Daily Content & LinkedIn Insights • Founder at I.Am.U Media • Content and LinkedIn Consulting for Founders & CEOs

Before joining The 216, most of our clients were struggling with:

→ No clear offer (or an offer nobody understood)
→ An inconsistent way to generate qualified leads 
→ No process to have sales conversations with confidence

Many felt like impostors when talking about their business.
Others seriously considered going back to their 9-5 jobs.

And in general, they were constantly worried about when they would sign their next client.

After joining The 216, they all walked out with clear frameworks around:

1️⃣ Niching and Positioning: Explaining their business in a way that people instantly “get”.
2️⃣ Offer Creation: Building a premium, outcome-driven offer built around real client pain.
3️⃣ Repeatable Outreach System: Having a simple process anyone can follow to start conversations every week using only LinkedIn.
4️⃣ Natural Sales Process: A sales process that feels natural, easy, and with improving close rates. 

It’s the same system that helped:

📌 Adina Samuels (Manuscript Ghostwriter): From corporate job → $200k solo business
📌 Christian Mather (Wealth & Exit Planner): 4× monthly income to $23k in under 10 weeks
📌 Matthew Mercer (Recruitment Coach): Consistent £10k–£15k months
📌 Allison Paley (CS Consultant): From self-doubt → landed a $36,000 client
📌 Efe Buyuk (Data Systems Designer): Made 6× the program fee in under 12 weeks
📌 Priscilla Leigh (Psychoaudiologist): First high-ticket client in 21 days
📌 Chris Corridore (Brand Strategist): First $15k month and best year ever

These are all real people. You can find their profiles in my Featured Section. 

I invite you to message them and ask what their experience was like. 

And if you're ready, and you want a business that runs with clarity, control, and clients you can count on, send me a DM and I’ll share how The 216 works.

—

Mat Lehnhoff

If you're sending connection requests and getting less than 20% acceptance rate, something's broken. Here's what to check:

1. Your profile picture is doing you dirty.

Make sure you're showing your face. Zoom in. And smile.

It sounds wild, but people will literally judge if you're worth connecting with based on this.


2. You're connecting with the wrong people.

The secret is to be as specific as possible. "Coaches & consultants" doesn't cut it.

Use specific job titles. Use specific locations. Pay for LinkedIn Sales Navigator.

Some audiences simply aren't active on LinkedIn. 
But you have to test it.


3. Your headline shows zero value.

The first 10 words of your headline are what matter most.

They need to show how you can help your ideal client.

Or at minimum, create some intrigue.

Don't waste that precious real estate writing something like "Loving father". 

Show what's in it for THEM.


Here's what nobody tells you:

Having less than 20% acceptance rate means you'll be able to send fewer connection requests.

Because it signals to LinkedIn that people don't want to connect with you.

Which means fewer opportunities to grow your network and generate leads.

No bueno.

But it's easily fixed if you pay attention to these 3.


PS: If you consistently have 20-30% acceptance rate, you should be able to send 200 requests/week.

—

Grow to $15,000 months with LinkedIn alone • Learn how at The 216

A client was overthinking their LinkedIn outreach, so I reminded them:

LinkedIn has 1.2 billion users 

And you don't need to reach ALL of them.

Not even close.
You just need to reach a handful.

For example:

You could have 10 clients at $1500/month to create a $180k/year business.

That's it. Ten people.

You can run that solo, keep 95% profit margins, and design the lifestyle you actually want.

So you basically can get ignored by a billion people on this platform and STILL WIN.

You can fail 99% of the time, and STILL WIN.

How cool is that?

Here's the punchline:

Stop worrying about reaching everyone.

Start focusing on finding those "ten" clients who need what you offer.

That's all you need.

(And you can always grow from there).

I build decks (sales & pitches, not patios) | professional magician | out here makin' friends

I used to help founders raise/sell millions with beautiful decks.
Now, I’m using AI to help humans heal their inner world.

Same storytelling skills. Different stakes.

I’m Head of Product & Ops at a stealth mental wellness AI startup, building games that help humans heal their relationship with self (the ‘what happened to you’ pieces).

On here, I talk about:
- Mental health & dopamine: the games our brains play, how tech makes it worse/better
- Storytelling: whether it’s a deck, a product, or a habit… story drives behavior
- Ops & product in the wild: what’s working (and not) as we build
- Books: I read 100+ a year and steal the best ideas shamelessly

For you? Well, you tell me…

Founder? Need a deck or website → DM and I’ll intro you to my partner. 
Ops/prod person? Follow for ops + AI wisdom from the trenches. 
Interesting human? Send me your favorite book rec.

Now we’re friends!

John Linford

My girlfriend's reaction to cancer? 
She started a non-profit.

Carrie was diagnosed with Stage 3 melanoma almost exactly a year ago. I, like most of us, would have considered this a time to turn inward, focus on myself and my healing.

Carrie is not like most of us.

When she got her diagnosis, she also received news that because of the terrible things about to be done to her body, it was in her best interest to undergo fertility preservation.

Problem: she’d only graduated a few months prior.
And fertility preservation is usually ~$10K.

Obviously, didn’t have that kind of money.

Thankfully, her parents were able to help.

But most women aren’t so blessed. 
Most will forgo preservation entirely.
Focus on their cancer treatment starting soon.

And hope they can still have kids.

Carrie started Future Blooms to fill in this huge financial gap, one that is covered by almost zero health insurances, and comes in a critical (and fast!) whirlwind of emotions as you get a diagnosis, need to start treatment immediately, and somehow need to come up with funds to cover fertility ASAP. 

Why am I sharing all of this?

Carrie’s launched two months ago.
She’s already had a half dozen applicants.
Just finished helping out two different gals.
While juggling full-time work & marathon training.

And right now she’s out of funds.
And had two that applied yesterday.

Because of a sweet partnership with Utah Fertility Centers, fertility preservation for cancer patients is only $3K apiece. 

So I’m looking to help her raise $6K today.

I want to help these women have peace of mind as they are already grappling with the terror of a cancer diagnosis, and the impending unknowns of treatment and recovery.

So, calling on my network.
Any generous individuals or businesses.
I’m committing $1K to donate myself, 
Looking for the other $5K.

Who’s with me? 

You can donate here! https://lnkd.in/d3rqw4c2 

Utah (and everyone else) LFG!

Helping humans heal | talking ops, AI, & books | professional magician | out here makin’ friends

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The Battle

Mat Lehnhoff

John Linford

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Performance ScoreJohn Linford's LinkedIn Performance

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taplio

The Battle

Mat Lehnhoff

John Linford

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mat Lehnhoff's LinkedIn Performance

Performance ScoreJohn Linford's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMat Lehnhoff's LinkedIn Performance