For over 15 years, I’ve built high-performing sales teams and coached individuals at every career stage, closing over $100M in software sales. Now, I help sellers accelerate their growth, leaders build resilient teams, and founders scale revenue engines through proven GTM processes.

My clients describe me as process-oriented, an excellent communicator, and someone who helps them unlock their potential.

If you’re a seller, leader or founder seeking guidance to accelerate your outcomes, let’s schedule a call via the featured section below!

Mats Uddenfeldt

Monique G.

SMB Account Executive

DigitalEd

Senior Account Executive

Self Employed

Consulted with MightyScout, an influencer marketing SaaS company, to create their first sales playbook, SOP for new hires and client onboarding roadmap.
Consulted with Occuspace, an occupancy monitoring SaaS company, to identify inefficiencies in their GTM strategy. I created and tested a sales process that nearly doubled their ACV (from $8K to $15K) and decreased time to close by nearly half (from 9 months to 4 months).

Seesaw Learning

Leading revenue generator for SMB team and second all-around revenue generator for east coast sales team.
I founded an initiative that reduced churn rate by 10%. I worked with the implementation team to design an improved client onboarding experience for SMB clients.
Used Salesforce to create strategic outbound campaigns, leading to 25% of my meetings booked coming from outbound efforts.

Account Executive

Everyday Speech

Founding Sr. AE, promoted to Sales Team Lead in 2021.
Created team's B2B sales process as Sr. AE; tripling ACV in 2021.
Built the largest partnerships in company history with Cypress-Fairbanks ISD, Portland Public Schools and San Diego Unified School Districts; reaching 200% annual quota in 2020. Used consultative sales skills to retain 96% of existing customers after the pandemic, and added over 40 new school districts in 2021.

Sales Team Lead

Sales approach included conducting discovery and applying industry knowledge to craft customized solutions to fit the unique situation of our customers, especially during the pandemic.

Watertree Health

Started as a part-time outside sales rep, managing and providing customer support 190 mid-market accounts.
Promoted to Regional Sales Manager in 2017, leading a team of 30+ outside sales reps across the Southeast US.
Analyzed Excel reports detailing client usage data and devised upsell campaigns, resulting in a 14% and 22% increase in new business in 2017 and 2018.
Used data to identify client usage gaps, and through rep coaching, improved usage by at least 8% MOM across entire territory in 2018.

Regional Sales Manager

Highlights: 
Account manager for a territory of over 100 accounts with a 75% activation and 90% retention rate.

Outside Sales Representative

EdVenture Partners

Efficiently managed over 150 mid-market accounts, guiding university professors through customer journey from discovery through account management.
Maintained 92% client retention rate with eligible universities, resulting in the expansion of the Facebook Global Digital Campaign.
Built client reporting system to track, analyze and improve customer retention process.

Key Account Manager

Playwire

After a successful 90 day ramp period, I initiated, closed and managed 35 new clients in a 6 month period.
I built a system to track client feedback and proactively scheduled biweekly meetings with the dev and marketing teams to share client feedback. Those meetings influenced product roadmap timelines and GTM messaging for existing clients.

Business Development Specialist

CentralReach

Founding Marketing Hire
Handled content creation and marketing for startup.
Worked closely with senior sales team to create outbound marketing campaigns to generate qualified leads. 
Collaborated with support team, serving as senior support lead to resolve escalated tickets for Enterprise clients.

Marketing Specialist

GRID Alternatives

Founding Outside Sales Rep
Closed over $1.1 million in business between 2009-2011 and over $800K during the first six months of 2012. 
Account manager, handling an average of 40 accounts. 
Salesforce trained to track performance and grow my territory. 
Developed strategies to optimize territory outreach, outbound prospecting, and business development.

Outreach Coordinator

Until I started my sales career, I was a jack of all trades, master of none. That changed when I began working with GRID Alternatives - a non profit solar installer and startup - as one of the first GTM employees. Non-profit and GTM don't necessarily go together but in this case, my team was responsible for revenue generation. So, it fits. 

From there I've developed GTM skills and experience; specifically developing sales strategy for startups, creating 0 to 1 playbooks, implementing consultative sales techniques, closing millions of dollars in revenue and managing sales teams.

taplio

The Battle

Mats Uddenfeldt

Monique G.

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