Harvest Chocolate

Harvest Chocolate, is a bean-to-bar chocolate company that handcrafts seasonal chocolate bars and Snacking Chocolate for everyday moments. We use simple, organic ingredients, source fresh cacao seasonally, using local fruits from the season to add unique flavors to our chocolate.  

We make chocolate that anyone could enjoy, regardless of allergies or dietary restrictions and support farmers locally and abroad by using only the season's best harvest—from cacao beans to local fruits.

Co-Founder and Head Dishwasher

Pros & Content Community

Community Manager

Knotch

Leading the social strategy as part of the growth team at Knotch, an early-growth customer journey intelligence software. Including strategic planning for the go-to-market, account-based marketing, paid media, email marketing, and sales development.

Growth Marketing - Social and Community

Verint

As a Customer Experience Manager with Verint, it is my responsibility to help our clients research, develop, and execute a customer experience program that will result in customer satisfaction and loyalty, insights that can be shared organization-wide, and omni channel experience strategy and measurement.

Verint as a whole has more than two decades of experience helping more than 10,000 organizations worldwide create lasting value. A global leader in customer engagement, Verint helps businesses evolve and modernize the entire customer engagement operation while protecting legacy investments.

We are built on five core values that shape the way we do business with our customers, partners, and each other: 

⇢ INTEGRITY to do what’s right
⇢ INNOVATION to create leading solutions for real-world challenges
⇢ TRANSPARENCY that fuels mutual trust and productive, collaborative working relationships
⇢ HUMILITY to view our successes as milestones in our journey and our mistakes as opportunities for improvement
⇢ PASSION for making our customers and partners successful.

Associate Account Executive

ForeSee

As a Business Development Representative, I developed and executed an account-based marketing strategy to increase sales efficiency and accelerate new business acquisition for an integrated CX intelligence platform, which helped companies prioritize CX decisions and profit from customer feedback.

⇢ Produced an accurate and high-quality sales pipeline by researching prospective customer accounts using insight tools, creating customized outreach strategies, prospecting calls through multiple channels, and conducting exploratory calls with inbound leads, leading to $3M in pipeline growth to-date.

⇢ Partnered with the marketing team to understand the campaigns and activities with the highest response rate for validation of marketing optimization efforts.

Business Development

First Federal Bank of the Midwest

Financial Sales Manager

As a Relationship Banker, I worked with individual and small business clients to complete an assessment of financial needs and consultatively sell a full range of products such as deposit accounts, loans, and credit cards to support the overall banking center sales objectives.

⇢ Secured at least $45k of new loans each month (vs. target of $25k/month), 10 customer referrals to partners (commercial loans, insurance, merchant services and wealth management), and cross-sold  50 new products per month to existing customers.

Relationship Banker

As an Account Representative, I served as a trusted advisor to small business and personal banking clients by understanding their needs and promoting the appropriate products and services. I also identified cross-selling opportunities, surpassing a personal sales goal of referring 20 new customers per month.

Account Representative

Self-Employed

As a restaurant operations consultant, I provided an operational evaluation of an emerging restaurant and streamlined the restaurant’s ordering process, reduced food cost by negotiating with suppliers, and worked with their team to create premier events to attract top-spending clients.

Freelance Restaurant Consultant

SCM Hospitality

As a Corporate Sous Chef, I provided culinary leadership, support and expertise at celebrity chef Scott Conant’s six restaurants and corporate partnerships across North America by creating dishes featured in publications under the SCM Hospitality brand. I also mentored staff at each of the restaurants on sales techniques, menu design, and marketing strategies.

Corporate Sous Chef

Torc

As a Sous Chef with Torc, I oversaw the kitchen staff while developing and maintaining relationships with vendors to acquire high-quality products. I also served as the opening management team and contributed to the restaurant’s first-year sales goal of $2MM through enforcing quality control measures, maintaining relationships with top-spending clients, and implementing daily menu changes.

Sous Chef

Quince Restaurant

As a Sous Chef with Quince Restaurant, I managed 20 kitchen staff employees in daily production, ordering, cost control and quality assurance at a 2 Michelin Star restaurant featuring California contemporary cuisine.

MattGPT™: AI + Content = Growth

Matt Cross 🍫 🤖

UpSlide

Head of Growth Marketing

Maternity leave cover before resuming my role as Senior Marketing Director in January 2025. 

As the Interim Head of Marketing, I lead a team of ten marketing professionals to devise and execute our marketing strategy across paid ads, thought leadership, SEO, PR and comms, product marketing and brand marketing.

Key achievements:
• 30% YoY increase in new logo ARR 
• 15% YoY increase in inbound avg. deal size
• Led a multi-channel PR campaign with a 27M estimated reach

Interim Head of Marketing

My role is to lead the content team to create high-value materials to engage prospects and clients at every stage of the funnel. Our mission at UpSlide is to help people work better. For the last 12+ years, we’ve been helping some of the most well-known companies across financial and professional services to boost productivity in Microsoft Office, whilst improving brand compliance and consistency across their corporate documents.

