For over 15 years, I’ve built high-performing sales teams and coached individuals at every career stage, closing over $100M in software sales. Now, I help sellers accelerate their growth, leaders build resilient teams, and founders scale revenue engines through proven GTM processes.

My clients describe me as process-oriented, an excellent communicator, and someone who helps them unlock their potential.

If you’re a seller, leader or founder seeking guidance to accelerate your outcomes, let’s schedule a call via the featured section below!

Mats Uddenfeldt

Isovalent

Empowering our customers with Enterprise-class and eBPF-powered Networking, Observability, and Security across cloud and on-prem infrastructure.🐝

Sales Director, Isovalent at Cisco

Grafana Labs

I'm responsible for the sales in the Nordics.

Unify your data, not your databases! Other vendors will try to sell you an “everything in my database” mentality. At Grafana Labs, we have a different approach: we want to help you with your observability, not own it. Grafana Enterprise includes access to enterprise plugins (Datadog, Splunk, New Relic, AppDynamics, Dynatrace, etc.) that take your existing data sources and allow you to drop them right into Grafana. This means you can get the best out of your complex, expensive monitoring solutions and databases by visualizing all the data in an easier and more effective way.

Grafana Cloud is an open and composable observability platform, integrating metrics, logs, and traces together, in a single pane of glass, with Grafana. Leverage the best open source observability software – including Prometheus, Cortex, Loki, and Tempo – without the overhead of installing, maintaining, and scaling your observability stack.

Get started for free today: https://bit.ly/3nx2t6v

Enterprise Account Executive

Elastic

What is my role? Building awareness and driving demand for Elastic solutions within designated regional accounts in Sweden, by helping users and customers derive value from their data sets.

What does Elastic do? Elastic is a search company that applies the ability to instantly find relevant information and actionable insights from any data to a diverse set of applications and use cases. These use cases can be categorised under 3x solution areas; Enterprise Search, Observability and Security.

Why should you care? Because data is the new oil in today's economy and we have the solutions to make sense of it. We will torture the data until it confesses.

Enterprise Account Executive - Sweden

Tele2 IoT

I was responsible for Sales and Business Development globally. 

Tele 2 IoT provides connectivity and connectivity-close services globally, to help you launch successful IoT solutions. At Tele2 we focus on what we do best; deliver global connectivity as well as enable efficient management and Value Added Services needed within IoT. Our best-of- breed partners contribute with their area of excellence. Our high quality IoT offering, combined with the strengths of our selected partners, truly reduce the complexity of both large- and small- scale IoT deployments. Together we make IoT happen.

Global Sales Manager

Net Insight

I was responsible for Sales and Business Development in the EMEA region where I worked mainly with telecom operators, broadcasters and service providers of all sizes.

International Sales Representative

Accedo.tv

I was responsible for sales and business development in the EMEA region. Signed multiple new telco customers and entered into new markets. I gained hands-on experience in selling custom and off-the-shelf software.

International Business Development Manager

In this position, I found the "sweet spot" between business and technology. While constantly hunting for new business opportunities, I utilized my experience from my pre-sales journey. 

Net Insight delivers transport solutions for media and broadcast, i.e. network equipment, software and services. Customers include media-, broadcast- and telecom network operators.

I was the link between the customers, our salespeople and our own development department. I conducted the project and ensured that everything from delivery and installation to start-up is done in the allotted time. Working with many salespeople over the years gave me the confidence to get into a pure quota-carrying position myself.

Global Pre-Sales Engineer

Forteks AB

I constructed the "E-Marketing Strategy" for a small B2B company with a hands-on implementation. First we built a new e-commerce website, then we moved on to "online marketing" activities including creating content and awareness by the help of all latest online marketing tools including the social networks. More information: https://emarketingthesis.wordpress.com/

eMarketing Executive - Thesis Worker

Sun Microsystems

Part-time job during my master studies with the following key achievements:

•	I was selected the most Successful Campus Ambassador globally multiple times and delivered speeches in many countries to other ambassadors, sharing my experiences.
•	Organized more than 15 technical presentations at different campuses.
•	Represented Sun to students and professors at KTH.
•	Created and maintained a blog that has been visited more than 15.000 times.
•	Registered more than 300 students for various Sun programs.
•	Promoted Sun products and services in different marketing events.
•	Helped increase Sun's market share, mind share, and partnerships.

Sun Campus Ambassador

Broadsense Ventures

Part-time assignment during my studies:

•	Did the market research in a small team.
•	Had strategical decisions for realization of the idea.
•	Outsourced and deployed the website.
•	Had some experience with preparing agreements.

Business Developer

Hunter-type sales manager with a burning desire to find new customers and keep them happy. Having worked with selling complex solutions with long-sales cycles during the last 15 years, I have developed a unique skill set to talk to the hearts and minds of all departments of an organization externally and internally. I have hands-on experience of selling software, hardware and services.

My master studies in "ICT Entrepreneurship" let me see the “commercial” side of the things while my computer engineering background reminds me of the "technology”. Combining these two worlds helped me overachieve my targets during my career. 

I have strong communication skills in English, Swedish and Turkish.

Specialties: 

- Marketing and Sales
- Business Development
- Partner Management
- New market development
- Business negotiation skills
- Account management
- Customer Relationship Management
- Bid Management
- Market Analysis
- Enterprise Software Sales
- Hardware Sales

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