Daily Content & LinkedIn Insights • Founder at I.Am.U Media • Content and LinkedIn Consulting for Founders & CEOs

Before joining The 216, most of our clients were struggling with:

→ No clear offer (or an offer nobody understood)
→ An inconsistent way to generate qualified leads 
→ No process to have sales conversations with confidence

Many felt like impostors when talking about their business.
Others seriously considered going back to their 9-5 jobs.

And in general, they were constantly worried about when they would sign their next client.

After joining The 216, they all walked out with clear frameworks around:

1️⃣ Niching and Positioning: Explaining their business in a way that people instantly “get”.
2️⃣ Offer Creation: Building a premium, outcome-driven offer built around real client pain.
3️⃣ Repeatable Outreach System: Having a simple process anyone can follow to start conversations every week using only LinkedIn.
4️⃣ Natural Sales Process: A sales process that feels natural, easy, and with improving close rates. 

It’s the same system that helped:

📌 Adina Samuels (Manuscript Ghostwriter): From corporate job → $200k solo business
📌 Christian Mather (Wealth & Exit Planner): 4× monthly income to $23k in under 10 weeks
📌 Matthew Mercer (Recruitment Coach): Consistent £10k–£15k months
📌 Allison Paley (CS Consultant): From self-doubt → landed a $36,000 client
📌 Efe Buyuk (Data Systems Designer): Made 6× the program fee in under 12 weeks
📌 Priscilla Leigh (Psychoaudiologist): First high-ticket client in 21 days
📌 Chris Corridore (Brand Strategist): First $15k month and best year ever

These are all real people. You can find their profiles in my Featured Section. 

I invite you to message them and ask what their experience was like. 

And if you're ready, and you want a business that runs with clarity, control, and clients you can count on, send me a DM and I’ll share how The 216 works.

—

Mat Lehnhoff

If you're sending connection requests and getting less than 20% acceptance rate, something's broken. Here's what to check:

1. Your profile picture is doing you dirty.

Make sure you're showing your face. Zoom in. And smile.

It sounds wild, but people will literally judge if you're worth connecting with based on this.


2. You're connecting with the wrong people.

The secret is to be as specific as possible. "Coaches & consultants" doesn't cut it.

Use specific job titles. Use specific locations. Pay for LinkedIn Sales Navigator.

Some audiences simply aren't active on LinkedIn. 
But you have to test it.


3. Your headline shows zero value.

The first 10 words of your headline are what matter most.

They need to show how you can help your ideal client.

Or at minimum, create some intrigue.

Don't waste that precious real estate writing something like "Loving father". 

Show what's in it for THEM.


Here's what nobody tells you:

Having less than 20% acceptance rate means you'll be able to send fewer connection requests.

Because it signals to LinkedIn that people don't want to connect with you.

Which means fewer opportunities to grow your network and generate leads.

No bueno.

But it's easily fixed if you pay attention to these 3.


PS: If you consistently have 20-30% acceptance rate, you should be able to send 200 requests/week.

—

Grow to $15,000 months with LinkedIn alone • Learn how at The 216

A client was overthinking their LinkedIn outreach, so I reminded them:

LinkedIn has 1.2 billion users 

And you don't need to reach ALL of them.

Not even close.
You just need to reach a handful.

For example:

You could have 10 clients at $1500/month to create a $180k/year business.

That's it. Ten people.

You can run that solo, keep 95% profit margins, and design the lifestyle you actually want.

So you basically can get ignored by a billion people on this platform and STILL WIN.

You can fail 99% of the time, and STILL WIN.

How cool is that?

Here's the punchline:

Stop worrying about reaching everyone.

Start focusing on finding those "ten" clients who need what you offer.

That's all you need.

(And you can always grow from there).

Jessie van Breugel 🟣

helped 112+ founders get leads with an AI-powered system | $2.1M in client revenue

If you’re a coach or service provider, this is for you ↓

The #1 reason you're on LinkedIn:

Grow your business.

Because you want to...

– Make your family proud
– Have the freedom to travel
– Spend more time with the people you love
– Own your time (not just your calendar)
– Leave behind the 9-to-5 hamster wheel

Because your business isn't just a business — it's how you live free and serve deeply.

Right?

You didn’t quit your job to work longer hours in your own business.

You want freedom. Authority. Clients you actually like.

We help coaches + service providers turn their expertise into a $10k-$30k/mo business — without endlessly chasing, burning out, or becoming a full-time content creator.

