Harvest Chocolate

Harvest Chocolate, is a bean-to-bar chocolate company that handcrafts seasonal chocolate bars and Snacking Chocolate for everyday moments. We use simple, organic ingredients, source fresh cacao seasonally, using local fruits from the season to add unique flavors to our chocolate.  

We make chocolate that anyone could enjoy, regardless of allergies or dietary restrictions and support farmers locally and abroad by using only the season's best harvest—from cacao beans to local fruits.

Co-Founder and Head Dishwasher

Pros & Content Community

Community Manager

Knotch

Leading the social strategy as part of the growth team at Knotch, an early-growth customer journey intelligence software. Including strategic planning for the go-to-market, account-based marketing, paid media, email marketing, and sales development.

Growth Marketing - Social and Community

Verint

As a Customer Experience Manager with Verint, it is my responsibility to help our clients research, develop, and execute a customer experience program that will result in customer satisfaction and loyalty, insights that can be shared organization-wide, and omni channel experience strategy and measurement.

Verint as a whole has more than two decades of experience helping more than 10,000 organizations worldwide create lasting value. A global leader in customer engagement, Verint helps businesses evolve and modernize the entire customer engagement operation while protecting legacy investments.

We are built on five core values that shape the way we do business with our customers, partners, and each other: 

⇢ INTEGRITY to do what’s right
⇢ INNOVATION to create leading solutions for real-world challenges
⇢ TRANSPARENCY that fuels mutual trust and productive, collaborative working relationships
⇢ HUMILITY to view our successes as milestones in our journey and our mistakes as opportunities for improvement
⇢ PASSION for making our customers and partners successful.

Associate Account Executive

ForeSee

As a Business Development Representative, I developed and executed an account-based marketing strategy to increase sales efficiency and accelerate new business acquisition for an integrated CX intelligence platform, which helped companies prioritize CX decisions and profit from customer feedback.

⇢ Produced an accurate and high-quality sales pipeline by researching prospective customer accounts using insight tools, creating customized outreach strategies, prospecting calls through multiple channels, and conducting exploratory calls with inbound leads, leading to $3M in pipeline growth to-date.

⇢ Partnered with the marketing team to understand the campaigns and activities with the highest response rate for validation of marketing optimization efforts.

Business Development

First Federal Bank of the Midwest

Financial Sales Manager

As a Relationship Banker, I worked with individual and small business clients to complete an assessment of financial needs and consultatively sell a full range of products such as deposit accounts, loans, and credit cards to support the overall banking center sales objectives.

⇢ Secured at least $45k of new loans each month (vs. target of $25k/month), 10 customer referrals to partners (commercial loans, insurance, merchant services and wealth management), and cross-sold  50 new products per month to existing customers.

Relationship Banker

As an Account Representative, I served as a trusted advisor to small business and personal banking clients by understanding their needs and promoting the appropriate products and services. I also identified cross-selling opportunities, surpassing a personal sales goal of referring 20 new customers per month.

Account Representative

Self-Employed

As a restaurant operations consultant, I provided an operational evaluation of an emerging restaurant and streamlined the restaurant’s ordering process, reduced food cost by negotiating with suppliers, and worked with their team to create premier events to attract top-spending clients.

Freelance Restaurant Consultant

SCM Hospitality

As a Corporate Sous Chef, I provided culinary leadership, support and expertise at celebrity chef Scott Conant’s six restaurants and corporate partnerships across North America by creating dishes featured in publications under the SCM Hospitality brand. I also mentored staff at each of the restaurants on sales techniques, menu design, and marketing strategies.

Corporate Sous Chef

Torc

As a Sous Chef with Torc, I oversaw the kitchen staff while developing and maintaining relationships with vendors to acquire high-quality products. I also served as the opening management team and contributed to the restaurant’s first-year sales goal of $2MM through enforcing quality control measures, maintaining relationships with top-spending clients, and implementing daily menu changes.

Sous Chef

Quince Restaurant

As a Sous Chef with Quince Restaurant, I managed 20 kitchen staff employees in daily production, ordering, cost control and quality assurance at a 2 Michelin Star restaurant featuring California contemporary cuisine.

MattGPT™: AI + Content = Growth

Matt Cross 🍫 🤖

TransUnion

Global Content Marketing Strategist

LiveRamp

Head of Demand Gen Content

Content Marketing Manager

Impact

• Own, strategize, manage and serve as contributor/”Editor in Chief” for global earned/owned channels including Web, Social, PR and Email to fuel the organization’s ABM strategy
• Develop and manage editorial content strategy and calendar
• Collaborate with internal subject matter/industry experts, contract writers, designers and clients to create blogs, emails, videos, web content, microsites, infographics, eBooks, case studies, press releases, bylines and more
• Reporting and analyzing channel performance 
• Serve as brand steward/police for the organization
• Manage PR and SEO vendor relationships
• Manage client reference and advocacy program

Accomplishments
• Owned channels responsible for generating 29% of marketing pipeline in 12 months ($402K in NMRR)
• Project lead in architecting and content development for website re-launch of impact.com
• Growth of global social channel presence and efficacy - increased followers by an average of 37% and
engagement 2X on average

