Daily Content & LinkedIn Insights • Founder at I.Am.U Media • Content and LinkedIn Consulting for Founders & CEOs

Before joining The 216, most of our clients were struggling with:

→ No clear offer (or an offer nobody understood)
→ An inconsistent way to generate qualified leads 
→ No process to have sales conversations with confidence

Many felt like impostors when talking about their business.
Others seriously considered going back to their 9-5 jobs.

And in general, they were constantly worried about when they would sign their next client.

After joining The 216, they all walked out with clear frameworks around:

1️⃣ Niching and Positioning: Explaining their business in a way that people instantly “get”.
2️⃣ Offer Creation: Building a premium, outcome-driven offer built around real client pain.
3️⃣ Repeatable Outreach System: Having a simple process anyone can follow to start conversations every week using only LinkedIn.
4️⃣ Natural Sales Process: A sales process that feels natural, easy, and with improving close rates. 

It’s the same system that helped:

📌 Adina Samuels (Manuscript Ghostwriter): From corporate job → $200k solo business
📌 Christian Mather (Wealth & Exit Planner): 4× monthly income to $23k in under 10 weeks
📌 Matthew Mercer (Recruitment Coach): Consistent £10k–£15k months
📌 Allison Paley (CS Consultant): From self-doubt → landed a $36,000 client
📌 Efe Buyuk (Data Systems Designer): Made 6× the program fee in under 12 weeks
📌 Priscilla Leigh (Psychoaudiologist): First high-ticket client in 21 days
📌 Chris Corridore (Brand Strategist): First $15k month and best year ever

These are all real people. You can find their profiles in my Featured Section. 

I invite you to message them and ask what their experience was like. 

And if you're ready, and you want a business that runs with clarity, control, and clients you can count on, send me a DM and I’ll share how The 216 works.

—

Mat Lehnhoff

I'm a passionate design strategist & digital marketer. 

I help entrepreneurs grow their audience, engage their market and build their brand. 

I love working on projects where technology, design, content marketing and engaging UI/UX come together.

My strengths come most alive at the intersection of entrepreneurship, design and education. 

In the past I led:
• 1x startup from $0 - $5M in the fintech space 
• 1x startup from $0 - $1.2M in the metaverse space

Then I burned out. I realized I was working for too many hours for others to benefit. 

So, I pushed it all to the side and decided to learn web design, development and SEO. I then mastered the art of writing and business marketing. 

I founded Mojo Design, in 2019 as a solopreneur and have since scaled it to $100K ARR. 

We've worked with clients like NIKE, ADIDAS, and more. 

My mission is to help 1M people make money doing what they love. 

Some say that all heroes look super fine. I've been told that converting your creativity into paying clients - is a power of mine. 

Want to write your way to freedom? 🧙‍♂️🪄 

Get a FREE consultation: 

https://mojodesign.io/get-a-free-consultation/

Jacob Pegs

Web Developer

1 offer. 1 post. 1 email. daily → 1x $20k/m lifestyle business. served: 254+ clients. 2k+ customers. $1m+ made. $4.1m+ in client sales. learn how: jacobpegs.xyz

I walked away from a $500k ARR agency.

4 team members.
Big-name clients.
The whole “7-figure dream.”

And still - something felt off.

I could say all the right things. But none of them sounded like me.

At some point, I stopped asking,“How do I scale this?”

And started asking:

Does this still feel like me?

The answer: No.

I knew how to sell. I knew how to deliver.
But I didn’t sound like myself anymore.

The version of me that built that business was built on borrowed language, not my own voice. And I wasn’t willing to sacrifice authenticity for status games.

So I walked away.

From half a million. From the “security” of sounding like everyone else. Some people said I left money on the table.
I reclaimed something more important: my voice.

Because I chose truth over generic strategy…

I scaled Modern Maker to $1.2m. 
Served 304+ clients. One-person business. 
No hustle. No sales calls. 3-4 day work weeks.

All of that - because I stopped performing and started expressing.

What I do now:

I help people let their writing do the selling.

Not through copywriting tactics. Through finding their actual voice. And build business with soul.

Because the best offer in the world won’t sell if your writing sounds generic.

So I teach voice first. Then leverage. Then offers+ systems.

In that order.

