Harvest Chocolate

Harvest Chocolate, is a bean-to-bar chocolate company that handcrafts seasonal chocolate bars and Snacking Chocolate for everyday moments. We use simple, organic ingredients, source fresh cacao seasonally, using local fruits from the season to add unique flavors to our chocolate.  

We make chocolate that anyone could enjoy, regardless of allergies or dietary restrictions and support farmers locally and abroad by using only the season's best harvest—from cacao beans to local fruits.

Co-Founder and Head Dishwasher

Pros & Content Community

Community Manager

Knotch

Leading the social strategy as part of the growth team at Knotch, an early-growth customer journey intelligence software. Including strategic planning for the go-to-market, account-based marketing, paid media, email marketing, and sales development.

Growth Marketing - Social and Community

Verint

As a Customer Experience Manager with Verint, it is my responsibility to help our clients research, develop, and execute a customer experience program that will result in customer satisfaction and loyalty, insights that can be shared organization-wide, and omni channel experience strategy and measurement.

Verint as a whole has more than two decades of experience helping more than 10,000 organizations worldwide create lasting value. A global leader in customer engagement, Verint helps businesses evolve and modernize the entire customer engagement operation while protecting legacy investments.

We are built on five core values that shape the way we do business with our customers, partners, and each other: 

⇢ INTEGRITY to do what’s right
⇢ INNOVATION to create leading solutions for real-world challenges
⇢ TRANSPARENCY that fuels mutual trust and productive, collaborative working relationships
⇢ HUMILITY to view our successes as milestones in our journey and our mistakes as opportunities for improvement
⇢ PASSION for making our customers and partners successful.

Associate Account Executive

ForeSee

As a Business Development Representative, I developed and executed an account-based marketing strategy to increase sales efficiency and accelerate new business acquisition for an integrated CX intelligence platform, which helped companies prioritize CX decisions and profit from customer feedback.

⇢ Produced an accurate and high-quality sales pipeline by researching prospective customer accounts using insight tools, creating customized outreach strategies, prospecting calls through multiple channels, and conducting exploratory calls with inbound leads, leading to $3M in pipeline growth to-date.

⇢ Partnered with the marketing team to understand the campaigns and activities with the highest response rate for validation of marketing optimization efforts.

Business Development

First Federal Bank of the Midwest

Financial Sales Manager

As a Relationship Banker, I worked with individual and small business clients to complete an assessment of financial needs and consultatively sell a full range of products such as deposit accounts, loans, and credit cards to support the overall banking center sales objectives.

⇢ Secured at least $45k of new loans each month (vs. target of $25k/month), 10 customer referrals to partners (commercial loans, insurance, merchant services and wealth management), and cross-sold  50 new products per month to existing customers.

Relationship Banker

As an Account Representative, I served as a trusted advisor to small business and personal banking clients by understanding their needs and promoting the appropriate products and services. I also identified cross-selling opportunities, surpassing a personal sales goal of referring 20 new customers per month.

Account Representative

Self-Employed

As a restaurant operations consultant, I provided an operational evaluation of an emerging restaurant and streamlined the restaurant’s ordering process, reduced food cost by negotiating with suppliers, and worked with their team to create premier events to attract top-spending clients.

Freelance Restaurant Consultant

SCM Hospitality

As a Corporate Sous Chef, I provided culinary leadership, support and expertise at celebrity chef Scott Conant’s six restaurants and corporate partnerships across North America by creating dishes featured in publications under the SCM Hospitality brand. I also mentored staff at each of the restaurants on sales techniques, menu design, and marketing strategies.

Corporate Sous Chef

Torc

As a Sous Chef with Torc, I oversaw the kitchen staff while developing and maintaining relationships with vendors to acquire high-quality products. I also served as the opening management team and contributed to the restaurant’s first-year sales goal of $2MM through enforcing quality control measures, maintaining relationships with top-spending clients, and implementing daily menu changes.

Sous Chef

Quince Restaurant

As a Sous Chef with Quince Restaurant, I managed 20 kitchen staff employees in daily production, ordering, cost control and quality assurance at a 2 Michelin Star restaurant featuring California contemporary cuisine.

MattGPT™: AI + Content = Growth

Matt Cross 🍫 🤖

Marketing executive with a sharp eye for strategy, a bias for action, and a commitment to excellence. As CMO at INFUSE, I lead high-performing teams to drive growth through go-to-market innovation and discoverability-to-revenue (> brand-to-demand) discipline.

I thrive at the intersection of discipline and creativity, translating data into insight, insight into strategy, and strategy into impact. Focused, thoughtful, and deeply loyal to the people and brands I serve, I bring clarity, conviction, and consistency to every challenge. With some unorthodox ideas.

