through complex three-dimensional courses, pushing hardware and software to the limits of physics and human reflexes.

Broadcast live on ESPN, from stadiums in France, Germany, and Saudi Arabia to arenas in Las Vegas, Miami, and Phoenix, our racing drones were pushed to their limits across the globe.

Whether in competition or high-performance test environments, they were flown under extreme conditions, exposing weaknesses instantly and forcing rapid iteration at the edge of what the systems could handle. Even a few nanoseconds of latency between drone and pilot could mean a crash before the pilot realized it had happened. 

This was the original no-fail drone mission.

The technologies developed there were not just for sport. They proved real-world value and opened a path to far higher stakes, including national security, battlefield advantage, and life-saving applications.

That insight informed our next chapter: co-founding Huntsville, Alabama-based PDW with Nicholas Horbaczewski, Ryan Gury, and Trevor Smith.

What began as performance-driven racing technology evolved into a company building next-generation tactical drones and autonomous systems for defense and public safety. PDW’s systems, including the C100, are now deployed at every level of the United States military.

In the same way Ferrari’s racing pedigree became the foundation of its engineering excellence, elite platforms like drone racing accelerate innovation by demanding leaps traditional product development rarely forces.

The lesson is simple: find your hardest arena, compete there, and let that pressure forge products that matter.

CEO and Cofounder at RSE Ventures | WSJ Bestselling Author: Burn the Boats, Harper Collins, 2023 | Executive Fellow at Harvard Business School

“Study hard what interests you the most in the most undisciplined, irreverent and original manner possible.” 
― Richard P. Feynman

“I'm smart enough to know that I'm dumb.” 
― Richard P. Feynman

“I learned very early the difference between knowing the name of something and knowing something.” 
― Richard P. Feynman

“When you want to do something new you have to apply the physics approach. Physics is really figuring out how to discover new things that are counterintuitive like quantum mechanics.” 
―  Elon Musk  - Hey  Elon, support her because I know you can't beat her...  Stefan M.

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