The philosophy is simple:

It’s not time to build. It’s time to be.

AI can build your infrastructure in a weekend.
What AI can’t do? Sound like you.

That’s where the real work lives.

Finding your voice.
Writing with truth.
Letting your words do the selling.

I’m not scaling complexity anymore. I’m scaling clarity.
One-person business. Rooted in presence. Fueled by writing that sounds like me.

Where I get to be a present father, a loving husband, and myself - fully expressed.

If your current path feels like it’s pulling you away from yourself…

It’s not quitting. It’s remembering.

The moment you stop building a business that impresses, you can finally build one that expresses who you really are.

Let’s build what’s true. Not just what works.

Click “tickle my brain” above in my featured section and we can create your gameplan so you can experience writing that sounds like you, and does the selling.

Namaste 🙏 

Founder & CEO

Full-service digital agency. 🦄 Web Design. Websites. Branding. We help brands & businesses accelerate growth, achieve their goals, and win clients through the power of web design and branding.

It's hard to believe but it happened. 

One offer, one post, one email a day. 

Three years, every single day.

Got my mum a house. 

And now I got our own family a house. 

‘The Modern Maker home’.

2026, you have been beautiful.

Beyond grateful.

Namaste ❤️‍🔥

Modern Maker. Designing digital leverage. 2,800+ customers. 354+ clients served. Low ticket offer wizard 🧙🏼‍♂️. Install your Offer Pad: swipemymojo.com

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Modern Maker. Designing digital leverage. 2,800+ customers. 354+ clients served. Low ticket offer wizard 🧙🏼‍♂️. The model that got me to $1m+: jacobpegs.co

In 2019, I left my €28,500/yr job in London. 

In exchange for a €14,000/yr job in Cyprus.

My parents had divorced (twice) and moved to different cities.

We lost my childhood home due to unpaid debt. 

But I wanted to be close to my father, who was diagnosed with lung cancer & bipolar.

So, I lived and worked from my girlfriend's parent's attic. With no office.

6 pets. 1 bed. A backpack. A laptop. A family.

I designed & coded websites for a Casino company from 9AM-5PM amidst the pandemic.

My 5-9 soon became a 5PM-3AM.

Because I spent every second I had awake to find clients, learn to write, market myself, and founded Mojo Design.

And every penny I had went to feed the pets and support my family.

Cold emails. Rejections. Months unpaid. F*CK.

But those 0,01% daily efforts eventually brought some stability.

In March 2020, I handed in my noticed and doubled down on writing, sales & marketing.

2020-2022: 

- I scaled Mojo to $500K/ARR. Serving 300+ clients of the likes of EA Sports, FIFA, Toni & Guy, Tayo Hendrix, Mara.  

- I co-founded a Metaverse Consultancy and scaled it to $1.2M in 9 months.

2023:

- Buying a beach home for my beautiful mother & my 2 sisters because f**k debt, cheers to freedom. Thank you for everything.

- Helped dad physically & financially with his battle against cancer; he’s alive and well 

- Founded Modern Maker, my solo consultancy helping creators install low ticket funnels, offers and email writing to build leverage.

With everything I've learned over the past decade.

I have amazing students that words can't explain how proud of them I am.

I chose freedom over status. And it was the best decision of my life.

2024-2026:

- I reached my goal turning Modern Maker into a 7-figure business solo, which is emotional looking back to 2019. 

- Served over 350+ beautiful souls as clients and over 2,800+ customers who bought little Micro Snacks from me.

- Got married to my best friend & had a daughter who turned 1 this week 🤍

- Bought my own family a car & house and incorporated another real estate portfolio for the future 

- Adopted another dog and another cat, after the pet roster changed due to some aging moments.

- Ran a marathon in under 5 hours 

- Fed over 200 elderly families last year in memory of grandad and his battle against cancer from Modern Maker proceeds

And the cycle goes on. It’s surreal as I feel I’m only just getting started.

But I would have never come this far without the guidance of my mentors, my family and my students & clients.

I owe it to them BIG time. I have so much love for the game, it’s oozing out of me.

Investing in myself. My freedom. My future time. My knowledge.

Something no one can take away from me.

And I'm eternally grateful.

My grandfather once told me:

“When you’ve had enough to eat, feed others.”