With our Authority Figures Program and my 1-1 support, together we:

— Get crystal-clear on your positioning and message
— Build an audience that trusts you (and buys from you)
— Use AI to streamline content + client acquisition — fast & secure

Here's a small selection of the experts we've worked with:

— Nicholas added $32K in new revenue in 8 weeks selling his new group program.
— Josh closed two deals in the first 6 weeks, hitting his first $10k+ month.
— Tobias secured $50K in new contracts and filled out his pipeline.
— JP closed 3 clients by dialing in his content and DM strategy.
— Linda closed her first $7,5K client within two months.
— Jon signed 3 clients and got a 2X+ ROI in 3 months.
— Gabi closed €15,000 in revenue in the first 4 weeks.
— Julius closed his first $4,5K client within 2 months.
— Nicola signed 4 high-ticket clients within weeks.
— Laszlo closed 3 deals within the first 30 days.

If you're an expert with a high-ticket offer and you're ready to grow —

Check out the details here: https://authority-figures.com/application

Founder

The Creator Academy teaches creators to make magic internet money through audience-building and personal branding. Twitter and LinkedIn courses: https://thecreatoracademy.xyz/

jessie van breugel 🟣

After 24+ months of testing Canva to get inbound leads

I'm sharing the 25+ page playbook with you – steal this ↓

Comment “CANVA” and it will arrive in your inbox.

This is the only Design Guide you need to get more leads:

→ 25+ Pages
→ Tips & tricks
→ How-to guides
→ All the Magic Studio Guides
→ Features you didn’t know before

Want access?

1/ Like the post 
2/ Comment “CANVA” and I'll DM you.

♻️ repost for priority-access – my inbox tend to be full

I help coaches + service providers turn their expertise into a $10k-$30k/mo business — without working 24/7 | apply below for our February Cohort ↓

I’ve generated 8+ million views on LinkedIn this year.

I’ve turned my 10 viral hooks into templates – steal this ↓

Comment “HOOKS” and I send you it to you.

If your content on LinkedIn doesn’t perform

It’s 99% of the time because your hook is bad.

𐄂 No curiosity gap
𐄂 No proper formatting
𐄂 No personality or specificity
 
If that’s you, keep reading:

This year I’ve added 30,000 followers, generated 1,000s of inbound leads, and collected multiple 6 figures in profit.

The majority of this success comes from 0.1% of my posts.

So I’ve analyzed and turned them into templates. 

This is for coaches and founders who are tired of wasting hours on content and see 0 results.

Want access?

1/ Like this post
2/ Comment “HOOKS” and I’ll DM the link

ps. repost for priority access ♻️

I help coaches + service providers turn LinkedIn into their #1 client-acquisition channel | join The Lead Magnet Lab™ - Live Workshop | Tue, 3rd of Feb | read details below ↓

After 5+ years on LinkedIn, I’m happy to announce:

Cold DMs are finally dying – use this new strategy ↓

This strategy works GREAT if you’re tired of: 

𐄂 Endless LinkedIn pitch DMs
𐄂 Spray and pray cold outreach
𐄂 Cringy “just following up :)” messages

These aren’t just annoying.
It also burns trust with your prospects.
Way before a real conversation even starts.

I just released a 15-page guide on LinkedIn Inbound Sales – a proven system that attracts inbound leads on LinkedIn, and how to convert these leads into revenue.

Here’s what’s inside:

☑ The 7-Step DM Flow to go from cold → close
☑ How to use AI & Lead Magnets for 1,000s of inbound leads
☑ The Cold → Warm → Hot nurture model for closing deals without pitching.

Want access?

1/ Like this post so it can reach (and help) more people
2/ Comment “INBOUND” & I send it to you

♻️ repost this for priority access – or wait a few days before the resource arrives (my inbox is full at the moment)

I’ve spent 100+ hrs testing Canva to get clients.

Steal the 26-page playbook ↓

Comment “CLIENTS” and I’ll send it to you.

Use this Canva Guide to sign more clients using LinkedIn:

→ Tips & tricks
→ How-to guides
→ All the Magic Studio Guides
→ New features you didn’t know before

+ I added a new ChatGPT <> Canva Workflow:
'How to Create 50 Designs in 5 Minutes'

How to get access:

1/ hit like on this post
2/ comment “CLIENTS” and I send it to your inbox.

ps. repost for priority-access – or have some patience ♻️

99% of LinkedIn Profiles leave money on the table. 

After $2.5M in client revenue, steal this system ↓

↳ Comment “LINKEDIN” & I’ll send over the full system.

