Daily Content & LinkedIn Insights • Founder at I.Am.U Media • Content and LinkedIn Consulting for Founders & CEOs

Before joining The 216, most of our clients were struggling with:

→ No clear offer (or an offer nobody understood)
→ An inconsistent way to generate qualified leads 
→ No process to have sales conversations with confidence

Many felt like impostors when talking about their business.
Others seriously considered going back to their 9-5 jobs.

And in general, they were constantly worried about when they would sign their next client.

After joining The 216, they all walked out with clear frameworks around:

1️⃣ Niching and Positioning: Explaining their business in a way that people instantly “get”.
2️⃣ Offer Creation: Building a premium, outcome-driven offer built around real client pain.
3️⃣ Repeatable Outreach System: Having a simple process anyone can follow to start conversations every week using only LinkedIn.
4️⃣ Natural Sales Process: A sales process that feels natural, easy, and with improving close rates. 

It’s the same system that helped:

📌 Adina Samuels (Manuscript Ghostwriter): From corporate job → $200k solo business
📌 Christian Mather (Wealth & Exit Planner): 4× monthly income to $23k in under 10 weeks
📌 Matthew Mercer (Recruitment Coach): Consistent £10k–£15k months
📌 Allison Paley (CS Consultant): From self-doubt → landed a $36,000 client
📌 Efe Buyuk (Data Systems Designer): Made 6× the program fee in under 12 weeks
📌 Priscilla Leigh (Psychoaudiologist): First high-ticket client in 21 days
📌 Chris Corridore (Brand Strategist): First $15k month and best year ever

These are all real people. You can find their profiles in my Featured Section. 

I invite you to message them and ask what their experience was like. 

And if you're ready, and you want a business that runs with clarity, control, and clients you can count on, send me a DM and I’ll share how The 216 works.

—

Mat Lehnhoff

Transforming LinkedIn Profiles into High-Converting Landing Pages | Visual Strategist | Design Consultant | 270+ Happy Clients | Google Certified UXer | EU Aspirant ✈️

Eat. Sleep. Design. Repeat.

Scroll to my recommendations to see the proof.

Currently open to working student roles inside Germany.

Ubaid Ur Rehman

In 2025, I got a stage invite in Denmark.

The stage shared by the top LinkedIn names.

My host got everything sorted for me.

Tickets. Formal invite. Hotel stay.

Ubaid was ready to travel for the first time out of Pakistan.

First time to be on a plane.

"Finally, a dream coming true..."

I booked my appointment for immigration.

3 days in a row. One document after the other.

From fingerprints to financial proofs.

I did everything I could have done.

Result? Visa rejected.

Reason? My Pakistani passport.

I was holding the yellow paper and reading the clause. An invalid perception about my passport.

(All this while I submitted a whole sack of papers.)

But there is "Khayr" in every delay.

Life continued.

A few months later, I got my visa for Germany.

Since then, I have traveled to 7 countries. Met my favorite LinkedIn humans. Attended the coolest Link Up meetup in Bosnia.

What I thought was a rejection. 

Allah knew it was a redirection.

Keep pushing. 

The right doors will open for you.

At the right time.

- With love, Ubaid. ❤️

Ubaid Ur Rehman 

"What do you think of my banner?"
"Do you like my banner in general?"
"Any chance you can look at my profile?"

The most asked Qs since last week in my DMs.

I’ll give you two routes. You decide how serious you are.

(Save this. You’ll need it later.)
______

Route 1:

1. Duplicate your banner file.
2. Remove everything. Clean page.
3. Bring the "headline" first.
4. Social proof after it.
5. CTA at the very end.

Adjust your 3 elements in a way that the reader sees them in the following order.

Headline --> Proof --> CTA

Note: Your headshot, after everything is done.
______

Route 2:

1. Click on my profile. Link in Bio.
2. Access "Banner Ninja" training (free).
3. See me doing it all on runtime for you.
______

Your banner is the hero section of your profile.

You either get ignored or explored.

PS. Drop your banner below. If it’s unclear, I’ll tell you.

LinkedIn Profile Masterclass. 60 seconds.

(Save this before you change anything.)
 
1) Banner → Core offer, CTA, proof.
2) Headline → What + Who + How
3) Bio Link → 1 primary CTA for leads
4) Featured → 1-3 core offerings in order
5) About → Problem. Agitate. Solution.
6) Projects → Your result-driven case studies
7) Recommendations → Authenticity always wins.