Three issued patents 
Certified Project Management professional
Certified Change Management practitioner
Six Sigma/LEAN

Select Speaking Engagements:
► HG AI Revenue Growth Summit - Scaling Smart: Why Efficiency Must Drive Buyer Enablement to Fuel B2B Growth (2025)
► Demand Xchange - Harnessing Data: Strategies for Seamless Integration (2025)
► Pavilion CMO Summit - The End of SaaS as We Know It: Why Efficiency Is the Innovation in B2B Growth (2025)
► B2BMX - The Dos and Don'ts of Winning Buyer Trust & Business (2025)
► B2BMX - TAM Overload? How to Zero In On Your Most Valuable Accounts (2025)
► Channel Meet Up, Keynote - Rethinking Your GTM & Partner Ecosystem Strategy (2024)
► Forrester B2B Summit and Pavilion CMO Summit - Resetting Expectations for Buyers and Sellers in a Skeptical Market (2024)
► Pavilion - Revenue Strategies to Win the Hearts and Budgets of Defensive Buyers (2024)
► B2BMX - Revenue Strategies To Win The Hearts, Minds & Budgets Of Your Defensive Buying Groups (2024)
► Pavilion GTM Summit - What 800 Marketers Told Us: Insights From Growth & Demand Leaders (2023)
► Versique - Building Marketing for High-Growth Companies (2023)
► Airmeet & Pavilion - Book More Meetings with Event Data (2023)
► Channel Meet Up - Voice of the Marketer (2023)
► Pavilion - The Evolution of the Market (2023)
► B2BMX - Voice of the Marketer (2023)
► B2BSMX - Lessons from Past Recessions to Boost Growth in Uncertain Markets (2022)
► CMC Webcast - Recession Marketing Roadmap: The New GPS to Thrive (2020)
► Workfront - How Marketing Ops Modernizes Workflow (2019)
► LeadingAge – Redefining the Customer Experience (2019)
► LeadingAge – Critical Hospitality Challenges (2018)

Victoria A.

There is something surreal about standing in front of giant letters, lit up, bold, spelling out the name you work every day to build:

INFUSE

It looks powerful. Structured. Bold. 

And then the music starts 🎵 

Suddenly the “big serious SKO” turns into a barn full of adults trying to learn how to line dance:

Left foot
Right foot
Oops… miss the step
Laugh
Try again

At one point I looked around and saw it clearly: a seasoned team, some more vulnerable than others, willing to look slightly ridiculous together.

Ok, very ridiculous. There’s a video somewhere, and I am not willing to share it 😂

That’s not small. That’s trust.

We talk about moving fast in 2026: mastering AI, tightening execution, raising the bar across every function.

But you cannot move fast if you do not trust the people next to you, if everyone is protecting their image. 

So hey, if I am willing to step onto a dance floor and miss a beat in front of everyone, I am willing to do whatever it takes to help this team win, in the big moments and in the small ones.

Let’s do this!

Alexander Kesler Larysa Zakirova Petya Dolaptchieva Andrew Sambrook Dan Freeman David Verwey Mukesh Rajpurohit

Victoria Frederika Albert

Discoverability-to-Revenue | Demand Excellence | GTM & AI Marketing

No alternative text description for this image

There is a moment at every SKO when people stop performing.

It does not happen during the keynote. For the first hour or two, everyone is quiet and serious, observing, listening — even if they’ve known each other for years. 

The real moment happens later, when the music is louder than the talking, when people forget that they are supposed to look composed, and instead they just laugh.

I have been in rooms where every word was measured and every gesture carefully calculated. Those rooms are suffocating.

This SKO was not that.

This was a team that carries enormous responsibility, aggressive targets, market pressure, and yet we were willing to laugh together. 

This team TRUSTED each other. 

We talk endlessly about speed, orchestration, precision, performance. But speed without trust is nothing.

When I look at these photos, I see a team that knows excellence does not exclude joy.

Trust —> confidence.

That’s the kind of room I will choose, every time.

INFUSE Alexander Kesler Larysa Zakirova Petya Dolaptchieva Dan Freeman Andrew Sambrook Mukesh Rajpurohit David Verwey

SEO = Ranked
AEO = Referenced
Discoverability = Chosen

Your buyers are getting answers from ChatGPT. Are you being cited? - Different game. Different rules. Most marketers don't really know.

So I built something... Because I wanted to know.

🤖 AEO Answer + Source Fetcher for ChatGPT/Gemini 🤖 

It does 4 things most marketing teams are not operationalizing yet:
1) Pulls LLM answers while logged out, reducing personalization bias.
2) Extracts every cited source automatically.
3) Deduplicates domains so you see real influence patterns.
4) Runs at scale. I tested 900 questions in a single run.

No manual prompts. No screenshots. No intern copying links into spreadsheets.

I have never built an app. I do not code. This took MINUTES. That should concern you.

If you are still debating whether AI changes discoverability and how your teams operate, you are already late.

Thanks, Pavilion, for the inspiration. AI GTM School is the real deal. And thanks, INFUSE, for the opportunity.

Comment SOURCE and I will send you the link, so that you can use it for yourself. 