It's the exact system I've used to;

→ Help our clients close $2,500,000+
→ Train 100s of coaches & consultants 
→ Book 1,000s of meetings with $0 on ads
→ Become a Top 50 LinkedIn Creator worldwide
→ Grow a 93K+ audience w/o engagement pods
→ Get invited on dozens of key podcasts, and live events

I share key insights I've NEVER shared before like

→ How I reverse engineered 100s of viral lead magnets
→ The GPT analysis I did on 100,000+ DMs
→ The 6-Figure Authority System I built

Stop losing clients because of a weak profile.

Your LinkedIn Profile should generate warm leads 24/7.

You’re closer to results on LinkedIn than you think.

How to get access:

1/ Like this post
2/ Comment “LINKEDIN” and I’ll send it over.

♻️ Repost this PDF to help someone win today

I help you build your info business and scale to $10K-$30K/months | check out my featured section to get started

Claude just became one of the strongest LLMs.

I built a workflow to turn audio → LinkedIn content – steal this ↓

Comment “CLAUDE” and I will send you the full system.

From transcripts → content → conversations → leads → clients 💰

Stop wasting hours on cold outreach or commenting.

The workflow is terrifyingly simple:

→ Drop in a transcript of a video or an audio note
→ Claude asks a few questions to get more info
→ It builds a post format based on proven structures
→ It rewrites in your tone and tightens every line
→ You paste → publish → collect leads

You go from idea → live post in minutes.

This is built on:

☑ 5+ years experience of conversion-writing and coaching
☑ $2.5+ million in realized client revenue - just via LinkedIn
☑ The exact insights of growing 83,000 followers

Want access to the full system?

1/ Like this post
2/ Comment “CLAUDE” and I’ll send it your way

ps. repost for priority access ♻️

I built a GPT tool to write VIRAL lead magnet posts.

6+ months to finetune this – you can steal this for FREE ↓

Comment “VIRAL” and I send it to you.

AI is more powerful than ever before.

I use it daily to create viral lead magnet posts.

40% of my lead magnets since August hit 1,000+ comments.

I've perfected a system that works:

→ 2+ years in the making
→ Helped 119+ founders build it
→ Resulted in at least $2.5M in revenue

How to get access:

1. Like this post
2. Comment “VIRAL” and I’ll DM you

ps. repost for priority access – or be patient (inbox = quite full right now)

I generated 8+ million impressions in the last 365 days.

I turned my 10 viral LinkedIn hooks into templates – steal this ↓

Comment “HOOKS” and I send you it to you.

If your content on LinkedIn doesn’t perform it’s

because your hook is bad:

𐄂 No reason to click ‘see more’
𐄂 The formatting is totally off
𐄂 It lacks any personality or specificity
 
If that’s you, keep reading:

This year I’ve added 35,000 followers, generated 1,000s of inbound leads, and collected multiple 6 figures in profit.

The majority of this comes from 0.1% of my posts.

I’ve analyzed & turned them into templates. 

This is for coaches and service providers who are tired of wasting hours on content and see 0 results.

How to get access:

1/ Like this post
2/ Comment “HOOKS” & I’ll DM the link

ps. repost for priority access ♻️

I spent years figuring out how to go viral on LinkedIn.

After 15M+ views, I built this Viral Hook GPT – get access ↓

Comment “HOOKS” and I send you it to you.

If your content on LinkedIn doesn't perform...

It's 99% because your hook is bad.

𐄂 No curiosity gap
𐄂 No proper formatting
𐄂 No personality or specificity
 
The majority of my success comes from 0.1% of my posts.

So I analyzed them and built this GPT.

Here's how it works:

→ Give it your topic
→ Give it your ICP
→ Give it one achievement

It returns 11 viral hook variations in seconds.

This is for coaches and founders tired of content that gets ignored.

How to get access:

1/ Like this post so it can help more people
2/ Comment “HOOKS” and I’ll send it to your inbox

Repost for priority access ♻️

I spent 6+ months cracking viral lead magnets on LinkedIn.

After 1,000s of leads via LinkedIn, I broke down the system ↓

Comment "MAGNETS" and I'll send it to you.

Here's what I cover:

Most people post lead magnets and get comments.

But no leads. 
No calls. 
No clients.

That's because they're missing the system behind it.

In the video, I break down the 3-step process:

→ Ideation: How to find proven angles + generate endless ideas
→ Creation: How to write posts that go viral
→ Visuals: How to create scroll-stopping images with AI

I use this ONE framework every week.

