Harvest Chocolate

Harvest Chocolate, is a bean-to-bar chocolate company that handcrafts seasonal chocolate bars and Snacking Chocolate for everyday moments. We use simple, organic ingredients, source fresh cacao seasonally, using local fruits from the season to add unique flavors to our chocolate.  

We make chocolate that anyone could enjoy, regardless of allergies or dietary restrictions and support farmers locally and abroad by using only the season's best harvest—from cacao beans to local fruits.

Co-Founder and Head Dishwasher

Pros & Content Community

Community Manager

Knotch

Leading the social strategy as part of the growth team at Knotch, an early-growth customer journey intelligence software. Including strategic planning for the go-to-market, account-based marketing, paid media, email marketing, and sales development.

Growth Marketing - Social and Community

Verint

As a Customer Experience Manager with Verint, it is my responsibility to help our clients research, develop, and execute a customer experience program that will result in customer satisfaction and loyalty, insights that can be shared organization-wide, and omni channel experience strategy and measurement.

Verint as a whole has more than two decades of experience helping more than 10,000 organizations worldwide create lasting value. A global leader in customer engagement, Verint helps businesses evolve and modernize the entire customer engagement operation while protecting legacy investments.

We are built on five core values that shape the way we do business with our customers, partners, and each other: 

⇢ INTEGRITY to do what’s right
⇢ INNOVATION to create leading solutions for real-world challenges
⇢ TRANSPARENCY that fuels mutual trust and productive, collaborative working relationships
⇢ HUMILITY to view our successes as milestones in our journey and our mistakes as opportunities for improvement
⇢ PASSION for making our customers and partners successful.

Associate Account Executive

ForeSee

As a Business Development Representative, I developed and executed an account-based marketing strategy to increase sales efficiency and accelerate new business acquisition for an integrated CX intelligence platform, which helped companies prioritize CX decisions and profit from customer feedback.

⇢ Produced an accurate and high-quality sales pipeline by researching prospective customer accounts using insight tools, creating customized outreach strategies, prospecting calls through multiple channels, and conducting exploratory calls with inbound leads, leading to $3M in pipeline growth to-date.

⇢ Partnered with the marketing team to understand the campaigns and activities with the highest response rate for validation of marketing optimization efforts.

Business Development

First Federal Bank of the Midwest

Financial Sales Manager

As a Relationship Banker, I worked with individual and small business clients to complete an assessment of financial needs and consultatively sell a full range of products such as deposit accounts, loans, and credit cards to support the overall banking center sales objectives.

⇢ Secured at least $45k of new loans each month (vs. target of $25k/month), 10 customer referrals to partners (commercial loans, insurance, merchant services and wealth management), and cross-sold  50 new products per month to existing customers.

Relationship Banker

As an Account Representative, I served as a trusted advisor to small business and personal banking clients by understanding their needs and promoting the appropriate products and services. I also identified cross-selling opportunities, surpassing a personal sales goal of referring 20 new customers per month.

Account Representative

Self-Employed

As a restaurant operations consultant, I provided an operational evaluation of an emerging restaurant and streamlined the restaurant’s ordering process, reduced food cost by negotiating with suppliers, and worked with their team to create premier events to attract top-spending clients.

Freelance Restaurant Consultant

SCM Hospitality

As a Corporate Sous Chef, I provided culinary leadership, support and expertise at celebrity chef Scott Conant’s six restaurants and corporate partnerships across North America by creating dishes featured in publications under the SCM Hospitality brand. I also mentored staff at each of the restaurants on sales techniques, menu design, and marketing strategies.

Corporate Sous Chef

Torc

As a Sous Chef with Torc, I oversaw the kitchen staff while developing and maintaining relationships with vendors to acquire high-quality products. I also served as the opening management team and contributed to the restaurant’s first-year sales goal of $2MM through enforcing quality control measures, maintaining relationships with top-spending clients, and implementing daily menu changes.

Sous Chef

Quince Restaurant

As a Sous Chef with Quince Restaurant, I managed 20 kitchen staff employees in daily production, ordering, cost control and quality assurance at a 2 Michelin Star restaurant featuring California contemporary cuisine.

MattGPT™: AI + Content = Growth

Matt Cross 🍫 🤖

Willow

Director of Marketing 

Arrived

• Collaborated with growth and user acquisition teams to develop and implement a comprehensive content strategy encompassing blogs, landing pages, emails, social media, and paid media, significantly enhancing engagement across various channels.

• Strengthened SEO initiatives, substantially increasing blog traffic and improving landing page conversions. Established and tracked clear performance metrics for SEO and content, driving continuous improvement and results.

• Simplified complex financial data into accessible quarterly reports and case studies, making intricate information understandable for diverse audiences and facilitating informed decision-making.

