For over 15 years, I’ve built high-performing sales teams and coached individuals at every career stage, closing over $100M in software sales. Now, I help sellers accelerate their growth, leaders build resilient teams, and founders scale revenue engines through proven GTM processes.

My clients describe me as process-oriented, an excellent communicator, and someone who helps them unlock their potential.

If you’re a seller, leader or founder seeking guidance to accelerate your outcomes, let’s schedule a call via the featured section below!

Mats Uddenfeldt

Ronald Meuwsen

Results-driven commercial leader with over 25 years of experience building and scaling high-performing sales - and go-to-market organizations.

Areas of expertise:
- various sales methodologies; MEDDPICC, Challenger Sales, Value-based selling, Customer-centric selling
- hybrid- and multi-cloud strategies
- AI, CX, Cloud, DevOps, Process management, open source and enterprise software
- developing and closing complex, strategic deals
- go-to-market planning and execution
- fluent communication in Dutch, English and Swedish

Recognized as an energetic leader who creates structure and collaboration, drives creativity and momentum, and helps teams and businesses grow and excel.

While I have had various sales and sales management roles, the last 10+ years me and my teams have had a focus on selling new products and offerings and selling into new markets. From growing a largely unknown product into a multi-million SaaS business in the Nordic region in under 2 years, and doubling an existing business across the EMEA region in 2 years, to transforming business models and entering new markets. 

Contact me if you want to learn more at +46706033519

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Mats Uddenfeldt

Ronald Meuwsen

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