As Microsoft Solution Partners, we bring together expertise from the tech, finance and design fields to help clients like BNP Paribas, Rothschild & Co, KPMG, Mazars and many more to streamline their processes and empower staff to focus on adding value for clients. Find out more: www.upslide.net/en/

My responsabilities include:

•	Devising and implementing a content strategy that supports this wider marketing strategy
•	Building and maintaining a happy, skilled and empowered content team (currently two direct reports)
•	Ensuring the right processes and tools are in place to ensure both excellence and efficiency
•	Creating the quarterly content schedule, ensuring maximum value from resources, and ensuring publication deadlines are met
•	Prioritising incoming requests and projects (e.g. from sales/CS teams)
•	Managing high-stakes, global projects
•	Owning editorial charter and ensuring the excellence of every piece published on central channels (with final sign-off on all EN content created by the marketing team)
•	Writing excellent briefs and reviewing content plans and drafts
•	Monitoring content performance and reporting to relevant departments
•	Working with Traffic Manager to ensure solid SEO + SEA strategy
•	Maintaining existing content 
•	Keeping a close eye on industry trends and competitors, and proposing ideas for impactful new content
•	Developing the PR strategy, working with agencies on specific campaigns

Content Marketing Director

Gamma

My role was translating our company’s mission and vision into compelling content. This was a new role for the company, allowing me to build the content function and team from scratch over two years. Day-to-day activities included:

• Set and drive the Group's content and social media strategy in order to make an impact through content and storytelling
• Manage a team of content creators 
• Establish a workflow for content creation to deliver a campaign programme that can be utilised across different routes to market
• Support thought leadership efforts including working with executive leadership on stories and announcements
• Drive PR, social media and external comms activities
• Create, manage and distribute content to the appropriate channels
• Collaborate with internal subject matter experts to understand the market, create insights and develop a content plan
• Identify and build relationships with publications and other third-party sources
• Manage any external content production where required (agency/contractor)
• Help evolve core narrative across the whole organisation

Senior Content Marketing Manager

CPI Media Group

• Conduct interviews with tech experts and senior executives in the Middle East, understanding market trends and insights
• Developed a "Women in Tech" monthly feature for the print magazine and worked on a monthly column on the impact of technology on our lives
• Spearheaded the redesign of the magazine
• Work closely with the Editor and editorial colleagues within the technology division to copyedit and restructure articles text to a consistently high standard
• Attend regional and global tech events to report on the latest news from the industry
• Support the Editor and sales team in keeping track of features timings and deliverables
• Meticulously proof read and fact check to ensure accuracy across all published content and clarify/amend where necessary
• Provide heads, sells and copy in keeping with house style and optimised for SEO and a digital audience
• Refer to relevant imagery to check captions and credits are as accurate as they can be
• Understand the use of CMS platform, confidently uploading and editing content on tahawultech.com in collaboration with the Online Editor
• Fully understand the schedules, deadlines and production processes to deputise for the Editor in their absence
• Contribute to ideas meetings, pitching stories and writing original, engaging copy
• Moderate panel discussions at industry events

Deputy Editor - Tech Division

Contributing Writer - BBC Good Food Middle East

• Set up, monitor and optimise digital advertising campaigns, with a focus on Google Ads Search and Display Network
• Create digital assets for digital advertising campaigns, including HTML5 display banners
• Lead the ongoing optimisation of the company website, inclusive of on-page/off-page SEO & CRO and SEO content production
• Take ownership of SEO campaign activity, with the aim of generating organic traffic
to core pages, while liaising with external agencies and copywriters for content production
• Production of weekly and monthly reports on website traffic, PPC conversion, SEO and opportunities
• Support wider marketing campaigns with the creation of digital assets, in particular with the production of the company's online and print magazines

Digital Marketing Executive

The University of Sheffield

Work placement at The University of Sheffield’s Corporate Communications office.

Corporate Communications - Work Placement

HRM | PR & Creative

Work placement at one of Yorkshire's leading PR consultancies.

PR - Work Placement

Tutored

Staff Writer

Campus Industries

Foreign and Commonwealth Office Brand Ambassador

First and foremost, I’m a storyteller. Whether for a feature, an interview, a whitepaper, a tweet, or a script, I thrive on putting words on paper and connecting the dots. I enjoy simplifying complicated concepts and starting conversations, especially when it comes to technology. I'm also pretty good at devising content, comms and social strategies. 💁‍♀️

✨ 7+ years of experience in digital and content marketing
🖋️ Accredited journalist and editor
👩‍💻 Specialised in B2B SaaS

Currently working as Interim Head of Marketing at UpSlide. Our mission at UpSlide is to help people work better. For the last 12+ years, we’ve been helping some of the most well-known companies across financial and professional services to boost productivity in Microsoft Office, whilst improving brand compliance and consistency across their corporate documents.

🌟 Career highlights

• Developed the popular "Women in Tech" feature in CNME magazine
• Highly commended in the Magazine Academy's BBC Studio Outstanding Consumer Journalist 2018 for a piece on fascist affiliations among Italian football fans
• Highly commended in the Magazine Academy's BBC Studio Best New Magazine Brand 2018 for GBTQ+ magazine Bender

✍️ Portfolio

Want to read my work? Check out my portfolio ➡️ https://giorgiaguantario.journoportfolio.com/

taplio

The Battle

Matt Cross 🍫 🤖

Giorgia Guantario

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