Now, I know there's a Modern Maker in you somewhere.

And I'm here to teach you all how to f**king win. 

One post at a time.

***
(Photo from the attic in 2019):

Modern Maker. Designing digital leverage. 2,800+ customers. 354+ clients served. Low ticket offer wizard 🧙🏼‍♂️. The model that got me to $1m+: swipemymojo.com

I have been humbled. 

We are in the process of moving houses.

It's the first time I've owned a pool. 

I have no idea what chlorine is. I have no idea what all these buttons do and there's this weird bunker with on/off switches that make scary machine sounds. 

I've decided to use the bunker to hide from the DM bros who wear crocs & pitch me their services relentlessly. 

All that aside if you know anything about cleaning pools, send help.

This is the part where I’m supposed to switch to “…and here’s what it taught me about LinkedIn sales” but my soul can’t bare it.

PS. We got my daughter watermelon socks.

Watermelon is the best fruit on planet earth. Fight me.

LinkedIn is ducked up.

I used to spend hours doing LinkedIn carousels. Or write long form posts, only to barely get like 4k views nowadays.

Meanwhile:

Post screenshot of a hustle bro pitch slapping me in the DMs:

80k views. 😂

Dafuq LinkedIn.

I've sent over 3,000 thank you videos. 

I had a client remind me of this the other day. 

Someone tagged me. A post that said somebody who's so successful spent 10 seconds to thank me.

And I've been doing this and not thinking much of it. 

But every time somebody buys a $9, $99, or $500 product off me, I whip out my phone, open the Loom app, and send them a 10-second thank you. 

I can't tell you how many conversations that has instigated, how many relationships have come out of those, and how many customers have ended up becoming lifelong clients. 

Maybe it's in our nature as Cypriots; we just like to thank people and give.

But thinking about it, any time I've bought a digital product, I was left with that automated invoice. 

It takes ten seconds to thank someone. 

And it literally costs $0. 

Give that a go. 

🍉

graphical user interface, text, application, chat or text message

Last week, I took my daughter to the tombstone of 2 of my favorite people.

My grandad and uncle.

And we celebrated their life.

Told stories of their lessons & danced to their presence.

The hardest part is letting go of who we love. 
When we need to let go, we hold on twice as hard. 
Is what we were, still what we are?

In a world running on fear…

We give the wrong people the microphone and the power to speak.

Today I run for hope.

Hope for tomorrow.

Hope for you.

Hope for us.

Let go of what no longer serves you.

And shout from the rooftops for what you are.

Because you, is all we have.

Namaste 🙏🤍

I got 850,000 impressions over 3 months.

(Considering my 51k audience that's on the higher end for me)

It's approx. 120% up from the prev. 90 days.

Because I changed 2 fundamental things in my content.

I'm by no means an expert. But, It seems the platform is in a maturity stage right now. 

My data-driven assumption:

People are bored of the strategies and tactics. They resonate more with real time stories, insights & entertainment.

Some of my heaviest hits over the quarter have been:

- LinkedIn memes talking about reach
- Telling people I bought a house
- Pointing at how terrible ppl in my DMs are
- Breaking down how I achieved a profit number
- Breaking down my funnel and how I got a result

As soon as you introduce insights from actual day to day work you do, you stand out in a sea of copy-paste like content that has no soul.

I’ve since changed my strategy to start getting more email subscribers with these ways of writing. And in turn sales. Tbh, it’s been a lot more fun writing content as it comes straight out of client work, and a splash of humor.

Well, at least that’s my view.

TLDR:

1. Be a mad scientist. 
2. Go do cool shit. 
3. Tell people what you did. 

And have some fun.

ps. How's the algo been treating you?

You my friend are a f*cking artist.

CREATE.

Play the f*cking song.
Write the f*cking book.
Write f*cking poetry.
Paint your f*cking canvas.
Build that f*cking brand.

LIGHT THAT SHIT ON FIRE.

Please 🙏

I made $530,000 with one single link on LinkedIn.

(Excluding retainers & other services)

People overcomplicate it.
People stall & doubt themselves.
People think they need all sorts.

All you need is a calendar link and some content.

I recorded a full breakdown👇

https://lnkd.in/djYR-vnK

The short of it is:

• Figure out a process you do well. 
• Something you could map out as a gameplan.

