LeavePlus

- Steering internal communications at CoINVEST, a pioneer in portable entitlement schemes
- Craft engaging, strategic narratives that resonate across the organisation
- Propel mission-aligned campaigns that spark staff engagement and foster a unified culture
- Champion organisational effectiveness by transforming data into actionable insights
- Shape relationships with internal stakeholders, driving collaborative success
- Continually outperform KPIs, turning strategy into operational wins
- Leverage digital platforms to ensure everyone stays informed and inspired
- Celebrate victories through compelling stories of our shared achievements

Internal Communications Lead

The Improv Conspiracy Theatre - Melbourne

Nominated for Best Teacher by community of 1000+ alumni, 2021

Teacher

Ensemble Coach

First Page

- Project managing content requests from internal and the clients 
 - Managing workload of in-house and freelance digital content writers
 - Editing and proofing content to ensure high-quality delivery for websites, press releases, and blogs with a strong focus on SEO and ensuring SLA is hit
 - Creating punchy ad copy for a variety of marketing campaigns.
 - Developing content strategies to enhance some of Australia’s and the world’s largest brands.
 - Collaborating with our global network of content-producing legends.

Head Of Content

Reform Digital

Content Team Lead

- Continuously reviewing and improving Content Marketing Strategy and tracking
performance of overall communication strategy.
- Crafting engaging copy and content for assets across critical digital channels including
blog, newsletter, campaign content, email, company websites and social media.
- Developing engaging tender documents and reward submissions.
- Making decisions about specific content in conjunction with SEO Lead for client
campaigns.
- Reviewing and editing copy for accuracy of content and making sure it all aligns with
Reform Digital's content philosophy.

Copywriter

Space on Earth

Developed copy for instructor-focussed pitch deck designed to attract future employees.

Avenue Bookstore

Bookseller

Alyoop

Provided full-site UX copywriting for clients such as HitIQ and Dezine by Mauro.
Independently oversaw copywriting responsibilities for Alyoop website overhaul. 
Met remotely with management to discuss brief and intended voice.
Brainstormed numerous ideas and adjusted them based on management feedback.
Modified copy until client was satisfied.
Edited and proofread all copy.
Developed competency in Figma software.

Teach For Australia

Performed bulk assessments on 500+ Wordpress posts and ranked them in terms of engagement metrics.
Archived underperforming posts and copyedited the remainder, optimising for SEO and readability.
Unearthed authors of unattributed posts by mining historical Wordpress data.

Copyeditor

The Currajong School

Teaching Assistant

TutorBright Australia

Tutor-Mentor

I'm an Internal Communications Lead at LeavePlus, a pioneer in portable entitlement schemes. With a knack for crafting engaging, strategic narratives, I steer internal communications across the organisation, propelling mission-aligned campaigns that spark staff engagement and foster a unified culture. I also champion organisational effectiveness by transforming data into actionable insights, shaping relationships with internal stakeholders, and continually outperforming KPIs.

My journey has been a vibrant mix of digital content strategy, copywriting, and even teaching improv, infusing a unique creativity into my approach to communications. As a former Head of Content at First Page and Content Team Lead at Reform Digital, I developed content strategies for some of the world's largest brands, creating punchy ad copy and high-quality web content. As an improv teacher at The Improv Conspiracy Theatre, I fostered team-building and educational leadership, earning a nomination for Best Teacher by a community of over 1000 alumni. I hold a Bachelor of Arts in Creative Writing from RMIT University, graduating with distinction and a place on the Vice-Chancellor’s List for Academic Excellence in 2020. I'm also a lifelong learner, holding multiple certifications in topics such as Emotional Intelligence, Cultural Differences and Similarities, and Freelancing Fundamentals. With a reputation for intelligence, focus, and an unmatched wit, I'm known for my diligent, supportive nature and an unwavering commitment to achieving excellence. Colleagues regard me as a trusted source of knowledge and guidance, and I'm always ready to help others succeed.

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