Daily Content & LinkedIn Insights • Founder at I.Am.U Media • Content and LinkedIn Consulting for Founders & CEOs

Before joining The 216, most of our clients were struggling with:

→ No clear offer (or an offer nobody understood)
→ An inconsistent way to generate qualified leads 
→ No process to have sales conversations with confidence

Many felt like impostors when talking about their business.
Others seriously considered going back to their 9-5 jobs.

And in general, they were constantly worried about when they would sign their next client.

After joining The 216, they all walked out with clear frameworks around:

1️⃣ Niching and Positioning: Explaining their business in a way that people instantly “get”.
2️⃣ Offer Creation: Building a premium, outcome-driven offer built around real client pain.
3️⃣ Repeatable Outreach System: Having a simple process anyone can follow to start conversations every week using only LinkedIn.
4️⃣ Natural Sales Process: A sales process that feels natural, easy, and with improving close rates. 

It’s the same system that helped:

📌 Adina Samuels (Manuscript Ghostwriter): From corporate job → $200k solo business
📌 Christian Mather (Wealth & Exit Planner): 4× monthly income to $23k in under 10 weeks
📌 Matthew Mercer (Recruitment Coach): Consistent £10k–£15k months
📌 Allison Paley (CS Consultant): From self-doubt → landed a $36,000 client
📌 Efe Buyuk (Data Systems Designer): Made 6× the program fee in under 12 weeks
📌 Priscilla Leigh (Psychoaudiologist): First high-ticket client in 21 days
📌 Chris Corridore (Brand Strategist): First $15k month and best year ever

These are all real people. You can find their profiles in my Featured Section. 

I invite you to message them and ask what their experience was like. 

And if you're ready, and you want a business that runs with clarity, control, and clients you can count on, send me a DM and I’ll share how The 216 works.

—

Mat Lehnhoff

If you're sending connection requests and getting less than 20% acceptance rate, something's broken. Here's what to check:

1. Your profile picture is doing you dirty.

Make sure you're showing your face. Zoom in. And smile.

It sounds wild, but people will literally judge if you're worth connecting with based on this.


2. You're connecting with the wrong people.

The secret is to be as specific as possible. "Coaches & consultants" doesn't cut it.

Use specific job titles. Use specific locations. Pay for LinkedIn Sales Navigator.

Some audiences simply aren't active on LinkedIn. 
But you have to test it.


3. Your headline shows zero value.

The first 10 words of your headline are what matter most.

They need to show how you can help your ideal client.

Or at minimum, create some intrigue.

Don't waste that precious real estate writing something like "Loving father". 

Show what's in it for THEM.


Here's what nobody tells you:

Having less than 20% acceptance rate means you'll be able to send fewer connection requests.

Because it signals to LinkedIn that people don't want to connect with you.

Which means fewer opportunities to grow your network and generate leads.

No bueno.

But it's easily fixed if you pay attention to these 3.


PS: If you consistently have 20-30% acceptance rate, you should be able to send 200 requests/week.

—

Grow to $15,000 months with LinkedIn alone • Learn how at The 216

A client was overthinking their LinkedIn outreach, so I reminded them:

LinkedIn has 1.2 billion users 

And you don't need to reach ALL of them.

Not even close.
You just need to reach a handful.

For example:

You could have 10 clients at $1500/month to create a $180k/year business.

That's it. Ten people.

You can run that solo, keep 95% profit margins, and design the lifestyle you actually want.

So you basically can get ignored by a billion people on this platform and STILL WIN.

You can fail 99% of the time, and STILL WIN.

How cool is that?

Here's the punchline:

Stop worrying about reaching everyone.

Start focusing on finding those "ten" clients who need what you offer.

That's all you need.

(And you can always grow from there).

𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗴𝗲𝗻𝗰𝘆 𝘁𝗮𝗸𝗲𝘀 𝗴𝗿𝗶𝘁. 𝗧𝘂𝗿𝗻𝗶𝗻𝗴 𝗶𝘁 𝗶𝗻𝘁𝗼 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗳𝗿𝗲𝗲𝗱𝗼𝗺 𝘁𝗮𝗸𝗲𝘀 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁.

You've grown from zero to £1m, £5m, maybe even £10m in revenue. 

But here are the things that quietly nag at you, even when business looks good:

  • Your agency is your pension (only 3 out of 1,000 ever sell).
  • Two weeks off means revenue dips.
  • Losing a key client or biller could undo progress.
  • You don’t know what “enough” looks like.
  • You’re working harder, with less time for family.

After speaking with 50+ agency owners, I've learned one truth:

𝗬𝗼𝘂𝗿 𝗮𝗴𝗲𝗻𝗰𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝗳𝘂𝗻𝗱 𝘆𝗼𝘂𝗿 𝗹𝗶𝗳𝗲, 𝗻𝗼𝘁 𝗯𝗲 𝘆𝗼𝘂𝗿 𝗹𝗶𝗳𝗲.

Here's what makes me different:

✓ 𝗜 𝗼𝗻𝗹𝘆 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗿𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 - I speak your language, understand your challenges, and know your industry inside out.

✓ 𝗧𝗵𝗲 𝗟𝗶𝗳𝗲 𝗕𝘆 𝗗𝗲𝘀𝗶𝗴𝗻 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 - Not another generic wealth plan. A 3-step system specifically for agency owners.

✓ 𝗥𝗲𝗮𝗹 𝗻𝘂𝗺𝗯𝗲𝗿𝘀, 𝗿𝗲𝗮𝗹 𝗰𝗹𝗮𝗿𝗶𝘁𝘆 - I'll help you calculate your exact "walk-away number" so you know precisely what you're building towards

✓ 𝗧𝗶𝗺𝗲 𝗯𝗮𝗰𝗸 𝘁𝗼𝗱𝗮𝘆, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗿𝗲𝘁𝗶𝗿𝗲𝗺𝗲𝗻𝘁 - This isn't about some distant beach. It's about sports days, family holidays, and actually enjoying the success you've built

𝗪𝗵𝗼 𝗜 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵:

• Recruitment agency founders/leaders aged 35-55.
• Running established agencies (5+ employees, £1m+ revenue).
• Married with children (or planning them).
• Ready to build wealth beyond the business.
• Want certainty about their financial future.

𝗧𝗵𝗲 𝘂𝗻𝗰𝗼𝗺𝗳𝗼𝗿𝘁𝗮𝗯𝗹𝗲 𝘁𝗿𝘂𝘁𝗵:

If something happened to you tomorrow, what happens to your family?

Most founders have built a job without holiday pay, sick pay, or a pension. One that dies with them.

I help you change that.

On. Your. Terms.

𝗟𝗶𝗳𝗲 𝗕𝘆 𝗗𝗲𝘀𝗶𝗴𝗻.

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The Battle

Mat Lehnhoff

Christian Mather

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taplio

The Battle

Mat Lehnhoff

Christian Mather

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mat Lehnhoff's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMat Lehnhoff's LinkedIn Performance