It's how I've helped 100+ coaches and founders fill their pipeline.

No ads. 
No cold outreach. 

Just viral lead magnets on repeat.

Want to see the full breakdown?

1/ Like this post
2/ Comment "MAGNETS" and I'll DM you the video

♻️ Repost for priority access

hey coaches + founders

your marketing strategy for 2026 is simple:

say the things only you can say

for a long time, i tried to persuade

explain more
teach better
walk people through the logic

it worked for reach
it didn’t work as well for trust

the more i explained
the easier it became to swap me out

every framework is public now
hooks get copied in days
ai can produce “good content” on demand

not because buyers don’t care
because buyers heard it all

what still works is proof that

you’ve done the thing you talk about
you’ve tested things yourself before teaching them
people like them have gotten results from your work

share case studies, your own work & your personal opinions

you don’t need to explain every step
just show that you’ve done the thing

teaching everything makes you replaceable
proof makes people slow down and pay attention

going into 2026, this gap is only getting wider

more information won’t win
better persuasion won’t win

showing you can solve the problem will

and say the things only you can say

ps. everything you do, starts with the offer → https://lnkd.in/eEZdkqg8

I've spent 5+ years testing what actually makes 6+ figures.

Today I'm sharing the 4-pillar blueprint with you ↓

↳ Comment “SYSTEM” and I’ll send it to your inbox.

If you’re a coach/consultant stuck selling time for money…

You don’t need more tactics. 

You need a system:

𐄂 No endless offer tweaking
𐄂 No vague LinkedIn headline
𐄂 No “I can help with anything” messaging

This training helps you install the 4 pillars:

☑ Package one offer you can sell on repeat
☑ Position it so the right people self-select fast
☑ Build a pipeline with 3–4 posts/week + light outreach
☑ Productize so you stop being the bottleneck

It’s the exact same process we’ve used to help 100s of clients.

Stop building in a vacuum.
Start validating in public & selling with clarity.

This is for people who want freedom of movement.
Not being stuck in a job you gave yourself.

How to get access:

1/ Like this post (so it helps more people)
2/ Comment “SYSTEM” and I’ll DM the link

ps. Repost for priority access ♻️

if you’re good at what you do but your income still feels unpredictable, this is for you ↓

you might have a few projects, 1:1s and are relying on referrals

it works at first

until it drains you

and your energy is all over the place

this is where most experts are at

i’ve experienced this first hand, so i looked for a better way

and i’ve found a better system

one where you can stop selling yourself, and start selling a real offer

in the video, I explain how this works

+ we’re running this in a live workshop in 2 weeks time

comment ‘EXPERT’ and i send you the link

ps. wanna skip the line? hit the link on my profile

2 weeks ago, I sat down with our private clients.

I shared 7 ideas to stand out on LinkedIn in 2026:

1) Templates are dying → your voice is the USP

AI makes everything sound the same.
Your biggest advantage is your unique insights & story.

2) Your content on LinkedIn behaves differently

Strong content takes longer to spread.
Plus, your thinking works better than copying viral trends.

3) You can’t just claim “authority” → you earn it.

Your network wants personal stories, proof and lived lessons.
Authority comes from showing up consistently long enough.

4) How-to content is dropping in value

Information is available everywhere.
Don’t become Wikipedia — share opinions and perspective.

5) Most founders don’t lack strategy → they lack commitment

They keep rebuilding and reset to zero every time.
Most strategies work if you stop jumping between them.

6) Cold DMs are dying → trust is the real unlock

Trust on LinkedIn is low, so cold messages get ignored fast.
Content builds familiarity before conversations start.

7) Alignment beats optimization long-term

Most strategies work if you stop hopping.
The real decision is which business you want to build.

That’s it.

The gameplan for LinkedIn in 2026.

This is what I walk through with our clients every week.

I recorded the full system in a 19-minute video.

Comment "SYSTEM" and I send you the video

The good news:

You close a client and you deliver the work.

Money comes in.

And then, the bad news: it’s quiet again.

So you go back to hunting.

That’s the phase most experts get stuck in.

Every month it feels like you have to start from scratch again collecting new revenue.

Here’s the part people miss.

This model works until it doesn’t work.

It’s great to start this way.

It’s great to get your business off the ground with custom projects and referrals.

But most people never move past it.

And that’s where the pressure shows up.

I’ve been in this loop myself.

Back in 2024, I was closing 4- and 5-figure clients via DMs.