Then:

1. Add paid calendar link to your featured section 
2. Write content about what you do in the calls
3. Repeat step 2, on a weekly basis 
4. Offer customers to go faster, on a 1:1 basis

Keep it super simple.

ps. Do you have a link on your profile?

You’re not a machine
with consistent output.

Some months you launch.
Some months you create quietly.
Some months you disappear.

What if your business
followed your natural rhythms
instead of a calendar?

That’s not lack of discipline.

That’s honoring how humans work.

Last week I had 3 people opt into my $5,000 offer and onboarded themselves without me being there to do any of the selling (it’s wild to me).

Version 2 of The Micro Snack Funnel is working quite well.

( If you want a free training on it: https://lnkd.in/dyiHRg4Z )

I simplified my model down to these 6 steps:

1. Organic or paid content 

I post daily on LinkedIn. Twice a week I invite people into my email list. I also run very low cost ads through meta to supplement organic efforts. The whole point of this content is to get people to step 2.

2. Video powered sales page 

Once someone opts into my world they’re shown a 10 minute video training. The whole purpose of the training is to instill belief into my unique method. A process I use to get someone from point A to B.

They’re then presented with a $9 micro snack, which is an ai powered gameplan tool. This increases implementation not consumption and allows people to get a custom plan on how to get customers for their business. I have an order bump and an upsell to help me liquidate ad spend and pretty much grow my email list for free. Approx. 30% buy the order bump, and 11% buy everything.

So transactions range between → $9 / $58 / $257.

(I make about $1.5k/day with this funnel).

3. Post purchase emails

Most people send you an invoice when you buy a digital product and leave you hanging. I launch 4x emails that make sure the customer implements what they bought, and then ask them if they want to go faster by working together 1:1. Simple as that. I usually ask them to reply with a keyword. About 10% do so.

4. High ticket invite

Once someone asks for the details to go faster I send them my 1:1 offer in a document. And ask them to message me back if they have any questions. That document has everything from the promise, the plan & price. By this point the customer knows everything that’s on the cards.

5. Direct message

It’s a two way street. I usually ask people some basic questions to see if they’re a good fit and vice versa. If I genuinely believe I can help them, and the feeling is mutual, I move on to the next step.

6. Payment link 

I send a link to get started with two payment options. Either pay in full or weekly. Then that automatically triggers my onboarding process and we move into the kickoff call.

TLDR:

1. Give someone a plan
2. Ask if they want to go faster 

This model gets daily customers to come through the door every day and gets about 2-3 clients for me a week. It’s the simplest it’s ever been and I’ve never been more excited for it.

Last week alone revenue hit $42k.

Genuinely excited to be installing it for my clients.

ps. Do you prefer a marketing driven business or a sales driven business (sending DMs + doing calls)?

Remember that little version of you that you once were…is counting on you.

Make them proud 🤍

I’ve made an offer to my email list every day for the last 4 years.

Last week a Modern Maker member asked how I piece it together. 

So, here’s a breakdown: 

1. Pick your offer cycle 

There’s 4 weeks in a month. I rotate between low & high ticket offers, but I pick what offer to sell every week before I write anything. It’s usually workshops, or digital products (micro snacks) on the low end, and 1:1 or group consulting on the higher end. I like my offer cycles between 7-9 days as it gives me room to write in different angles.

2. Pick your content types

I want to tackle both masculine & feminine energy, so I alternate between these 4 content types: Problem, Proof, Philosophy, Plan. Usually these are more than enough to cover all the ground I need, and I often do 2 or more for each weekly campaign.

3. Pick your real time stories

I keep things simple. Every week I’m busy serving clients or living life. I pick out real time events from my most recent experiences and weave those into the 4Ps listed above. I make sure there’s a balance between life vs business content to keep it entertaining.

Then I take action:

Now that I know what offer I’m selling, what content types & stories to weave in, I get going. I also make sure if it’s a workshop or something has a deadline, to be explicit about it in the last few emails.

It’s been really fun writing little story driven emails and pivoting into offers.

That’s all it is. TL;DR:

1. Pick your offer cycle 
2. Pick your content types
3. Pick your stories 

Write them out and invite them to buy.