#AEO #GEO #discoverability

#B2BMX - look forward to seeing you next week. Come hear me talk about AI and discoverability, Monday at 12:15 PM.

And if you are not yet arm-wrestled into a dinner (or are trying to get out of one 😆) why not join me for a casual mingler on the terrace on Tuesday evening? DM for location - it's spectacular! We are 3 people away from hitting our max limit.

Scott Vaughan Kerry Cunningham Vito Salvatore Petya Dolaptchieva Stephanie H. Stephanie (Solich) Olson Jeff Cleasby Matt Harmon

AI has turned the buying cycle into a sprint, compressing months into weeks.

Victoria Frederika A., CMO at INFUSE, shares findings from research spanning 2,300+ GTM leaders at B2B Marketing Exchange 2026.

Discover insights on:

🔍 Dark funnel activity and AI-powered search
📈 Discoverability as a direct path to revenue
✅ How to shape buyer criteria before sales engagement
🎯 Building trust in an AI-enabled era

Monday, March 9 | 12:15 PM - 12:45 PM | Breakout 1

Register now: https://lnkd.in/gdiZBvb

#INFUSEInsights #B2BMarketing #DemandGeneration #B2BMX

Obligatory Friday post about animals and GTM strategy 🐊 🐎 

Ready? 

Thinking about our New Orleans SKO - this hits different.

We were on the water, somewhere between cypress trees and overcast sky, when we all spotted him: 🐊 completely still on the bank. Not sleeping, but waiting, watching.

I respect the gator. That patience is real discipline. Knowing when NOT to move is a skill most people never develop. I’ve had years where the gator was the right model - hold your ground, conserve energy, strike only when the moment is perfect, when *intent spikes. 

But this is not one of those years. This is the year of the 🐎 

Horse does not allow for a year of careful observation, building the perfect model, waiting for the perfect signal, or holding for more data. 

The AI disruption of B2B discovery is not slowing down. The window to be first on the shortlist (before intent becomes visible, before the committee forms, before your competitor lands the opening meeting) is narrow.

Patience is a strategy. Momentum is a weapon.

This year, we ride.

🐊 → 🐎 

INFUSE Alexander Kesler Larysa Zakirova Petya Dolaptchieva David Verwey Dan Freeman Andrew Sambrook Mukesh Rajpurohit

The I-95 corridor from Philly through Boston is currently hosting a live demo of “Snowicane 2026” complete with hurricane-force winds and dramatic weather maps labeling entire cities as doomed. 

The region was basically told “good luck.”

Respect to the meteorologists for creativity. Appreciate the commitment to the narrative.

So, I took the last available flight yesterday and landed a day early in a different kind of storm: SKO. 

Less gust advisory.
More growth advisory.

Meteorologists can keep the drama.

See you soon, INFUSE NAM revenue team.  

Alexander Kesler Larysa Zakirova Petya Dolaptchieva Andrew Sambrook Dan Freeman

I would love it if my network gave this young woman a follow. Superbly proud of Emma Albert ⭐

Accelerated J.D. Candidate at Suffolk University Law School | Patent Administrative Assistant at Proskauer Rose LLP

I’m excited to share that I’ve officially committed to Suffolk University Law School’s 2-Year Accelerated J.D. Program, where I’ll be joining as a Trustee Academic Merit Scholarship recipient.

I’m deeply grateful for this opportunity and for my family, friends, and mentors who have strengthened my love for the game and confirmed that this is exactly where I belong. Special thanks, of course, to my alma mater Boston College and my current home at Proskauer Rose LLP.

I’m so excited to begin this next chapter and to become part of the Suffolk community.
Please feel free to reach out — I would love to connect!

#B2BMX after-hours mingler 🥂🍷🍸  

Would love to welcome you to this chic casual event - sign up below or DM me while we have space.

https://lnkd.in/eMiP-eDn

Your INFUSE hosts-in-waiting: Petya Dolaptchieva, Stephanie H., Liza Rico, Matt Harmon, Jeff Cleasby, and yours truly ✨ 

Many thanks to 6sense, Stephanie (Solich) Olson, Kerry Cunningham, EJ Oelling for your partnership 💫 Can't wait to see you!

Attending B2B Marketing Exchange 2026?

Join INFUSE and 6sense for B2BMX After Hours on March 10 at 6 PM PT. 

This relaxed happy hour offers the perfect opportunity to connect with fellow B2B leaders, share insights from the day, and build meaningful relationships in an informal setting.

What to expect:

🍸Casual networking with B2B peers
💡Exchange key takeaways and strategies
🤝Build connections with GTM leaders
🎯Continue conversations in a relaxed atmosphere

Space is limited. RSVP now to secure your spot: https://lnkd.in/ddduzf9a

#INFUSEInsights #B2BMarketing #DemandGeneration #B2BMX

taplio

The Battle

Matt Cross 🍫 🤖

Victoria A.

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taplio

The Battle

Matt Cross 🍫 🤖

Victoria A.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Victoria A.'s LinkedIn Performance

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