But when the engagements ended, the machine stopped with it.

Same question as always:

where does the next one come from?

That’s the trap.

You can be good at sales and strong at delivery.

And still be restarting your business over and over.

Because if people are buying you—your time, your availability, your custom thinking—you are the business.

And that caps everything.

I see this pattern with consultants and agency owners running custom work who watch their calendar block out for delivery, then open up again a few weeks later, every single month.

The difference between “doing work” and building a business is whether something keeps running after the work is done.

I just recorded a 15-minute breakdown of how you can turn your knowledge into a scalable offer to stop this loop.

Comment “SCALE” below & I’ll send it to your inbox.

Every founder wants scale but few build it correctly.

Most experts I talk to are busy tweaking things:

The offer.
The content.
The sales process.

For a long time, I did that too.

What eventually clicked for me was seeing the business as four connected parts, not isolated problems.

There are 4 main pillars I always look at:

1/ Package
2/ Position
3/ Pipeline
4/ Productization

Packaging is taking everything you already do with clients
and putting it into one offer you can clearly explain and deliver.
Same work you’re already doing.

Positioning is what decides who that offer is actually for.
You can have a strong package,
but if the positioning is unclear, people won’t recognize themselves in it.

Pipeline is where most businesses quietly break.
You can have a good offer and solid positioning,
but without consistent traffic, the system doesn’t move.

That’s why pipeline matters so much.
It’s what keeps the rest from stalling.

Productization is about how the offer shows up in different forms.
Not everyone wants the same level of access or commitment.
Some people want full support.
Others want a smaller entry point to get started.

That’s where things like programs, group formats, tools, or spin-offs come from.
Not new ideas: existing work, packaged differently.

That’s why I don’t believe there’s one “best” strategy.

Your business should be built around how you want to operate.

And, that only happens when all 4 pillars are aligned.

ps. I broke down this full system here: https://lnkd.in/eQk_SmEV

Over the past few weeks, I've been reviewing patterns across client results, my own lead magnets, and 100s of DMs from people asking why theirs aren't working.

The same mistakes kept showing up:

These are the things that separate the lead magnets generating 100+ leads per post from the ones collecting dust in a Google Drive folder.

Here are the 3 lessons I'd focus on:

Lesson #1: The PDF isn't the problem — the post is

Most people obsess over making the lead magnet perfect.

They spend a weekend designing it. Tweaking the fonts. Adding more pages.

That's not where the leverage is.
The real problem is distribution.

If no one sees it, no one downloads it.

But when you nail the viral post:

- You wake up to 500+ comments
- Your inbox fills with leads while you sleep
- One post fills your pipeline for weeks
- The lead magnet is the asset. 

The post is the distribution. You need both.

Lesson #2: Shorter almost always wins

Most people think more value = longer lead magnet.

So they create a 47-page PDF that no one finishes.

It's not about volume.
It's about execution and clarity.

If your lead magnet takes 30+ minutes to consume:

- People save it "for later" (and never open it)
- They don't get the quick win
- They don't trust you enough to book a call

But when it delivers value in under 10 minutes:
- They actually use it
- They feel the result immediately
- They want more (and that's when they book)

A lead magnet that gets finished beats a lead magnet that gets saved.

Think of GPTs, templates, or checklist coupled with 1 action step.

Lesson #3: You're not building a freebie — you're building a filter

Most lead magnets attract the wrong people.

Freebie hunters. Lurkers. People who will never pay.

That's not a lead magnet problem. That's a marketing problem.

If your lead magnet appeals to everyone:

- You attract browsers, not buyers
- Your calls are full of "I can't afford it right now"
- You waste time qualifying people who were never going to close

But when your lead magnet filters for buyers:

- The right people self-select
- Your calls start with "I'm ready, what's next?"
- Downloads turn into revenue, not just vanity metrics

A great lead magnet doesn't just capture leads. 

It pre-qualifies them.

If you want the exact system I use to build lead magnets that attract buyers — the same system our clients use to generate 50+ leads, book calls, and close high-ticket clients from a single post — then join us for the live workshop.

Tuesday, February 3rd — 10:00 AM CT

Secure your spot here: https://lnkd.in/e9WdGsdt

Can't make it live? 

You'll get lifetime access to the recording.

taplio

The Battle

Mat Lehnhoff

jessie van breugel 🟣

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taplio

The Battle

Mat Lehnhoff

jessie van breugel 🟣

Followers

Posts

Engagements

Likes

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