Harvest Chocolate

Harvest Chocolate, is a bean-to-bar chocolate company that handcrafts seasonal chocolate bars and Snacking Chocolate for everyday moments. We use simple, organic ingredients, source fresh cacao seasonally, using local fruits from the season to add unique flavors to our chocolate.  

We make chocolate that anyone could enjoy, regardless of allergies or dietary restrictions and support farmers locally and abroad by using only the season's best harvest—from cacao beans to local fruits.

Co-Founder and Head Dishwasher

Pros & Content Community

Community Manager

Knotch

Leading the social strategy as part of the growth team at Knotch, an early-growth customer journey intelligence software. Including strategic planning for the go-to-market, account-based marketing, paid media, email marketing, and sales development.

Growth Marketing - Social and Community

Verint

As a Customer Experience Manager with Verint, it is my responsibility to help our clients research, develop, and execute a customer experience program that will result in customer satisfaction and loyalty, insights that can be shared organization-wide, and omni channel experience strategy and measurement.

Verint as a whole has more than two decades of experience helping more than 10,000 organizations worldwide create lasting value. A global leader in customer engagement, Verint helps businesses evolve and modernize the entire customer engagement operation while protecting legacy investments.

We are built on five core values that shape the way we do business with our customers, partners, and each other: 

⇢ INTEGRITY to do what’s right
⇢ INNOVATION to create leading solutions for real-world challenges
⇢ TRANSPARENCY that fuels mutual trust and productive, collaborative working relationships
⇢ HUMILITY to view our successes as milestones in our journey and our mistakes as opportunities for improvement
⇢ PASSION for making our customers and partners successful.

Associate Account Executive

ForeSee

As a Business Development Representative, I developed and executed an account-based marketing strategy to increase sales efficiency and accelerate new business acquisition for an integrated CX intelligence platform, which helped companies prioritize CX decisions and profit from customer feedback.

⇢ Produced an accurate and high-quality sales pipeline by researching prospective customer accounts using insight tools, creating customized outreach strategies, prospecting calls through multiple channels, and conducting exploratory calls with inbound leads, leading to $3M in pipeline growth to-date.

⇢ Partnered with the marketing team to understand the campaigns and activities with the highest response rate for validation of marketing optimization efforts.

Business Development

First Federal Bank of the Midwest

Financial Sales Manager

As a Relationship Banker, I worked with individual and small business clients to complete an assessment of financial needs and consultatively sell a full range of products such as deposit accounts, loans, and credit cards to support the overall banking center sales objectives.

⇢ Secured at least $45k of new loans each month (vs. target of $25k/month), 10 customer referrals to partners (commercial loans, insurance, merchant services and wealth management), and cross-sold  50 new products per month to existing customers.

Relationship Banker

As an Account Representative, I served as a trusted advisor to small business and personal banking clients by understanding their needs and promoting the appropriate products and services. I also identified cross-selling opportunities, surpassing a personal sales goal of referring 20 new customers per month.

Account Representative

Self-Employed

As a restaurant operations consultant, I provided an operational evaluation of an emerging restaurant and streamlined the restaurant’s ordering process, reduced food cost by negotiating with suppliers, and worked with their team to create premier events to attract top-spending clients.

Freelance Restaurant Consultant

SCM Hospitality

As a Corporate Sous Chef, I provided culinary leadership, support and expertise at celebrity chef Scott Conant’s six restaurants and corporate partnerships across North America by creating dishes featured in publications under the SCM Hospitality brand. I also mentored staff at each of the restaurants on sales techniques, menu design, and marketing strategies.

Corporate Sous Chef

Torc

As a Sous Chef with Torc, I oversaw the kitchen staff while developing and maintaining relationships with vendors to acquire high-quality products. I also served as the opening management team and contributed to the restaurant’s first-year sales goal of $2MM through enforcing quality control measures, maintaining relationships with top-spending clients, and implementing daily menu changes.

Sous Chef

Quince Restaurant

As a Sous Chef with Quince Restaurant, I managed 20 kitchen staff employees in daily production, ordering, cost control and quality assurance at a 2 Michelin Star restaurant featuring California contemporary cuisine.

MattGPT™: AI + Content = Growth

Matt Cross 🍫 🤖

Marketing executive with a sharp eye for strategy, a bias for action, and a commitment to excellence. As CMO at INFUSE, I lead high-performing teams to drive growth through go-to-market innovation and discoverability-to-revenue (> brand-to-demand) discipline.

I thrive at the intersection of discipline and creativity, translating data into insight, insight into strategy, and strategy into impact. Focused, thoughtful, and deeply loyal to the people and brands I serve, I bring clarity, conviction, and consistency to every challenge. With some unorthodox ideas.