Director of Content Marketing and Web

RhythmOne

• Own and manage global content strategy and calendar 
• Strategizing, managing writing and editing content for all global digital content channels including corporate and investor websites, paid search/display ads, newsletters, case studies, emails, blog, social media, PR, bylines, research reports, white papers and sales support
• Maintaining global social/PR strategy and support for events and product launches – from theming to execution 
• Managing company’s global and executive social media channels [ – developing and posting relevant content and responding to timely industry news and events
• Define and lead cross-channel content distribution and associated analytics/KPI measurement
• Reporting and analyzing materials and campaigns metrics across distribution channels
• Perform competitive research and analysis

Accomplishments
• Increasing bylines and blog frequency by 2x
• Globally launched regionalized corporate newsletters 
• Significantly contributed during two corporate rebranding exercises 
• Planned and executed Social network consolidation over the course of three acquisitions
• Acted as the project lead in architecting, content development and launch promotions for RhythmInfluence.com

Experian Marketing Services

• Developed and executed marketing communications plans and demand generation for new and existing products, services and partnerships
• Conceived and collaborated across highly-matrixed organization, producing, and editing internal and external thought leadership across various channels to influence and build sales pipeline under aggressive deadlines
• Managed client reference and advocacy program. Collaborated with clients such as The Limited, Target, GameStop, Comedy Central, Sur La Table, Williams-Sonoma, Starbucks, Electronic Arts, Giant Tiger, etc.

 Personal metrics obtained within first 6 months 
• Over 1K Marketing Qualified Leads (MQLs)
• Influenced nearly half of the year’s target BU sales pipeline in less than half a year 
• Revenue Contribution: ~10MM (Team target for year: 40MM)

Senior Marketing Manager

Prolifics

• Executed internal/external communication strategies to articulate company’s vision, branding, business, and offerings worldwide across multiple verticals to build sales pipeline through thought leadership
• Advanced team and organization into deeper utilization of digital marketing including social, video and blogging
• Launched and owned paid Gartner relationship for organization
• Oversight of earned media, analyst relations and media training
• Collaborated with SMEs and global clients/partners such as IBM, McKesson, BMI, RAC, Mothercare, Cigna, Bank, VMWare, Post-n-Track, Huntington, BoA, American Express, mBlox, etc]

Accomplishments
• Increased sales and marketing collateral by 300%
• Launched Twitter profile and grew following to 1800 followers and an average / ~600 tweets per year
• Launched Prolifics SME Blog -  ~ 30 entries/year
• Increased award and speaking spot entries 2x-3x
• Increased press release schedule from ~6 per year to ~20 per year
• Increased analyst briefings from ~1-2/year to 2 per month
• Created and project managed “Prolifics University” – a virtual online conference

Marketing Communications Manager

BroadwayWorld.com

• Employee #2 at startup
• Wrote and edited news/features/photo coverage
• Maintained relationships with press agencies, sponsors, performers, producers and venues
• Supervised editorial team including writers, photographers, designers and interns
• Ideation (with Sales) and executed site promotions, contests and giveaways. Collaborated with executives from Disney, Sony, ABC, CBS, FOX, HBO, NICK, SHOWTIME, American Express, MasterCard, and others
• Oversight of all multimedia content
• Managed and moderated community forums

Accomplishments
• Launched video channel(s) and growing it to an average of 30-50 videos/month
• Contributed to the organic growth of site visitors from almost nothing to ~4 million site visitors a month

Senior Editor/Multimedia Director

Cline Bettridge Bernstein Lighting Design Inc.

• RFP, RFI, Qualification and Proposal writing, editing and production
• Created and maintained marketing materials, staff resumes, project descriptions
• Oversight of project information database and reports 
• Maintained corporate website and award submissions

Marketing Director

Tribute NYC

• Wrote, edited and designed press releases, e-blasts, marketing materials, website, speeches, brochures, presentations, flyers, rack cards, training materials and other various projects
• Maintained and created campaigns/e-lists/e-blasts for press, tour operators, educational and hospitality markets 
• Assisted in daily operational/managerial duties including hiring/firing of staff, training, sales, etc. 
• Assisted special events lead with high-end clients for product launches, corporate events, etc.

Motorola

• Created unique and informative corporate communications for the PCS Messaging Division
• Sales support - PowerPoint presentations, (GUI) simulations, demos for the international sales team
• Performed competitive research and analysis
• Project managed the Messaging Division’s 2003 e-brochure from concept to completion

Consultant - Marketing in the Messaging Dept

Marketing Director and Digital Content Strategist

• Passionate storyteller - able to strategize and share incredible brand stories with employees (and prospective employees), customers, analysts and the press across all channels to generate leads and build brand recognition
• Deeply engaged on the topics of identity, data clean rooms, retail media, partnerships, mobile, social, data and contextual marketing
• Content Strategy - Internal/external communications and thought leadership including multi-channel content production (branding, PR, analyst relations, eBooks, print/web assets, lifecycle email, case studies, blogs, presentations, video scripts) 

Traits:
• Creative thinker and problem solver
• Values Collaboration
• Excellent communication skills - verbal, written and design
• Project management skills
• Goal oriented and "big picture" thinker
• Diverse background from media (TV/Radio/Print) to Technology
• Strong computer skills (Office, Salesforce and Marketing Cloud, Adobe Creative Suite, Final Cut Pro Suite, WordPress, Google Analytics)

taplio

The Battle

Matt Cross 🍫 🤖

Craig Brockman

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