Harvest Chocolate

Harvest Chocolate, is a bean-to-bar chocolate company that handcrafts seasonal chocolate bars and Snacking Chocolate for everyday moments. We use simple, organic ingredients, source fresh cacao seasonally, using local fruits from the season to add unique flavors to our chocolate.  

We make chocolate that anyone could enjoy, regardless of allergies or dietary restrictions and support farmers locally and abroad by using only the season's best harvest—from cacao beans to local fruits.

Co-Founder and Head Dishwasher

Pros & Content Community

Community Manager

Knotch

Leading the social strategy as part of the growth team at Knotch, an early-growth customer journey intelligence software. Including strategic planning for the go-to-market, account-based marketing, paid media, email marketing, and sales development.

Growth Marketing - Social and Community

Verint

As a Customer Experience Manager with Verint, it is my responsibility to help our clients research, develop, and execute a customer experience program that will result in customer satisfaction and loyalty, insights that can be shared organization-wide, and omni channel experience strategy and measurement.

Verint as a whole has more than two decades of experience helping more than 10,000 organizations worldwide create lasting value. A global leader in customer engagement, Verint helps businesses evolve and modernize the entire customer engagement operation while protecting legacy investments.

We are built on five core values that shape the way we do business with our customers, partners, and each other: 

⇢ INTEGRITY to do what’s right
⇢ INNOVATION to create leading solutions for real-world challenges
⇢ TRANSPARENCY that fuels mutual trust and productive, collaborative working relationships
⇢ HUMILITY to view our successes as milestones in our journey and our mistakes as opportunities for improvement
⇢ PASSION for making our customers and partners successful.

Associate Account Executive

ForeSee

As a Business Development Representative, I developed and executed an account-based marketing strategy to increase sales efficiency and accelerate new business acquisition for an integrated CX intelligence platform, which helped companies prioritize CX decisions and profit from customer feedback.

⇢ Produced an accurate and high-quality sales pipeline by researching prospective customer accounts using insight tools, creating customized outreach strategies, prospecting calls through multiple channels, and conducting exploratory calls with inbound leads, leading to $3M in pipeline growth to-date.

⇢ Partnered with the marketing team to understand the campaigns and activities with the highest response rate for validation of marketing optimization efforts.

Business Development

First Federal Bank of the Midwest

Financial Sales Manager

As a Relationship Banker, I worked with individual and small business clients to complete an assessment of financial needs and consultatively sell a full range of products such as deposit accounts, loans, and credit cards to support the overall banking center sales objectives.

⇢ Secured at least $45k of new loans each month (vs. target of $25k/month), 10 customer referrals to partners (commercial loans, insurance, merchant services and wealth management), and cross-sold  50 new products per month to existing customers.

Relationship Banker

As an Account Representative, I served as a trusted advisor to small business and personal banking clients by understanding their needs and promoting the appropriate products and services. I also identified cross-selling opportunities, surpassing a personal sales goal of referring 20 new customers per month.

Account Representative

Self-Employed

As a restaurant operations consultant, I provided an operational evaluation of an emerging restaurant and streamlined the restaurant’s ordering process, reduced food cost by negotiating with suppliers, and worked with their team to create premier events to attract top-spending clients.

Freelance Restaurant Consultant

SCM Hospitality

As a Corporate Sous Chef, I provided culinary leadership, support and expertise at celebrity chef Scott Conant’s six restaurants and corporate partnerships across North America by creating dishes featured in publications under the SCM Hospitality brand. I also mentored staff at each of the restaurants on sales techniques, menu design, and marketing strategies.

Corporate Sous Chef

Torc

As a Sous Chef with Torc, I oversaw the kitchen staff while developing and maintaining relationships with vendors to acquire high-quality products. I also served as the opening management team and contributed to the restaurant’s first-year sales goal of $2MM through enforcing quality control measures, maintaining relationships with top-spending clients, and implementing daily menu changes.

Sous Chef

Quince Restaurant

As a Sous Chef with Quince Restaurant, I managed 20 kitchen staff employees in daily production, ordering, cost control and quality assurance at a 2 Michelin Star restaurant featuring California contemporary cuisine.

MattGPT™: AI + Content = Growth

Matt Cross 🍫 🤖

Brian Strauss

Platform Science

Own the strategy and manage the day-to-day execution of multiple full-funnel marketing campaigns, with direct responsibility for hitting pipeline targets and performance KPIs. This includes inbound lead acquisition and outbound account-based marketing strategy.
Analyze all aspects of our conversion funnel and identify the largest areas for optimization and implement strategies to capitalize on these opportunities.
Design and execute the programs that nurture leads down the journey from prospect to customer, through various marketing channels. This includes but is not limited to advertising, emails, webinars, sales enablement, direct mail, trade shows, social media, SEM/SEO, and more.
Partner with our Digital Marketing, Content, Communications, Field Marketing, and Product Marketing SMEs to deliver the right messaging to our various buyer personas 
Work closely with Revenue Ops to provide reporting and maintenance of sales and marketing data integrity.
Work closely with Sales to optimize lead handoff and conversion
Report on campaign performance, progress, and key learnings to pinpoint the precise tactics that work — and eliminate those that don’t.