• Directed the entire legal compliance process, from initial content briefings to final publication, while creating a detailed compliance guide to effectively navigate industry regulations and ensure adherence to legal standards.

• Developed a content audit strategy to optimize existing content for SEO and enhance user experience, identifying opportunities for updates and improvements to drive greater engagement and retention.

Content Manager

The Money Manual 

•Spearheaded growth initiatives for a series of email newsletters, resulting in a 50% increase in open rates, engagement, and conversions.

•Designed a high-impact newsletter template that enhanced engagement and improved click-through rates by 34%, optimizing reader interaction.

•Managed a sales-driven newsletter focused on increasing conversions among existing customers, significantly boosting engagement and driving revenue growth.

•Monitored performance metrics and conducted in-depth consumer and competitor research to effectively enhance traffic and improve audience retention rates.

Senior Newsletter Manager

Full Beaker, Inc.

•Spearheaded the creation of the inaugural creative strategy for affiliate products, successfully integrating offerings from credit card providers, insurance companies, and mortgage lenders.

• Launched and managed social media campaigns across platforms such as TikTok, YouTube, Facebook, and Instagram, driving a 16% increase in conversions.

• Crafted and designed engaging email campaigns that effectively combined affiliate product promotions with B2C financial education content.

• Established a comprehensive content library for a new website, enhancing user engagement and resource accessibility.

Senior Content and Social Media Strategist 

LendingClub

• Directed the creation of a robust content strategy, achieving a 27% increase in page views.

• Enhanced and produced diverse content across multiple channels, including blogs, landing pages, help desk articles, videos, and email campaigns to drive user engagement.

• Supervised a team of copywriters and external vendors, ensuring all content aligned with brand voice and tone standards for consistency and quality.

• Developed comprehensive editorial content guidelines to establish clear standards and best practices for all written material, ensuring platform consistency and coherence.

• Managed the legal compliance process to ensure all published content adhered to regulatory requirements in a highly regulated industry, mitigating risks.

• Crafted a compelling portfolio of customer testimonials and reviews, effectively translating brand stories into engaging blog posts and videos that resonated with the audience.

Senior Content Strategist

SuperScript Marketing

•Led cross-functional teams, including copywriters, SEO specialists, and creative designers, to produce high-impact content across blogs, white papers, presentations, landing pages, case studies, email campaigns, and social media campaigns, driving brand visibility and engagement.

•Developed and advised on comprehensive content strategies for a diverse portfolio of financial clients, from institutional investors to fintech startups, ensuring alignment with business goals and market trends.

•Provided expert consultation on site migrations and new website development for leading brands, optimizing user experience, on-page SEO, and brand positioning to maximize performance.

•Partnered with brands to shape brand identities, conducting extensive research and testing on customer experience while collaborating with content design teams to launch successful strategic campaigns.

•Conducted in-depth competitor research and market analysis to inform content strategies for financial B2B, B2C, and B2B2C brands, driving informed decision-making and competitive advantage.

Managing Editor

Aspiration

• Led a multidisciplinary team of copywriters, editors, videographers, sound engineers, and designers to produce high-quality long-form content, infographics, videos, and podcasts.

• Developed and implemented the editorial calendar and comprehensive content and SEO guidelines, ensuring alignment with company objectives.

• Successfully launched two podcasts, managing hosts and audio engineers, forging partnerships with financial experts, and delivering polished final products.

• Initiated and launched a YouTube channel, overseeing scriptwriting, video production, YouTube SEO, and audience engagement strategies.

• Designed and executed targeted social media campaigns on Facebook and LinkedIn, resulting in an 18% increase in conversions.

Senior Managing Editor

IZEA

• Managed a team of freelance writers to create compelling copy, blogs, long-form content, landing pages, and email campaigns for B2C financial brands.

• Recruited, trained, and developed a team of freelance financial writers, fostering a collaborative and high-performance work environment.

• Conducted thorough copyediting of content submissions to ensure adherence to SEO best practices and alignment with client editorial style guides.

• Cultivated strong client relationships through regular meetings and updates, ensuring projects were completed on time, within scope, and on budget.

Editor

realtor.com

• Contributed to the growth of the Realtor.com brand post-acquisition by Move, Inc., by optimizing existing content and establishing new brand standards.

• Conducted comprehensive audits and optimizations of existing content to enhance SEO performance, readability, and cross-promotional opportunities.

• Cultivated and managed partnerships with real estate agents, brokers, and financial experts to boost backlinks and enhance brand reputation.

• Produced original content, including photography and on-site reporting, to enrich brand storytelling and engagement.

taplio

The Battle

Matt Cross 🍫 🤖

Angela Smith (Colley)

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