Fact: Your banner alone drives ~50% of retention time.

PS. Comment "profile". If you want me to rate yours.

You will never see your profile the same way again.

(A shift that changed how I use LinkedIn.)

Imagine this.

You DM someone for the first time.
What happens next? They check your profile.

Your comment on a post goes viral.
What happens next? They check your profile.

Your post starts taking off by chance.
What happens next? They check your profile.

LinkedIn puts you in search results.
What happens next? They check your profile.

LinkedIn will never tell you "leads are waiting" for you.

It will give you signs.

Profile views. Connection requests. Silent lurkers.

Take the signs and optimize for them.

If your profile is not sorted in the first place, you have already lost them.

Simple as that.

PS. How many average "profile views" do you get?

I have audited 17+ profiles in the last 2 weeks.

(What I found will make you rethink yours.)

1. Mobile-first profiles win. 70%+ users are on mobile.
2. Mismatched CTAs across profile confuse buyers.
3. Poor color contrast makes the content invisible.
4. Visitors spend 7 of 15 seconds on the banner.
5. Featured order matters more than you think.
6. The About section is "about them", not you.
7. Complex jargon kills strong positioning.
8. Visual cues beat copy in 0.1 seconds.
9. Featured isn’t for pins. Link offers.
   
I can keep going ...

Enough data points for you today.

Bonus: Keep your profile up to date always. People love meeting the evolved version of you.

(Repost ♻️ if helpful.)

PS. Which one from 1-9 surprised you? or not at all 👀

The "Black Box" test for design.

(Check your next post today.)

1. Pick the carousel or post you want to test.
2. Show it to your peer or a family member.
3. Ask them what they see.

If they paused to "figure out", or they couldn’t answer it properly. The design needs to be iterated.

Simple as that.

If it's not functional, it’s not even a design.

Design class over.

PS. Whom would you pick to show your design?

7 out of 15 seconds users scan your banner.

(The easy guide for you all.)

LinkedIn Banner Framework

AI: I can design for you now.

Me: Wait… really? That’s insane.

AI: What do you want then?

Me: An infographic. Something clean.

AI: 
*takes the text, 
*puts it in a grid 
*adds 3 random icons

AI: Here you go. Designed.

Me: That’s… formatting. Not design. 🥴

AI: Faaaaaaaaa

You spend hours to draft a post.

You hit “Publish”. It tanks.

Does this means your content was not good?

Or is it just a bad day for posting?

50/50. Sometimes mix of both.

Here’s the way I see it.

Each of us know their average engagement.

Let’s say, 10 reactions in first 7 minutes.

If you’re getting 2 or less, bad day. 

Keep the content for another day.

If not, let the fish swim in th water for a while.

PS. Curious to know your mindset around it.

No alternative text description for this image

"You send the Stripe link and people pay up?"

Monday. 8:50 AM. He asked curiously.

Yes. Works all the time.

I don’t have a complex process at all.

1. A design inquiry happens.
2. I ask for your current brand state.
3. Ask if your offer and positioning are sorted.
4. Check my availability status for the matching offer.
5. I share the offer breakdown document.
6. If it aligns, the Stripe link is next.
7. Onboarding and getting started.

No time urgency in the offer. 

Works only if it's a priority for you.

Not just "exploring the options."

My process is designed as a collaborator, not another fiverr service seller.

Need an expert peer by your side? Welcome.

If not, plenty of options out there.

Peace out ✌️ .

Letting it speak itself. 

No long captions.

(The profile upgrade feedback.)

PS. If this resonates, I'm taking 2+1 new coaches or creators until 28 Feb. The last time I opened it was in 2025. Drop me a DM for details.

Tricky things about the featured section and fixes.

If you’re opening Canva without knowing exactly what you’re trying to communicate, you’re designing blind.

Design is less about the tool.

And more about approaching the problem with the right mindset.

I assembled a system that helps you think before you design.

PS. It may not be the kind of thing you're into. It's a different kind of approach. If you’re curious, send me a DM, and I’ll share more.

taplio

The Battle

Mat Lehnhoff

Ubaid Ur Rehman

Followers

Posts

Engagements

Likes

Performance ScoreUbaid Ur Rehman's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Mat Lehnhoff

Ubaid Ur Rehman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ubaid Ur Rehman's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreUbaid Ur Rehman's LinkedIn Performance