Sr. Demand Generation Manager

Demand Collective

Demand Collective is a curated community of Demand Generation Marketers working together to improve their talent as marketers and further their careers. We provide facilitated 1:1 introductions with other Demand Marketers, curated mastermind groups, and biweekly Q&As with industry experts all built in a community platform.

Co-Founder

Omni Lab

Director of Demand Gen

Upflex

• Directed global Demand Gen marketing strategy in partnership with sales, SDR, and channel teams. Integrated messaging across dept. & channels
• Established hybrid attribution models & full funnel analysis
• 5x ROl on paid media investments, shortened sales cycle, increased ACV. Executive level visibility & reporting, board level metrics
• QoQ qualified inbound lead increase of 35-50%, +50% Qualified Opps

Senior Director, Demand Generation

Fractional Director, Demand Generation

Rev.com

Working with the integrated marketing campaigns team to build marketing sourced pipeline & bookings while providing customers with affordable and accurate speech-to-text solutions.

In this role I:
* Build and execute end-to-end demand generation programs aligned to sales priorities and revenue targets, including ABM, SEM, email, paid social, display, content syndication, webinars, lead nurture programs, direct mail, and more
* Develop and execute campaign strategies that achieve quarterly pipeline goals, driving leads, MQLs, and opportunities for sales
* Collaborate with the product marketing team on the development of content, marketing assets, and collateral to support demand generation initiatives at all stages of the buying cycle
* Develop and nurture a close relationship with sales to align on targets, campaigns, lead management, and lead follow-up strategies
* Work closely with the Revenue Operations team to develop full-funnel reporting and optimize demand generation funnel conversion rates

Demand Generation Manager (Enterprise, Media)

ChildcareCRM

Led the development and launch of integrated campaigns that resulted in millions of marketing sourced pipeline & bookings. Built the means for full funnel analysis.

-Own measurement and analysis of funnel performance from lead to revenue
-Develop integrated campaigns (digital advertising, SEM, email, webinars, industry partnerships, etc.) that meet drive company revenue
-Manage leads by tracking activities in CRM including follow up.
-Writing targeted email copy, while delivering a tailored message that drives reaction, response, and partnership discussions
-Identify opportunities to improve marketing effectiveness and lead generation, including audience targeting and program metrics and analytics.
-Designing and developing of internal/external materials and graphics to better communicate our brand and products with the audience
-Utilizing social media channels to drive thought leadership and industry brand positioning

Demand Generation Specialist

PayLease

Lead the establishment of Marketing Operations at PayLease, a Vista Equity Partners portfolio company
Major Responsibilities Include:
 - Coordinating internal stakeholders to successfully execute digital marketing campaigns
 - Managing an email distribution calendar
 - Lead flow management, tactical execution of marketing programs to drive pipeline and funnel progression
 - Regularly reporting results of marketing campaigns, as well as suggesting future improvements

Accomplishments include:
- Successfully implementing both a sandbox and production instance of Marketo
- The development, implementation, and maintenance of a lead scoring model, lifecycle programs, revenue model, and data management programs
- Inbound Lead flow alignment with Sales via programmatic changes and stakeholder coordination

Marketing Operations Specialist

Media management and creation, both print and digital, for customer facing projects aimed at increasing utilization. Exemplary at strategizing effective marketing plans that place emphasis on a rounded balance of multi-media facets including targeted social media advertising, custom print materials, email campaigns, and content creation (Copy, Video, Graphic Design).

Marketing Coordinator

Customer Marketing campaigns aimed at retention and driving increased utilization through collaborations between Marketing & customers. Responsibilities and initiatives included:
-Email marketing
-Direct mail & customer print materials
-Campaign ideation & planning
-Campaign Reporting & Customer Feedback
-Budget management
-Adobe product suite

Marketing Assistant

Customer Service Representative

ListenSD

I served as Senior Editor at ListenSD, a San Diego-based digital media entertainment viewing platform that is devoted to providing music lovers with the latest music news, artist/concert reviews, interviews and music videos of bands based in Southern California or playing shows locally. As a Senior Editor, I oversaw a team of seven people, helping to foster communication, effective work flows, and review outgoing content. 
My responsibilities also included:
-SEO enhancement and consistent learning of developing best practices
-Editing content for tone consistency with our brand
-Pushing content through various social media channels
-Facilitating the creation of content in various mediums, including audio, video, print
-Working with writers to conceptualize, assign, edit and otherwise refine content
-Writing original content pieces in addition to my editing duties

Senior Editor

Sycuan Casino Resort

Education Specialist

Demand Generation | Co-Founder of Demand Collective

Experienced Marketing Demand Generation Manager with a history of successful digital marketing campaigns and demand generation initiatives in a B2B SaaS space, with extensive experience in Marketing Automation (Marketo, HubSpot, Pardot) and CRM (Salesforce, HubSpot) software.

taplio

The Battle

Matt Cross 🍫 🤖

Brian Strauss

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