This doesn’t happen very often but this week it’s happened 3x so far and it feels surreal:

Last week I decided to rank up the ad spend from $5 to $20/day as the micro snack funnel was dialed in and proven.

While we were at the mall yesterday morning Steve & Brian grabbed my Gameplan Tool.

Brian decided to grab the masterclass + prompts too.

Then he received the post purchase sequence and ascended into 1:1 because he wanted help installing the model faster.

So moral of the story: Give someone a small snack, then offer them a big snack.

TLDR:

1. Tell someone what to do with a plan.
2. Ask if they wanna go faster

It gets to be this simple.

ps. If you want a free 10 min training on this, click “visit my website” above.

I’ve not sent a cold DM in over 3 years.

I’m not aligned with them. So I just don’t do them. Now what I love doing is writing one post a day. But  to make it profitable a few other pieces of the puzzle should sync up.

I call my system The 1 Post A Day Funnel. It’s the engine behind my one person business - Modern Maker  

Inside of it there’s 3 Pads:

✨Offer Pad

My service written out in a Document, which acts as an invitation into my core offer. It’s the last thing people see but it’s the first thing I get done because now I know how to articulate what I do much clearer. And people can be sold into my core offer without the need to do any calls.

🧙‍♂️ Leverage Pad

This is a funnel that takes a micro element from my Offer Pad and turns it into to a digital product. That’s why I call them Micro Snacks. Whenever people opt into my list, some buy $100-250 snacks and get a taste of my world. These people are now customers. They’re then sent 4x emails that ascend a percentage of customers into clients.

🌊 Post Pad

I write a post every day, which has gotten me over 50k followers over the last 3 years. But twice a week I invite people into my email list, which acts as fuel to my Snack Pad. Now my ideas and philosophies have a purpose. I see it as a work of art & expression that fuels my funnel, allowing the ones who want to go deeper to do so.

Once you install your offers & funnels, your writing does the selling for you.

Without you having to be there.

You can start building a body of work.

TLDR:

Offer → Snacks → Posts.

Now you get to sit in your Creator’s seat.

And press play.

(The watermelon dollars keep stacking 🍉)

- - -

ps.

If you’d like to experience the 1PAD, I recorded a 15 min free training.

Click “visit my website” at the top, to get it.

Most people post daily but their content has nowhere to go. 

Once you have an offer, and you take a small snack out of it and feed it to your audience. 

You create once off customers. 

Those customers can then ascend into clients by buying bigger snacks.  

That way, when you write your one post a day, it builds the ultimate leverage. 

This is the whole philosophy behind the Modern Maker Model.

I recorded a free 10 min video here:

https://lnkd.in/dVDcVziN

It gets to be super simple.

What can you extract from your core offer and sell it as a micro snack?

Ever feel guilty for turning off?

You’ve wired yourself to be on so much.

That if you don’t post, or have a conversation or do something you get swallowed by negativity.

You start to question your self beliefs.
You start to put yourself down.
You start to surface your worthiness wounds.

Every time you don’t push, you die.

At least that’s what we’ve been wired to think.

In schools.
In corporate.
In business.

The quest for more, more, more.

When in fact as humans we’re made to rest.

We live in a body that’s not used to being so fucking maxxed out.

Yet we push our boundaries more than we could ever fathom.

In pursuit of “greatness”.

What if slowing down became the new flex?

What if family became more important than money?

What if you saw yourself as the beautiful human that you are amidst a sea of goals to meet?

What if you took a moment to look at yourself in the mirror and say…

I’m grateful for turning off.
I’m enough for who I am.
I’m fulfilled.

Rest easy, friend.

Namaste 🙏

The DM Playbook did a level up.

This is the latest:

- They DM me asking for video editing
- I send them dank memes saying no
- They edit my YT thumbnail anw
- They post about how they worked with me
- AND they tag me in it

BRO. 

I love my natural garden. 

I don’t wanna be in the matrix.

Lost profits sounds like a 2000s emo garage boy band.

And for the love of watermelon, we haven’t worked together… like evurrrrr.

WHY 😭

taplio

The Battle

Mat Lehnhoff

Jacob Pegs

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The Battle

Mat Lehnhoff

Jacob Pegs

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jacob Pegs's LinkedIn Performance

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