Three issued patents 
Certified Project Management professional
Certified Change Management practitioner
Six Sigma/LEAN

Select Speaking Engagements:
► HG AI Revenue Growth Summit - Scaling Smart: Why Efficiency Must Drive Buyer Enablement to Fuel B2B Growth (2025)
► Demand Xchange - Harnessing Data: Strategies for Seamless Integration (2025)
► Pavilion CMO Summit - The End of SaaS as We Know It: Why Efficiency Is the Innovation in B2B Growth (2025)
► B2BMX - The Dos and Don'ts of Winning Buyer Trust & Business (2025)
► B2BMX - TAM Overload? How to Zero In On Your Most Valuable Accounts (2025)
► Channel Meet Up, Keynote - Rethinking Your GTM & Partner Ecosystem Strategy (2024)
► Forrester B2B Summit and Pavilion CMO Summit - Resetting Expectations for Buyers and Sellers in a Skeptical Market (2024)
► Pavilion - Revenue Strategies to Win the Hearts and Budgets of Defensive Buyers (2024)
► B2BMX - Revenue Strategies To Win The Hearts, Minds & Budgets Of Your Defensive Buying Groups (2024)
► Pavilion GTM Summit - What 800 Marketers Told Us: Insights From Growth & Demand Leaders (2023)
► Versique - Building Marketing for High-Growth Companies (2023)
► Airmeet & Pavilion - Book More Meetings with Event Data (2023)
► Channel Meet Up - Voice of the Marketer (2023)
► Pavilion - The Evolution of the Market (2023)
► B2BMX - Voice of the Marketer (2023)
► B2BSMX - Lessons from Past Recessions to Boost Growth in Uncertain Markets (2022)
► CMC Webcast - Recession Marketing Roadmap: The New GPS to Thrive (2020)
► Workfront - How Marketing Ops Modernizes Workflow (2019)
► LeadingAge – Redefining the Customer Experience (2019)
► LeadingAge – Critical Hospitality Challenges (2018)

Victoria A.

Unpopular opinion: Your buyers do not want more content. They are drowning in it.

89% of B2B marketers use AI for content. Only 4% trust what it produces.

The result? An ocean of synthetic noise that teaches buyers nothing they did not already know.

Here is what nobody is talking about: Your buyers are not reading to learn.
They are reading to DEFEND.

With 10+ stakeholders in the average buying group and decision windows shrinking, your buyer does not need another educational whitepaper.

They need ONE piece of ammunition. ONE stat. ONE proof point they can bring to their CFO to justify why their decision will not get them fired.

Their choice is largely made. They are reading your content looking for evidence to defend that choice to people who were not in the room.

So stop asking: "What will educate our buyer?"
Start asking: "What will make our buyer look smart to their buying group?"

That is the new content brief.

More: outlook.infuse.com

Victoria Frederika A.

Discoverability-to-Revenue | Demand Excellence | GTM & AI Marketing

89% of B2B marketers now use AI. Only 4% highly trust the output.

That single data point explains everything happening right now.

For INFUSE Outlook 2026, we analyzed how AI is reshaping the B2B buyer journey. What we found challenges conventional thinking about AI implementation.

The adoption curve has been aggressive:
➡️ 62% of B2B enterprises increased AI investments last year
➡️ 67% plan to increase AI investment this year

But the trust curve has not followed:
⛔ 51% cannot measure ROI or see business impact from AI implementations
⛔ Content quality only improves when AI has human oversight
⛔ The flood of AI-generated content has actually increased buyer skepticism

Here is the counterintuitive insight: 
✅ The teams winning with AI are not those deploying the most tools. They are those applying operational discipline > that proves ROI > that builds buyer trust.

Our new report details a framework for AI deployment across buying journey stages, one that prioritizes trust over volume.

Download for free: outlook.infuse.com

Alexander Kesler Larysa Z. Petya Dolaptchieva David Verwey Mukesh Rajpurohit Dan Freeman Andrew Sambrook Scott Vaughan Joseph Saunders Vinicius Scott

It's 2026, and 74% of buyers express a mild (or less than) satisfaction with their current vendors.

Only 26% of buyers are "very satisfied" with their current vendors, according to our Voice of the Buyer research and INFUSE Outlook 2026 (live this week outlook.infuse.com).

The rest are somewhat satisfied, neutral, or not at all. 

That is not loyalty; it’s inertia.

Think about what "somewhat satisfied" or "neutral" really means: "You are fine. You have not given me a reason to leave, but you have not given me a reason to stay either."

That is your opening. The market is sitting in relationships where the incumbent is doing just enough not to get fired.

For SaaS, this is a scary position to be in. The loyalty is really thin.

This inertia creates space for competitors who deliver sharper outcomes and tighter post-sale performance. Vendors that elevate client success, validate impact, and reduce uncertainty can dislodge incumbents and convert passive satisfaction into durable loyalty.

If you are not already running competitive takeover campaigns, my question is: "Why?"

taplio

The Battle

Matt Cross 🍫 🤖

Victoria A.

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taplio

The Battle

Matt Cross 🍫 🤖

Victoria A.

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Victoria A.'s LinkedIn Performance

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