For over 15 years, I’ve built high-performing sales teams and coached individuals at every career stage, closing over $100M in software sales. Now, I help sellers accelerate their growth, leaders build resilient teams, and founders scale revenue engines through proven GTM processes.

My clients describe me as process-oriented, an excellent communicator, and someone who helps them unlock their potential.

If you’re a seller, leader or founder seeking guidance to accelerate your outcomes, let’s schedule a call via the featured section below!

Mats Uddenfeldt

If you want to break into the top tier of software sales in 2026, you don’t need more theory. You need mindset, skills, and a toolkit that works right now.

That’s why I’ve enjoyed spending time with the EliteGTM Academy over the last few months.

What stood out to me wasn’t hype or polished soundbites.

It was how practical and current the thinking is.

Grounded in how deals are actually getting done today.

I kept catching myself thinking: I could have used this.

Not just as an IC, but during that messy middle phase… when you’re expected to produce, coach, and think strategically at the same time, often without much support.

The Academy makes it easy to establish a stable foundation for your org and team.

What also matters is who you’re learning alongside.

The Academy taps into the wider EliteGTM network and hundreds of operators who’ve been in the seat and are still in the game.

That shows up in the conversations, the examples, and the way problems are tackled.

Less theory. More signal.

If you’re serious about sharpening your craft, this is the kind of environment that actually moves the needle.

Happy to share a sneak peek if you’re curious.

Driving GTM Excellence for Sellers, Leaders & Founders.

I help companies achieve what most find impossible: successful market entry between Japan and North America. Over 20 years, I've built this expertise by launching new markets, integrating acquisitions, and forging strategic alliances with Microsoft, IBM, and SAP across cybersecurity, SaaS, and consulting sectors.

Today, I lead Outfoxr, a consultancy focused on strategic market entry and operational scale between Japan and North America. My work is grounded in a simple belief: growth is only sustainable when it works for the people responsible for delivering it.

That belief also shaped my book, Quite Ready, a personal reflection on the cost of ambition and the importance of understanding what drives us. Written for those reimagining their relationship with work and purpose, it’s a project close to my heart that often informs how I show up as a leader and advisor. The book became a practical guide for leaders rethinking success on their own terms.

I live by the mantra "be kind, be specific, be helpful," and I carry that approach through every executive conversation, workshop, and mentoring session. Though I was born in the U.S., Japan is my second home. I split my time between both countries with my husband while our two cats, Goma and Potato, quietly run the show.

If you're exploring Japan-US market expansion, scaling cross-cultural teams, or building sustainable go-to-market strategies, let's connect.

Rebecca Takada

JOIN US this Saturday! 🛠️ 

So you wanna build a business, but don't know which parts to ideate and hone with human intelligence and which bits can be accelerated by AI?

Having a product or product idea is important, but it won't make you successful without the business acumen needed to understand your prospective buyer and build a solid commercial model around it.

On Saturday, January 17, we're bringing together tech-savvy business experts to pull back the curtain on the strategy and tactical steps it takes to get an idea out of your head and into the market.

This event is perfect if:
💡 You have an idea but don't know the best first step to take. 
🤓 You have technical prowess but want to know more about how to think through building a business.
🫶 You learn best via hands-on experience

Bring your laptop and an idea, and we'll work together on the rest! 💻 

Register your interest now. We're keeping the audience size intentionally small in order to extend the best experience possible:
https://luma.com/6iyf5pca

Huge thanks to Ilya Kulyatin and the Tokyo AI (TAI) community as well as Schyler Alexandra Cole at Value Create Ventures for making this possible. Special thanks to Aska Kuwabara and Anna Skrypka for lending your valuable time!

Women in Tech Japan  |  Outfoxr  |  Isa Yamada  |  Keiko Murata 村田圭子

Founder @ Outfoxr 🦊 | Go-To-Market Strategist | Author of Quite Ready | CHIEF

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The Battle

Mats Uddenfeldt

Rebecca Takada

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mats Uddenfeldt's LinkedIn Performance

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Ready to grow your LinkedIn presence?

Performance ScoreMats Uddenfeldt's LinkedIn Performance